In "Spent" Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like "Freakonomics" or "The Tipping Point, Spent" is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

    A MacArthur “Genius” and eminent scientist shows how an ordinary mammal manipulated nature to become a technologically sophisticated city-dweller—and why our history points to an optimistic future in the face of environmental crisis

    Widely praised and much-discussed, this classic book explores how cooperation can emerge in a world of self-seeking egoists—whether superpowers, businesses, or individuals—when there is no central authority to police their actions. The problem of cooperation is central to many different fields. Robert Axelrod recounts the famous computer tournaments in which the “cooperative” program Tit for Tat recorded its stunning victories, explains its application to a broad spectrum of subjects, and suggests how readers can both apply cooperative principles to their own lives and teach cooperative principles to others.

    These are the headlines of history, but they cannot be properly grasped without understanding the role that population has played.The Human Tide shows how periods of rapid population transition -- a phenomenon that first emerged in the British Isles but gradually spread across the globe--shaped the course of world history. Demography -- the study of population -- is the key to unlocking an understanding of the world we live in and how we got here. Demographic changes explain why the Arab Spring came and went, how China rose so meteorically, and why Britain voted for Brexit and America for Donald Trump. Sweeping from Europe to the Americas, China, East Asia, the Middle East, and North Africa, The Human Tide is a panoramic view of the sheer power of numbers.

    He believes that we should investigate what makes some countries more capable than others. Complex products—from films to robots, apps to automobiles—are a physical distillation of an economy’s knowledge, a measurable embodiment of its education, infrastructure, and capability. Economic wealth accrues when applications of this knowledge turn ideas into tangible products; the more complex its products, the more economic growth a country will experience.A radical new interpretation of global economics, Why Information Grows overturns traditional assumptions about the development of economies and the origins of wealth and takes a crucial step toward making economics less the dismal science and more the insightful one.

    The NYSE computers went down and trading was suspended for several hours. The culprit wasn't hackers or a rogue algorithm. It was just... a glitch. And it's just the beginning. Technological complexity is no trivial matter. While a few hours of suspended trading may not have had lasting impact on the markets, imagine the damage that could result from a breakdown of our air traffic control systems, or earthquake warning systems. We need a new way to think about technology, and we need it fast. In Overcomplicated, complexity scientist Samuel Arbesman argues that we've reached a new era: a time when our technological systems have become too complex and interconnected for us to fully understand or predict.  From our machines and software to our legal frameworks and urban infrastructure, Arbesman explores the forces that lead us to continue to make systems more complicated and more incomprehensible, despite our best efforts to make them simpler. He goes on to identify a new framework for thinking about (and planning within) complex systems. We must abandon the idea that we will understand the rules, and instead become field biologists for technology--relying on description and observation to uncover facts about how a system might work.  Whether you work in business, finance, science, or IT, or you simply own a smart phone, Overcomplicated offers valuable insight on how to adapt to the complex age we are living in.

    These documents reveal the clandestine dealings of clubs, players and agents at the highest echelons of international football. And the story they tell is astonishing.From the eye-popping details of player transfers including Neymar Jr, Pogba and Coutinho, to the loopholes and opaque tax structures that ensure maximum earnings for players and agents alike, this is a tale rife with rapacious greed and questionable deals. At the same time, it is the gripping story of a fan who wanted to free football from its corrupt overlords - and now finds himself on the run.

     Leverage on great companies, churning more and more profits every year

    Craig Venter became the first to successfully create synthetic life putting humankind at the threshold of the most important and exciting phase of biological research, one that will enable us to actually write the genetic code for designing new species to help us adapt and evolve for long-term survival. The science of synthetic genomics will have a profound impact on human existence, including chemical and energy generation, health, clean water and food production, environmental control, and possibly even our evolution. In "Life at the Speed of Light," Venter presents a fascinating and authoritative study of this emerging field from the inside detailing its origins, current challenges and controversies, and projected effects on our lives. This scientific frontier provides an opportunity to ponder anew the age-old question What is life? and examine what we really mean by playing God. " Life at the Speed of Light "is a landmark work, written by a visionary at the dawn of a new era of biological engineering."

    De Waal reminds readers through his account of the chimps' sexual rivalries and coalitions, and intelligent rather than instinctual actions, that the roots of politics are older than humanity.

    No conversation about the dangers of technology and its unavoidable effects on society can begin without a careful reading of this book."A magnificent book . . . He goes through one human activity after another and shows how it has been technicized, rendered efficient, and diminished in the process."-Harper's"One of the most important books of the second half of the twentieth-century. In it, Jacques Ellul convincingly demonstrates that technology, which we continue to conceptualize as the servant of man, will overthrow everything that prevents the internal logic of its development, including humanity itself-unless we take necessary steps to move human society out of the environment that 'technique' is creating to meet its own needs."-The Nation"A description of the way in which technology has become completely autonomous and is in the process of taking over the traditional values of every society without exception, subverting and suppressing these values to produce at last a monolithic world culture in which all non-technological difference and variety are mere appearance."-Los Angeles Free Press

    Pulitzer prize-winning New York Times science writer John Markoff argues that we must decide to design ourselves into our future, or risk being excluded from it altogether.In the past decade, Google introduced us to driverless cars; Apple debuted Siri, a personal assistant that we keep in our pockets; and an Internet of Things connected the smaller tasks of everyday life to the farthest reaches of the Web. Robots have become an integral part of society on the battlefield and the road; in business, education, and health care. Cheap sensors and powerful computers will ensure that in the coming years, these robots will act on their own. This new era offers the promise of immensely powerful machines, but it also reframes a question first raised more than half a century ago, when the intelligent machine was born. Will we control these systems, or will they control us?In Machines of Loving Grace, John Markoff offers a sweeping history of the complicated and evolving relationship between humans and computers. In recent years, the pace of technological change has accelerated dramatically, posing an ethical quandary. If humans delegate decisions to machines, who will be responsible for the consequences? As Markoff chronicles the history of automation, from the birth of the artificial intelligence and intelligence augmentation communities in the 1950s and 1960s, to the modern-day brain trusts at Google and Apple in Silicon Valley, and on to the expanding robotics economy around Boston, he traces the different ways developers have addressed this fundamental problem and urges them to carefully consider the consequences of their work. We are on the brink of the next stage of the computer revolution, Markoff argues, and robots will profoundly transform modern life. Yet it remains for us to determine whether this new world will be a utopia. Moreover, it is now incumbent upon the designers of these robots to draw a bright line between what is human and what is machine.After nearly forty years covering the tech industry, Markoff offers an unmatched perspective on the most drastic technology-driven societal shifts since the introduction of the Internet. Machines of Loving Grace draws on an extensive array of research and interviews to present an eye-opening history of one of the most pressing questions of our time, and urges us to remember that we still have the opportunity to design ourselves into the future—before it's too late.

    As the founder of Biogineers, he is on the cusp of revolutionizing brain therapies with microscopic nanorobots that will make certain degenerative diseases become a thing of the past. But after his research is stolen by an unknown enemy, seventy thousand people die in Las Vegas in one abominable moment. No one is more horrified than Peter, as this catastrophe sets in motion events that will forever change not only his life but also the course of human evolution.Peter’s company is torn from his grasp as the public clamors for his blood. Desperate, he turns to an old friend, who introduces him to the Phoenix Club, a cabal of the most powerful people in the world. To make himself more valuable to his new colleagues, Peter infuses his brain with experimental technology, exponentially upgrading his mental prowess and transforming him irrevocably.As he’s exposed to unimaginable wealth and influence, Peter’s sense of reality begins to unravel. Do the club members want to help him, or do they just want to claim his technology? What will they do to him once they have their prize? And while he’s already evolved beyond mere humanity, is he advanced enough to take on such formidable enemies and win?

    Book by Naam, Ramez

    Females--both human and of other species--are naturally monogamous. That at least is what the study of sexual behavior after Darwin assumed, perhaps because it was written by men. Only in recent years has this version of events been challenged. Females, it has become clear, are remarkably promiscuous and have evolved an astonishing array of strategies, employed both before and after copulation, to determine exactly who will father their offspring. Tim Birkhead reveals a wonderful world in which males and females vie with each other as they strive to maximize their reproductive success. Both sexes have evolved staggeringly sophisticated ways to get what they want--often at the expense of the other. He introduces us to fish whose first encounter locks them together for life in a perpetual sexual embrace; hermaphrodites who "joust" with their reproductive organs, each trying to inseminate the other without being inseminated; and tiny flies whose seminal fluid is so toxic that it not only destroys the sperm of rival males but eventually kills the female. He explores the long and tortuous road leading to our current state of knowledge, from Aristotle's observations on chickens, to the first successful artificial insemination in the seventeenth century, to today's ingenious molecular markers for assigning paternity. And he shows how much human behavior--from the wife-sharing habits of Inuit hunters to Charlie Chaplin's paternity case--is influenced by sperm competition.Lucidly written and lavishly illustrated, with a wealth of fascinating detail and vivid examples, "Promiscuity" is the ultimate guide to the battle of the sexes.