It includes easily applicable design thinking techniques, such as - HMW questions, - personas, - mind mapping - empathy mapping, - affinity diagram, - value-proposition canvas, - storyboard, - cause-and-effect diagram, - brainstorming, - brain dumps, - reverse brainstorming, - benchmarking, - journey map, and - prototyping. A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including - project managers and IT specialists, - innovation teams, - marketing professionals and brand managers, - product managers, - designers, - consultants, - strategic planning experts, - entrepreneurs, - C-level executives, and architects. The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as - creativity, - thinking out of the box, - empathy, - visual thinking, - observation, - asking the right questions, and - pattern recognition. It also describes how to apply design thinking and lean and agile methodologies together.

    But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & GeismarIn Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn:• Why one logo is more effective than another• How to create their own iconic designs• What sets some designers above the rest• Best practices for working with clients• 25 practical design tips for creating logos that last

    And yet, we stillremain obsessed with aviation disasters. What caused these accidents?Whose fault was it?  In her series of  books, Why Planes Crash, Sylvia Wrigley investigates the worst aviation disasters of the twenty first century.Why Planes Crash: 2001 is the first of the series. Wrigley has put together eleven of the most interesting incidents that the worldsaw in the year 2001. These include a detailed analysis of thedisastrous runway incursion at Linate, the passenger interferenceleading to the Avjet Aspen Crash and why an Airbus A300 disintegratedover Queens.From bad weather to the engineering faults in the aircraft, the author critically looks into each factor that might have lead to the crash.Her investigations and deep insight compiled thoughtfully in this bookmake it so interesting to read that you actually start feeling like awitness to the disaster and yet it is comprehensive enough for anyonewith no aviation knowledge to understand.

    Dominic Holland is this 'celebrity' dad - a professional stand-up comedian and author. He has appeared on television many times including The Royal Variety Show and Have I Got News For You. He has had his own award winning BBC Radio Four series, The Small World of Dominic Holland. A published author, journalist and writer for other famous comedians... So no slouch himself then. But his eldest son, Tom, played Billy in BILLY ELLIOT THE MUSICAL in London's West End and then was cast in the leading role of Lucas in the film, THE IMPOSSIBLE, now on general release in cinemas worldwide. As well as stand-up comedy, fortunately for this story, Dominic Holland has also taken a crack at Hollywood with his writing and compared to his son, with very contrasting results. Tom flies back and forth to LA to accept and give out awards while his dad still treads the boards and in smaller and less salubrious venues that most egos could bear. "How tom holland eclipsed his dad" is an extraordinary true story and a complete fluke. Without a drama lesson in site, let alone a stage school, how a young boy gets himself long listed for an Academy Award and gets to meet and mix with Hollywood's glitterati is an interesting tale on its own - but the story is hilarious when set against the endeavours of his dad. Written with great affection by a dad who is much more proud than he is bemused, this book will appeal to any parent who wants their kid to prevail and to any kid who casually dreams of becoming a star themself.

    Chip Kidd is renowned and revered as a maverick graphic designer. Specifically, Kidd's book jacket designs for such major New York publishers as Alfred A. Knopf are among the most significant and innovative of our time. This richly illustrated book--the first critical selection of kid's design work--looks closely at this contemporary visual pioneer. Veronique Vienne presents a full and nuanced view of Kidd, discussing how he has developed celebrity status as a designer, design critic, lecturer, and editor. She also relates how Kidd is greatly influenced by popular culture, noting his vast collection of Batman memorabilia. Vienne concludes by examining Kidd's editorial involvement with books on cartoonists as well as his own first novel, The Cheese Monkeys, published in 2001 to critical acclaim. Chip Kidd reveals the fascinating life and career of a revolutionary graphic designer with a winning public persona, whose ambitions now also lean toward editing and writing. The book will appeal to anyone involved in design and popular culture as well as admirers of Kidd's extraordinary creative spirit.

    20,000 first printing. Tour.

    Studioilse, the award-winning design studio founded by Ilse Crawford, bridges the worlds of interior design, architecture, and product design with the philosophy of putting the human being at the center. Fascinated by what drives us and makes us feel alive, Crawford says: "When I look at making spaces, I don’t just look at the visual. I’m much more interested in the sensory thing, in thinking about it from the human context, the primal perspective, the thing that touches you." Featuring Studioilse’s work to date, from private residences to hotels, restaurants, and retail projects, this book illustrates the effectiveness of design grounded in human needs and desires. Layering materials and textures, combined with her understanding of human behavior, Crawford’s designs are sensual and accessible. A forerunner of the holistic design movement a decade ago, her humanistic approach has now become the norm. This volume illustrates why Crawford’s design philosophy is so seminal—her work has influenced not only a generation of Dutch and European designers, but also Americans due to her acclaimed Soho House New York. With new photography and essays by Crawford and design critic Edwin Heatcote, this inspirational volume is sure to be one of the most important design books of the year.

    This text takes Glamour magazine's best-loved feature and distils the advice into a guide for any fashion occasion.

    Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.

    This striking book showcases the treasures from first ladies throughout history, ranging from Martha Washington's silk dress and dressing mirror to Michelle Obama's 2009 inaugural gown and jewelry. These and many other unforgettable objects--including gowns, tableware, and invitations from beloved first ladies such as Mamie Eisenhower, Jacqueline Kennedy, Barbara Bush, Hilary Clinton, and more--tell the story of the first ladies as public and private figures. They illustrate how these women, thrust into an influential and visible role by happenstance of marriage, adapted themselves and the role of first lady by taking on responsibilities as campaigners, hostesses, and policy advocates.The Smithsonian First Ladies Collection features many treasures not on view at the exhibit. Complete with an insider's look at the acquisition, conservation, and exhibition of the pieces as well as a timeline of all forty-six first ladies, this is a must-have for anyone fascinated by these incredible women and their roles in American culture and political life.

    In this book, they offer instruction and inspiration that focuses on polymer clay as a learning tool that readers can use to explore their own color instincts and preferences and develop their own palettes.Each chapter investigates a specific color principle, with the discussion supported by a related exercise, a “studio tool” assignment or demonstration, a polymer clay jewelry project, and a profile of a prominent polymer clay artist. Sample topics include:•The Complexity of Color•Three Properties of Color•Choosing Your Palette•Mixing Colors That Flow•Matching Colors with Precision•Games Colors Play•Orchestrating Color Combinations•Color Composition: Placement and Proportion•Playful Patterns•Tantalizing Textures

    From the Eiffel Tower to the Taj Mahal -- 50 man-made and natural structures from around the world are drawn here.

    Through the lens of esteemed writers and critics such as Carlo McCormick, Steven Heller and Roger Gastman, Fairey's work is seen for all its depth and placed in context as art, design, social experiment and "getting over". This massive book pulls no punches and all areas of the enigmatic artist's work, travels and travails are illuminated; from exhibitions, posters, flyers, silkscreens and stickers to high altitude pursuits, citations and police beatings, it's all documented in a museum quality layout and binding. The evidence is in, and it's clear that Shepard Fairey is not one to rest on his laurels, the work must go on. For both long time fans wanting the complete collection and those just curious to know what this OBEY business is all about Supply and Demand is the answer.

    From the Pale Gold (15-0927 TPX) and Almost Mauve (12-2103 TPX) of the 1900 Universal Exposition in Paris to the Rust (18-1248 TPX) and Midnight Navy (19-4110 TPX) of the countdown to the Millennium, the 20th century brimmed with color. Longtime Pantone collaborators and color gurus Leatrice Eiseman and Keith Recker identify more than 200 touchstone works of art, products, d cor, and fashion, and carefully match them with 80 different official PANTONE color palettes to reveal the trends, radical shifts, and resurgences of various hues. This vibrant volume takes the social temperature of our recent history with the panache that is uniquely Pantone.

    Style and minimalism blogger Anuschka Rees presents a fascinatingly strategic, prescriptive approach to identifying, refining, and expressing personal style and building the ideal wardrobe to match it, with style and shopping strategies that women can use every day. Including beautiful full-color fashion photography, infographics, and activities, The Curated Closet is a useful guide covering everything women need to know to fully realize their individual style and create their perfect functional and beautiful wardrobe.