Book picks similar to
Attitudes, Personality, and Behavior by Icek Ajzen


psychology
social-psychology
psychology-neuroscience
personality

How to Think Straight about Psychology


Keith E. Stanovich - 1985
    Stanovich helps instructors teach critical thinking skills within the rich context of psychology. It is the leading text of its kind. How to Think Straight About Psychology says about the discipline of psychology what many instructors would like to say but haven't found a way to. That is one reason adopters have called it an instructor's dream text and often comment I wish I had written it. It tells my students just what I want them to hear about psychology.

Spreadable Media: Creating Value and Meaning in a Networked Culture


Henry Jenkins - 2012
    It contrasts "stickiness"—aggregating attention in centralized places—with "spreadability"—dispersing content widely through both formal and informal networks, some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but "spreadability" describes the ways content travels through social media. Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like "memes" and "viral" to the concept of "Web 2.0" and the popular notion of "influencers." Spreadable Media examines the nature of audience engagement, the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others—from both the U.S. and around the world—the authors illustrate the contours of our current media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.

Bonk: The Curious Coupling of Science and Sex


Mary Roach - 2008
    Can a person think herself to orgasm? Why doesn't Viagra help women-or, for that matter, pandas? Can a dead man get an erection? Is vaginal orgasm a myth? Mary Roach shows us how and why sexual arousal and orgasm-two of the most complex, delightful, and amazing scientific phenomena on earth-can be so hard to achieve and what science is doing to make the bedroom a more satisfying place.

Health Psychology


Shelley E. Taylor - 2008
    It provides explanations of biological, psychological and social factors in health issues, reinforced with case studies.

Lean In: Women, Work, and the Will to Lead


Sheryl Sandberg - 2013
    The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition. Sandberg packed theatres, dominated opinion pages, appeared on every major television show and on the cover of Time magazine, and sparked ferocious debate about women and leadership. Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they'd feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in. The statistics, although an improvement on previous decades, are certainly not in women's favour – of 197 heads of state, only twenty-two are women. Women hold just 20 percent of seats in parliaments globally, and in the world of big business, a meagre eighteen of the Fortune 500 CEOs are women. In Lean In, Sheryl Sandberg – Facebook COO and one of Fortune magazine's Most Powerful Women in Business – draws on her own experience of working in some of the world's most successful businesses and looks at what women can do to help themselves, and make the small changes in their life that can effect change on a more universal scale.

Clinician's Thesaurus: The Guide to Conducting Interviews and Writing Psychological Reports


Edward L. Zuckerman - 2010
    More than a giant collection of synonyms, the book includes thousands of useful words, phrases, clinical tips, and interview questions to help practitioners conduct thorough assessments, accurately describe nearly any clinical situation, and shape raw data into effective reports. Updated for compliance with HIPAA privacy regulations, the sixth edition features easier-to-navigate, reorganized contents; numerous additional terms; matched listings for DSM-IV-TR and ICD-9 diagnostic criteria; many helpful website addresses; and much more.

I Am the Gate


Osho - 1972
    Osho speaks on the relationship between freedom and consciousness, defines his neo-sannyas, and elaborates on the mysteries of initiation and disciplehood.

The Advanced Professional Pastry Chef


Bo Friberg - 2003
    Like its sister volume on the basics (The Professional Pastry Chef: Fundamentals of Baking and Pastry, 2002, 0-471-35925-4), this book, which covers such subjects as modernistic desserts, chocolate work, and sugar and marzipan creations, is designed to meet the needs of today's pastry kitchen. This definitive reference features clear explanations, step-by-step how-to photos, and meticulous recipes - all presented in a lively, reader-friendly style.

The Power of Eye Contact: Your Secret for Success in Business, Love, and Life


Michael Ellsberg - 2010
    Ivan Misner, author of Masters of Networking “The Power of Eye Contact is a must-read book if you want a lasting relationship—or want to deepen the one you’re in.”—Marie Forleo, author Make Every Man Want You “Both mysterious and rewarding, the text reveals the powerful secrets of using the eyes to connect with others.”—Rom Brafman, co-author of Sway: The Irresistible Pull of Irrational Behavior The secret to success in business, love, and life is The Power of Eye Contact. Author Michael Ellsberg provides an authoritative and extensive guide to mastering a potent force that can change your life.

The Society of Mind


Marvin Minsky - 1985
    Mirroring his theory, Minsky boldly casts The Society of Mind as an intellectual puzzle whose pieces are assembled along the way. Each chapter -- on a self-contained page -- corresponds to a piece in the puzzle. As the pages turn, a unified theory of the mind emerges, like a mosaic. Ingenious, amusing, and easy to read, The Society of Mind is an adventure in imagination.

Managing Risk and Information Security: Protect to Enable


Malcolm Harkins - 2012
    Because almost every aspect of an enterprise is now dependent on technology, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This compact book discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities, but also offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies—such as social media and the huge proliferation of Internet-enabled devices—while minimizing risk. With ApressOpen, content is freely available through multiple online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community. Here are some of the responses from reviewers of this exceptional work: “Managing Risk and Information Security is a perceptive, balanced, and often thought-provoking exploration of evolving information risk and security challenges within a business context.  Harkins clearly connects the needed, but often-overlooked linkage and dialog between the business and technical worlds and offers actionable strategies.   The book contains eye-opening security insights that are easily understood, even by the curious layman.” Fred Wettling, Bechtel Fellow, IS&T Ethics & Compliance Officer, Bechtel     “As disruptive technology innovations and escalating cyber threats continue to create enormous information security challenges, Managing Risk and Information Security: Protect to Enable provides a much-needed perspective. This book compels information security professionals to think differently about concepts of risk management in order to be more effective. The specific and practical guidance offers a fast-track formula for developing information security strategies which are lock-step with business priorities.” Laura Robinson, Principal, Robinson Insight Chair, Security for Business Innovation Council (SBIC) Program Director, Executive Security Action Forum (ESAF) “The mandate of the information security function is being completely rewritten. Unfortunately most heads of security haven’t picked up on the change, impeding their companies’ agility and ability to innovate. This book makes the case for why security needs to change, and shows how to get started. It will be regarded as marking the turning point in information security for years to come.” Dr. Jeremy Bergsman, Practice Manager, CEB     “The world we are responsible to protect is changing dramatically and at an accelerating pace. Technology is pervasive in virtually every aspect of our lives. Clouds, virtualization and mobile are redefining computing – and they are just the beginning of what is to come. Your security perimeter is defined by wherever your information and people happen to be.

A Topical Approach to Life-Span Development


John W. Santrock - 2001
    Drawing on a who's who list of expert consultants in all areas of developmental psychology, Santrock once again provides a trusted, comprehensive, readable, and engaging survey of the field. Rich applications and examples from a range of areas such as parenting, health care, and education ensure that students will remain engaged with the material. Significant revisions for the 5th edition include updated discussions of health and well-being as well as expanded coverage of diversity, culture, and gender.

The Irresistible Introvert: Harness the Power of Quiet Charisma in a Loud World


Michaela Chung - 2016
    "A great morale-booster for introverts." —Library JournalOne third to one half of Americans are introverts in a culture that celebrates—even enforces—an ideal of extroversion and a cult of personality. Political leaders are charismatic, celebrities bask in the spotlight, and authority figures are assertive. It is no surprise that a “quiet revolution” has begun to emerge among the “invisible” half of the population, asserting that they are just as powerful in their own unique ways.The Irresistible Introvert embodies the spirit of this revival and breaks down the myth that charisma is reserved for extroverts only. This mini manifesto shows introverts how to master the art of quiet magnetism in a noisy world—no gregariousness required! Within these pages, you’ll discover how to shed the mask of extroversion and reveal a more compelling (and authentic) you. You’ll also learn how to:Master the inner game of intrigueManage your energy for optimal engagementCreate an emotional ecosystem for charismaEstablish introverted intimacyCultivate communication skills for quiet typesAs a “professional” charismatic introvert, author Michaela Chung demonstrates that you no longer have to forcefully push yourself outward into the world against your nature, but can rather magnetize people inward toward the true you. In the process, you’ll learn to embrace your “innie life” and discover potential you never knew you had.

Property Of Folsom Wolf


Don Lasseter - 1995
    Louis housewife who abandoned her family and became the sex-slave of ex-Folsom Prison convict Greg Marlow, known to his fellow inmates as "Folsom Wolf". Together, the pair went on a cross-country spree of sex, torture and murder that ended with their convictions and death sentences.

Introvert Power: Why Your Inner Life Is Your Hidden Strength


Laurie A. Helgoe - 2008
    Introverts gain energy and power through reflection and solitude. Our culture, however, is geared toward the extrovert. The pressure to enjoy parties, chatter, and interactions can lead people to think that an inward orientation is a problem instead of an opportunity. Helgoe shows that the exact opposite is true: Introverts can capitalize on this inner source of power. INTROVERT POWER is a groundbreaking call for an introvert renaissance, a blueprint for how introverts can take full advantage of this hidden strength in daily life. Supplemented by the voices of several introverts, Helgoe presents a startling look at introvert numbers, influence, and economic might. Revolutionary and invaluable, INTROVERT POWER includes ideas for how introverts can learn to: Claim private spaceCarve out time to thinkBring a slower tempo into daily lifeCreate breaks in conversation and relationshipsDeal effectively with parties, interruptions, and crowds QUIET IS MIGHT. SOLITUDE IS STRENGTH. INTROVERSION IS POWER.