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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman
biography
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biographies
Against the Odds: An Autobiography
James Dyson - 1997
This inspirational autobiography tells the remarkable story behind James Dyson and his most successful invention to date: the Dual Cyclone bagless vacuum cleaner. With little or no support, Dyson endured years of personal struggle and financial crisis before his unswerving optimism and self-belief won him spectacular success. This is a story of personal and business triumph over the established multinational companies that tried to halt his progress.
Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
Satya Nadella - 2017
It’s about how people, organizations and societies can and must hit refresh—transform—in their persistent quest for new energy, new ideas, relevance and renewal. At the core, it’s about us humans and our unique qualities, like empathy, which will become ever more valuable in a world where the torrent of technology will disrupt like never before. As much a humanist as a technologist, Nadella defines his mission and that of the company he leads as empowering every person and every organization on the planet to achieve more.
Truman
David McCullough - 1992
Truman, whose presidency included momentous events from the atomic bombing of Japan to the outbreak of the Cold War and the Korean War, told by America’s beloved and distinguished historian.The life of Harry S. Truman is one of the greatest of American stories, filled with vivid characters—Roosevelt, Churchill, Stalin, Eleanor Roosevelt, Bess Wallace Truman, George Marshall, Joe McCarthy, and Dean Acheson—and dramatic events. In this riveting biography, acclaimed historian David McCullough not only captures the man—a more complex, informed, and determined man than ever before imagined—but also the turbulent times in which he rose, boldly, to meet unprecedented challenges. The last president to serve as a living link between the nineteenth and the twentieth centuries, Truman’s story spans the raw world of the Missouri frontier, World War I, the powerful Pendergast machine of Kansas City, the legendary Whistle-Stop Campaign of 1948, and the decisions to drop the atomic bomb, confront Stalin at Potsdam, send troops to Korea, and fire General MacArthur. Drawing on newly discovered archival material and extensive interviews with Truman’s own family, friends, and Washington colleagues, McCullough tells the deeply moving story of the seemingly ordinary “man from Missouri” who was perhaps the most courageous president in our history.
Memoirs and Selected Letters
Ulysses S. Grant - 1972
Stricken by cancer as his family faced financial ruin, Ulysses S. Grant wrote his Personal Memoirs to secure their future, and in doing so won for himself a unique place in American letters. Acclaimed by readers as diverse as Mark Twain, Matthew Arnold, Gertrude Stein, and Edmund Wilson, the Personal Memoirs demonstrates the intelligence, intense determination, and laconic modesty that made Grant the Union’s foremost commander. This Library of America volume also includes 174 letters written by Grant from 1839 to 1865. Many of them are to his wife, Julia, and offer an intimate view of their affectionate and enduring marriage; others, addressed to fellow generals, government officials, and his congressional patron Elihu B. Washburne, provide a fascinating contemporary perspective on the events that would later figure in the Memoirs.Grant’s autobiography is devoted almost entirely to his life as a soldier: his years at West Point, his service in the peacetime army, and his education in war during conflicts foreign and domestic. Grant considered the Mexican War “one of the most unjust ever waged by a stronger against a weaker nation” and thought that the Civil War was our punishment for it; but his retrospective disapproval did not prevent him from becoming enchanted by Mexico or from learning about his own capacity for leadership amid the confusion and carnage of battle.His account of the Civil War combines a lucid treatment of its political causes and its military actions, along with the story of his own growing strength as a commander. At the end of an inconsequential advance in Missouri in 1861 he realized that his opponent “had been as much afraid of me as I had been of him.” Fort Donelson and Shiloh taught him to seize the initiative, while his success in living off the land during the Vicksburg campaign inspired William T. Sherman to undertake his marches through the interior of the South.By 1864 Grant knew that the rebellion could be suppressed only by maintaining relentless pressure against its armies and methodically destroying its resources. As the Union’s final general-in-chief, he acted with the resolve that had eluded his predecessors, directing battles whose drawn-out ferocity had no precedent in Western warfare. His narrative of the war’s final year culminates in his meeting with Lee at Appomattox, a scene of quiet pride, sadness, and humanity.Grant’s writing is spare, telling, and quick, superbly evocative of the imperatives of decision, motion, and action that govern those who try to shape the course of war. Grant wrote about the most destructive war in American history with a clarity and directness unequaled in our literature.
The Gambler: How Penniless Dropout Kirk Kerkorian Became the Greatest Deal Maker in Capitalist History
William C. Rempel - 2018
He never put his name on a building, but when he died he owned almost every major hotel and casino in Las Vegas. He envisioned and fostered a new industry —the leisure business. Three times he built the biggest resort hotel in the world. Three times he bought and sold the fabled MGM Studios, forever changing the way Hollywood does business.His early life began as far as possible from a place on the Forbes List of Billionaires when he and his Armenian immigrant family lost their farm to foreclosure. He was four. They arrived in Los Angeles penniless and moved often, staying one step ahead of more evictions. Young Kirk learned English on the streets of L.A., made pennies hawking newspapers and dropped out after eighth grade. How he went on to become one of the richest and most generous men in America—his net worth as much as $20 billion—is a story largely unknown to the world. That’s because what Kerkorian valued most was his privacy. His very private life turned to tabloid fodder late in life when a former professional tennis player falsely claimed that the eighty-five-year-old billionaire fathered her child.In this engrossing biography, investigative reporter William C. Rempel digs deep into Kerkorian’s long-guarded history to introduce a man of contradictions—a poorly educated genius for deal-making, an extraordinarily shy man who made the boldest of business ventures, a careful and calculating investor who was willing to bet everything on a single roll of the dice.Unlike others of his status and importance, Kerkorian made few public appearances and strenuously avoided personal publicity. His friends and associates, however, were some of the biggest names in business, entertainment, and sports—among them Howard Hughes, Ted Turner, Steve Wynn, Michael Milken, Cary Grant, Frank Sinatra, Barbra Streisand, Elvis Presley, Mike Tyson, and Andre Agassi.When he died in 2015 two years shy of the century mark, Kerkorian had outlived many of his closest friends and associates. Now, Rempel meticulously pieces together revealing fragments of Kerkorian’s life, collected from diverse sources—war records, business archives, court documents, news clippings and the recollections and recorded memories of longtime pals and relatives. In The Gambler, Rempel illuminates this unknown, self-made man and his inspiring legacy as never before.
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
George Lois - 2012
Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.
The Beatles: The Biography
Bob Spitz - 2005
This version of the Beatles legend smoothed the rough edges and filled in the fault lines, and for more than forty years this manicured version of the Beatles story has sustained as truth - until now.The product of almost a decade of research, hundreds of unprecedented interviews, and the discovery of scores of never-before-revealed documents, Bob Spitz's The Beatles is the biography fans have been waiting for -- a vast, complete account as brilliant and joyous and revelatory as a Beatles record itself. Spitz begins in Liverpool, a hard city knocked on its heels. In the housing projects and school playgrounds, four boys would discover themselves -- and via late-night radio broadcasts, a new form of music called rock 'n roll.Never before has a biography of musicians been so immersive and textured. Spitz takes us down Penny Lane and to Strawberry Field (John later added the s), to Hamburg, Germany, where -- amid the squalor and the violence and the pep pills -- the Beatles truly became the Beatles. We are there in the McCartney living room when Paul and John learn to write songs together; in the heat of Liverpool's Cavern Club, where jazz has been the norm before the Beatles show up; backstage the night Ringo takes over on drums; in seedy German strip clubs where George lies about his age so the band can perform; on the lonely tours through frigid Scottish towns before the breakthrough; at Abbey Road Studios, where a young producer named George Martin takes them under his wing; at the Ed Sullivan Show as America discovers the joy and the madness; and onward and upward: up the charts, from Shea to San Francisco, through the London night, on to India, through marmalade skies, across the universe...all the way to a rooftop concert and one last moment of laughter and music.It is all here, raw and right: the highs and the lows, the love and the rivalry, the awe and the jealousy, the drugs, the tears, the thrill, the magic never again to be repeated. Open this book and begin to read -- Bob Spitz's masterpiece is, at long last, the biography the Beatles deserve.
Thomas Jefferson: The Art of Power
Jon Meacham - 2012
Thomas Jefferson: The Art of Power gives us Jefferson the politician and president, a great and complex human being forever engaged in the wars of his era. Philosophers think; politicians maneuver. Jefferson’s genius was that he was both and could do both, often simultaneously. Such is the art of power. Thomas Jefferson hated confrontation, and yet his understanding of power and of human nature enabled him to move men and to marshal ideas, to learn from his mistakes, and to prevail. Passionate about many things—women, his family, books, science, architecture, gardens, friends, Monticello, and Paris—Jefferson loved America most, and he strove over and over again, despite fierce opposition, to realize his vision: the creation, survival, and success of popular government in America. Jon Meacham lets us see Jefferson’s world as Jefferson himself saw it, and to appreciate how Jefferson found the means to endure and win in the face of rife partisan division, economic uncertainty, and external threat. Drawing on archives in the United States, England, and France, as well as unpublished Jefferson presidential papers, Meacham presents Jefferson as the most successful political leader of the early republic, and perhaps in all of American history. The father of the ideal of individual liberty, of the Louisiana Purchase, of the Lewis and Clark expedition, and of the settling of the West, Jefferson recognized that the genius of humanity—and the genius of the new nation—lay in the possibility of progress, of discovering the undiscovered and seeking the unknown. From the writing of the Declaration of Independence to elegant dinners in Paris and in the President’s House; from political maneuverings in the boardinghouses and legislative halls of Philadelphia and New York to the infant capital on the Potomac; from his complicated life at Monticello, his breathtaking house and plantation in Virginia, to the creation of the University of Virginia, Jefferson was central to the age. Here too is the personal Jefferson, a man of appetite, sensuality, and passion. The Jefferson story resonates today not least because he led his nation through ferocious partisanship and cultural warfare amid economic change and external threats, and also because he embodies an eternal drama, the struggle of the leadership of a nation to achieve greatness in a difficult and confounding world.
Jim Henson: The Biography
Brian Jay Jones - 2013
The Muppets made Jim Henson a household name, but they were only part of his remarkable story.This extraordinary biography--written with the generous cooperation of the Henson family--covers the full arc of Henson's all-too-brief life: from his childhood in Leland, Mississippi, through the years of burgeoning fame in Washington D.C., New York, and London, to the decade of international celebrity that preceded his untimely death at age fifty-three. Drawing on hundreds of hours of new interviews with Jim Henson's family, friends, and closest collaborators, as well as unprecedented access to private family and company archives--including never-before-seen interviews, business documents, and Henson's private letters--Brian Jay Jones explores the creation of the Muppets, Henson's contributions to Sesame Street and Saturday Night Live, and his nearly ten year campaign to bring The Muppet Show to television. Jones provides the imaginative context for Henson's non-Muppet projects, including the richly imagined worlds of The Dark Crystal and Labyrinth-as well as fascinating misfires like Henson's dream of opening an inflatable psychedelic nightclub or of staging an elaborate, all-puppet Broadway show.An uncommonly intimate portrait, Jim Henson captures all the facets of this American original: the master craftsman who revolutionized the presentation of puppets on television, the savvy businessman whose deal making prowess won him a reputation as "the new Walt Disney," and the creative team leader whose collaborative ethos earned him the undying loyalty of everyone who worked for him. Here also is insight into Henson's intensely private personal life: his Christian Science upbringing; his love of fast cars, high-stakes gambling, and expensive art; and his weakness for women. Though an optimist by nature, Henson was haunted by the notion that he would not have time to do all the things he wanted to do in life-a fear that his heartbreaking final hours would prove all too well-founded.An up-close look at the charmed life of a legend, Jim Henson gives the full measure to a man whose joyful genius transcended age, language, geography, and culture-and continues to beguile audiences worldwide.
All about Me!: My Remarkable Life in Show Business
Mel Brooks - 2021
Now, for the first time, this EGOT (Emmy, Grammy, Oscar, Tony) winner shares his story in his own words. “I hope fans of comedy will get a kick out of the stories behind my work, and really enjoy taking this remarkable ride with me.”—Mel Brooks For anyone who loves American comedy, the long wait is over. Here are the never-before-told, behind-the-scenes anecdotes and remembrances from a master storyteller, filmmaker, and creator of all things funny.All About Me! charts Mel Brooks’s meteoric rise from a Depression-era kid in Brooklyn to the recipient of the National Medal of Arts. Whether serving in the United States Army in World War II, or during his burgeoning career as a teenage comedian in the Catskills, Mel was always mining his experiences for material, always looking for the perfect joke. His iconic career began with Sid Caesar’s Your Show of Shows, where he was part of the greatest writers’ room in history, which included Carl Reiner, Neil Simon, and Larry Gelbart. After co-creating both the mega-hit 2000 Year Old Man comedy albums and the classic television series Get Smart, Brooks’s stellar film career took off. He would go on to write, direct, and star in The Producers, The Twelve Chairs, Blazing Saddles, Young Frankenstein, Silent Movie, High Anxiety, and Spaceballs, as well as produce groundbreaking and eclectic films, including The Elephant Man, The Fly, and My Favorite Year. Brooks then went on to conquer Broadway with his record-breaking, Tony-winning musical, The Producers. All About Me! offers fans insight into the inspiration behind the ideas for his outstanding collection of boundary-breaking work, and offers details about the many close friendships and collaborations Brooks had, including those with Sid Caesar, Carl Reiner, Gene Wilder, Madeleine Kahn, Alfred Hitchcock, and the great love of his life, Anne Bancroft. Filled with tales of struggle, achievement, and camaraderie (and dozens of photographs), readers will gain a more personal and deeper understanding of the incredible body of work behind one of the most accomplished and beloved entertainers in history.
Cash
Johnny Cash - 1997
He was an icon of rugged individualism who had been to hell and back, telling the tale as never before. In his unforgettable autobiography, Johnny Cash tells the truth about the highs and lows, the struggles and hard-won triumphs, and the people who shaped him.In his own words, Cash set the record straight -- and dispelled a few myths -- as he looked unsparingly at his remarkable life: from the joys of his boyhood in Dyess, Arkansas to superstardom in Nashville, Tennessee, the road of Cash's life has been anything but smooth. Cash writes of the thrill of playing with Elvis, the comfort of praying with Billy Graham; of his battles with addiction and of the devotion of his wife, June; of his gratitude for life, and of his thoughts on what the afterlife may bring. Here, too, are the friends of a lifetime, including Willie Nelson, Roy Orbison, Bob Dylan, and Kris Kristofferson. As powerful and memorable as one of his classic songs, Cash is filled with the candor, wit, and wisdom of a man who truly "walked the line."
Walt Disney: The Triumph of the American Imagination
Neal Gabler - 2006
We see the visionary, whose desire for escape honed an innate sense of what people wanted to see on the screen and, when combined with iron determination and obsessive perfectionism, led him to the reinvention of animation. It was Disney, first with Mickey Mouse and then with his feature films - most notably Snow White, Pinocchio, Fantasia, Dumbo, and Bambi - who transformed animation from a novelty based on movement to an art form that presented an illusion of life.We see him reimagine the amusement park with Disneyland, prompting critics to coin the word Disneyfication to describe the process by which reality can be modified to fit one's personal desires. At the same time, he provided a new way to connect with American history through his live-action films and purveyed a view of the country so coherent that even today one can speak meaningfully of "Walt Disney's America." We see how the True-Life Adventure nature documentaries he produced helped create the environmental movement by sensitizing the general public to issues of conservation. And we see how he reshaped the entertainment industry by building a synergistic empire that combined film, television, theme parks, music, book publishing, and merchandise in a way that was unprecedented and was later widely imitated.Gabler also reveals a wounded, lonely, and often disappointed man, who, despite worldwide success, was plagued with financial problems much of his life, suffered a nervous breakdown, and at times retreated into pitiable seclusion in his workshop making model trains. Gabler explores accusations that Disney was a red-baiter, an anti-Semite, an embittered alcoholic. But whatever the characterizations of Disney's personal life, he appealed to the nation by demonstrating the power of wish fulfillment and the triumph of the American imagination. Walt Disney showed how one could impose one's will on the world.This is a masterly biography, a revelation of both the work and the man - of both the remarkable accomplishment and the hidden life.
Madam Secretary: A Memoir
Madeleine K. Albright - 2001
A national bestseller on its first publication in 2003, Madam Secretary combines warm humor with profound insights and personal testament with fascinating additions to the historical record.
The Real Frank Zappa Book
Frank Zappa - 1989
Along the way, Zappa offers his inimitable views on many things such as art, politics and beer.
My Life
Bill Clinton - 2004
Clinton painstakingly outlines the history behind his greatest successes and failures, including his dedication to educational and economic reform, his war against a "vast right-wing operation" determined to destroy him, and the "morally indefensible" acts for which he was nearly impeached. My Life is autobiography as therapy--a personal history written by a man trying to face and banish his private demons. Clinton approaches the story of his youth with gusto, sharing tales of giant watermelons, nine-pound tumors, a charging ram, famous mobsters and jazz musicians, and a BB gun standoff. He offers an equally energetic portrait of American history, pop culture, and the evolving political landscape, covering the historical events that shaped his early years (namely the deaths of Martin Luther King Jr. and JFK) and the events that shaped his presidency (Waco, Bosnia, Somalia). What makes My Life remarkable as a political memoir is how thoroughly it is infused with Clinton's unassuming, charmingly pithy voice: I learned a lot from the stories my uncle, aunts, and grandparents told me: that no one is perfect but most people are good; that people can't be judged only by their worst or weakest moments; that harsh judgments can make hypocrites of us all; that a lot of life is just showing up and hanging on; that laughter is often the best, and sometimes the only, response to pain. However, that same voice might tire readers as Clinton applies his penchant for minute details to a distractible laundry list of events, from his youth through the years of his presidency. Not wanting to forget a single detail that might help account for his actions, Clinton overdoes it--do we really need to know the name of his childhood barber? But when Clinton sticks to the meat of his story--recollections about Mother, his abusive stepfather, Hillary, the campaign trail, and Kenneth Starr--the veracity of emotion and Kitchen Confidential-type revelations about "what it is like to be President" make My Life impossible to put down. To Clinton, "politics is a contact sport," and while he claims that My Life is not intended to make excuses or assign blame, it does portray him as a fighter whose strategy is to "take the first hit, then counterpunch as hard as I could." While My Life is primarily a stroll through Clinton's memories, it is also a scathing rebuke--a retaliation against his detractors, including Kenneth Starr, whose "mindless search for scandal" protected the guilty while "persecuting the innocent" and distracted his Administration from pressing international matters (including strikes on al Qaeda). Counterpunch indeed. At its core, My Life is a charming and intriguing if flawed book by an equally intriguing and flawed man who had his worst failures and humiliations made public. Ultimately, the man who left office in the shadow of scandal offers an honest and open account of his life, allowing readers to witness his struggle to "drain the most out of every moment" while maintaining the character with which he was raised. It is a remarkably intimate, persuasive look at the boy he was, the President he became, and man he is today. --Daphne Durham