You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. Description from Amazon.com

    The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. In Right Away and All At Once, Brenneman takes what he’s learned from turning around or tuning up many businesses?including Continental Airlines and Burger King?and distills it into a simple, clear, 5-step roadmap that anyone can follow. His 5 steps teach you how to prepare a succinct Go Forward plan, build a fortress balance sheet, grow your sales and profits, choose all-star servant leaders, and empower your team. For more than thirty years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But ten years ago he realized that he could apply these same business principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life?faith, family, friendship, fitness, and finance?into consideration. Brenneman’s inspiring examples, from both his business and life, demonstrate the astounding effects these 5 steps can have when you apply them right away and all at once.

    This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. --Guenter Lauber, Vice President, Siemens Energy & Automation, Inc., EA SystemsExceptional Selling may be one of the most important books written on sales and marketing communications for high stakes sales. It shows you how to stand apart from your competition, communicate with great clarity, and position your solution as the most compelling choice for the long term. --Rob Mancuso, Senior Vice President, Investors Financial Services Corp.Thull has taken consultative and collaborative sales to new heights. The knowledge in this book is priceless. The trust and respect created by the diagnostic process is a must-have for success here in Asia and around the globe. It enables us to differentiate ourselves early and achieve long-lasting success. --Tay Chong Siew, Major Customer Director, North Asia, BOC GasesHaving achieved exceptional success by working with Thull and implementing the strategy and process in his first two books, I'm astounded that his leading-edge thinking is captured in yet more detail in another brilliant book. The conversation examples of his powerful diagnostic approach will bring even greater success to our organization. Truly exceptional! --Alberto Chacin, Director of On Demand Services LAD, Oracle USAExceptional Selling is a dramatic departure from the vast majority of sales books. It scares me to see all the ways in which we can self-sabotage our sales opportunities-but that's only chapter one. Throughout the book, Thull describes compelling examples of how to succeed in a cluttered marketplace. --Steven Rodriguez, Senior Vice President, Ceridian CorporationThull has again extended the concepts and thinking he developed in The Prime Solution and Mastering the Complex Sale. This is an essential read for anyone working to understand his customers in a complex world. --Wayne Hutchinson, Vice President of SalesMarketing and Consulting, Shell Global Solutions International B.V.

    Whether through luck or fortune, he was assigned a position with the real estate group. He was handed a book that soon birthed his love affair with real estate that continues to this day. Erez left the investment banking firm and applied to Wharton Business School where he became a Teacher and Research Assistant to his mentor, Dr. Linneman. During that time, he met, talked, and heard stories from distinguished real estate titans, such as Stephen Ross, Barry Sternlicht, Sam Zell, Steven Roth, etc. This informative time placed him in a unique position to collect knowledge from many of these titans.Surrounded by so many titans, Erez's curiosity grew and can be distilled into three critical questions: 1. What inspires these titans to work so hard and reach such extraordinary levels of success?2. What are the main elements and traits inside of them that propel them to be so grandoise?3. How have thse individuals, which most of the time had less resources and talent, succeeded on a much bigger scale than so many of their competitiors?Through these questions, Erez interviewed the most successful real estate titans around the world; to take their combined knowledge and delve it for commonalities - to dig dig and find the core pieces of knowledge that drove each of these titans to the top of their chosen fields.In Real Estate Titans, Erez will reveal the seven key lessons he learned from his journey of discover - key lessons that revealed themselves both through these interviews and his time working with multiple mentors and magnates in his careers.

    No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for.  Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.

    Her newest book, Be a Direct Selling Superstar, is an all-encompassing guide to building, leading, and managing a direct sales organization, a book that can help anyone else generate new source of income and turn a major profit. Gain an advantage over the estimated 15.6 million people involved in direct selling in the US (over 100 million worldwide) and achieve long-term success in direct selling with this how-to on goal setting, effective marketing, persuasive communication, networking, influencing, work-life balance, time management, and financial planning.With a clear, strategic understanding of the benefits of direct sales--including low start-up costs, strong earning potential, and a flexible work schedule--Christensen leverages her personal experience to help you become a superstar at direct selling. You’ll be equipped to enter the lucrative arena of enterprise building and, ultimately, create and lead a team that will help you achieve your financial dreams.

    But the cliché is true: happiness truly is in the journey, not the destination.Psychologist Cassandra Dunn believes that happiness is available to all of us – and not just in some picture-perfect ideal life. Cass has helped thousands of people get from Crappy to Happy with her hit podcast. In this book Cass expands on those conversations and provides even more information and practical tools, helping you learn to let go, to find your people, to determine your direction and more.Your journey to living your best life begins right here and now.

    A vile betrayal. Necromancer Damian Vesik faces his darkest hour, but he's not dead yet.THIS BROKEN WORLD (Book 4)An ocean of darkness lives in the journal of Philip Pinkerton. Ancient things with no place in our world are rising from the Abyss. Ezekiel, the arrogant, mad god has called us into battle. Does he think we can't touch him, or does he know we can't? I wish I knew. The world’s only hope lies in a forgotten weapon, the strength of our allies, and one necromancer of questionable ancestry. Yeah, this is going to end well.DESTROYER RISING (Book 5)It's been three years since we failed Vicky, the child once known as Elizabeth Gray. Three years she's lived as something not quite alive, but far from dead. Her path grows darker, even as she spreads light and hope through a tortured world. The Destroyer has come to claim her, and I can’t fail her again. I won't. Elizabeth's fate lies in the Burning Lands, and we will storm the gates.RATTLE THE BONES (Book 6)Much has been lost in the conflict with the Fae king and his allies, a conflict we hadn’t known we were in until one of our own fell at his hand. And while a great Seal between realms may have been rebuilt, dark things slipped through in the chaos, creatures who would overrun this world. Our allies are many. Our enemies are terrible. And someone ate my last chimichanga despite the fact I had clearly marked it with a note that said it was mine.This collection includes books 4, 5, and 6 of the Vesik urban fantasy series. Jump into the madness today!

     At the end of EDGE OF COLLAPSE, Luke managed to get within sixty miles of his family's Bug Out Location. As he struggles to make it home, he faces new threats. He teams up with a mysterious stranger to battle the lawless world. Without power, food, or water, they face a grueling uphill battle against the forces of darkness. He'll have to get creative if he wants to survive, but nothing will keep Luke from getting back to his family. Nothing. Not even the people who stand in his way. Liz struggles to defend the cabin from the preacher and his men. With too much land to cover and not enough resources, she reluctantly teams up with other people in the canyon. Their thread-bare agreement might not hold up under pressure, but it's better than nothing. Post-apocalyptic America is a desolate, dangerous world on the edge of disaster. Unable to trust strangers, family is more important than ever. Liz will do whatever it takes to protect her kids. One day Luke will return home, but until then, she's ready to take up arms against anyone who threatens them. EDGE OF DISASTER is BOOK 2 in the thrilling post-apocalyptic survival prepper EMP fiction series: AMERICAN FALLOUT.

    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    Many people have passion and a burning desire to achieve something more but need direction and assistance focusing their energy. In this book, I have outlined six key points on the path to experience the life of an entrepreneur. These points will become your personal “compass” and will help you point the way to setting a vision that is uniquely yours as you pursue your dreams. You will also get a glimpse into the lives of several very successful entrepreneurs along the way. The key points are: 1. The Truth – Accepting Reality 2. Vision – Looking Forward 3. Commitment – Staying with Your Vision 4. Resiliency – Recovering from Setbacks 5. Validation – Experiencing Confirmation 6. Drifting or Driving – The Challenge! My hope is that this book motivates you to action and you personally discover the satisfaction of the life of an entrepreneur.

    Whether you’re a parent trying to raise them, a pastor trying to reach them, or an employer trying to retain them, they’re disruptive. As the largest living generation, millennials are one of the most studied but misunderstood groups of our day. And the chasm between the generations is only getting wider.Speaker and founder of the Initiative Network Grant Skeldon pulls back the confusing statistics about millennials to reveal the root issue: it’s not a millennial problem, it’s a discipleship problem. Millennials are known for their struggle to hold jobs, reluctance to live on their own, and alarming migration away from the church. And now our culture is feeling the results of a mentor-less, fatherless generation. But how do you start discipling young people when you struggle to connect with them?Written by a millennial, The Passion Generation will guide you beyond the stats of what millennials are doing to the why they’re doing it and how we can all move toward healthy community. With wit, compassion, and startling insights, this book shares stories and studies drawn from Skeldon’s years of working to bridge generational gaps. In his signature conversational style, Skeldon offers researched strategies that will spark healthy connections, and practical methods that will help you disciple the millennials you love.This book is your guide to understanding the millennials in your life who are seemingly reckless but far from hopeless, for the future of the church that depends on them.

    Do you ever feel the pressure to prove yourself? Or to "figure it all out" as you're waiting in seasons that seem like the awkward in-between? Does it ever feel seem that you're the only one with "unfigured-out dreams"?Jordan equips you to confront the feeling of being stuck and instead live your purpose by owning (not ignoring) your story, your quirks, your struggles, and everything that makes you, you.In this book, Jordan provides practical tools as she shows you how to: tackle limitations like disappointment, perfectionism, comparison, distraction, and more; overcome the lie that you can't live your purpose until or unless you reach a certain goal, milestone, etc.; remove labels and break out of the box of expectations; identify and eliminate excuses, insecurity, and unnecessary stress about an unknown future.

    Yet, many people are still not getting the results they want and have been left disappointed and confused. Now motivational coach Bob Doyle, one of the teachers featured in the film version of The Secret, dispels the misconceptions and myths about the Law of Attraction and offers a practical, easy-to-use program for creating abundance and happiness. Doyle addresses head-on the objections, questions, and comments that many still have about creating abundance to get the things they want in life.Follow Your Passion, Find Your Power is a down-to-earth, no-hype, motivational approach to take control of your life and get the things you want. Doyle makes it clear that the Law is not a personal development tool you can use the right way or the wrong way; it's a profound statement of how energy works in the universe. It has to do with paying attention, recognizing where you are, and aggressively striving for what you want. It is all about passion, vision, and purpose. Get clear on your vision for your life, and follow a step-by-step plan to live your life by design.

    But with confusing things like GDP and interest rates, it's often hard to get you head around.So What do you really need to know about economics? Find out:What economic growth is and why it matters How inflation happens How jobs are created and lost How the property market works What central banks do and how it affects the rest of us The impact of government spending on the economy What You Need to Know About Economics cuts through the theory to help you to do your job and understand the world around you better.Read More in the What You Need to Know Series and Ger Up to Speed on The Essentials... Fast.