It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    Reviewed by 27 of the field's leading experts, Corey's Seventh Edition covers the major concepts of counseling theories, shows students how to apply those theories in practice, and helps them learn to integrate the theories into an individualized counseling style. Incorporating the thinking, feeling, and behaving dimensions of human experience, Corey offers an easy-to-understand text that helps students compare and contrast the therapeutic models. This book is the center of a suite of products that include a revised student manual, a revised casebook, a companion text, and an all-new CD-ROM.

    Fueled by the authors' conviction that skills inform principles; principles inform skills, Interpersonal Communication: Relating to Others maintains a careful balance between theoretical and skills-oriented material. This book integrates a key emphasis on diversity with examples drawn from a variety of age and ethnic groups and special boxes that focus on gender and diversity issues. A chapter on intercultural communication supplements this integral material by relating it to the other-oriented approach

    In over 540 beautifully colored and easily understood illustrations, it teaches the complete human body with unsurpassed clarity and accuracy. This new edition features 45 revised, 290 relabeled and 17 wholly new plates, drawn fully in the tradition of Frank Netter, and includes more imaging and clinical images than ever before. Six Consulting Editors have worked together to ensure the new edition's accuracy and usefulness in the lecture theatre, classroom and dissection lab. Ninety plates from the book as well as a powerful and varied bank of ancillary material, unique to this atlas, are available online through www.netteranatomy.com.Includes uniquely informative drawings that allow you - and have allowed generations of students - to learn structures with confidence. Associates normal anatomy with an application of that knowledge in a clinical setting. Offers a strong selection of imaging to show you what is happening three dimensionally in the human body, the way you see it in practice.Provides clinically applicable information right from the start, to mirror the way that most anatomy courses are now taught.At www.netteranatomy.com, you'll access...- Over 90 of the most important anatomy illustrations from the book.- Interactive Anatomy Dissection Modules.- Radiographs, CT scans, MRIs, and angiograms, with labels on/off buttons for self testing.- QuickTime movies of stacked, transverse, and sectional images from the Visible Human Project (VHP).- Review Center with Identification Spot Tests and USMLE-style multiple-choice questions.- Integration links to other STUDENT CONSULT titles.- and more!

    The Topics And Chapters Are Organized In A Sequence That Is Easy To Follow, Beginning With The Most Familiar -- Structure -- And Proceeding To The Less Familiar -- Metabolism -- Then Finishing With Those Topics That Are Probably The Least Familiar To Most Beginning Students -- Genetics, Evolution, The Diversity Of Organisms, And Ecology.

    Mick Short considers how meanings and effects are generated in the three major literary genres, carying out stylistic analysis of poetry, drama and prose fiction in turn. He analyses a wide range of extracts from English literature, adopting an accessible approach to the analysis of literary texts which can be applied easily to other texts in English and in other languages.

    It features comprehensive coverage of such key areas as cognition, sensation and perception, emotion and motivation, learning and skills, language, mental disorder, and research methods. Entries provide clear and concise definitions, word origins and derivations, and they are extensively cross-referenced for ease of use. In addition, over 80 illustrations complement the text. Detailed appendices follow the AZ dictionary and include a list of 800 commonly used abbreviations and symbols, and a list of phobias and phobic stimuli with full definitions. Now containing an appendix of recommended web links, which are accessed and kept current via the Dictionary of Psychology website, this edition offers more information than any other dictionary of its kind, making it an ideal reference for students, teachers, and professionals, and for anyone with an interest in the workings of the mind.

    But what if you could have your computer do them for you?In "Automate the Boring Stuff with Python," you'll learn how to use Python to write programs that do in minutes what would take you hours to do by hand no prior programming experience required. Once you've mastered the basics of programming, you'll create Python programs that effortlessly perform useful and impressive feats of automation to: Search for text in a file or across multiple filesCreate, update, move, and rename files and foldersSearch the Web and download online contentUpdate and format data in Excel spreadsheets of any sizeSplit, merge, watermark, and encrypt PDFsSend reminder emails and text notificationsFill out online formsStep-by-step instructions walk you through each program, and practice projects at the end of each chapter challenge you to improve those programs and use your newfound skills to automate similar tasks.Don't spend your time doing work a well-trained monkey could do. Even if you've never written a line of code, you can make your computer do the grunt work. Learn how in "Automate the Boring Stuff with Python.""

    It combines the latest findings from the field of neuroscience with expert text and state-of-the-art illustrations and imaging techniques to provide an incomparable insight into every facet of the brain. Layer by layer, it reveals the fascinating details of this remarkable structure, covering all the key anatomy and delving into the inner workings of the mind, unlocking its many mysteries, and helping you to understand what's going on in those millions of little gray and white cells.Tricky concepts are illustrated and explained with clarity and precision, as The Human Brain Book looks at how the brain sends messages to the rest of the body, how we think and feel, how we perform unconscious actions (for example breathing), explores the nature of genius, asks why we behave the way we do, explains how we see and hear things, and how and why we dream. Physical and psychological disorders affecting the brain and nervous system are clearly illustrated and summarized in easy-to-understand terms.The unique DVD brings the subject to life with interactive elements. These include a clickable model of the brain's structure that allows the user to zoom in and discover deeper layers of detail, while complex processes, such as the journey of a nerve impulse, are broken down and simplified through intuitive animations.

    This accessible book introduces you to landmark studies as well as the cutting-edge research that defines this fascinating field. To help you further experiment with and understand the concepts in the text, you can use COGLAB 2.0: THE ONLINE COGNITIVE PSYCHOLOGY LABORATORY. Available at www.academic.cengage.com, COGLAB contains dozens of classic experiments designed to help you learn about cognitive concepts and how the mind works.

    Part One presents the general principles of pathophysiology and discusses the influence of the environment and the role of genetics in the development of disease. Part Two, organized by body system, examines normal anatomy and physiology, alterations of function in adults, and alterations of function in children.

    The authors capture students' interest with up-to-date coverage of cutting edge topics and research. This text will help students connect the science of genetics to the issues of today through interesting and thought-provoking applications. The sixth edition boasts the next generation of media integration including Gen CD-X (student CD-ROM and Companion Website).

    

    Each chapter applies a different theory to case examples and - to provide continuity - to a fictitious client' constructed from many past clients of the authors.

    This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. This edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.