Whether your goal is to grow one of your side projects into a marketable business, to improve the revenues of your current brand, or to better the brand of the company you work for, The Marketing Blueprint is what you need. This step-by-step guide compiles all essential marketing strategies, such as: • How to market, from forming marketing strategies, to business development, to improving your selling skills • How to become a more efficient marketer, by understanding and using leverage effectively • How to market yourself and your brand's people, to ensure better business opportunities • How to create brands and products that make people talk and stay relevant for years To top it all off, this book has more than 30 lessons of practical content that you can use right away in your business. Longer hours and bigger textbooks aren't the answer to your success. By being the smartest marketer around, you can ensure you will grow your business' revenues. That’s exactly what The Marketing Blueprint is all about.

    Jack H. Wilmore, Dr. David Costill, W. Larry Kenney

    It occurred to him that, without distractions, he could finally indulge a long-dormant obsession: fighting. Within a year, he was in Bangkok training with the greatest fighter in muay Thai (Thai kickboxing) history and stepping through the ropes for a professional bout. That one fight wasn’t enough. Sheridan set out to test himself on an epic journey into how and why we fight, facing Olympic boxers, Brazilian jiu-jitsu stars, and Ultimate Fighting champions. Along the way, Sheridan delivers an insightful look at violence as a career and a spectator sport, a behind-the-pageantry glimpse of athletes at the top of their terrifying game.  An extraordinary combination of gonzo journalism and participatory sports writing, A Fighter’s Heart is a dizzying first-hand account of what it’s like to reach the peak of finely disciplined personal aggression, to hit—and be hit.

    From his beginnings as a small, mercilessly bullied child first discovering karate to his years as a struggling garbage collector who spent all his free time in the gym, his hard-fought rise in the sport of mixed martial arts, and his long, painful recovery from a career-threatening injury, Georges never lost sight of his ambition to become the greatest martial artist of all time. In The Way of the Fight, Georges for the first time reveals what propelled him not only to become a champion but to embrace obstacles as opportunities to build character.Georges’s story is interwoven with fascinating insights from those who know him best: his mother, who tells of his drive to master new skills, even as a child. His mentor Kristof Midoux, who describes a young fighter with an extraordinary sense of discipline. His Brazilian Jiu-Jitsu teacher John Danaher, who witnessed the development of an indomitable work ethic. His coach Firas Zahabi, who worked alongside the champion through a potentially career-ending injury. And his longtime friend, training partner and manager, Rodolphe Beaulieu, who may understand this intensely focused athlete more than anyone.The Way of the Fight is an inspirational look into the mindset of a master. To Georges, all life is competition, and there’s no more perfect metaphor for competition than the life of a fighter. He explains the value of discipline, risk and even fear, with the wisdom of one who knows that nothing is assured—his next fight could always be his last. Drawing inspiration from fighting legends, Eastern philosophy and a trusted inner circle, The Way of the Fight is a powerful, life-changing guide to living with purpose and finding the way to accomplish your loftiest goals.

    

     One of the most illuminating books ever on a sports subculture, Learning to Breathe Fire combines vivid sports writing with a thoughtful meditation on what it means to be human. In the book, veteran journalist J.C. Herz explains the science of maximum effort, why the modern gym fails an obese society, and the psychic rewards of ending up on the floor feeling as though you're about to die.  The story traces CrossFit’s rise, from a single underground gym in Santa Cruz to its adoption as the workout of choice for elite special forces, firefighters and cops, to its popularity as the go-to fitness routine for regular Joes and Janes. Especially riveting is Herz’s description of The CrossFit Games, which begin as an informal throw-down on a California ranch and evolve into a televised global proving ground for the fittest men and women on Earth, as well as hundreds of thousands of lesser mortals.  In her portrayal of the sport's star athletes, its passionate coaches and its “chief armorer,” Rogue Fitness, Herz powerfully evokes the uniqueness of a fitness culture that  cultivates primal fierceness in average people. And in the shared ordeal of an all-consuming workout, she unearths the ritual intensity that's been with us since humans invented sports, showing us how, on a deep level, we're all tribal hunters and first responders, waiting for the signal to go all-out.

    The New Fighting Technique may have sprung from the crucible of cubicle culture----Rees created the strip while working a deathly boring temp job, harnessing the potential energy of his PowerPoint software, Internet connection, laser printer, and vast expanses of fallow hours into this Unstoppable ass-kicking phenomenon----but the result has less to do with clockwatching than with the explosive energy of freestyling gangsta rap, airborne Bruce Lee maneuvers, and a profane, deadpan sense of humor that just may establish David Rees as the Lenny Bruce of our times. As soon as Rees began faxing MNFTIU comics to friends, those friends were faxing it to friends who were faxing it to more friends. It was the birth of a genuine underground publishing sensation. Soon it was a regular serial, then there was merchandise, then a website that received 25 million hits last year.

    Now in Hansons Half-Marathon Method, the coaches of the Hansons-Brooks Distance Project reveal the half-marathon training program they’ve used to turn their runners into race winners, national champions, and Olympians. Using this strategic and scientifically grounded training program, runners will mix precisely paced speed, strength, and tempo workouts to forge breakthrough performances in the half-marathon distance.Hansons Half-Marathon Method will prepare beginners as well as intermediate and competitive half-marathoners for their best performance. Detailed nutrition and hydration chapters help runners pinpoint their energy and hydration needs so they know precisely how to fuel during workouts, race week, race day, and for recovery. The Hansons approach to pacing and nutrition keeps runners from hitting the wall before hitting the finish line.Hansons Half-Marathon Method lays out the smartest half-marathon training plan available from one of the most accomplished running groups in the nation. Using this innovative approach, runners will run their fastest half-marathon.

    Unfortunately, they deployed a two-track system of instruction where an 'outer circle' of students unknowingly received modified forms with critical details or important principles omitted. Only the select 'inner circle' that had gained a master's trust and respect would be taught okuden waza, the powerful hidden applications of kata.The theory of deciphering kata applications (kaisai no genri) was once a great mystery revealed only to trusted disciples of the ancient masters in order to protect the secrets of their systems. Even today, while the basic movements of kata are widely known, advanced practical applications and sophisticated techniques frequently remain hidden from the casual observer. The principles and rules for understanding kata are largely unknown.This groundbreaking book unveils these methods, not only teaching you how to analyze your kata to understand what it is trying to tell you, but also helping you to utilize your fighting techniques more effectively-both in self-defense and in tournament applications.Fifteen general principles to identify effective techniquesTwelve discrete rules for deciphering martial applications Comprehensive insights into kata history, strategy and tactics Vital physiological considerations Well organized materials for easy reference and comprehensive understanding

    His intimate knowledge of the natural environment, by sight, sound, smell, taste, and touch, has made him renowned as a detective of the outdoors. For decades he has been called upon to find missing children, escaped animals, dangerous criminals—anything that can walk, crawl, or lope through the wilderness. His hunting expertise, and his call to find harmony in nature, have been chronicled in several of his books including The Tracker and Awakening Spirits. Now, in Case Files of the Tracker, Tom Brown reveals sixteen of his adventures for the first time, including: ·         A desperate race to reach a diabetic child before he suffers from insulin shock·         The treacherous struggle to capture an armed convict that left Tom with a bullet in his back·         His Tracking Team’s pursuit of a tiger on the loose in the wilds of New Jersey

    Written especially for exercise science and physical education students, this text provides a solid foundation in theory illuminated by application and performance models to increase understanding and to help students apply what they've learned in the classroom and beyond.

    

    Injuries of this type are generally too minor to warrant splinting, casting, or medication and often do not prevent participation in physical activities. They do, however, produce noticeable discomfort and, over time, frequently lead to more severe injuries.In Trigger Point Self-Care Manual Donna Finando presents methods for the healing and prevention of musculature injuries. She identifies the causes of and remedies for areas of muscular tightness and restriction and details many self-care techniques, including precise self-massage, stretching, and the use of wet heat and/or ice. In the fully illustrated reference section, organized by body part, she identifies the pain associated with trigger points in each muscle of the body and provides instructions for palpating, treating, and stretching the muscle in order to release it.

    Organized into eight sections for the major types of poses -- standing, seated, core, quadruped, inversions, prone, supine and backbends -- and each section gently progresses from easy to more challenging. Each pose is accompanied by the name of the pose in English and Sanskrit, the Drishti point (eye gaze), the chakras affected and primary benefits.

    Originally, the role of the Ninja was to gain information about the enemy and to sabotage his operations. Over the centuries the sect (which might be called the original Fifth Column) perfected the art of boring from within. The Ninja long ago perfected the art and techniques of covert entry, especially designed to infiltrate enemy territory in wartime.