We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    It has since laid claim to various territories throughout Iraq and the Levant, and it has established operational control and maintained administrative structures on both sides of the Iraqi-Syrian border. Most recently, it declared the restoration of a caliphate and renamed itself the Islamic State. The ever-deteriorating crises in Iraq and Syria have continued to highlight the prolific activities of ISIS, but as a unified organization, ISIS is believed to consist of only a few thousand militants led by a shadowy and secretive leader named Abu Bakr al-Baghdadi. Nonetheless, despite its relatively small size, the group has taken on and at times successfully battled U.S. and Coalition forces, the Iraqi army, and other rival Iraqi and Syrian militant groups. The ferocity and fanaticism with which it fights, and the absolute commitment it has to the jihad in Iraq and the Levant, continue to set ISIS apart from other known terrorist organizations in the region. One of the reasons ISIS has gone by so many different names is because it has rebranded itself numerous times in the past. After starting as an al-Qaeda-inspired Sunni Islamist brigade that emerged from the ashes of the jihadist struggle against foreign forces in Iraq, the group grew into a full-fledged al-Qaeda branch, then evolved into a religiously motivated army, then finally separated from al-Qaeda to become the organization it is today. The frequent name changes are hardly cosmetic; they represent the multiple transformations the group has undergone and symbolize its flexibility and adaptability, which is also how the ISIL has not only survived for over a decade but even flourished as one of the most influential groups in the region. Today, the group attracts fighters who wish to join its ranks not just from across Iraq and the region but from all over the world. The group has also experienced many periods of withdrawal and reemergence, further confounding the true nature and structure of the organization, which has been littered with in-fighting, rivalries, and leadership shuffles. But the group’s terrorism and violent capabilities have been made quite clear in the Syrian civil war, the fighting in Iraq, and even attacks into other countries within the region. Operatives have claimed bombings and attacks in Lebanon and Jordan, and there are known recruiting cells in places as far away as Egypt, Morocco, and the U.K. The Islamic State of Iraq and Syria: The History of ISIS/ISIL chronicles the birth and growth of the group, including the key figures and events that impacted its formation, as well as the ideology of the group and the historical context and environment that strengthened it. This book also looks at the various tactics and strategies the group has employed to achieve its goals and further its ideology, especially its notorious terrorist attacks. Along with pictures of important people, places, and events, you will learn about ISIS like never before, in no time at all.

    For each question, there is a concise explanation of how to apply it in the evaluation of research reports.Numerous examples from journals in the social and behavioral sciences illustrate the application of the evaluation questions. Students see actual examples of strong and weak features of published reports.Commonsense models for evaluation combined with a lack of jargon make it possible for students to start evaluating research articles the first week of class.The structure of this book enables students to work with confidence while evaluating articles for homework.Avoids oversimplification in the evaluation process by describing the nuances that may make an article publishable even though it has serious methodological flaws. Students learn when and why certain types of flaws may be tolerated. They learn why evaluation should not be performed mechanically.This book received very high student evaluations when field-tested with students just beginning their study of research methods.Contains more than 60 new examples from recently published research. In addition, minor changes have been made throughout for consistency with the latest edition of the Publication Manual of the American Psychological Association."

    Together with interviews from authors, agents and publishers (including the CEO of Harper Studio, and the Editorial Director of Macmillan New Writing) as well as buyers from Waterstones and Asda, it offers advice on:* finding an agent or publisher * successful approaches for covering letters and synopses* understanding contractual terms * working with publishers and the editorial process * your role in helping to publicise your workThe Writers' and Artists' Yearbook Guide to Getting Published will enable you to market your work more professionally, understand the relationship you will have with both agent and publisher and offers a contemporary inside view of the publishing industry. Along with the essential contacts in the Writers' and Artists' Yearbook, this is a professional tool you will not want to be without.

    Designed primarily for undergraduates, this self-help manual offers straightforward solutions to common problems and an overview of the diversity of writing tasks faced by professional biologists.

    Nothing About Us Without Us is the first book in the literature on disability to provide a theoretical overview of disability oppression that shows its similarities to, and differences from, racism, sexism, and colonialism. Charlton's analysis is illuminated by interviews he conducted over a ten-year period with disability rights activists throughout the Third World, Europe, and the United States. Charlton finds an antidote for dependency and powerlessness in the resistance to disability oppression that is emerging worldwide. His interviews contain striking stories of self-reliance and empowerment evoking the new consciousness of disability rights activists. As a latecomer among the world's liberation movements, the disability rights movement will gain visibility and momentum from Charlton's elucidation of its history and its political philosophy of self-determination, which is captured in the title of his book. Nothing About Us Without Us expresses the conviction of people with disabilities that they know what is best for them. Charlton's combination of personal involvement and theoretical awareness assures greater understanding of the disability rights movement.

    He finds that nothing can capture a person’s attention as strongly as mystery, and that mystery is the key principle in how humans view and understand the world. Whenever patterns are broken, we are hard-wired to find out why. Without our curiosity driving us to pursue new discoveries and solve stubborn problems, we would never have achieved the breakthroughs that have revolutionized human medicine, technology—and culture. From Shakespeare’s plays to the earliest works of the detective genre, our entertainment and media have continually reinvented successful forms of mystery to hook audiences. Here, Lehrer interviews individuals in unconventional fields—from dedicated small-business owners to innovative schoolteachers—who use mystery to challenge themselves and to motivate others to reach to new heights. He also examines the indelible role of mystery in our culture, revealing how the magical world of Harry Potter triggers the magic of dopamine in our brains, why the baseball season is ten times longer than the football season, and when the suspect is introduced in each episode of Law & Order. Fascinating, illuminating, and fun, Mystery explores the many surprising ways in which embracing a sense of awe and curiosity can enrich our lives.

    Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.

     You know it’s been rattling around in your head since you were young. You want to write a book because the call of the muse has been getting stronger. And, perhaps you have heard You Must Write a Book. The two keys to success for aspiring authors is consistency and a little bit of time. Honorée Corder and Brian D. Meeks are full-time authors who have written over three dozen books combined, both fiction and non-fiction. Honorée is an expert in non-fiction and Brian has penned tomes across five fiction genres. They’ve combined their knowledge to lay out the best practices and answer the most common questions they hear from new authors. The Nifty Fifteen will take you from the blank page to finished book by wiping away the fear that is born of not knowing where to begin. In addition, you’ll be given access to Brian’s Beautiful Gears, which is a session by session look at how he wrote his 13th novel in just fifteen minutes per day. You’ll see the unedited work with all of its errors to show how a full-time author is worried about one thing…get the first rough draft out. The edited version, all polished up and without the daily comments, will also be made available upon its release. Lastly you’ll be given exercises that will make the process easy to undertake. Everyone has a story to tell. It just takes a little time each day, so why not give The Nifty Fifteen a read.

    And much of the material presented here was used in that course. The title should serve well to convey the gist of these various pieces. For all of them are explicitly concerned with the attempt to define and track down the implications of the term "symbolic action," and to show how the marvels of literature and language look when considered form that point of view.

    K. Rowling's Harry Potter series topped the best-seller charts, inspired the highest-grossing film series of all time, and has now become a $250 million Universal Studio theme park. What is it about this story that has ignited such fandom and struck such a chord with people around the world? As English professor, culture critic, and Potter devotee Greg Garrett explains, these novels not only entertain but teach deeply held truths about ourselves, others, and the world around us. Unlocking the textual intricacies behind the Harry Potter narrative, Garrett reveals Rowling's magical formula--one that, he contends, earns her a place right next to the literary giants of old.--Craig Detwiler, Director, Center for Entertainment, Media, and Culture, Pepperdine University

    Using examples from a wide range of disciplines, the authors give readers expert advice on the entire dissertation process: selecting a suitable topic; conducting a literature review; managing data overload; building an argument; presenting the material, data, and results; and working with faculty committees. The entire text has been updated and fresh examples have been added to it. This edition features an up-to-the-minute discussion of online research and the use of software packages. The authors have expanded their coverage of qualitative work, and added information about the use of mixed methods to the book. These updates and more make the Third Edition of Surviving Your Dissertation a must have resource for graduate students.Key Features of the Third Edition: Walks readers through the dissertation process as an ideal mentor would.Devotes more attention to qualitative work, and touches upon mixed methods.Discusses online library resources and completing one′s dissertation via the Internet.Features new material on the use of graphics.Includes information about informed consent forms.

    Opening with an introductory chapter on how to read philosophy, the book then moves into the basics of writing summaries and analyzing arguments. It provides step-by-step instructions for each phase of the writing process, from formulating a thesis, to creating an outline, to writing a final draft, supplementing this tutorial approach with model essays, outlines, introductions, and conclusions. Skills essential to evaluating arguments, citing sources, avoiding plagiarism, detecting fallacies, and formatting final drafts are dealt with in detail. The final two chapters serve as a reference guide to common mistakes and basic skills in sentence construction, writing style, and word choice. Employing a rulebook format similar to that of the classic Elements of Style (by Strunk, White, and Angell), Lewis Vaughn distills helpful writing advice into simple rules that students can easily remember and apply--and that instructors can refer to when reviewing student papers. These rules cover essay organization, sentence structure, documentation styles, plagiarism, grammar, usage, and more. Written in a clear and engaging style and incorporating samples of student writing, Writing Philosophy is an indispensable resource for virtually any philosophy course.

    But until Fairy Tales and the Art of Subversion, little attention had been paid to the ways in which the writers and collectors of tales used traditional forms and genres in order to shape children's lives - their behavior, values, and relationship to society. As Jack Zipes convincingly shows, fairy tales have always been a powerful discourse, capable of being used to shape or destabilize attitudes and behavior within culture.For this new edition, the author has revised the work throughout and added a new introduction bringing this classic title up to date.

    It's a compilation of my daily ramblings as a first time novelist encouraging myself and others to bite the bullet and do it despite the fear of the blank paper, the insecurities, and the angst every writer faces when trying to bleed the story out. My Twitter followers asked me to make this book. They said they want to carry it around in their pockets and take it out each time they feel stuck, scared, or simply need to smile. They tell me my tweets are encouraging and funny. You be the judge.