Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Study these crucibles of history to gain a better understanding of why a civilization took - or didn't take - a particular path. Full of dramatic reversals of fortune and colorful characters, this course examines some of the world's most notable examples of military misfortune, from the humiliating destruction of a Roman army at Carrhae in 53 BC to the tragic landings at Gallipoli in World War I. Success and failure, as you'll learn, are two sides of the same coin.These 24 lectures reveal how the trajectory of history hangs in the balance of individual battles; even a single person's actions in a particular moment have made drastic and irreversible impacts. From ancient Greece through global war during the first half of the 20th century, you'll delve into infamous conflicts such as the Charge of the Light Brigade and the Battle of Little Bighorn as well as lesser-known battles.How could an army equipped with cannon be wiped out by Zulu warriors wielding spears and outdated firearms? How could armored French knights be vulnerable to the crude weapons of a band of Flemish shopkeepers? Why would a savvy Chinese general fall victim to a tactic he had previously used himself? Unpredictable twists of fate abound, demonstrating that when it comes to war, there are no givens. Sheer numbers, superior weaponry, and skilled leadership are never a guarantee of success.Take a fascinating journey through some of the most gloriously inglorious wartime encounters. Along the way, you'll get to know some of the most legendary characters in world history.

    

    Ralph Greenson, the star of Hollywood psychoanalysts, treated Marilyn Monroe for fifteen months until her August 1962 suicide. He saw her seven days a week and brought her into his home. He never got over losing her. Written by a practicing psychoanalyst, The Misfit recounts this tragic alliance and Marilyn Monroe’s borderline personality.

    Packed with facts as well as expert opinions, each book has all the key information you need to know about such popular topics as film, television, cult fiction, history, and more. In addition to an introduction to the subject, each topic is individually analyzed and reviewed, examining its impact on popular culture or history. There's also a reference section that lists related web sites and weightier (and more expensive) books on the subject. For media buffs, students, and inquiring minds, these are great entry-level books that build into an essential library.

    In Never Said Nothing, the latest in Audible’s Words + Music series, Phair charts her unlikely journey from making her first record—one that’s now ensconced on Rolling Stone’s "500 Greatest Albums of All Time"—to a trial by fire (she’d never set foot on stage before its release), to even more improbably, a second and a third, maybe fourth act, depending on how one counts these things.In this honest and disarming look inside her unique career, Phair talks of how her meteoric rise was accompanied by an equally intense case of the dreaded imposter syndrome, discovering music’s strange magic, and her possibly unique ability to chart her future through songs. Although she includes herself in the class of ‘ordinary people doing extraordinary things,’ listening to Never Said Nothing, along with her performances—which include "‘6’1," "Polyester Bride," and "Stars and Planets,"—one can’t help but feel that ‘fearless person doing extraordinary things’ is the better description.

    Have it powdered or granulated, by the teaspoon or cube, dark brown or light brown, refined or raw. Taste it in a thick slice of birthday cake, a palmful of chocolate candies, or a snifter of dark rum. Whatever the form, whatever the treat - sugar drives us wild like nothing else. It’s lingered on our tongues for millennia and found its way into almost every household in the world. Alas, the history of sugar is far from sweet. Long before it was linked to America’s obesity epidemic, sugar was fueling the dark forces of exploitation, colonization, conquest, and slavery. More than just candy and cake, sugar has drastically altered the diets, cultures, and economies of the modern world. How can we love sugar while having a healthy relationship with its bittersweet history? From the earliest cultivation of sugarcane in Asia, to the brutal conditions on colonial sugar plantations, to the multibillion-dollar industry that dominates our grocery aisles today, The History of Sugar offers you a host of surprising insights into human nature. As historian Kelley Fanto Deetz reveals in her fascinating Audible Original, our relationship to this commodity showcases its incredible capacity to lure, to addict, to transform humans to bow to its sweetness at almost all costs - and still bring us together in moments of undeniably delicious joy and celebration.

    With equal parts cynicism and humor, Puzo recounts the book deal and his experiences in Hollywood while writing the screenplay for the movie. Francis Ford Coppola, Robert Evans, Peter Bart, Marlon Brando, and Al Pacino all make appearances-as does Frank Sinatra, in his famous and disastrous encounter with Puzo. First published in 1972, the essay is now available as an ebook for the first time. A must-have for every Godfather fan!Featuring a foreword by Ed Falco, author of The Family Corleone.

    They were happy times, but money was tight. Paddy slept on a mattress he dragged in from the street, and at 17 he struggled severely with the stress of juggling a college course and two jobs to support his beloved mum.But while cash may have been short, grit and wit were in over-supply, and this is the improbable true story of the lad who went from kipping in abandoned cars in Bolton to racing supercars on Top Gear, via laying concrete floors in prisons, a lively career in a leisure centre, a showbiz intervention by school pal Peter Kay and eye-popping adventures in the world of teledom.There has been mischief and misadventure, joy and sorry, huge success and unexpected challenges. It's a lifey well lived, and an unforgettable personal memoir written from the heart.

    Birthplace of the Taliban decades earlier, this fertile region had since become Afghanistan's most deadly turf. It would soon turn deadlier still. Advised in the night by his intelligence officers that the Taliban had secretly amassed for a full-scale military assault, Fraser knew it would fall to him, his Canadians and their allies to avoid the wholesale slaughter of NATO troops, keep the Taliban from laying siege to Kandahar and restore control of the south of the country to a newly formed, democratic Afghan government.     The odds were solidy against Fraser's forces. The Taliban knew every millimetre of their own terrain. During the months of secret manoeuvres they had stocked every farmhouse, school, grape hut and tunnel with weapons and ammunition. They had drilled Soviet-era landmines into all of the marijuana and poppy fields, and dug IEDs into every roadway. Protected from detection by corrupt officials, their sophisticated warfare schools had successfully readied an army of zealous fighters to attack and fight to the death. And now their top commanders were poised to launch decisive military operations against freshly arrived troops who had never seen combat.     The bloodiest battle in NATO's history was about to begin.

     Are you ready to potty train your child quickly and with success? This best-selling book is the answer. Becky Mansfield, child development expert at YourModernFamily.com shows you exactly how to do it successfully. It is the only complete guide to potty training that you will need. You can train your child earlier and faster than you thought possible! In this book, you will learn... *Signs of readiness *The secret to potty training in three days *What to do when they won't poop on the potty *How to handle regression *What to do when your child is not at home *Should you use charts and rewards? *What is the best way to potty train a boy? *How to potty train at night You will not be going back and forth between diapers, pull-ups and underwear anymore. This book has been marked as the best potty training book by multiple speakers around the world. It has been read by tens of thousands of parents and they all say one thing: It is the only guide you will need for potty training success. It is filled with all of the information and tools that you need to start potty training and complete it in three days. As a bonus, this second edition book has an added chapter to teach parents how to potty train a special needs child. Parents all over the world are having success with this system and now you can, too!

    In a life spanning over four decades as a poker professional, Mike has excelled both on the felt and on the business side of poker. He is a World Series of Poker (WSOP) bracelet winner, helped create PartyPoker in 2001 and was a key player in an event that changed the poker world forever the launch of the World Poker Tour (WPT) in 2002. He has been a commentator on the WPT, along with Vince Van Patten, since its inception. In addition, Mike was recognized as poker's Top Ambassador at the Card Player Magazine Player of the Year Awards gala in 2006. That same year, he won WSOP Tournament of Champions, winning $1 million in prize money half of which he donated to charity. He was inducted into the Poker Hall of Fame in 2009. In this book Mike recounts his personal experiences and gives his take on some of poker's legendary characters over the past 40 years. If you enjoy poker, are fascinated by the development of the game and enjoy compelling poker, golf and gambling adventures, then you'll love Life's A Gamble."

    A box set consisting of three Bill Bryson books, 'Notes from a Small Island', 'Notes from a Big Country' and 'A Walk in the Woods'.

    This is a 43-year old murder mystery that was finally solved, but was it really? There are many people who don’t think so. There’s also the story of a transgender woman who died in terribly suspicious circumstances, a case that would come to be the focus of change amongst the local police force due to the interactions she had with officers on the night of her death, as well as cause an outcry amongst the community. And who really killed the Al-Hilli family in the French Alps, leaving two little girls without parents, and why? Was there a link to a Middle Eastern dictator? And what secrets did Mrs. Al-Hilli keep from her family? These are just a few of the cases discussed in this true crime anthology. From the victim or victims, the crime scene, and the criminal investigations that ensued, we follow twelve true crime stories, some of which are solved, and some that are still a mystery. We also take a look at cases where wrongful convictions have occurred, and why. These true murder stories will take you on a journey across the globe, and even back in time in some cases. Family massacres, individual true crime murder cases, and situations where murder goes unseen in a suicide case, plus many more, will all keep you enthralled, from chapter to chapter.

    One of the first paleoanthropologists to study fossil evidence and genetic information together in order to test hypotheses about human prehistory, Professor Hawks is adept at looking at human origins not just with one lens, but with two.He has traveled around the world to examine delicate skeletal remains and pore over the complex results of genetic testing. His research and scholarship on human evolutionary history has been featured in a variety of publications, including Science, American Journal of Physical Anthropology, Slate, and Journal of Human Evolution.But more than that, Professor Hawks has crafted a course that demonstrates the passion and excitement involved in the field of paleoanthropology. With his engaging lecturing style and his use of fossil finds taken from his personal collection, Professor Hawks will capture your attention and show you all the drama and excitement to be found in eavesdropping on the latest debates about human evolutionary history.