We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

     Limited Time Offer: Buy CompTIA(R) A+ 220-801 and 220-802 Exam Cram and receive a 10% off discount code for the CompTIA A+ 220-801 and 220-802 exams. To receive your 10% off discount code:Register your product at pearsonITcertification.com/registerFollow the instructionsGo to your Account page and click on "Access Bonus Content" CompTIA(R) A+ 220-801 and 220-802 Exam Cram, Sixth Edition is the perfect study guide to help you pass CompTIA's A+ 220-801 and 220-802 exams. It provides coverage and practice questions for every exam topic, including substantial new coverage of Windows 7, new PC hardware, tablets, smartphones, and professional-level networking and security. The book presents you with an organized test preparation routine through the use of proven series elements and techniques. Exam topic lists make referencing easy. Exam Alerts, Sidebars, and Notes interspersed throughout the text keep you focused on what you need to know. Cram Quizzes help you assess your knowledge, and the Cram Sheet tear card is the perfect last minute review. Covers the critical information you'll need to know to score higher on your CompTIA A+ 220-801 and 220-802 exams!Deploy and administer desktops and notebooks running Windows 7, Vista, or XPUnderstand, install, and troubleshoot motherboards, processors, and memoryTest and troubleshoot power-related problemsUse all forms of storage, including new Blu-ray and Solid State (SSD) devicesWork effectively with mobile devices, including tablets and smartphonesInstall, configure, and troubleshoot both visible and internal laptop componentsConfigure Windows components and applications, use Windows administrative tools, and optimize Windows systemsRepair damaged Windows environments and boot errorsWork with audio and video subsystems, I/O devices, and the newest peripheralsInstall and manage both local and network printersConfigure IPv4 and understand TCP/IP protocols and IPv6 changesInstall and configure SOHO wired/wireless networks and troubleshoot connectivityImplement secure authentication, prevent malware attacks, and protect data Companion CDThe companion CD contains a digital edition of the Cram Sheet and the powerful Pearson IT Certification Practice Test engine, complete with hundreds of exam-realistic questions and two complete practice exams. The assessment engine offers you a wealth of customization options and reporting features, laying out a complete assessment of your knowledge to help you focus your study where it is needed most. Pearson IT Certifcation Practice Test Minimum System RequirementsWindows XP (SP3), WIndows Vista (SP2), or Windows 7Microsoft .NET Framework 4.0 ClientPentium-class 1 GHz processor (or equivalent)512 MB RAM650 MB disk space plus 50 MB for each downloaded practice exam David L. Prowse is an author, computer network specialist, and technical trainer. Over the past several years he has authored several titles for Pearson Education, including the well-received CompTIA A+ Exam Cram and CompTIA Security+ Cert Guide. As a consultant, he installs and secures the latest in computer and networking technology. He runs the website www.davidlprowse.com, where he gladly answers questions from students and readers.

    Evil is found in words such as force, compulsion, tax, violence, theft, censure, and politics. Notice that in such things, there is no joy. None have any value to humanity. This book defines the doctrine of liberty, and teaches you why choices that affect your life can only rightfully be made by you.

    Four years ago, the GOP dominated politics at every level in Colorado. Republicans held both Senate seats, five of seven congressional seats, the governor’s mansion, the offices of secretary of state and treasurer, and both houses of the state legislature. After the 2008 election, the exact opposite was true: replace the word Republicans with Democrats in the previous sentence, and you have of one the most stunning reversals of political fortune in American history.This is also the story of how it will happen—indeed, is happening—in other states across the country. In Colorado, progressives believe they have found a blueprint for creating permanent Democratic majorities across the nation. With discipline and focus, they have pioneered a legal architecture designed to take advantage of new campaign finance laws and an emerging breed of progressive donors who are willing to commit unprecedented resources to local races. It’s simple, brilliant, and very effective.Rob Witwer is a former member of the Colorado House of Representatives and practices law in Denver.Emmy award–winning journalist Adam Schrager covers politics for KUSA-TV, the NBC affiliate in Denver. Schrager and his family live in the Denver area. He is the author of The Principled Politician: Governor Ralph Carr and the Fight against Japanese Internment

    Supportive of both candidates and issues, this handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level. Thoroughly revised and updated, this new edition now covers campaign technology methods in every chapter, and includes expanded material on direct mail, effective yet inexpensive television spots, and how to get the most reach for your campaign dollar. Also included are updates on working vote-by-mail elections for better results, organizing your database for campaign workers and donors, and fighting negative campaigns.

    Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.    This short summary and analysis of The Handmaid’s Tale by Margaret Atwood includes:   Historical context Part-by-part summaries Analysis of the main characters Themes and symbols Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work   About Margaret Atwood’s The Handmaid’s Tale:   Margaret Atwood’s dystopian literary masterpiece tells the story of Offred, a Handmaid living in the near future in what was once the United States. A new theocratic regime called the Republic of Gilead has come to power and changed life as she knew it.   Once Offred had a her own name and a loving family—a husband and daughter—both of which were taken from her; now she belongs to the Commander and his hostile wife, and her only value lies in her ability to bear a child for them. She used to read books and learn; now such things are forbidden to all women.   Gripping, disturbing, and so relevant today, The Handmaid’s Tale is a brilliant novel and a chilling warning about what can happen when extreme ideas are taken to their logical conclusions.   The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of fiction.

    We are being brainwashed. We are being brainwashed completely, ceaselessly and cynically... So just who is doing the brainwashing? How are they doing it and for what purposes? David Sedgwick’s latest book takes the reader on a disturbing journey deep into the realms of mistruth and deception to reveal, for the very first time, the many tricks and subterfuges used by the British Broadcasting Corporation. Every time we engage with BBC content, the author argues, we are exposing ourselves to a very dark art: the art of brainwashing. Wilful, deceitful and incessant, Orwellian parallels define the modern corporation and should chill the soul of all who cherish freedom and liberty. Mind control is here. This is not fiction. BBC: Brainwashing Britain? is a shocking expose of mass propaganda, its components, and aims. You may never look at Auntie in the same way ever again.

    How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions.And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.

    'Social Work Macro Practice' focuses on work with organizations and communities, including planned change approaches and implementation.

    Long recognized as very applied and practical, Eggen and Kauchak's Educational Psychology: Windows on Classrooms, seventh edition is now even more applied and concise, giving students exactly what they need to know in the course. The author's hallmark cases remain, in both written and videotape format, to introduce real-world applications in a way that no other text can. Along with expanded applications to diversity (urban, suburban, and rural areas), technology, and a new pedagogical system that completely restructures how information is delivered in the book and will help students really understand what they should be getting out of every single chapter. The text now comes with two new DVDs of video material and an access code for the new Teacher Prep Website that will be automatically shrinkwrapped with all new copies of the text. Educational Psychology: Windows on Classrooms once again truly fulfills the promise of its title, giving students a window on the classrooms in which they will someday teach.

    Our plans go awry and policies fail. History's grandest war against terrorism creates more terrorists. Global capitalism, intended to improve lives, increases the gap between rich and poor. Decisions made to stem a financial crisis guarantee its worsening. Environmental strategies to protect species lead to their extinction. The traditional physics of power has been replaced by something radically different. In The Age of the Unthinkable, Joshua Cooper Ramo puts forth a revelatory new model for understanding our dangerously unpredictable world. Drawing upon history, economics, complexity theory, psychology, immunology, and the science of networks, he describes a new landscape of inherent unpredictability--and remarkable, wonderful possibility.

    Written more than two decades after Democracy and Education (Dewey's most comprehensive statement of his position in educational philosophy), this book demonstrates how Dewey reformulated his ideas as a result of his intervening experience with the progressive schools and in the light of the criticisms his theories had received.Analyzing both "traditional" and "progressive" education, Dr. Dewey here insists that neither the old nor the new education is adequate and that each is miseducative because neither of them applies the principles of a carefully developed philosophy of experience. Many pages of this volume illustrate Dr. Dewey's ideas for a philosophy of experience and its relation to education. He particularly urges that all teachers and educators looking for a new movement in education should think in terms of the deeper and larger issues of education rather than in terms of some divisive "ism" about education, even such an "ism" as "progressivism." His philosophy, here expressed in its most essential, most readable form, predicates an American educational system that respects all sources of experience, one that offers a true learning situation that is both historical and social, both orderly and dynamic.

    This unique case-based text places the reader squarely in the classroom while providing a framework that teaches readers to apply in-depth coverage of current and future computer, multimedia, Internet/intranet, distance learning, and audio/visual technologies to classroom instruction. Don't just read about technology integration - experience it! In addition to its' unique case-based approach the new edition now includes a new ASSURE Learning in Action DVD. This dvd, located in every copy of the text, provides current video of today's teachers using technology and media to improve learning for students across grade levels and content areas, rubric templates, a lesson plan builder, and skill-builder activites.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    In this witty, often terrifying work of cultural criticism, the author of Amusing Ourselves to Death chronicles our transformation into a Technopoly: a society that no longer merely uses technology as a support system but instead is shaped by it--with radical consequences for the meanings of politics, art, education, intelligence, and truth.