This is a hypnotizing narrative, a brilliant study of money's power to corrupt absolutely. It's a crime not to publish it." -- Robert Kirsch, Los Angeles Times Immense wealth. Corrupt political power. Scientific genius. Sexual kinkiness. Howard Hughes, the legendary Texas billionaire, exemplified all these qualities. Oil tycoon, record-breaking aviator, Oscar-winning moviemaker, and the shy lover of dozens of Hollywood movie stars, he bought the favors of U.S. presidents and even tried to buy Las Vegas. In his twilight years he became a recluse, hiding in shadowed hotel suites. Many believed that he had died and his business associates had stolen his billions. Enter author and adventurer Clifford Irving. "Howard Hughes is alive and he's alive, and wants me to help him write the story of his life. He's going to tell a more shocking story than anyone could have foreseen." The book was called "a stunning hoax," but many believe that Richard Nixon's fear of the truths in the manuscript caused him to order the burglary of Democratic Party headquarters at the Watergate. For what he had done, Clifford Irving was sentenced to 2 ½ years in federal prison. Except for a small private 1998 edition, this is the Hughes Autobiography's first publication in the United States. "Until now, the most famous unpublished book of the 20th century." -- International Herald Tribune.

    Under Andrew Grove's leadership, Intel has become the world's largest computer chipmaker, the 5th most admired company in America, and the 7th most profitable company among the Fortune 500. Few CEOs can claim this level of success. Grove attributes much of it to the philosophy and strategy he has learned the hard way as he steered Intel through a series of potential major disasters. There are moments in any business when massive change occurs, when all the rules of business shift fast, furiously and forever. Grove calls such moments strategic inflection points (SIPs), and he has lived through several. They can be set off by almost anything - by mega competition, an arcane change in regulations, or by a seemingly modest change in technology. They are not always easy to spot - but you can't hide from them. Intel's first SIP was when the Japanese started producing better-quality, lower-cost memory chips. It took Grove three years and huge losses to recognize that he had to rethink and reposition the company to become, once again, leader in its field.Grove extrapolates the lessons he has learned from this and other SIPs - for instance the drama of the Pentium flaw, and the SIP brought on by the Internet - to reveal a unique insight into the management of change. He recounts strategies from other companies and examines his own record of success and failure. Only the Paranoid Survive is a classic lesson in leadership skills that every manager in every industry will benefit from. Every manager must assume that something will change - very soon.

    The first NASA flight director, Kraft emerged from boyhood in small-town America to become a visionary who played an integral role in what would become the National Aeronautics and Space Administration. It's all here, from the legendary Mercury missions that first sent Americans into space through the Gemini and Apollo missions that landed them on the moon. The great heroes of space are here, too-Alan Shepard, John Glenn, Neil Armstrong, Jim Lovell, and Buzz Aldrin-leading the space race that would change the course of U.S. history. From NASA's infancy to its greatest triumphs . . . from the calculated gambles to the near disasters to the pure luck that accompanied each mission, Flight relives the spellbinding events that captured the imagination of the world. It is a stirring tribute to the U.S. space program and to the men who risked their lives to take America on a flight into the unknown-from the man who was there for it all. "A highly readable memoir." (The New York Times Book Review) "A rewarding look at the brief, shining moment when space pathfinders held sway over space warriors." (The Washington Post)

    Alternating passages of extraordinarily lucid mathematical exposition with chapters of elegantly composed biography and history, Prime Obsession is a fascinating and fluent account of an epic mathematical mystery that continues to challenge and excite the world.

    Experts said such a ship couldn't be built and that the voyage was tantamount to suicide. This brilliant first-person account, originally published in 1897, marks the beginning of the modern age of exploration. Nansen vividly describes the dangerous voyage and his 15-month-long dash to the North Pole by sledge. An unforgettable tale and a must-read for any armchair explorer.

    Their "Lunar Society" included Joseph Priestley, the chemist who isolated oxygen; James Watt, the Scottish inventor of the steam engine; and Josiah Wedgwood, whose manufacture of pottery created the industrial model for the next century. Joined by other "toymakers" and scholarly tinkerers, they concocted schemes for building great canals and harnessing the power of electricity, coined words such as "hydrogen" and "iridescent," shared theories and bank accounts, fended off embezzlers and industrial spies, and forged a fine "democracy of knowledge." And they had a fine time doing so, proving that scholars need not be dullards or eccentrics asocial. Uglow's spirited look at this group of remarkable "lunaticks" captures a critical, short-lived moment of early modern history. Readers who share their conviction that knowledge brings power will find this book a rewarding adventure. --Gregory McNamee

    Anticipation of the rare celestial event sparked a worldwide competition among aspiring global superpowers, each sending their own scientific expeditions to far-flung destinations to time the planet’s trek. These pioneers used the “Venus Transit” to discover the physical dimensions of the solar system and refine the methods of discovering longitude at sea. In this fast-paced narrative, Mark Anderson reveals the stories of three Venus Transit voyages--to the heart of the Arctic, the New World, and the Pacific—that risked every mortal peril of a candlelit age. With time running out, each expedition struggles to reach its destination—a quest that races to an unforgettable climax on a momentous summer day when the universe suddenly became much larger than anyone had dared to imagine.The Day the World Discovered the Sun tells an epic story of the enduring human desire to understand our place in the universe.

    Born into a wealthy and politically conscious business family, he had an understanding of the power of money and the problems of a newly independent nation, to which he married a love for physics. This work is the story of this visionary.

    Trolling. Conspiracies. Social media pile-ons. Campus intolerance. On the surface, these recent additions to our daily vocabulary appear to have little in common. But together, they are driving an epistemic crisis: a multi-front challenge to America's ability to distinguish fact from fiction and elevate truth above falsehood.In 2016 Russian trolls and bots nearly drowned the truth in a flood of fake news and conspiracy theories, and Donald Trump and his troll armies continued to do the same. Social media companies struggled to keep up with a flood of falsehoods, and too often didn't even seem to try. Experts and some public officials began wondering if society was losing its grip on truth itself. Meanwhile, another new phenomenon appeared: "cancel culture." At the push of a button, those armed with a cellphone could gang up by the thousands on anyone who ran afoul of their sanctimony.In this pathbreaking book, Jonathan Rauch reaches back to the parallel eighteenth-century developments of liberal democracy and science to explain what he calls the "Constitution of Knowledge"--our social system for turning disagreement into truth.By explicating the Constitution of Knowledge and probing the war on reality, Rauch arms defenders of truth with a clearer understanding of what they must protect, why they must do--and how they can do it. His book is a sweeping and readable description of how every American can help defend objective truth and free inquiry from threats as far away as Russia and as close as the cellphone.

    Finding out where it came from and how it first jumped into people is an urgent priority, but early expectations that this would prove an easy question to answer have been dashed. Nearly two years into the pandemic, the crucial mystery of the origin of SARS-CoV-2 is not only unresolved but has deepened.In this uniquely insightful book, a scientist and a writer join forces to try to get to the bottom of how a virus whose closest relations live in bats in subtropical southern China somehow managed to begin spreading among people more than 1,500 kilometres away in the city of Wuhan. They grapple with the baffling fact that the virus left none of the expected traces that such outbreaks usually create: no infected market animals or wildlife, no chains of early cases in travellers to the city, no smouldering epidemic in a rural area, no rapid adaptation of the virus to its new host--human beings.To try to solve this pressing mystery, Viral delves deep into the events of 2019 leading up to 2021, the details of what went on in animal markets and virology laboratories, the records and data hidden from sight within archived Chinese theses and websites, and the clues that can be coaxed from the very text of the virus's own genetic code.The result is a gripping detective story that takes the reader deeper and deeper into a metaphorical cave of mystery. One by one the authors explore promising tunnels only to show that they are blind alleys, until, miles beneath the surface, they find themselves tantalisingly close to a shaft that leads to the light.

    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    It's as much about the language we use to describe our world as it is an exhortation to observe it more closely.

     The Science Book covers every area of science--astronomy, biology, chemistry, geology, math, and physics, and brings the greatest scientific ideas to life with fascinating text, quirky graphics, and pithy quotes.

    And in his multi-million download podcast, High Performance, he teams up with Professor Damian Hughes to examine the secrets of the world's highest-performing people.Now, Jake and Damian reveal how we can all become high performers. Drawing on interviews with leading sportspeople and entrepreneurs, they uncover the eight hidden principles that drive high performers to success: from taking absolute responsibility for their situation, to working out their non-negotiable 'trademark behaviours', to getting the very best out of their teammates. And they draw on cutting-edge psychology to reveal how to apply these principles in our day-to-day lives - whether on the pitch, in our careers, or at home.You too can harness the secrets of high performance. This book explains how.Drawing on interviews with: Ben Ainslie | Steven Bartlett | Lily Cole | Tom Daley | Rio Ferdinand | Steven Gerrard | Kelly Holmes | Steph Houghton | Chris Hoy | Eddie Jones | Kelly Jones | Siya Kolisi | Frank Lampard | Jo Malone | Matthew McConaughey | Ant Middleton | Tracey Neville | Phil Neville | Robin Van Persie | Nims Purja | Mauricio Pochettino | Jonny Wilkinson | Clive Woodward | and many more . . .

    It will take us all back to our roots in the counterculture, and will remind us of the true nature of the innovation process, before we tried to tame it with slogans and buzzwords." -- Po Bronson, #1 New York Times bestselling author of The Nudist on the Late Shift and NurtureshockA candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley -- from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way.Rarely has one economy asserted itself as swiftly--and as aggressively--as the entity we now know as Silicon Valley. Built with a seemingly permanent culture of reinvention, Silicon Valley does not fight change; it embraces it, and now powers the American economy and global innovation. So how did this omnipotent and ever-morphing place come to be? It was not by planning. It was, like many an empire before it, part luck, part timing, and part ambition. And part pure, unbridled genius...Drawing on over two hundred in-depth interviews, VALLEY OF GENIUS takes readers from the dawn of the personal computer and the internet, through the heyday of the web, up to the very moment when our current technological reality was invented. It interweaves accounts of invention and betrayal, overnight success and underground exploits, to tell the story of Silicon Valley like it has never been told before. Read it to discover the stories that Valley insiders tell each other: the tall tales that are all, improbably, true.