We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.     The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do.  Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.     Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

    This book will mess up your life, as you know it. This book will change every single one of your relationships - most importantly, your relationship with yourself. This book will change your life even if you never implement a single one of the proposals it contains. This book will change you even if you disagree with every single idea it puts forward. Even if you put it down right now, this book will have changed your life, because now you know that you are afraid of change. We are born to truth, yet everywhere we are enmeshed in error. Superstition, irrationality and patriotism all work to cripple our natural affinities to rationality and empiricism. This book, by Stefan Molyneux, host of Freedomain Radio, examines and explodes all the propaganda that stands between you and the simple truth of life, the universe and everything. All the truths that you were born with, that were scrubbed out of your mind for the profit and fun of your elders, will be reawakened in this short but powerful book. Begin the process of reclaiming your own reason, pick up this book, hold on for the ride, and arrive at the truth.

    One of Canada's most revered governors general, David Johnston mines his long life and varied career to give Canadians twenty ways to make themselves, their institutions, and their country more worthy of trust.Many of these habits, attitudes, and approaches stem from his experiences serving as the representative of the head of state in Canada for seven years. Some ways are individual--listen first, never manipulate, be consistent in public and private. Some are geared toward leaders at all levels and of all stripes--be barn-raisers, tell everyone your plans, depend on those around you. And some are societal--apologize, cherish teachers, invite others to dance.As such, not only every Canadian, but also every person who cares about their democratic way of life is wise to heed David Johnston's polite yet pressing call. You can become more worthy of trust. You can spot and encourage this vital quality in others. You can be an instrumental force in restoring trust in your community and country--making them better for yourself and your fellow citizens, and the world better for all.

    The book has been systematically revised throughout with most chapters entirely new to this edition. The second edition features substantial extra coverage of methodological issues, an additional chapter on the philosophical underpinnings of the study of politics and a simplified structure for the presentation of theories and approaches.

    This book, which was first published in 1998, tells the story of his life from when the Japanese occupied Singapore in 1941 until 1998 when he was Senior Minister. Based on 13 exclusive interviews held over 30 hours, this book chronicles the events, people and political fortunes that were to shape Lee’s view of the world, as well as the path he set for the transformation of Singapore. It delves into the choices he made, the political turnings he took, the insights gained and lessons learnt, some of which were expounded to the authors for the first time, with wit, wisdom, candor and vivid recollection. Written by three leading journalists from The Straits Times.

    An incisive observer, writer, and participant in today’s social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests—how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change.   Tufekci speaks from direct experience, combining on-the-ground interviews with insightful analysis. She describes how the internet helped the Zapatista uprisings in Mexico, the necessity of remote Twitter users to organize medical supplies during Arab Spring, the refusal to use bullhorns in the Occupy Movement that started in New York, and the empowering effect of tear gas in Istanbul’s Gezi Park. These details from life inside social movements complete a moving investigation of authority, technology, and culture—and offer essential insights into the future of governance.From New York Times opinion columnist Zeynep Tufekci, an firsthand account and incisive analysis of the role of social media in modern protest“[Tufekci’s] personal experience in the squares and streets, melded with her scholarly insights on technology and communication platforms, makes [this] such an unusual and illuminating work.”—Carlos Lozada, Washington Post “Twitter and Tear Gas is packed with evidence on how social media has changed social movements, based on rigorous research and placed in historical context.”—Hannah Kuchler, Financial Times

    

    People are "living green," businesses are "going green," and consumers are "buying green." But soon, this trendy "green" lifestyle won't be voluntary-it will be mandatory.

    Showing no inclination toward moderation, tolerance or genuine bipartisanship, he has assembled a team that is backed with billionaires, CEOs, rigid ideologues and a rogue's gallery of white nationalists, alt-right hatemongers, voter-suppression schemers, immigrant bashers and climate-change deniers. The people Trump is bringing into his inner circle and handing positions of immense authority make no secret of their determination to impose an uncompromising and ultimately unworkable conservative agenda on a country where most Americans did not vote for Donald Trump or the Congress that will advance his policies. The Trump team, consisting of famously controversial figures and little-known but potentially even more dangerous mandarins, may not have mandate. But it will have the power to remake American foreign policy, redistribute wealth upward and suppress wages, destroy unions, dismantle Medicare and Medicaid, undermine abortion rights and affirmative action, privatize and voucherize education, make health care a privilege rather than a right and create a climate of fear and intimidation for immigrants, refugees, religious and racial minorities and Americans who dare to dissent. This is about much more than one man; this is about a wrecking crew with the power to transform everything we know about America and to make our country and our world a more dangerous place. If we are going to navigate the next four years and have the tools to fight back, we need to know who will be handling the levers of power. And we need to know how to challenge their excesses.Enter John Nichols, veteran political correspondent at The Nation, who has been covering many of these deplorables for decades. Sticking to the hard facts and unafraid to dig deep into histories and the ideologies of the people who make up Trump's inner circle, Nichols will deliver a clear-eyed and complete guide to who these people really are. This is not a laundry list of the high-profile politicians we are already familiar with -- in these pages Nichols will examine and expose all the new power players, including those who operate below the headlines but that can still cause immeasurable damage.

    Now Tannen is back with another groundbreaking book, this time widening her lens to examine the way we communicate in public--in the media, in politics, in our courtrooms, and classrooms--once again letting us see in a new way forces that have powerfully shaped our lives.The war on drugs, the battle of the sexes, political turf combat--in the argument culture, war metaphors pervade our talk and influence our thinking. We approach anything we need to accomplish as a fight between two opposing sides. In this fascinating book, Tannen shows how deeply entrenched this cultural tendency is, the forms it takes, and how it affects us every day--sometimes in useful ways, but often causing damage.The Argument Culture is a remarkable book that will change forever the way you perceive--and communicate with--the world.

    From the Knights Templars to the freemasons, an intimate look at the inner workings of secret societies.

    Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

    

     Here's A Preview Of What Machiavelli Mindset Contains... An Introduction to Machiavelli Seeing the World through Machiavelli’s Eyes Getting Over The Guilt Moving Above And Beyond Conventional Thinking Machiavelli's Thoughts On Generosity Compassion Vs. Cruelty (Is It Better To Be Loved Or Feared?) What Machiavelli Says About Honesty How To Achieve Success The Machiavellian Way The Qualities Of A Great Leader How to Avoid Attracting Hatred and Other Lessons from the Prince And Much, Much More! Download Your Copy Now And Get Ahead Today!

    The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.