Book picks similar to
A Field Guide to Conservation Finance by Story Clark


business
outdoors-and-environment
anthropology-archeology
earth-miscellaneous

The Money Bubble


James Turk - 2013
    This book explains those mistakes and the likely shape of the crisis, and offers advice to those hoping to protect themselves and profit from what's coming.

Landing Eagle: Inside the Cockpit During the First Moon Landing


Michael Engle - 2019
    It was a sea in name only. It was actually a bone dry, ancient dusty basin pockmarked with craters and littered with rocks and boulders. Somewhere in that 500 mile diameter basin, the astronauts would attempt to make Mankind’s first landing on the Moon. Neil Armstrong would pilot the Lunar Module “Eagle” during its twelve minute descent from orbit down to a landing. Col. Edwin “Buzz” Aldrin would assist him. On the way down they would encounter a host of problems, any one of which could have potentially caused them to have to call off the landing, or, even worse, die making the attempt. The problems were all technical-communications problems, computer problems, guidance problems, sensor problems. Armstrong and Aldrin faced the very real risk of dying by the very same technical sword that they had to live by in order to accomplish the enormous task of landing on the Moon for the first time. Yet the human skills Armstrong and Aldrin employed would be more than equal to the task. Armstrong’s formidable skills as an aviator, honed from the time he was a young boy, would serve him well as he piloted Eagle down amidst a continuing series of systems problems that might have fatally distracted a lesser aviator. Armstrong’s brilliant piloting was complemented by Aldrin’s equally remarkable discipline and calmness as he stoically provided a running commentary on altitude and descent rate while handling systems problems that threatened the landing. Finally, after a harrowing twelve and a half minutes, Armstrong gently landed Eagle at “Tranquility Base”, a name he had personally chosen to denote the location of the first Moon landing. In “Landing Eagle-Inside the Cockpit During the First Moon Landing”, author Mike Engle gives a minute by minute account of the events that occurred throughout Eagle’s descent and landing on the Moon. Engle, a retired NASA engineer and Mission Control flight controller, uses NASA audio files of actual voice recordings made inside Eagle’s cockpit during landing to give the reader an “inside the cockpit” perspective on the first Moon landing. Engle’s transcripts of these recordings, along with background material on the history and technical details behind the enormous effort to accomplish the first Moon landing, give a new and fascinating insight into the events that occurred on that remarkable day fifty years ago.

A Bump in the Road: A Story of Fertility, Hope and Trying Again


Elle Wright - 2021
    in this book, once more, her heart is laid bare' Giovanna Fletcher 'I didn't want to put it down' Jools Oliver 'Raw and honest... like a letter from a friend' Sarah Turner, The Unmumsy Mum 'Beautifully emotional and healing' Genelle Aldred 'Heartbreaking yet uplifting... I was truly holding my breath' Cat Strawbridge, The Finally Pregnant podcast ***** 'It turns out there are plenty of us: the unlucky ones. The women whose journey into motherhood, or whose yearning for more children, has yet to be fulfilled by the universe. I am certain that in so many parts of my story I really am not the only one to have gone through it, so it makes sense to write it all down. For all of us - and for any parents who might go through some of what we did in the future too. So here it is, our journey to a rainbow. A story of fertility, trying again and, above all, hope.' After the death of her three-day-old son Teddy in 2016, Elle Wright never expected what came next - that the path to bringing home a living child could be so winding. Elle's loss was followed by three and a half years of endless waiting. She and her husband waited for test results, hospital appointments and so many new procedures to help with their experience of secondary infertility. This wait included friends announcing their happy news whilst Elle was experiencing three rounds of IVF and the loss of three more babies. Months and years slipped by, of immense physical and emotional toll, and still those two lines were just out of reach. Faced with constant questions, drugs, negative tests, tears, loss, frustration and so many more tears, throughout it all Elle managed to still believe that one day it would happen for her, somehow... A Bump in the Road reflects the reality of becoming a parent for thousands of people like Elle who have difficulty conceiving in the UK today. It captures Elle's journey to a rainbow, comforting through her beautifully written words with a story of fertility that might just reflect yours, too.

The Inheritors: Stories of Enduring Success and Innovation


Sonu Bhasin - 2017
    The book focuses on culture, family politics, ego battles, business rivalries and a lot more. And then, of course, there are the inheritors themselves-some take the businesses to even greater heights while others lead them to doom.

The Wall Street Money Machine (Kindle Single)


Jesse Eisinger - 2011
    Their machinations made the collapse much worse. This Pulitzer Prize-winning series reveals how they did it.

Maro Up: The Secret to Success Begins with Arigato: Wisdom from the “Warren Buffet of Japan”


Janet Bray Attwood - 2015
    By learning about maro through the example of Wahei’s life, you can also become financially successful—and profoundly happy to boot.Often called “the Warren Buffet of Japan,” Wahei Takeda is the most successful investor in the country, and no doubt he’s the happiest one, too! My success is a direct result of listening and applying Wahei’s philosophy of “Maro Up!” to my own life and business. We know from personal experience, that if you take what you learn in this ebook and apply it to yourself, you too, will see success blossom in your life.

Mobile App Marketing And Monetization: How To Promote Mobile Apps Like A Pro: Learn to promote and monetize your Android or iPhone app. Get hundreds of thousands of downloads & grow your app business


Alex Genadinik - 2014
     I am an independent mobile app entrepreneur just like you, and I wrote this book to teach you all my strategies for how to: - Get 1,000,000+ downloads from mobile app store marketing - Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App stores) better than most consultants you might consider hiring - Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing - Make money with effective app store monetization to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other strategies used by successful mobile app businesses - Create a successful mobile app business I wrote this book with all my heart and soul. The book draws on my own years of experience building top apps in my niche, promoting apps, making money with my apps, and coaching other app entrepreneurs on how they can make turn their mobile apps into successful businesses. You will be getting the best of all worlds. First, I have very deep hands on experience building and growing my own apps. Second, I have a wealth of experience coaching and observing other app entrepreneurs whose experiences and aspirations are probably very similar to yours. In this book you get all the insights from me making my own apps a success, and the insights of the cumulative experiences of the people I've coached. This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. All suggestions in this book are based on my own experiences promoting my own problemio.com business apps which at the point of latest revision of this book have cumulative 1,000,000+ downloads, and insights of me having coached over 100 other app entrepreneurs. I am an independent mobile application developer and mobile application entrepreneur just like you. I am not a multi-million dollar app development studio or a big company. If you are an independent app developer just like me, you can use the mobile application marketing strategies that I outline in this book. Many of the strategies are simple and effective, and you can begin working on them as early as today. The book contains over 20 strategies to promote your apps. They all worked for my apps and they will help you grow your app to its highest potential. After growing your app, you will be able to make good money from your app, and achieve the goals that you have for your app business. Get the book now, and become a pro at app store marketing (app store SEO which is otherwise known as ASO), and start increasing your app downloads and revenue today!

Start It Up: Why Running Your Own Business is Easier Than You Think


Luke Johnson - 2011
    Running your own business is nowhere near as tough as you might think. So what are you waiting for? Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline. In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself. 'A must-read for inspiring entrepreneurs, probably the best book available on the subject' John McLaren, Management Today 'Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good' Richard Reed, co-founder of Innocent Drinks, Financial Times 'For the budding entrepreneur, this clear, thoughtful and passionate how-to guide will be an excellent first investment' Economist Luke Johnson is one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million. He is Chairman of Risk Capital Partners and The Royal Society of Arts, and a former Chairman of Channel 4 Television. He writes columns for the Financial Times and Management Today. In the 1990s he was Chairman of PizzaExpress, which he grew from 12 restaurants to over 250; he also founded the Strada pizzeria chain and owns Giraffe and Patisserie Valerie. He lives in London and is married with three children.

The Rothschilds: The Dynasty And The Legacy


Michael W. Simmons - 2017
    There, one man and his five brilliant sons made their fortune as court agents to a royal prince. It would take Napoleon’s earth-shattering quest to conquer Europe to scatter the five brothers to the four winds, but when the dust of war settled, there was a Rothschild brother and a Rothschild bank in five cities: London, Paris, Frankfurt, Naples, and Vienna. The era of haute finance had begun, and the legend of a banking dynasty more powerful than any royal family in history was established. In this book, you will follow the progress of the Rothschild family through the centuries. Their ranks included not only bankers and financiers but doctors, scientists, bomb experts, and collectors who amassed not only some of the finest art collections in Europe, but also one of the finest bug collections. Find out for yourself how the Rothschilds prevented wars, crowned and uncrowned kings, helped win the battle of Waterloo, looked down their noses at Nazis, and established a Jewish homeland in Palestine.

Hard Core Poor - a book on extreme thrift


Kelly Sangree - 2014
    I hope it helps you too!

Freakonomics: Rejuvenating the Self-Destructive Global Economy


Dan Nathaniel Brown - 2006
    

Endless Perfect Circles: Lessons from the little-known world of ultradistance cycling


Ian Walker - 2020
    

Renewable Energy: A Primer for the Twenty-First Century


Bruce Usher - 2019
    Now renewables are overtaking fossil fuels, with wind and solar energy becoming cheaper and more competitive every year. Growth in renewable energy will further accelerate as electric vehicles become less expensive than traditional automobiles. Understanding the implications of the energy transition will prepare us for the many changes ahead.This book is a primer for readers of all levels on the coming energy transition and its global consequences. Bruce Usher provides a concise yet comprehensive explanation for the extraordinary growth in wind and solar energy; the trajectory of the transition from fossil fuels to renewables; and the implications for industries, countries, and the climate. Written in a straightforward style with easy-to-understand visual aids, the book illuminates the strengths and weaknesses of renewable energy based on business fundamentals and analysis of the economic forces that have given renewables a tailwind. Usher dissects the winners and losers, illustrating how governments and businesses with a far-sighted approach will reap long-term benefits while others will trail behind. Alongside the business and finance case for renewable energy, he provides a timely illustration of the threat of catastrophic climate change and the perils of delay. A short and powerful guide to our energy present and future, this book makes it clear that, from both economic and environmental perspectives, there is no time to lose.

The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts


Dani Marie - 2015
     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

Bitcoin: A Peer-to-Peer Electronic Cash System


Satoshi Nakamoto - 2011
    Users hold the crypto keys to their own money and transact directly with each other, with the help of a P2P network to check for double-spending.https://bitcoin.org/bitcoin.pdf