What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:•    Find your customer’s most powerful mobile moments with a mobile moment audit.•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.•    Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.•    Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.•    Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

    Explaining the characteristics of autism, this book features helpful suggestions for making family life more comfortable for those concerned.

    For those suffering from gastrointestinal illnesses, this book offers a method for easing symptoms and pain, and ultimately regaining health. Recipes for the Specific Carbohydrate Diet(TM) includes a diverse and delicious collection of 150 SCD-friendly recipes and more than 80 dairy-free recipes. The easy-to-make and culturally diverse recipes featured in the book include breakfast dishes, appetizers, main dishes, and desserts, such as Hazelnut-Vanilla Pancakes, Olive Sandwich Bread, Chicken Satay, Roasted Bass with Parsley Butter, Thin Crust Pizza, Gretel's Gingerbread Cookies, and Mango Ice Cream. Full-color photos will inspire you to get cooking again. In addition, personal anecdotes accompany each section of this book. Find out more at www.scdrecipe.com/cookbook/.

    It's the tightrope I walk between the Irish knowledge that cookies always crumble, and the Midwestern fact that a sunny disposition can get you anywhere... Bridget Fox's life is full of blessings, including her husband Pierce, a talented sculptor, and her two delightful daughters. But her elder daughter, Maeve, doesn't seem to be developing the way she's supposed to. She doesn't respond when she's called. She doesn't like to be touched, and the slightest disturbance sends her into a frenzy. Suddenly Bridget, who has plenty of experience with travel and art and sophisticated pleasures, is facing challenges she's never imagined. And as she copes with loss, change, and uncertainty-sometimes with nothing to hold on to but Maeve, and her sense of humor- she begins to find a strength she's never imagined...

    It is also the key to happier, healthier relationships, and greater personal fulfillment and business success. In "How to Use Power Phrases to Say What You Mean, Mean What You Say, & Get What You Want "she introduces readers to the concept of power phrases--short, focused expressions that let people be direct and to the point without seeming brusque or nasty. In clear, down-to-earth language, illustrated with numerous vignettes and real-world examples, Runion teaches readers how to: Say what needs to be said without fear of misinterpretation or creating negative emotional responses Master six basic methods for crafting power phrases for any setting and every social, professional, or interpersonal situation

    An experienced pastor and homiletics professor, Donald Sunukjian provides budding pastors with wise counsel that is sure to stay with them throughout their ministries.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.