Immortality, Inc.: Renegade Science, Silicon Valley Billions, and the Quest to Live Forever


Chip Walter - 2020
    Researchers are delving into the mysteries of stem cells and the human genome, discovering what it means to grow old and how to keep those processes from happening. This isn't science fiction; it's real, it's serious, and it's on track to revolutionize our definitions of life and mortality.In Immortality, Inc., veteran science journalist Chip Walter gains exclusive access to the champions of this radical cause, delivering a book that brings together for the first time the visions of molecular biologist and Apple chairman Arthur Levinson, genomics entrepreneur Craig Venter, futurist Ray Kurzweil, rejuvenation trailblazer Aubrey de Grey, and stem cell expert Robert Hariri. Along the way, Walter weaves in fascinating conversations about life, death, aging, and the future of the human race.

Design for the Real World: Human Ecology and Social Change


Victor Papanek - 1972
    Translated into twenty-three languages, it is one of the world's most widely read books on design. In this edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world which is deficient in resources and energy.

This Is the Way the World Ends: How Droughts and Die-Offs, Heat Waves and Hurricanes Are Converging on America


Jeff Nesbit - 2018
    Only ours will: our livelihoods, our homes, our cultures. And we're squarely at the tipping point.Longer droughts in the Middle East. Growing desertification in China and Africa. The monsoon season shrinking in India. Amped-up heat waves in Australia. More intense hurricanes reaching America. Water wars in the Horn of Africa. Rebellions, refugees and starving children across the globe. These are not disconnected events. These are the pieces of a larger puzzle that environmental expert Jeff Nesbit puts togetherUnless we start addressing the causes of climate change and stop simply navigating its effects, we will be facing a series of unstoppable catastrophes by the time our preschoolers graduate from college. Our world is in trouble - right now. This Is the Way the World Ends tells the real stories of the substantial impacts to Earth's systems unfolding across each continent. The bad news? Within two decades or so, our carbon budget will reach a point of no return.But there's good news. Like every significant challenge we've faced--from creating civilization in the shadow of the last ice age to the Industrial Revolution--we can get out of this box canyon by understanding the realities, changing the worn-out climate conversation to one that's relevant to every person. Nesbit provides a clear blueprint for real-time, workable solutions we can tackle together.

The Elements of Power: Gadgets, Guns, and the Struggle for a Sustainable Future in the Rare Metal Age


David S. Abraham - 2015
    In this eye-opening book, a natural resource strategist reveals the critical importance of these transformative elements to our technological lifestyle and the consequences of our reliance upon them, including geopolitical instability and environmental degradation. To see our growing dependency, you need only look at your smartphone: cerium buffs the glass; indium allows your screen to respond to touch; terbium makes images more vibrant; and lithium helps it store energy. Abraham provides readers with a front-row seat to the life of these metals, tracing the paths of these high-tech elements through a dozen countries from the mine to our pockets. But it’s not just smartphones that rely on these metals; they are the building blocks of modern society because they are critical for nearly all our electronic, military, and “green” technologies. Just as oil, iron, and bronze revolutionized previous eras, so too will these metals. The challenges this book reveals, and the plans it proposes, make it essential reading for our rare metal age.

The Third Plate: Field Notes on the Future of Food


Dan Barber - 2014
    Instead, Barber proposes Americans should move to the 'third plate,' a cuisine rooted in seasonal productivity, natural livestock rhythms, whole-grains, and small portions of free-range meat.

Renewable: The World-Changing Power of Alternative Energy


Jeremy Shere - 2013
    Shere began his journey with a tour of a traditional coal-fueled power plant in his home state of Indiana, but continued on, traveling from coast to coast as he spoke to scientists, scholars and innovators. Immersing himself in the green energy world, he installed solar panels, drove through a wind farm, investigated turbines deep in the East River, and interviewed scientists who create fuel from algae and grass. He also examined the role of renewable energy in history, including surprising and entertaining stories of innovations—like plant-based fuels and giant windmills—and the curious involvement of great thinkers like Henry Ford, Thomas Edison, and Nicola Tesla. Jeremy Shere's natural curiosity and serious research of energy technology in history and of today is leavened by lively writing and a Michael Pollan-esque approach, to create an intriguing vision of the future.

Harmony: A New Way of Looking at Our World


Charles, Prince of Wales - 2010
    Prince Charles shows how the solutions to problems like climate change lie not only in technology but in our ability to change the way we view the modern world.For decades, the Prince of Wales has been studying a wide array of disciplines to understand every aspect of man's impact on the natural world, and in that time he has examined everything from architecture to organic farming to sustainable economics. Now, for the first time, he speaks out about his years of research, presenting a fascinating look at how modern industrialization has led us to a state of disharmony with nature, created climate change, and pushed us to the brink of disaster.From the rice farms of India to the prairies of America's corn belt, from the temples of Ancient Egypt to the laboratories of industrial designers, Harmony spans the globe to identify the different ways that contemporary life has abandoned the hard-earned practices of our history, a shift that has spurred a host of social problems and accelerated climate change.Drawing on cases from farming, healthcare, transportation, and design, the Prince of Wales also offers solutions for change, creating a new vision for our world, one that incorporates the traditional wisdom of our past with the modern science of our present to avert catastrophe. In the end, Harmony paints a holistic portrait of what we as a species have lost in the modern age, while outlining the steps we can take to regain the harmony of our ancestors.Illustrated with lush, four-color photographs and charts, this intelligent, practical, and well-reasoned guide is an indispensable weapon in the battle to save our planet.

The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness


Steven Levy - 2006
    A technology columnist for Newsweek goes inside Apple Computer and into the heads of millions of music lovers to show how CEO Steve Jobs and his team of engineers, programmers, and designers created a product that has become a business and cultural blockbuster.

The End of Oil: On the Edge of a Perilous New World


Paul Roberts - 2004
    But within thirty years, by even conservative estimates, we will have burned our way through most of the oil that is easily accessible. And well before then, the side effects of an oil-based society—economic volatility, geopolitical conflict, and the climate-changing impact of hydrocarbon pollution—will render fossil fuels an all but unacceptable solution. How will we break our addiction to oil? And what will we use in its place to maintain a global economy and political system that are entirely reliant on cheap, readily available energy? Brilliantly reported from around the globe, The End of Oil brings the world situation into fresh and dramatic focus for business and general readers alike. Roberts talks to both oil optimists and oil pessimists, delves deep into the economics and politics of oil, considers the promises and pitfalls of alternatives, and shows that, although the world energy system has begun its epoch-defining transition, disruption and violent dislocation are almost assured if we do not take a more proactive stance. With the topicality and readability of Fast Food Nation and the scope and trenchant analysis of Guns, Germs, and Steel, this is a vitally important book for the new century.

Kitten Clone: The History of the Future at Bell Labs


Douglas Coupland - 2014
    "Were it to vanish tomorrow," he writes, "our modern world would grind to a halt. The Internet would implode--your Internet would implode." Although his examination of the company is playful and fascinating in its own right, Coupland's account is driven by his thoughtful reflections on the larger cultural and sociological significance of the transformative information technology Alcatel works on: fiber wire, microprocessors, the Internet and mobile technologies. And by a larger meditation about what the Internet is doing to us as it relentlessly colonizes the planet, and our brains.Like Coupland's best work, Kitten Clone is a wildly entertaining yet penetrating encounter with the technological and cultural forces that surround us. And also a surprising and unique exploration of a possible future.

Fossil Capital: The Rise of Steam Power and the Roots of Global Warming


Andreas Malm - 2015
    How did we end up in this mess?In this masterful new history, Andreas Malm claims it all began in Britain with the rise of steam power. But why did manufacturers turn from traditional sources of power, notably water mills, to an engine fired by coal? Contrary to established views, steam offered neither cheaper nor more abundant energy—but rather superior control of subordinate labour. Animated by fossil fuels, capital could concentrate production at the most profitable sites and during the most convenient hours, as it continues to do today. Sweeping from nineteenth-century Manchester to the emissions explosion in China, from the original triumph of coal to the stalled shift to renewables, this study hones in on the burning heart of capital and demonstrates, in unprecedented depth, that turning down the heat will mean a radical overthrow of the current economic order.

Alternatives to Economic Globalization: A Better World Is Possible


John Cavanagh - 2002
    Areas of discussion include the ten core requirements for democratic societies as well as alternative systems of energy, agriculture, and manufacturing. Written by a premier group of 18 thinkers from around the world and edited by best-selling authors John Cavanagh and Jerry Mander, this revised and expanded edition represents the official consensus of the living democracy movement. Delving into the most compelling alternatives to globalization thus far, it features a chart on the effects of globalization and three entirely new chapters on the global balance of power, the media, and what ordinary people can do about globalization.

International Business: The Challenges of Globalization


John J. Wild - 1999
    "International Business: The Challenges of Globalization" presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers. The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today's global marketplace. Accompanied by myIBlab!myIBlab-myiblab.com-is a powerful online tool that combines assessment, reporting, and personalized study to help you succeed. It offers a personalized, interactive learning environment for international business with many customizable features, making it an ideal online learning platform that embodies convenience and simplicity.

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands


Al Ries - 2004
    What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet.Instead, opportunity lies in the opposite direction—in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to:Divide and conquerExploit divergenceUse the theories of survival of the firstest and survival of the secondestHarness the power of pruningUsing insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.

Darknet: A Beginner's Guide to Staying Anonymous


Lance Henderson - 2012
    This book covers it all! Encrypting your private files, securing your PC, masking your online footsteps, and all while giving you peace of mind with TOTAL 100% ANONYMITY. Don't waste months scouring the internet for info. Just read this! You'll be hooked in five minutes. It's all here: CIA techniques, how the NSA catches Tor users, Truecrypt and the FBI, nuking tracking cookies, private browsing, preventing identity theft. I will show you: -How to Be Anonymous Online -Step by Step Guides for Tor, Freenet, I2P, VPNs, Usenet and more -Browser Fingerprinting -Anti-Hacking and Counter-Forensic Techniques -Photo & Video Metadata -How to Encrypt Files (I make this super simple) -How to Defeat NSA Spying -How to Browse the Deep Web -How to Protect Your Identity -How to Hide Anything! You've probably read How to Be Invisible by J. J. Luna and Incognito Toolkit by Rob Robideau, and while they are fine books, you need this companion piece to take it to the next level!