The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    Do you want your students to just take psychology or to experience psychology? Laura King's approach to introductory psychology embodies a balanced consideration of functioning behavior as well as dysfunction and a view of psychology as an integrated whole.

    Titan Unveiled is one of the first general interest books to reveal the startling new discoveries that have been made since the arrival of the Cassini-Huygens mission to Saturn and Titan.Ralph Lorenz and Jacqueline Mitton take readers behind the scenes of this mission. Launched in 1997, Cassini entered orbit around Saturn in summer 2004. Its formidable payload included the Huygens probe, which successfully parachuted down through Titan's atmosphere in early 2005, all the while transmitting images and data--and scientists were startled by what they saw. One of those researchers was Lorenz, who gives an insider's account of the scientific community's first close encounter with an alien landscape of liquid methane seas and turbulent orange skies. Amid the challenges and frayed nerves, new discoveries are made, including methane monsoons, equatorial sand seas, and Titan's polar hood. Lorenz and Mitton describe Titan as a world strikingly like Earth and tell how Titan may hold clues to the origins of life on our own planet and possibly to its presence on others.Generously illustrated with many stunning images, Titan Unveiled is essential reading for anyone interested in space exploration, planetary science, or astronomy.-- "Lunar and Planetary Information Bulletin"

    Completely updated throughout, this 9th edition offers a concise, high-yield review of the basic and clinical aspects of bacteriology, virology, mycology, parasitology and immunology, with an emphasis on the clinical application of microbiology and immunology to infectious diseases.

    To understand algebra is to possess the power to grow your skills and knowledge so you can ace your courses and possibly pursue further study in math. Algebra II For Dummies is the fun and easy way to get a handle on this subject and solve even the trickiest algebra problems. This friendly guide shows you how to get up to speed on exponential functions, laws of logarithms, conic sections, matrices, and other advanced algebra concepts. In no time you'll have the tools you need to:Interpret quadratic functions Find the roots of a polynomial Reason with rational functions Expose exponential and logarithmic functions Cut up conic sections Solve linear and non linear systems of equations Equate inequalities Simplifyy complex numbers Make moves with matrices Sort out sequences and sets This straightforward guide offers plenty of multiplication tricks that only math teachers know. It also profiles special types of numbers, making it easy for you to categorize them and solve any problems without breaking a sweat. When it comes to understanding and working out algebraic equations, Algebra II For Dummies is all you need to succeed!

    November 2015 is the 100th anniversary of Einstein’s discovery of the General Theory of Relativity.Levenson, head of MIT’s Science Writing Program, tells the captivating, unusual, and nearly-forgotten backstory behind Einstein’s invention of the Theory of Relativity, which completely changed the course of science forever. For over 50 years before Einstein developed his theory, the world’s top astronomers spent countless hours and energy searching for a planet, which came to be named Vulcan, that had to exist, it was thought, given Isaac Newton’s theories of gravity. Indeed, in the two centuries since Newton’s death, his theory had essentially become accepted as fact. It took Einstein’s genius to realize the mystery of the missing planet wasn’t a problem of measurements or math but of Newton’s theory of gravity itself. Einstein’s Theory of Relativity proved that Vulcan did not and could not exist, and that the decades-long search for it had merely been a quirk of operating under the wrong set of assumptions about the universe. Thomas Levenson tells this unique story, one of the strangest episodes in the history of science, with elegant simplicity, fast-paced drama, and lively characters sure to capture the attention of a wide group of readers.

    Jim Burke has created a Common Core Companion for you, too. This time positioning the grades 9-10 standards alongside 11-12, it's every bit the roadmap to what each standard says, what each standard means, and how to put that standard into practice across subjects. Jim clearly lays out:Key distinctions across grade levels Different content-area versions of each standard Explanations of each standard, with student prompts Content to cover, lesson ideas, and instructional techniques Glossary and adaptations for ELL students

    

    This book is significant because it is not only thoughtfully developed and based on careful reading of the extensive literature on leadership and governance, but it is also deliberately intended to enable the author to bridge the gap between theories of organization, on one hand, and practical application, on the other. --Journal of Higher Education

    Das' Sixth Edition of PRINCIPLES OF FOUNDATION ENGINEERING maintains the careful balance of current research and practical field applications that has made it the leading text in foundation engineering courses. Featuring a wealth of worked-out examples and figures that help students with theory and problem-solving skills, the book introduces civil engineering students to the fundamental concepts and application of foundation analysis design. Throughout, Das emphasizes the judgment needed to properly apply the theories and analysis to the evaluation of soils and foundation design as well as the need for field experience. The sixth edition contains many new homework and worked-out problems.

    This best-selling, student-friendly book contains clear, step-by-step explanations with comprehensive, stimulating, and challenging material that prepares users for real on-the-job situations. Featuring case studies, state-of-the-art scans, algorithms, protocols, and the inclusion of areas above and beyond the DOT protocols, the tenth edition effectively prepares students for success. The assessment and emergency care sections provide the most up-to-date strategies for providing competent care; and the enrichment sections further enhance students ability to assess and manage ill and injured patients in prehospital environments. The text s table of contents is organized to follow the National EMS Educational Standards."

    Digital Integrated Circuits maintains a consistent, logical flow of subject matter throughout. KEY TOPICS: Addresses today's most significant and compelling industry topics, including: the impact of interconnect, design for low power, issues in timing and clocking, design methodologies, and the tremendous effect of design automation on the digital design perspective. MARKET: For readers interested in digital circuit design.

    It discusses how to plan your stargazing and what you can see with your eyes, as well as how to choose binoculars and telescopes and what you can see using them. The book also offers seasonal star charts and constellation charts and gives readers specific objects to look for in the sky. This guide from Royal Observatory Greenwich provides all you need to know to get started in stargazing and discover the universe.

    You'll master the skills and techniques taught at the U.S. Olympic Training Center by legendary coach KiSik Lee. Then you'll prepare for competition:- Select and properly tune equipment.- Develop a winning shot sequence.- Set up, draw, and complete the shot.- Maximize practice time.- Train physically and mentally for competition.- Develop a successful tournament strategy.Developed by USA Archery, " Archery "is an invaluable resource you'll refer to again and again.

    Author Lauralee Sherwood has streamlined physiological study without dumbing it down by organizing the material around one central human process: homeostasis. In addition to the easy-to-understand text, Sherwood ties physiological study to real world scenarios in fields like pathophysiology and clinical physiology. Plus, it includes PhysioEdge, the most powerful CD-ROM you can get. PhysioEdge2 is packed with tutorials and fast access to answers. And Personal Tutor with SMARTHINKING (access to a live online human physiology tutor) and InfoTrac (an online university library that will save you a trek across campus), HUMAN PHYSIOLOGY: FROM CELLS TO SYSTEMS is the text you need to succeed in physiology class and get ready for health-related careers.