1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    

    prison system, tracking down a chameleon con artist in Europe, or riding in a cyclone-tossed skiff with a scientist hunting the elusive giant squid, David Grann revels in telling stories that explore the nature of obsession and that piece together true and unforgettable mysteries.Each of the dozen stories in this collection reveals a hidden and often dangerous world and, like Into Thin Air and The Orchid Thief, pivots around the gravitational pull of obsession and the captivating personalities of those caught in its grip. There is the world's foremost expert on Sherlock Holmes who is found dead in mysterious circumstances; an arson sleuth trying to prove that a man about to be executed is innocent, and sandhogs racing to complete the brutally dangerous job of building New York City's water tunnels before the old system collapses. Throughout, Grann's hypnotic accounts display the power-and often the willful perversity-of the human spirit.Compulsively readable, The Devil and Sherlock Holmes is a brilliant mosaic of ambition, madness, passion, and folly.

    Writing with an incomparable knowledge of his subject but without a hint of pedantry, Van Doren elucidates both the astonishing boldness and myriad subtleties of Shakespeare's protean art. His Shakespeare is a book to be treasured by both new and longtime students of the Bard.

    In short, essayistic chapters and an appendix of thirty stimulating exercises, The Art of Voice explores the myriad ways to create a distinctive poetic voice, including vernacular, authoritative statement, speech register, tone-shifting, and using secondary voices. “Rich with lively examples” (New York Times Book Review), The Art of Voice provides a compelling introduction to contemporary poetry and an invaluable guide for any practicing writer.

    It tells the story of William Stoner, who attends the state university to study agronomy, but instead falls in love with English literature and becomes an academic. The novel narrates the many disappointments and struggles in Stoner's academic and personal life, including his estrangement from his wife and daughter, set against the backdrop of the first half of the twentieth century.In his entry in the Bookmarked series, author Steve Almond writes about why Stoner has endured, and the manner in which it speaks to the impoverishment of the inner life in America. Almond will also use the book as a launching pad for an investigation of America’s soul, in the process, writing about his own struggles as a student of writing, as a father and husband, and as a man grappling with his own mortality.

    He has a remarkable ability to see the beauty within the seemingly mundane moments of our lives, and above all else this is what keeps his fans coming back for more.Tyler's newest book showcases his inspiring poems, but it also goes one step deeper to reveal his secrets to cultivating this sense of wonder for the world. In this insightful guide, you will learn how to uncover your creativity, find inspiration, and live a life that is more. Through a series of challenges, you are encouraged to write, draw, photograph, and share as you discover how to see yourself in a new way. Featuring exercises on mindfulness and self-expression as well as a poem for every prompt, this book will broaden your heart and mind to see the miracles hidden all around you.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    It offers tools of the trade such as Clash of Context, Tension and Release, The Law of Comic Opposites, The Wildly Inappropriate Response, and The Myth of the Last Great Idea to writers, comics, and anyone else who wants to be funny.

    

    Instead of insisting on the uniqueness and newness of electronic writing and interactive fiction, however, Aarseth situates these literary forms within the tradition of "ergodic" literature—a term borrowed from physics to describe open, dynamic texts such as the I Ching or Apollinaire's calligrams, with which the reader must perform specific actions to generate a literary sequence.Constructing a theoretical model that describes how new electronic forms build on this tradition, Aarseth bridges the widely assumed divide between paper texts and electronic texts. He then uses the perspective of ergodic aesthetics to reexamine literary theories of narrative, semiotics, and rhetoric and to explore the implications of applying these theories to materials for which they were not intended.

    Eric Maisel, a leading creativity coach, writes each lesson with a novelist's flair, as a narrative complete with examples, exercises, and questions to help readers explore and reflect on underlying issues that may be keeping them from pursuing their urge to create. Topics include committing, planning and doing, generating mental energy, achieving a centered presence, becoming an anxiety expert, upholding your dream, and maintaining a creative life. Maisel has worked extensively with creative people — poets, filmmakers, novelists, dancers — and he revisits some of them in coaching sessions in San Francisco, Paris, London, and New York. Typical are the rock musician who wants to pursue a solo career and the screenwriter anxious to become a poet. Their examples both entertain and instruct, outlining how to discover one's personal muse — and the motivation to keep creating.

    • Whether lapsed poetry lovers, aspiring poets, or total novices, readers will learn to uncover verse in unexpected places, find their way through a poem when they don't quite "get it," and discover just how transformative poetry can be.• Andrea Gibson is a leading voice in spoken-word poetry, headlining prestigious performance venues internationally. Megan Falley is a National Poetry Slam finalist and creator of the online writing course "Poems That Don't Suck." Fans of Andrea Gibson's Lord of the Butterflies and Take Me With You, and Megan Falley's Drive Here and Devastate Me will love taking a deeper dive into the inspiring power of poetry. Discover or re-discover the magic that is poetry. • A gorgeous and inspiring gift for any fan of the written word• Will become a go-to volume for poetry writers and readers

    Highly respected and widely read author Isaac Asimov offers a fresh, easy-to-read approach to understanding the greatest writer of all time.Designed to provide the modern reader with a working knowledge of topics pertinent to Shakespeare's audience, this book explores, scene-by-scene, thirty-eight plays and two narrative poems, including their mythological, historical and geographical roots.