Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, "net neutrality," municipal WiFi, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more

    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

    Now available with a personalized online learning plan, this social work-specific book looks at lifespan through the lens of social work theory and practice. The authors use an empowerment approach to cover human development and behavior theories within the context of family, organizational, and community systems. Using a chronological lifespan approach, the authors present separate chapters on biological, psychological, and social impacts at the different lifespan stages with an emphasis on strengths and empowerment.

    Long recognized as very applied and practical, Eggen and Kauchak's Educational Psychology: Windows on Classrooms, seventh edition is now even more applied and concise, giving students exactly what they need to know in the course. The author's hallmark cases remain, in both written and videotape format, to introduce real-world applications in a way that no other text can. Along with expanded applications to diversity (urban, suburban, and rural areas), technology, and a new pedagogical system that completely restructures how information is delivered in the book and will help students really understand what they should be getting out of every single chapter. The text now comes with two new DVDs of video material and an access code for the new Teacher Prep Website that will be automatically shrinkwrapped with all new copies of the text. Educational Psychology: Windows on Classrooms once again truly fulfills the promise of its title, giving students a window on the classrooms in which they will someday teach.

    He takes us into the secret world of "Survivor" Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young "Harry Potter" fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

    Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions.This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).

    Harness the students interest in film to help them engage critically with a range of media including visual and printed texts.

    Macionis', "Society: The Basics, 10th edition "is designed to help students see the relevance of the sociological theories and ideas that inform their own lives. Four main themes are found throughout the text: Seeing Sociology in Everyday LifeSocial DiversityGlobal ComparisonsCritical Thinking The new edition has an innovate new design, contemporary and compelling student applications, plus a wealth of author-written and author-managed supplemental material. This revision elevates "Society's "high standard of excellence, ensuring that it remains one of the foremost introductory sociology resources for students and instructors alike.

    All chapters in this best-seller have been substantially revised to reflect recent discoveries and new understanding of linguistics and languages.

    Scott McCloud's Understanding Comics is a seminal examination of comics art: its rich history, surprising technical components, and major cultural significance. Explore the secret world between the panels, through the lines, and within the hidden symbols of a powerful but misunderstood art form.

    Based on more than thirty years of scholarly research and classroom teaching, editors Ed Hindson, Elmer Towns, and scholars from Liberty University provide a visually engaging, practical, readable, and insightful overview of God’s Word and its eternal message. Ideally suited for undergraduate students, laymen, and pastors, this volume features:• More than 200 full-color photographs, maps, charts, and illustrations• Introductions to each book of the Bible, including background, date, author, outline, and message• Introductory chapters on the themes of the Bible, how we got our Bible, and the people and places of the Bible• Sidebars on the unique features, beneficial insights, and practical applications of biblical truths• Study questions and recommended further readingECPA Gold Medallion award winners Hindson and Towns draw from a lifetime of teaching more than 100,000 students. They represent quality evangelical scholarship, along with a passion to make the Scriptures come to life as they open windows of insight into the biblical text. This exciting survey highlights the key elements of the literature, history, archaeology, and wisdom of the biblical text with an eye on the practical application of its timeless truths, moral principles, and theological insights so desperately needed in today’s world.

    Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

    Building on their experience as professional systems analysts and award-winning teachers, authors Dennis, Wixom, and Roth capture the experience of developing and analyzing systems in a way that students can understand and apply.With Systems Analysis and Design, 4th edition , students will leave the course with experience that is a rich foundation for further work as a systems analyst.

    Edited by leading scholars Francis T. Cullen and Robert Agnew, it presents a wide range of readings, including original theory pieces. A brief yet detailed introduction frames each Part (and each reading), providing students with a "road map" as they explore the ongoing intellectual developments, diverse views, and continuing debates in the field of criminological theory.Building on the success of the third edition, the thoroughly updated and revised fourth edition includes:* Eight new readings (each with its own introduction)* Two new Parts (each with its own introduction): "Theories of White-Collar Crime" and "Putting Theory to Work: Guiding Crime Control Policy"* A new Instructor's Manual on CD, featuring a Test Bank with multiple-choice and essay questions, learning objectives, key words, discussion topics and exercises, and PowerPoint lecture slidesComprehensive enough for graduate students yet accessible enough for undergraduate students, Criminological Theory: Past to Present--Essential Readings, Fourth Edition, remains a solid introduction to the foundations of criminology--and to the competing theories that will shape thinking about crime in the years ahead.