For lovers of facts, students of popular culture, history buffs, and science enthusiasts, the fascinating stories behind 500 everyday items, expressions, and customs--from Kleenex to steak sauce, Barbie Dolls to honeymoons.

    Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

    In "Banned Mind Control Secrets", author Richard Dotts takes a modern, scientific and coherent look at the science behind the teachings of the greatest spiritual and self-help teachers. If you have always wondered about the existence of the subconscious mind, whether it exists and how you can tap into it in a modern, effective way... or if visualisations and affirmations have failed to produce results for you, then "Banned Mind Control Secrets" brings you the latest evidence from scientific research to uncover the TRUTH behind these techniques.You may be surprised at how much common ground modern cutting-edge scientific research has with the age old practices taught by the great spiritual teachers. Richard Dotts shares his own personal journey, and tells you why there is really nothing separate or different about all the different self-help manifestation techniques taught throughout the ages.This is NOT a book about how to control the minds of others, but rather, how to control your OWN mind to more effectively get and create reality in a way that pleases you.

    They are published together in one volume for the first time, accompanied by newly commissioned pieces : including a major collaborative essay by John Berger and his son, the painter Yves Berger; and an exchange of letters on drawing between John Berger and the American art historian James Elkins (author of, amongst other books: What Painting Is, The Object Stares Back, Stories of Art and Pictures and Tears).As we have come to expect from Berger, the book offers many fascinating and unexpected insights into this intriguing subject, ranging from his account of a journey deep into the Chauvet Caves to see some of the earliest drawings ever made, right up to present day encounters with the contemporary drawn image.

    See everything, from Hische's rough sketches to her polished finals for major clients such as Wes Anderson, NPR, and Starbucks. The result is a well of inspiration and brass tacks information for designers who want to sketch distinctive letterforms and hone their skills. With more than 250 images and metallic silver ink printed throughout to represent her penciled sketches, this highly visual book is an essential—and entirely enjoyable—resource for those who practice or simply appreciate the art of hand lettering.

    It features a compelling and accessible design, beautiful color reproductions, and up-to-date descriptions written by the Museum's own experts.More than a simple souvenir book, The Metropolitan Museum of Art Guide provides a comprehensive view of art history spanning five millennia and the entire globe, beginning with the Ancient World and ending in contemporary times. It includes media as varied as painting, photography, costume, sculpture, decorative arts, musical instruments, arms and armor, works on paper, and many more. Presenting works ranging from the ancient Egyptian Temple of Dendur to Canova's Perseus with the Head of Medusa to Sargent's Madame X, this is an indispensable volume for lovers of art and art history, and for anyone who has ever dreamed of lingering over the most iconic works in the Metropolitan's unparalleled collection.Now available as an eBook!The guide is now available to read on your tablet, mobile phone or personal computer. The Metropolitan Museum of Art Guide eBook provides the same features as the printed version along with digital enhancements such as a linked table of contents for easy navigation, a double-click to zoom on works of art, and additional views of artworks. Like the print version, this eBook features a compelling and accessible design, beautiful photography, and up-to-date descriptions written by the Museum's own experts.The eBook is now available on Amazon Kindle, Apple iBooks and Google Play.

    This book shows you how to claim your share. Over 200 pages of valuable metal detecting information designed to get you out there finding treasure on your very first outing.Finding treasure with a metal detector is real and doing it is simple and easy once you read this book. There are people finding incredible old coins made from gold and silver, valuable historical relics and old jewelry made from gold, silver and platinum. But you won't find these great treasures unless you know where and how to look. Metal Detecting: A Beginner's Guide shows you this and much more.Veteran detectorist and treasure enthusiast Mark Smith continues to provide great information to anyone interested in the great hobby of metal detecting. In his second book on the subject, he manages to answer the common questions that every novice has when they are thinking about getting started. From choosing the right machine to identifying your valuable treasure, Mark Smith covers these subjects and everything in between in an easy to understand way.While this metal detecting book may be geared towards the novice treasure hunter, there are plenty of choice tips that even experienced treasure hunters can pick up. Mark Smith reveals some of his best guarded metal detecting secrets in this metal detecting guide that puts more treasure in your find's pouch.Fully illustrated diagrams and real life pictures describe in detail the easiest ways to not only locate treasure, but safely recover it as well.Learn how to find more treasure by: understanding common metal detecting terminology, understanding which metal detectors work the best and where, understanding how and why a metal detector works, other equipment you will need, proper etiquette, what you can expect to find, why you should never throw anything away, how to identify your finds, how to identify jewelry, how to tell if it is real gold, how to metal detect with children, which recovery tools work the best, how to recover treasure, how to metal detect private property, how to identify unknown metal detecting finds, metal detecting creeks, rivers and lakes, pinpointing, making weak targets stronger, cleaning your finds, the best places to use your metal detector, selling your finds and more!What are you waiting for? Find out how you can maximize your treasure with this informative metal detecting book today.

    She has an astonishing talent for visualizing relationships, capturing in pictures what is difficult for most of us to express in words. At indexed.blogspot.com, she posts charts, graphs, and Venn diagrams drawn on index cards that reveal in a simple and intuitive way the large and small truths of modern life. Praised throughout the blogosphere as “brilliant,” “incredibly creative,” and “comic genius,” Jessica turns her incisive, deadpan sense of humor on everything from office politics to relationships to religion. With new material along with some of Jessica’s greatest hits, this utterly unique book will thrill readers who demand humor that makes them both laugh and think.

    Its thesis is that any sound can be generated from first principles, guided by analysis and synthesis. The text takes a practitioner's perspective, exploring the basic principles of making ordinary, everyday sounds using an easily accessed free software. Readers use the Pure Data (Pd) language to construct sound objects, which are more flexible and useful than recordings. Sound is considered as a process, rather than as data--an approach sometimes known as "procedural audio." Procedural sound is a living sound effect that can run as computer code and be changed in real time according to unpredictable events. Applications include video games, film, animation, and media in which sound is part of an interactive process. The book takes a practical, systematic approach to the subject, teaching by example and providing background information that offers a firm theoretical context for its pragmatic stance. [Many of the examples follow a pattern, beginning with a discussion of the nature and physics of a sound, proceeding through the development of models and the implementation of examples, to the final step of producing a Pure Data program for the desired sound. Different synthesis methods are discussed, analyzed, and refined throughout.] After mastering the techniques presented in Designing Sound, students will be able to build their own sound objects for use in interactive applications and other projects

    A friend or acquaintance says, “You know, there’s an old bike that’s been sitting in this garage for years.” The hunt is on. And rather than the usual worthless Hondazukimaha pile of hopeless oxidation, at the back of that barn you find a genuine classic, the motorcycle collector’s dream.The Vincent in the Barn tells forty such stories--tales of motorcycle hunting dreams come true. From Ducatis in basements to Vincents abandoned in sheds, Harleys in barns to Brit bikes moldering behind urban garages, these are the stories that fuel every motorcyclist’s fantasies. The only difference? They’re true.See Tom Cotter, author of Motorbooks “In the Barn” series, interviewed by Jay Leno on JayLenosGarage.com: http://www.jaylenosgarage.com/video/j...

    He encouraged the fledgling painters, musicians, writers, and dreamers to break rules and think outside the box. Most of all, he encouraged them to make good art.The book Make Good Art, designed by renowned graphic artist Chip Kidd, contains the full text of Gaiman’s inspiring speech.

    Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: Throughout the book, Scott shares his own personal settings and studiotested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 5 workflow and learn how to incorporate it into your own workflow. Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows first-hand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 5. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll also learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom than with this groundbreaking book.

    There's a foppish wizard named Howl, a vain witch from the wastelands, an anthropomorphic chimney fire and a young girl who carries a most unusual curse. And, of course, there's the moving castle…a towering, omnipresent structure that dominates the landscape. Already a smash success in Japan, Howl's Moving Castle finally comes to U.S. theatres this spring. To coincide with its Stateside release, VIZ is proud to present The Art of Howl's Moving Castle, a hardbound, prestige format book which acts as an essential companion to the film. A generous collection of concept sketches, fully rendered character and background drawings, paintings and cell images, The Art of Howl's Moving Castle brings the movie into your library. Along with the stunning visuals, the book also presents interviews and comments with the production staff, including key points directly from the director.There's more than one way to book passage on the moving castle. See the movie, but don't forget to reserve a copy of the book, as well. The Art of Howl's Moving Castle is a great way to preserve the magic of the next great anime classic from Hayao Miyazaki.Shortly after reaping the rewards from his movie Spirited Away, a project that earned him an Academy Award in 2003, director Hayao Miyazaki set his sites on his next film, Howl's Moving Castle.Based on the novel by British author Diana Wynne Jones, Howl's Moving Castle gave the internationally renowned director an opportunity to bring to life a fantastical time in 19th century Europe when science and magic defined the popular zeitgeist.Veering slightly from its source material, the new Miyazaki movie nonetheless retains all the novel's principal characters. There's a foppish wizard named Howl, a vain witch from the wastelands, an anthropomorphic chimney fire and a young girl who carries a most unusual curse. And, of course, there's the moving castle…a towering, omnipresent structure that dominates the landscape. Already a smash success in Japan, Howl's Moving Castle finally comes to U.S. theatres this spring. To coincide with its Stateside release, VIZ is proud to present The Art of Howl's Moving Castle, a hardbound, prestige format book which acts as an essential companion to the film. A generous collection of concept sketches, fully rendered character and background drawings, paintings and cell images, The Art of Howl's Moving Castle brings the movie into your library. Along with the stunning visuals, the book also presents interviews and comments with the production staff, including key points directly from the director.There's more than one way to book passage on the moving castle. See the movie, but don't forget to reserve a copy of the book, as well. The Art of Howl's Moving Castle is a great way to preserve the magic of the next great anime classic from Hayao Miyazaki.

    An international bestseller, millions of readers have found it to be an invaluable guide to living the artist’s life. Still as vital today—or perhaps even more so—than it was when it was first published one decade ago, it is a powerfully provocative and inspiring work. In a new introduction to the book, Julia Cameron reflects upon the impact of The Artist’s Way and describes the work she has done during the last decade and the new insights into the creative process that she has gained. Updated and expanded, this anniversary edition reframes The Artist’s Way for a new century.

    A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.