Book picks similar to
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman
biography
business
biographies
marketing
A Beautiful Mind
Sylvia Nasar - 1998
Or the "Phantom of Fine Hall," a figure many students had seen shuffling around the corridors of the math and physics building wearing purple sneakers and writing numerology treatises on the blackboards. The Phantom was John Nash, one of the most brilliant mathematicians of his generation, who had spiraled into schizophrenia in the 1950s. His most important work had been in game theory, which by the 1980s was underpinning a large part of economics. When the Nobel Prize committee began debating a prize for game theory, Nash's name inevitably came up—only to be dismissed, since the prize clearly could not go to a madman. But in 1994 Nash, in remission from schizophrenia, shared the Nobel Prize in economics for work done some 45 years previously.Economist and journalist Sylvia Nasar has written a biography of Nash that looks at all sides of his life. She gives an intelligent, understandable exposition of his mathematical ideas and a picture of schizophrenia that is evocative but decidedly unromantic. Her story of the machinations behind Nash's Nobel is fascinating and one of very few such accounts available in print (the CIA could learn a thing or two from the Nobel committees).
The Innovation Secrets of Steve Jobs
Carmine Gallo - 2010
Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.THE INNOVATION SECRETS OF STEVE JOBSLearn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.These are the Seven Principles of Innovation, inspired by the master himself:Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match--and beat--the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms--to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.
The Long Hard Road Out of Hell
Marilyn Manson - 1998
"By turns moving, funny, appalling, disturbing. . . . There has never been anything like it".--"Rolling Stone". 80 b&w photos. 16-page color insert.In his twenty-nine years, rock idol Manson has experienced more than most people have (or would want to) in a lifetime. Now, in his shocking and candid memoir, he takes readers from backstage to gaol cells, from recording studios to emergency rooms, from the pit of despair to the top of the charts, and recounts his metamorphosis from a frightened Christian schoolboy into the most feared and revered music superstar in the country.
Team of Rivals: The Political Genius of Abraham Lincoln
Doris Kearns Goodwin - 2005
Seward, Salmon P. Chase, Edward Bates, and Abraham Lincoln waited in their hometowns for the results from the Republican National Convention in Chicago. When Lincoln emerged as the victor, his rivals were dismayed and angry.Throughout the turbulent 1850s, each had energetically sought the presidency as the conflict over slavery was leading inexorably to secession and civil war. That Lincoln succeeded, Goodwin demonstrates, was the result of a character that had been forged by experiences that raised him above his more privileged and accomplished rivals. He won because he possessed an extraordinary ability to put himself in the place of other men, to experience what they were feeling, to understand their motives and desires.It was this capacity that enabled Lincoln as president to bring his disgruntled opponents together, create the most unusual cabinet in history, and marshal their talents to the task of preserving the Union and winning the war.We view the long, horrifying struggle from the vantage of the White House as Lincoln copes with incompetent generals, hostile congressmen, and his raucous cabinet. He overcomes these obstacles by winning the respect of his former competitors, and in the case of Seward, finds a loyal and crucial friend to see him through.This brilliant multiple biography is centered on Lincoln's mastery of men and how it shaped the most significant presidency in the nation's history.
Leap of Faith: Memoirs of an Unexpected Life
Queen Noor - 2003
Two years later, while visiting her father in Jordan, she was casually introduced on the airport runway to King Hussein. Widely admired in the Arab world as a voice of moderation, and for his direct lineage to the prophet Muhammad, Hussein would soon become the world's most eligible bachelor after the tragic death of his wife. The next time they met, Hussein would fall headlong in love with the athletic, outspoken daughter of his longtime friend. After a whirlwind, secret courtship Lisa Halaby became Noor Al Hussein, Queen of Jordan.With eloquence and candor, Queen Noor speaks of the obstacles she faced as a naive young bride in the royal court, of rebelling against the smothering embrace of security guards and palace life, and of her own successful struggle to create a working role as a humanitarian activist In a court that simply expected Noor to keep her husband happy. As she gradually took on the mantle of a queen, Noor's joys and challenges grew. After a heartbreaking miscarriage, she gave birth to four children. Meshing the demands of motherhood with the commitments of her position often proved difficult, but she tried to keep her young children by her side, even while flying the world with her husband in his relentless quest for peace. This mission would reap satisfying rewards, including greater Arab unity and a peace treaty with Israel, and suffer such terrible setbacks as the Gulf War and the assassination of Prime Minister Rabin.Leap of Faith is a remarkable document. It is the story of a young American woman who became wife and partner to an Arab monarch. It provides a compelling portrait of the late King Hussein and his lifelong effort to bring peace to his wartorn region, and an insider's view of the growing gulf between the United States and the Arab nations. It is also the refreshingly candid story of a mother coming to terms with the demands the king's role as a world statesman placed on her family's private life. But most of all it is a love storythe intimate account of a woman who lost her heart to a king, and to his people.
The Churchill Factor: How One Man Made History
Boris Johnson - 2014
Taking on the myths and misconceptions along with the outsized reality, he portrays—with characteristic wit and passion—a man of contagious bravery, breathtaking eloquence, matchless strategizing, and deep humanity. Fearless on the battlefield, Churchill had to be ordered by the king to stay out of action on D-Day; he pioneered aerial bombing and few could match his experience in organizing violence on a colossal scale, yet he hated war and scorned politicians who had not experienced its horrors. He was the most famous journalist of his time and perhaps the greatest orator of all time, despite a lisp and chronic depression he kept at bay by painting. His maneuvering positioned America for entry into World War II, even as it ushered in England’s post-war decline. His openmindedness made him a trailblazer in health care, education, and social welfare, though he remained incorrigibly politically incorrect. Most of all, he was a rebuttal to the idea that history is the story of vast and impersonal forces; he is proof that one person—intrepid, ingenious, determined—can make all the difference.
Alibaba: The House That Jack Ma Built
Duncan Clark - 2016
Alibaba’s $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and Presidents around the world, Jack is an icon for China’s booming private sector and the gatekeeper to hundreds of millions of middle class consumers.Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own experience as an early advisor to Alibaba and two decades in China chronicling the Internet’s impact on the country to create an authoritative, compelling narrative account of Alibaba’s rise.How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80% market share? As it forges ahead into finance and entertainment, are there limits to Alibaba’s ambitions? How does the Chinese government view its rise? Will Alibaba expand further overseas, including in the U.S.?Clark tells Alibaba’s tale in the context of China’s momentous economic and social changes, illuminating an unlikely corporate titan as never before.
Her Again: Becoming Meryl Streep
Michael Schulman - 2016
Burning with talent and ambition, she was like dozens of aspiring actors of the time—a twenty-something beauty who rode her bike everywhere, kept a diary, napped before performances, and stayed out late “talking about acting with actors in actors’ bars.” Yet Meryl stood apart from her peers. In her first season in New York, she won attention-getting parts in back-to-back Broadway plays, a Tony Award nomination, and two roles in Shakespeare in the Park productions. Even then, people said, “Her. Again.”Her Again is an intimate look at the artistic coming-of-age of the greatest actress of her generation, from the homecoming float at her suburban New Jersey high school, through her early days on the stage at Vassar College and the Yale School of Drama during its golden years, to her star-making roles in The Deer Hunter, Manhattan, and Kramer vs. Kramer. New Yorker contributor Michael Schulman brings into focus Meryl’s heady rise to stardom on the New York stage; her passionate, tragically short-lived love affair with fellow actor John Cazale; her marriage to sculptor Don Gummer; and her evolution as a young woman of the 1970s wrestling with changing ideas of feminism, marriage, love, and sacrifice.Featuring eight pages of black-and-white photos, this captivating story of the making of one of the most revered artistic careers of our time reveals a gifted young woman coming into her extraordinary talents at a time of immense transformation, offering a rare glimpse into the life of the actress long before she became an icon.
Made in Japan: Akio Morita and Sony
Akio Morita - 1986
The outspoken Chariman of the Sony Corporation candidly discusses the rise of Sony, his own extraordinary career as one of the most successful businessmen of our time, and his views on the U.S., Japan, and the world economy.
Walt Disney: An American Original
Bob Thomas - 1960
After years of research, with the full cooperation of the Disney family and access to private papers and letters, Bob Thomas produced the definitive biography of the man behind the legend--the unschooled cartoonist from Kansas City who went bankrupt on his first movie venture but became the genius who produced unmatched works of animation. Complete with a rare collection of photographs, Bob Thomas' biography is a fascinating and inspirational work that captures the spirit of Walt Disney.
Through My Eyes
Tim Tebow - 2011
Written with Nathan Whitaker, the New York Times bestselling coauthor of Quiet Strength, with Tony Dungy, Through My Eyes gives fans a first look into the heart of an athlete whose talent and devotion have made him one of the most provocative figures in football.
Hegarty on Advertising
John Hegarty - 2011
The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.
Petty: The Biography
Warren Zanes - 2015
Rock and roll made it otherwise. From meeting Elvis, to seeing the Beatles on Ed Sullivan, to producing Del Shannon, backing Bob Dylan, putting together a band with George Harrison, Dylan, Roy Orbison, and Jeff Lynne, making records with Johnny Cash, and sending well more than a dozen of his own celebrated recordings high onto the charts, Tom Petty's story has all the drama of a rock and roll epic. Now in his mid-sixties, still making records and still touring, Petty, known for his reclusive style, has shared with Warren Zanes his insights and arguments, his regrets and lasting ambitions, and the details of his life on and off the stage.This is a book for those who know and love the songs, from "American Girl" and "Refugee" to "Free Fallin'" and "Mary Jane's Last Dance," and for those who want to see the classic rock and roll era embodied in one man's remarkable story. Dark and mysterious, Petty manages to come back, again and again, showing us what the music can do and where it can take us.
Education of a Wandering Man
Louis L'Amour - 1989
Like classic L'Amour fiction, Education of a Wandering Man mixes authentic frontier drama--such as the author's desperate efforts to survive a sudden two-day trek across the blazing Mojave desert--with true-life characters like Shanghai waterfront toughs, desert prospectors, and cowboys whom Louis L'Amour met while traveling the globe. At last, in his own words, this is a story of a one-of-a-kind life lived to the fullest . . . a life that inspired the books that will forever enable us to relive our glorious frontier heritage.
I Put a Spell on You: The Autobiography of Nina Simone
Nina Simone - 1991
She struck a chord with bluesy jazz ballads like "Put a Little Sugar in My Bowl" and powerful protest songs such as "Mississippi Goddam" and "To Be Young, Gifted, and Black," the anthem of the American Civil Rights movement.Here are the many lives and loves of Nina Simone, recounted in her unshakable voice.