Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

    . . these are great things. Every field should have a hare.’The hare, a night creature and country-dweller, is a rare sight for most people. We know them only from legends and stories. They are shape-shifters, witches’ familiars and symbols of fertility. They are arrogant, as in Aesop’s The Hare and the Tortoise, and absurd, as in Lewis Carroll’s Mad March Hare. In the absence of observed facts, speculation and fantasy have flourished. But real hares? What are they like?In The Private Life of the Hare, John Lewis-Stempel explores myths, history and the reality of the hare. And in vivid, elegant prose he celebrates how, in an age when television cameras have revealed so much in our landscape, the hare remains as elusive and magical as ever.

    In The Missing Lynx, Ross Barnett uses case studies, new fossil discoveries, biomolecular evidence and more to paint pictures of these extinct species, and to explore the significance of the lynx's disappearance in ecological terms. He also discusses how the Britons that these animals shared their home with might have viewed them, and why some survived while others vanished.Barnett also looks in detail and the realistic potential of reintroductions and even of resurrection--topics that capture public interest today. With Beaver now wild again in various parts of Britain and even Great Bustard on Salisbury Plain, what about the return of sabretooths, mammoths, and the aurochs to modern ecosystems? Will we ever be able to bring these animals back? And should we?At a time where rewilding is moving from pie-in-the-sky to actual reality, this timely and important book looks from a scientific perspective at the magnificent megafauna we've lost, why we lost it and what happened as a result, and how we might realistically turn the ecological tide.

    What exactly happened on the night of the murder? How did the accused, Sushil Sharma, Naina’s partner and Youth Congress leader, manage to stave off conviction for more than a decade? What were the twists and turns in the case and how did the investigation manage to stay the course? ACP Maxwell Pereira, who was in charge of the case, gives us an insider’s account of events as they unfolded, based on his notes and investigation reports as well as the many stories that appeared in the media.A page-turner of a book, forthright and dramatic, with unexpected nuggets of information and insights into the way policing and the legal and political systems work in India by someone who has seen it all.

    A comprehensive guide to preparing for and hiking the Appalachian Trail

    Colorful sidebars and numerous photographs highlight key information and provide extra training tips that every owner will appreciate.

    The Shark and the Albatross is the story of these journeys of discovery, of his encounters with animals and occasional enterprising individuals in remote and sometimes dangerous places. His destinations include the far north and the far south, from Svalbard, Alaska, the remote Atlantic island of South Georgia, and the Antarctic, to the wild places of India, China, and the United States. In all he finds and describes key moments in the lives of animals, among them polar bears and penguins, seals and whales, sharks and birds, and wolves and lynxes.John Aitchison reveals what happens behind the scenes and beyond the camera. He explains the practicalities and challenges of the filming process, and the problems of survival in perilous places. He records touching moments and dramatic incidents, some ending in success, others desperately sad. There are times when a hunted animal triumphs against the odds, and others when, in spite of preparation for every outcome, disaster strikes. And, as the author shows in several incidents that combine nail-biting tension with hair-raising hilarity, disaster can strike for film-makers too.

    Diksha Dwivedi’s father was one of the martyrs of that war. In this beautiful, extremely moving book, she tells the story of the Kargil war through the letters and diaries of her father and other soldiers who fought there. Intimate and emotional, Letters from Kargil is the most human and personal portrait of the war ever written.

    Colin Elford spends his days alone - alone but for the deer, the squirrels, the rabbits, the birds, and the many other creatures inhabiting the woods. From the crisp cold of January, through the promise of spring and the heat of summer, and then into damp autumn and the chill winds of winter, we accompany the forest-ranger as he goes about his work - stalking in the early morning darkness, putting an injured fallow buck out of its misery, watching stoats kill a hare, observing owls, and simply being a part of the outdoors. Colin Elford immerses himself in the richly diverse and unique landscapes of Britain, existing in rhythm with natural environments. For fans of Robert Macfarlane's Landmarks, Helen Macdonald's H is for Hawk orJames Rebanks' A Shepherd's Life, Colin's rare and uplifiting journey will unveil the true nature and beauty of Britain's countryside. 'This is nature for real . . . Elford describes woodland wonders in short paragraphs of luminous intensity' Daily Mail 'A poetic insight in the world of hidden Nature' Countryman 'Stalking sharpens the senses and there is an almost hallucinatory clarity to Elford's writing' Observer 'Refreshingly unsentimental. Contains some wonderful descriptions and sentences which are so profound they demand a second reading' Sunday Express Colin Elford is a forest ranger on the Dorset/Wiltshire border. Craig Taylor is the author of Return to Akenfield and One Million Tiny Plays About Britain and the editor of the magazine Five Dials.

    With 16 pages of extraordinary photographs.

    It is a book of wilderness adventure, it is an education in the ingenuities of wilderness housekeeping, filled with practical details about making do, building and rebuilding, gardening for fun and for food, even advice about getting away from getting-away-from-it-all.

    

    Half polar bear, half grizzly, this never-before-seen animal might be dismissed as a fluke of nature. Anthony Barnosky instead sees it as a harbinger of things to come.In Heatstroke, the renowned paleoecologist shows how global warming is fundamentally changing the natural world and its creatures. While melting ice may have helped produce the pizzly, climate change is more likely to wipe out species than to create them. Plants and animals that have followed the samerhythms for millennia are suddenly being confronted with a world they’re unprepared for—and adaptation usually isn’t an option.This is not the first time climate change has dramatically transformed Earth. Barnosky draws connections between the coming centuries and the end of the last ice age, when mass extinctions swept the planet. The differences now are that climate change is faster and hotter than past changes, and for the first time humanity is driving it. Which means this time we can work to stop it.No one knows exactly what nature will come to look like in this new age of global warming. But Heatstroke gives us a haunting portrait of what we stand to lose and the vitality of what can be saved.

    Isolated and desolate, they were largely overlooked by early explorers until Charles Darwin arrived there in the 1830s. It was Darwin who recognized that Galapagos' isolation and desolation were advantages: the paucity of species and lack of outside influences made the workings of natural selection crystal clear. Since then, every important advance and controversy in evolutionary thinking has had its reflection on the Galapagos. In every sense-intellectually, institutionally, and culturally-the history of science on these islands is a history of the way evolutionary science was done for the past 150 years. Evolution's Workshop tells the story of Darwin's explorations there; the fabulous Gilded Age expeditions, run from rich men's gigantic yachts, that featured rough-and-ready science during the day and black-tie dinners every night; the struggle for control of research on the Galapagos; the current efforts by "creation scientists" to use the Galapagos to undercut evolutionary teaching; and many other compelling stories.

    Heinrich has spent a lifetime observing the natural world, and now he shares his vast knowledge and reflections on the trees of the Northeast woods and the rhythms of their seasons.From the DNA contained in an apple seed to the great choiring branches far beyond a young boy's reach, Heinrich explores a natural world in scientific and personal terms. Heinrich is a scientist, but his words speak with the power and subtle grace of a poet. He uses this gift, and his intimate knowledge of his 300 acres of Maine forest, to expose the forest's rhythms, and in doing so, illustrates the vital but tenuous link among man, trees, birds, insects, and all the creatures of the forest. Thanks to Bernd Heinrich, readers will finally see the forest and the trees.