Language is not pure. Language is not only words. Language is not divided into real languages and "dialects". Language is not what we write on a page. So what, then, is a language? John McWhorter asks us to do a simple thing: to look at language the way a linguist does. And once we make that leap, we see a whole new world of human communication, celebrating everything from ancient Persian to the Navajo language to "baby mama". What Language Is argues that any language, left untouched, becomes more ingrown over time. Only adults attempting to learn a language (and constructively butchering it) can strip it down. Diving into the astounding complexities of Navajo, McWhorter outlines how a language can become downright disheveled, with more exceptions than rules. Looking at an African language called Twi, McWhorter elucidates how even tongues that sound primitive to the untrained ear enfold immense intricacies, and how what sounds like "improper" language actually constitute new and exciting grammar. McWhorter then examines the difference between written and oral language, and explains that, to a linguist, the notion that the written word is somehow elevated over the spoken in downright bizarre, especially because only two hundred of the world's six thousand languages are written. McWhorter also looks at the way languages cross-pollinate each other and occasionally become entirely new creatures via the example of Saramaccan, a wonderful languages that combines African languages with English, Dutch, and Portuguese.

    In Khaki Files, Neeraj Kumar, a former Delhi Police Commissioner revisits many such high profile police cases of his career -from investigation of one of the biggest lottery frauds in the country to foiled ISI attempt to kill Tarun Tejpal and Anirudh Behal of Tehalka-bringing to light numerous achievements of the country's police force, otherwise largely reviled and ridiculed.

    Clearly explaining more than 100 groundbreaking ideas in the field, The Psychology Book uses accessible text and easy-to-follow graphics and illustrations to explain the complex theoretical and experimental foundations of psychology.From its philosophical roots through behaviorism, psychotherapy, and developmental psychology, The Psychology Book looks at all the greats from Pavlov and Skinner to Freud and Jung, and is an essential reference for students and anyone with an interest in how the mind works.

    A playful, entertaining, and mind-bending introduction to modern physics, it's already a major bestseller in Italy and the United Kingdom. Carlo Rovelli offers surprising—and surprisingly easy to grasp—explanations of general relativity, quantum mechanics, elementary particles, gravity, black holes, the complex architecture of the universe, and the role humans play in this weird and wonderful world. He takes us to the frontiers of our knowledge: to the most minute reaches of the fabric of space, back to the origins of the cosmos, and into the workings of our minds. “Here, on the edge of what we know, in contact with the ocean of the unknown, shines the mystery and the beauty of the world,” Rovelli writes. “And it’s breathtaking.”

    Created by curly hair evangelist Lorraine Massey—the go-to curl expert featured in Allure, InStyle, Lucky, Seventeen, and The New York Times, and founder of several curly salons and curly products in New York City—Curly Girl is the surprising bible for the 65 percent of women with naturally curly or wavy hair and a desire to celebrate it.Curly Girl is packed with unique and fail-proof hair-care methods, inspiration, and an empowering pro-curl attitude. It’s all here: daily routines for Botticelli, fractal, and wavy curls; Lorraine’s no-more-shampoo epiphany—handle your hair as gently as you do your best cashmere sweater; homemade lotions and potions. New to this edition: an illustrated, step-by-step guide to trimming your own hair (remember: it’s not what you take off; it’s what you leave on); a section on the particular needs of wavy hair; Lorraine’s Down-and-Dirty Curly Boy Routine; more fabulous ’dos for weddings and other special occasions; a chapter on multicurltural hair written by an African American specialist. Plus, updated information on green and chemical-free products, 20 new Q&As, and a DVD with tutorials on caring for four different types of curls. From now on, there’s no such thing as a bad hair day.

     The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

    This highly visual, non- technical survey emphasizes broad, up-to-date coverage of basic topics and principles in geology, oceanography, meteorology, and astronomy. The text's flexible design lends itself to the diversity of Earth science courses in both content and approach. As in previous editions, the main focus is to foster student understanding of basic earth science principles.

    Students need to know how writers’ and speakers’ choices are shaped by elements of the rhetorical situation, including audience, occasion, and purpose. In Teaching Arguments: Rhetorical Comprehension, Critique, and Response , Jennifer Fletcher provides teachers with engaging classroom activities, writing prompts, graphic organizers, and student samples to help students at all levels read, write, listen, speak, and think rhetorically. Fletcher believes that, with appropriate scaffolding and encouragement, all students can learn a rhetorical approach to argument and gain access to rigorous academic content. Teaching Arguments opens the door and helps them pay closer attention to the acts of meaning around them, to notice persuasive strategies that might not be apparent at first glance. When we analyze and develop arguments, we have to consider more than just the printed words on the page. We have to evaluate multiple perspectives; the tension between belief and doubt; the interplay of reason, character, and emotion; the dynamics of occasion, audience, and purpose; and how our own identities shape what we read and write. Rhetoric teaches us how to do these things. Teaching Arguments will help students learn to move beyond a superficial response to texts so they can analyze and craft sophisticated, persuasive arguments—a major cornerstone for being not just college-and career-ready but ready for the challenges of the world.

    In this book, he expands the points he has made, and claims that this debate is not so much about religion versus science, as about the nature of science itself. With infectious enthusiasm, he reveals the mechanics of evolutionary theory, explains how it is rooted in the testable and verifiable scientific method, and why it is therefore a sound explanation of our beginning. He argues passionately that to continue to assert otherwise, to continue to insist that creationism has a place in the science classroom is harmful not only to our children, but to the future of the greater world as well.

     While most of us might take dictionaries for granted, the process of writing them is in fact as lively and dynamic as language itself. With sharp wit and irreverence, Kory Stamper cracks open the complex, obsessive world of lexicography--from the agonizing decisions about what and how to define, to the knotty questions of usage in an ever-changing language. She explains why small words are the most difficult to define (have you ever tried to define is ?), how it can take nine months to define a single word, and how our biases about language and pronunciation can have tremendous social influence. Throughout, Stamper brings to life the hallowed halls (and highly idiosyncratic cubicles) of Merriam-Webster, a world inhabited by quirky, erudite individuals who quietly shape the way we communicate. A sure delight for all lovers of words, Word by Word might also quietly improve readers grasp and use of the English language."

    We face new challenges every day in our jobs and in our personal lives. Those who can handle change are the most fulfilled. Those who fear change will find it hardest to thrive. As a head teacher, Richard Gerver famously transformed a failing school into one of the most acclaimed learning environments in the world - in just two years. As a hugely popular speaker and author, he now helps individuals and companies to embrace change. This book is his powerful personal reflection on change, full of wisdom and practical insights. Whether you are leading a company through change or looking for a new direction in life, let Richard Gerver be your guide.

    In Confessions of a Subprime Lender: An Insider's Tale of Greed, Fraud, and Ignorance, he reveals the truth about how the subprime lending business spiraled out of control, pushed home prices to unsustainable levels, and turned unqualified applicants into qualified borrowers through creative financing. Learn about the ways the mortgage industry can be fixed with his twenty suggestions for critical change.

    It introduces preemptive opening bids, overcalls and takeout doubles.

    Around 100 crystal-clear articles explore landmark novels, short stories, plays, and poetry that reinvented the art of writing in their time, whether Ancient Greece, post-classical Europe, or modern-day Korea.As part of DK's award-winning Big Ideas Simply Explained series, The Literature Book uses infographics and images to explain key ideas and themes. Biographies of important authors offer insight into their lives and other writings, and a section on Further Reading details more than 150 additional works to explore.Discover masterpieces from the world's greatest authors, and explore the context, creative history, and literary traditions that influenced each major work of fiction with The Literature Book.Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics, along with straightforward and engaging writing, to make complex subjects easier to understand. These award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.

    That is, it is a piece of bad logic. Just as it is a good idea to avoid eating bad food, it is also a rather good idea to avoid bad reasoning. Unfortunately, bad reasoning is all too common—it pours out of the television and infests the web like an army of venomous spiders. Perhaps even worse than the fallacies inflicted from the outside are self-inflicted fallacies. These can lead people to make poor decisions about matters great and small.Fortunately, there is a defense against bad reasoning, namely knowledge. This concise book provides the reader with definitions and examples of seventy-six common fallacies—the knowledge a person needs to defend herself in a world awash in fallacies.In addition to combining the content of my 42 Fallacies and 30 More Fallacies, this book features some revisions as well as a new section on common formal fallacies. The focus is on providing the reader with definitions and examples of these common fallacies rather than being a handbook on winning arguments or a text on general logic.The book presents the following 73 informal fallacies:Accent, Fallacy ofAccident, Fallacy ofAd HominemAd Hominem Tu QuoqueAmphiboly, Fallacy ofAnecdotal Evidence, Fallacy OfAppeal to the Consequences of a BeliefAppeal to Authority, FallaciousAppeal to BeliefAppeal to Common PracticeAppeal to EmotionAppeal to EnvyAppeal to FearAppeal to FlatteryAppeal to Group IdentityAppeal to GuiltAppeal to NoveltyAppeal to PityAppeal to PopularityAppeal to RidiculeAppeal to SpiteAppeal to TraditionAppeal to SilenceAppeal to VanityArgumentum ad HitlerumBegging the QuestionBiased GeneralizationBurden of ProofComplex QuestionComposition, Fallacy ofConfusing Cause and EffectConfusing Explanations and ExcusesCircumstantial Ad HominemCum Hoc, Ergo Propter HocDivision, Fallacy ofEquivocation, Fallacy ofFallacious ExampleFallacy FallacyFalse DilemmaGambler’s FallacyGenetic FallacyGuilt by AssociationHasty GeneralizationHistorian’s FallacyIllicit ConversionIgnoring a Common CauseIncomplete EvidenceMiddle GroundMisleading VividnessMoving the Goal PostsOversimplified CauseOverconfident Inference from Unknown StatisticsPathetic FallacyPeer PressurePersonal AttackPoisoning the WellPositive Ad HominemPost HocProving X, Concluding YPsychologist's fallacyQuestionable CauseRationalizationRed HerringReification, Fallacy ofRelativist FallacySlippery SlopeSpecial PleadingSpotlightStraw ManTexas Sharpshooter FallacyTwo Wrongs Make a RightVictim FallacyWeak AnalogyThe book contains the following three formal (deductive) fallacies:Affirming the ConsequentDenying the AntecedentUndistributed Middle