This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    Etsy Empire is the first book to provide instruction on all aspects of building a successful Etsy business selling crafts and vintage collectibles.Complete primers on internet selling often cost in excess of $50. After all, why would a successful Etsy shop owner give other competitors instructions on exactly how to build the most profitable shop in their own niches? They wouldn't, right?Well, I was a successful Etsy seller for years, but I moved on to providing help for aspiring online business owners, so I have no reservations about telling you exactly how to sell more items on Etsy and build an Etsy shop that will provide you consistent paychecks and grow over time. Etsy Empire offers a unique combination of the most important Etsy tips for building your business:1. Build your brand. This is the most important task for Etsy sellers.2. Determine demand for your potential business for free.3. Learn how to double or triple traffic to your shop and sales items with Etsy SEO and Google SEO4. Use Pinterest, Facebook and Twitter to sell more items and engage your shop's fans - Social Media for Etsy5. Learn how to sell crafts and vintage collectibles on Etsy6. Etsy tips for packaging and shipping7. Learn valuable tips for improving Etsy photography and how to make your item descriptions convert into sales8. Etsy 101 - learn how to start your business from scratch and build into a successful online business9. Learn how to network with other successful Etsy shop owners10. How to design a great Etsy shop - create a professional shop banner, shop name and avatar

    The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.

     This book is perfect for history lovers. Author James Weber did the research and compiled this huge list of events that changed the course of history forever. Some of them include: - The first civilization in Mesopotamia in 3,000 B.C. - The Norman Invasion of England in 1066 - The invention of the printing press by Johannes Guttenberg around 1450 - The French Revolution in 1789 - The first motorized airplane flight in 1903 - The Moonlanding in 1969 and many many more The book includes pictures and explanations to every event, making this the perfect resource for students and anyone wanting to broaden their knowledge in histoy. Download your copy now! Tags: history, world history, history books, history of the world, human history, world history textbook, history books for kids, earth history, geographic history, earth history kindle, human history, history books for kids age 9 12, history of the world part 1, a little history of the world, history books for kids age 7-9, history books for young readers, history books for children, history books for kindle,

    With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It’s the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience. In this ultimate how-to Instagram guide, you’ll learn: · How to brighten, sharpen, and filter your photos· The best apps and filters· How to prop and style food and fashion photos· Ways to craft your voice and story on Instagram· How to gain more Instagram followers· Secrets behind building a top Instagram brand· How to transform an Instagram hobby into a successful business· Tips for driving revenue based on your following Capture Your Style will empower you to become your own master mobile photographer, whether you’re looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.

    Are you ready for it?Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital - and they're part of a global cultural phenomenon that's here to stay.The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide.A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.Grown Up Digital reveals:- How the brain of the Net Generation processes information- Seven ways to attract and engage young talent in the workforce- Seven guidelines for educators to tap the Net Gen potential- Parenting 2.0: There's no place like the new home- Citizen Net: How young people and the Internet are transforming democracyToday's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.The Digital Age is here. The Net Generation has arrived. Meet the future.

    This is the one, the only, Old Farmer’s Almanac! Recognized for generations by its familiar yellow cover, the Almanac for 2014 promises to be "useful, with a pleasant degree of humor," fulfilling once again (for the 222nd time) the mission set forth in 1792 by its founder, Robert B. Thomas. In addition to its 80 percent–accurate weather, this year’s signature mix of wit and wisdom, tips and advice, forecasts and fun includes . . . • an astronomy quiz to test your Sky-Q • anglers’ six favorite fish and secrets to hooking them • vegetables and other perennial edibles to grow • the time in our lives: where it goes, ways to make the most of it, and more • the whole truth about whole grains • how to get bitten by a pet (if you’re not careful) • rings around Earth (think Saturn) that might influence our weather • health tips for each zodiac sign • envelope and napkin jottings that changed the world • plus: Moon phases and other celestial sightings, tides, historic trivia, gardening tables, best days, and too much more to mention! Added value this year: • 80 full-color pages • full-color winter and summer weather maps • updated Reference section

     Do you want to turn your passion into passive income streams? Yes, you can get paid and do, teach what you love! Do you want to build an online teaching business with little to no investment up front? Do you want to become an entrepreneur? Do you want to work from home? If you’ve answered “yes” to even one of these questions then reading this eBook may turn out to be the best decision you’ve made this year!The ultimate purpose of this training (eBook, PDF files, 3 in-depth video sessions) is to teach you how to create products for your online teaching in a form of video courses. Howdy,My name is Vladimir Raykov.I’m a best-selling online instructor teaching over 12000 students and 20 online courses. I’m also the creator of STEP-BY-STEP TO YOUR FIRST 1000 STUDENTS program. During the last year, I’ve been gathering the best techniques for creating an online course and I’ve put them into this free training that is intended especially for beginners. I will completely reveal the exact 3-Step System for producing high-quality courses that I used to reach 5 figures for my online teaching business, doing it part-time and without spending money on advertising.HERE IS JUST A FRACTION OF WHAT YOU WILL LEARN FROM MY EBOOK AND FREE VIDEO TRAINING• Top 7 reasons why you should create an online course that generates income.• Top 7 (costly) mistakes beginner online instructors make and how to avoid them.• The 3-Step System for producing online courses with the velocity of light.• The top 4 mega-niches which are responsible for over 80% of the revenue generated by online instructors.• How to structure and organize your course. More specifically, how to make an outline for your course and the most effective internal structure of ALL your lectures.• All the tools (software) you will need to create products for your online teaching business of an utmost quality.• 6 Steps of a lecture creation.• The exact technical specifications for your video lectures.• The microphone I use to record crystal clear audio files.• How to get a professionally designed thumbnail for your course for free.• How to write a winning title for your course – basic copywriting skills part 1.• How to write a winning description for your course – basic copywriting skills part 2.• The best platforms to launch your course as a self-published instructor and their business models. • And much, much more!THE BEST PART• You don’t need to have a website.• You don’t have to pay for advertising.• You don’t have to FILM yourself. • You don’t have to be a technical savvy.• You don’t have to worry about video hosting. • You don’t have to have a higher academic degree.

    

    Who knew Terry could sit still long enough to give us a book this good? "What a Party!" is a must-read for all of us who love politics, believe in public service, and know that laughter is often the best survival strategy." --President Bill Clinton "No one knows more about American politics than Terry McAuliffe. He givesus some remarkable insights and knows how to make his accounts both humorousand informative." --President Jimmy Carter "I've often said Terry's energy could light up a city, and readers of this book will know why. Terry's excitement for politics--and life--is evident on every page." --Senator Hillary Clinton For more than twenty-five years, Terry McAuliffe has been at the epicenter of American politics. Just out of Catholic University in Washington, Terry took a position with the Carter-Mondale campaign and quickly became one of the campaign's chief fund-raisers--and hasn't looked back since. The list of Terrys former mentors, friends, and close associates in the nation's capital reads like a who's who of legendary Democrats: Tip O'Neill. Jimmy Carter. Dick Gephardt. Bill Clinton. Hillary Clinton. Al Gore. The list goes on and on. Terry has fought hard for the Democratic Party his entire life and, as Bill Clinton reveals here for the first time, he was the first one in the party to see opportunity in the Republican gains in the 1994 Congressional elections. Without question the most successful fund-raiser in political history, Terry established himself as a heavyweight Democratic strategist and leader who was George W. Bushs most vocal and persistent critic during the first four years of the Bush 43 presidency. He earned rave reviews even from former critics for his groundbreaking work as chairman of the Democratic National Committee from 2001 to 2005, pulling the DNC out of debt for the first time in its history. Terry has served as a confidant and adviser to President Clinton and countless presidential candidates, a mediator among party leaders, the chairman of a national convention and presidential inaugural, and a forceful spokesman for the party--all without losing his reputation as a colorful, fun-loving character liked and respected even by his Republican adversaries. "What a Party!" is a fascinating, hilarious, and provocative look at the life of one of Washington's legendary figures. From wrestling an alligator to running the Democratic National Committee to his friendship with President Clinton, Terry McAuliffe's wonderful memoir covers it all and is, without doubt, the political book of the year.

    Siracusa's overview, wrap-up, and critique of everything new in OS X 10.10 Yosemite.

    Destiny had other plans for her: summoned to Russia, then considered by most Europeans to be a vast, primitive wasteland, devoid of culture or sophistication, she became the Grand Duchess Ekaterina, wife of the future emperor Peter III. What followed her short, unhappy marriage was a legendary rise to supreme power. At the age of 33, the Grand Duchess Catherine became the Empress Catherine II, ruler in her own right of the largest empire on earth. In this book, you will learn how, during Catherine’s lonely years as a neglected wife in the court of the Empress Elisabeth, she bided her time and amassed the necessary political and military support to overthrow the heir to the Romanov dynasty and seize his throne. You will also learn why, over the course of her 34-year reign, which saw rebellions, foreign wars, popular uprisings, and a string of jealous lovers vying for her favor, she came to be remembered by history under the name conferred upon her by her own people: Catherine the Great.

    Since 2001, newspaper and music revenues have fallen by 70%, book publishing, film and television profits have also fallen dramatically. Revenues at Google in this same period grew from $400 million to $74.5 billion. Google's YouTube today controls 60% of the streaming audio business and pays only 11% of the streaming audio revenues. More creative content is being consumed than ever before, but less revenue is flowing to creators and owners of the content.With the reallocation of money to monopoly platforms comes a shift in power. Google, Facebook, and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from artists to platforms could have been achieved and why it has gone unchallenged for so long.The stakes in this story go far beyond the livelihood of any one musician or journalist. As Taplin observes, the fact that more and more Americans receive their news, music and other forms of entertainment from a small group of companies poses a real threat to democracy. Move Fast and Break Things offers a vital, forward-thinking prescription for how artists can reclaim their audiences using knowledge of the past and a determination to work together. Using his own half-century career as a music and film producer and early pioneer of streaming video online, Taplin offers new ways to think about the design of the World Wide Web and specifically the way we live with the firms that dominate it.Table of contentsIntroduction1. The Great Disruption2. Levon's Story3. Tech's Counterculture Roots4. The Libertarian Counterinsurgency5. Digital Destruction6. Monopoly in the Digital Age7. Google's Regulatory Capture8. The Social Media Revolution9. Pirates of the Internet10. Libertarian and the 1 Percent11. What It Means to Be Human12. The Digital RenaissanceAfterword

    Sartore’s photographs delight and inspire, from the first moments a newborn enters the house to Halloween parades, from visits with family and friends to fireworks on the Fourth of July. Easy-to-follow tips and instructions make the creative process simple, helping parents approach photography in a whole new way. Digital photographers will appreciate tips on editing techniques, album innovations, archiving methods, and printing. Sartore’s charisma and humor make learning a pure delight. Unlike competitive titles, Photographing Your Family is lavishly illustrated to show the many ways to make pictures, how Sartore captured these images specifically, and the philosophies a world-class photographer brings to his work at home—with emphasis on the contributions that relatives, friends, and pets can make to the story that is family. Early childhood is a fleeting time that parents and grandparents go to great lengths to capture in photos. This book will appeal to a vast audience: families who want to create memorable albums, parents with new babies, and everyone who wants to give a truly unique and useful family gift.

    His new book, The A Swing, is his first for a decade and is an evolution of his swing theories that have successfully helped thousands of golfers globally. His tour players, whom he has coached over the years, have amassed 19 major golf championships. David has been prolific during his 30+ year career in producing books, videos, teaching aids that have inspired golfers of every level to reach their potential.The A Swing - A stands for Alternative - is a simple way to swing the club, which follows biomechanically sound, scientific principles, and only requires minimal practice. The A Swing has been thoroughly tested with a wide range of players, from tour level to beginner, junior to senior, and the results overall have been nothing short of dramatic.The A Swing is a way to develop a consistent, repetitive motion which will improve accuracy and distance, and is easy on the body. It will fix many of golf's common faults, and the book takes you through an easy, step-by-step approach. With over 200 illustrations, easy drills, and the 7-Minute Practice Plan, golfers now have the opportunity to play the way they've always dreamed of. Golf is a frustrating game, even for the top players, but the A Swing will make it easier and more fun. It could really change the way the game has been taught, which hasn't changed for years - it is not an exact method, and has leeway for individualism.David is excited that the A Swing will help golfers the world over enjoy the game more. In essence, the A Swing is a shortcut to great golf. Whatever your level of play is now, whatever your goals, however you've been struggling with the game, the A Swing could change your golfing life.