In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers.

    Its tale is one riddled with jealousy, rivalry, missed opportunities and moments of genius. Piers Bizony tells the story of the young misfit New Zealander, Ernest Rutherford, who showed that the atom consisted mainly of empty space, a discovery that turned 200 years of classical physics on its head, and the brilliant Dane, Niels Bohr, who made the next great leap into the incredible world of quantum theory. Yet he and a handful of other Young Turks in this revolutionary new science weren't prepared for the shocks that Nature had up her sleeve. At the dawn of the Atomic Age, a dangerous new force was unleashed with terrifying speed...

    In this fast-paced investigation into the adrenaline-pumping world of NASCAR, a physicist with a passion uncovers what happens when the rubber hits the road and 800- horsepower vehicles compete at 190 miles per hour only inches from one another. Diandra Leslie-Pelecky reveals how and why drivers trust the engineering and science their teams literally build around them not only to get them across the finish line in first place, but also to keep them alive. Professor Leslie-Pelecky is a physicist in love with the sport’s beauty and power and is uniquely qualified to explain exactly how physics translates into winning races. Based on the author’s extensive access to race shops, pit crews, crew chiefs and mechanics, this book traces the life cycle of a race car from behind the scenes at top race shops to the track. The Physics of NASCAR takes readers right into the ultra competitive world of NASCAR, from the champion driver’s hot seat behind the detachable steering wheel to the New Zealander nicknamed Kiwi in charge of shocks for the No. 19 car. Diandra Leslie-Pelecky tells her story in terms anyone who drives a car--and maybe occasionally looks under the hood--can understand. How do drivers walk away from serious crashes? How can two cars travel faster together than either car can on its own? How do you dress for a 1800°F gasoline fire? In simple yet detailed, high-octane prose, this is the ultimate thrill ride for armchair speed demons, auto science buffs, and NASCAR fans at every level of interest. Readers, start your engines.

    Most know Richard Feynman for the hilarious anecdotes and exploits in his best-selling books Surely You're Joking, Mr. Feynman! and What DoYou Care What Other People Think? But not always obvious in those stories was his brilliance as a pure scientist—one of the century's greatest physicists. With this book and CD, we hear the voice of the great Feynman in all his ingenuity, insight, and acumen for argument. This breathtaking lecture—"The Motion of the Planets Around the Sun"—uses nothing more advanced than high-school geometry to explain why the planets orbit the sun elliptically rather than in perfect circles, and conclusively demonstrates the astonishing fact that has mystified and intrigued thinkers since Newton: Nature obeys mathematics. David and Judith Goodstein give us a beautifully written short memoir of life with Feynman, provide meticulous commentary on the lecture itself, and relate the exciting story of their effort to chase down one of Feynman's most original and scintillating lectures.

    Join author Douglas Adams and zoologist Mark Carwardine as they take off around the world in search of exotic, endangered creatures.

    The seeds of this problem were sewn eighty years ago when a dramatic revolution in physics reached a climax at the 1927 Solvay conference in Brussels.It’s the story of a rush to formalize quantum physics, the work of just a handful of men fired by ambition, philosophical conflicts and personal agendas. Sheilla Jones paints an intimate portrait of the ten key figures who wrestled with the mysteries of the new science of the quantum, along with a powerful supporting cast of famous (and not so famous) colleagues.The Brussels conference was the first time so many of the “quantum ten” had been in the same place: Albert Einstein, the lone wolf; Niels Bohr, the obsessive but gentlemanly father figure; Max Born, the anxious hypochondriac; Werner Heisenberg, the intensely ambitious one; Wolfgang Pauli, the sharp-tongued critic with a dark side; Paul Dirac, the silent Englishman; Erwin Schrödinger, the enthusiastic womanizer; Prince Louis de Broglie, the French aristocrat; Pascual Jordan, the ardent Aryan nationalist, who was not invited; and Paul Ehrenfest, who was witness to it all.This is the story of quantum physics that has never been told, an equation-free investigation into the turbulent development of the new science and its very fallible creators, including little-known details of the personal relationship between the deeply troubled Ehrenfest and his dear friend Albert Einstein. Jones weaves together the personal and the scientific in a heartwarming—and heartbreaking—story of the men who struggled to create quantum physics … a story of passion, tragedy, ambition and science.

    Scientists are confident that there is alien life across the universe yet we have not moved beyond our perception of 'aliens' as Hollywood stereotypes. The time has come to abandon our fixation on alien monsters and place our expectations on solid scientific footing.Using his own expert understanding of life on Earth and Darwin's theory of evolution - which applies throughout the universe - Cambridge zoologist Dr Arik Kershenbaum explains what alien life must be like: how these creatures will move, socialise and communicate.For example, by observing fishes whose electrical pulses indicate social status, we can see that other planets might allow for communication by electricity. As there was evolutionary pressure to wriggle along a sea floor, Earthling animals tend to have left/right symmetry; on planets where creatures evolved mid-air or in soupy tar they might be lacking any symmetry at all.Might there be an alien planet with supersonic animals? Will they scream with fear, act honestly, or have technology? Is the universe swarming with robots? Dr Kershenbaum uses cutting-edge science to paint an entertaining and compelling picture of extra-terrestrial life.The Zoologist's Guide to the Galaxy is the story of how life really works, on Earth and in space.***'If you don't want to be surprised by extraterrestrial life, look no further than this lively overview of the laws of evolution that have produced life on earth' - Frans de Waal, author of Mama's Last Hug - Animal Emotions and What They Tell Us about Ourselves'A fun, and thoroughly biological, exploration of possible and impossible alien beings. If you'd love to know what real aliens from other planets might really be like, this is the book for you' - Susan Blackmore, author of Seeing Myself'Surveying the deep-time of evolution on Earth and his own cutting-edge research into animal communication, Kershenbaum provides a fascinating insight into the deepest of questions: what might an alien actually look like'- Lewis Dartnell, author of Origins'Arik Kershenbaum takes us on a joyous voyage of animal diversity and illustrates the singular importance of natural selection in explaining life - here on Earth - and what will likely be discovered throughout the galaxy. A stimulating read!' - Daniel T. Blumstein, Professor of Ecology and Evolutionary Biology, University of California Los Angeles

    Birth of a Theorem is Villani’s own account of the years leading up to the award. It invites readers inside the mind of a great mathematician as he wrestles with the most important work of his career.But you don’t have to understand nonlinear Landau damping to love Birth of a Theorem. It doesn’t simplify or overexplain; rather, it invites readers into collaboration. Villani’s diaries, emails, and musings enmesh you in the process of discovery. You join him in unproductive lulls and late-night breakthroughs. You’re privy to the dining-hall conversations at the world’s greatest research institutions. Villani shares his favorite songs, his love of manga, and the imaginative stories he tells his children. In mathematics, as in any creative work, it is the thinker’s whole life that propels discovery—and with Birth of a Theorem, Cédric Villani welcomes you into his.

    Hardy, in the years before World War I. Through their eyes the reader is taken on a journey through numbers theory. Ramanujan would regularly telescope 12 steps of logic into two - the effect is said to be like Dr Watson in the train of some argument by Sherlock Holmes. The language of symbols and infinitely large (and small) regions of mathematics should be rendered with clarity for the general reader.

    Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: A Short History of Nearly Everything, the Life and Times of the Thunderbolt Kid, a Walk in the Woods, Notes From a Small Island, Neither Here nor There: Travels in Europe, Shakespeare: the World as Stage, the Lost Continent: Travels in Small-Town America, the Mother Tongue, Notes From a Big Country, Bryson's Dictionary of Troublesome Words, Down Under, Made in America, Bill Bryson's African Diary. Source: Wikipedia. Free updates online. Not illustrated. Excerpt: A Short History of Nearly Everything (ISBN 0-7679-0817-1) is a general science book by Bill Bryson, which explains some areas of science, using a style of language more accessible to the general public than many other books dedicated to the subject. It was the bestselling popular science book of 2005 in the UK, selling over 300,000 copies. A Short History deviates from Bryson's popular travel book genre, instead describing general sciences such as chemistry, paleontology, astronomy, and particle physics. In it, he explores time from the Big Bang to the discovery of quantum mechanics, via evolution and geology. Bryson tells the story of science through the stories of the people who made the discoveries, such as Edwin Hubble, Isaac Newton, and Albert Einstein. Bill Bryson wrote this book because he was dissatisfied with his scientific knowledge that was, not much at all. He writes that science was a distant, unexplained subject at school. Textbooks and teachers alike did not ignite the passion for knowledge in him, mainly because they never delved in the whys, hows, and whens. "It was as if wanted to keep the good stuff secret by making all of it soberly unfathomable." Bryson, on the state of science books used within his school. It was in his later years that he realized with stunning shame ...More: http: //booksllc.net/?id=101240

    The book takes us from the Greeks' earliest scientific observations through Einstein and beyond in an inspiring celebration of human curiosity. It ends with the quest for the Higgs boson, nicknamed the God Particle, which scientists hypothesize will help unlock the last secrets of the subatomic universe. With a new preface by Lederman, The God Particle will leave you marveling at our continuing pursuit of the infinitesimal.

    The author presents many specific examples from systems and comparative genomic analysis to begin to build a new, much more detailed, complex, and realistic picture of evolution. The book examines a broad range of topics in evolutionary biology including  the inadequacy of natural selection and adaptation as the only or even the main mode of evolution; the key role of horizontal gene transfer in evolution and the consequent overhaul of the Tree of Life concept;  the central, underappreciated evolutionary importance of viruses; the origin of eukaryotes as a result of endosymbiosis; the concomitant origin of cells and viruses on the primordial earth; universal dependences between genomic and molecular-phenomic variables; and the evolving landscape of constraints that shape the evolution of genomes and molecular phenomes.

    Part I asks: Is evolving Nature all there is – self-generated, self-sustaining, self-contained? Are human beings, as the topmost outgrowth of Nature, responsible to none other but themselves? That is the stance of naturalist and atheist Richard Dawkins. Or is evolving reality derived from, and dependent on, a transcendent Source and Destiny, to whom humans are accountable and whose benevolence reaches out to humans as persons because humans are persons? That is the conviction of the Christian faith. Part II shows that Dawkins’ interpretation of religion is deficient even in evolutionary terms and lacks the objectivity and impartiality of genuine science.Backed with in-depth study and thorough research, Richard Dawkins’ God Delusion: A repentant refutation is a masterfully written work that attempts to provide answers to believers and non-believers by presenting scientific and religious reasoning.

    and now, The Fourth Dimension is this handy paperback. The result is a fantastic, enlightening, and mind-expanding reading experience. In text, pictures, and puzzles, master science and science fiction writer Rudy Rucker immerses his readers in an amazing exploration of a mysterious realm — a realm once seen only by mystics, physicists, and mathematicians. More accessible than Gödel, Escher, Bach and more playful than The Tao of Physics, Rucker's The Fourth Dimension is the most engaging tour of other dimensions since Flatland.David Povilaitis' 200 drawings illustrate Rucker's heady insights while dozens of puzzles and problems make the book a delight to the eye and mind. As Eileen Pollack has written in her rave review, The Fourth Dimension is "magical ... Its effects persist beyond its covers." That's because, like everything else in the fourth dimension, this is more than a book, it is a mental spaceship capable of grand tours of universes far beyond our own.

    Includes such gems as:? There are 42 eyes in a deck of cards, and 42 dots on a pair of dice ? In order to fill in a map so that neighboring regions never get the same color, one never needs more than four colors ? Hells Angels use the number 81 in their insignia because the initials H and A are the eighth and first numbers in the alphabet respectively