It is democratic, everchanging and ingenious in its assimilation of other cultures. English runs through the heart of the world of finance, medicine and the Internet, and it is understood by around two thousand million people across the world. It seems set to go on. Yet it was nearly wiped out in its early years.Embracing elements of Latin, French, Spanish, Italian, Portuguese, Arabic, Hindi and Gullah, this 1500-year story covers a huge range of countries and people. The Adventure of English is not only an enthralling story of power, religion and trade, but also the story of people, and how their day-to-day lives shaped and continue to change the extraordinary language that is English.

    But as linguist N. J. Enfield reveals in How We Talk, these "bad words" are fundamental to language. Whether we are speaking with the clerk at the store, our boss, or our spouse, language is dependent on things as commonplace as a rising tone of voice, an apparently meaningless word, or a glance--signals so small that we hardly pay them any conscious attention. Nevertheless, they are the essence of how we speak. From the traffic signals of speech to the importance of um, How We Talk revolutionizes our understanding of conversation. In the process, Enfield reveals what makes language universally--and uniquely--human.

    The market-leading guide to arguments, Writing Arguments ,8/e has proven highly successful in teaching readers to read arguments critically and to produce effective arguments of their own.

    Not only do the authors reveal why the world is so completely screwed up, but they provide proven techniques for creative control of personal, social, and business problems. They analyze the reasons for human failure and tell how to achieve a state of well-being by avoiding that unwanted, ultimate promotion.Students of Freud, Potter, and Parkinson will be fascinated by this satirical examination of man's tendency to escalate himself to oblivion at his level of incompetence.

    It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    Original.

    Gain the language skills you want."Practice Makes Perfect: Basic Spanish" is a trusted companion to your Spanish-learning experience. In each bite-sized lesson, author Dorothy Richmond explains one--and only one--grammar concept and illustrates it with many clear examples. The accompanying fun and interesting exercises let you practice, practice, practice what you have learned. Although these lessons are purposely short so you can complete them in twenty minutes or less, you can go at a pace that works for you.This guide/workbook will help you master present tense verb conjugation the "ser" and "estar" verb forms adjectives possessive pronouns sentence structures the contractions "al" and "del" indefinite articles "tener" idioms and moreWhether you are learning on your own or taking a beginning Spanish class, "Practice Makes Perfect: Basic Spanish" will help you build your confidence."

    In her previous book, The Well-Trained Mind, the author provided a road map of classical education for parents wishing to home-school their children, and that book is now the premier resource for home-schoolers. In this new book, Bauer takes the same elements and techniques and adapts them to the use of adult readers who want both enjoyment and self-improvement from the time they spend reading.The Well-Educated Mind offers brief, entertaining histories of five literary genres—fiction, autobiography, history, drama, and poetry—accompanied by detailed instructions on how to read each type. The annotated lists at the end of each chapter—ranging from Cervantes to A. S. Byatt, Herodotus to Laurel Thatcher Ulrich—preview recommended reading and encourage readers to make vital connections between ancient traditions and contemporary writing.The Well-Educated Mind reassures those readers who worry that they read too slowly or with below-average comprehension. If you can understand a daily newspaper, there's no reason you can't read and enjoy Shakespeare's Sonnets or Jane Eyre. But no one should attempt to read the "Great Books" without a guide and a plan. Susan Wise Bauer will show you how to allocate time to your reading on a regular basis; how to master a difficult argument; how to make personal and literary judgments about what you read; how to appreciate the resonant links among texts within a genre—what does Anna Karenina owe to Madame Bovary?—and also between genres. Followed carefully, the advice in The Well-Educated Mind will restore and expand the pleasure of the written word.

    Digital SLR Cameras & Photography For Dummies covers the hardware, the software, and the techniques you need to take top-notch digital photos with your dSLR. This guide will get you clicking with information on:The advantages of a dSLR camera: more control over what portions of your images are in sharp focus; a more accurate viewfinder; lower levels of the annoying grain effect called noise; ability to capture the most fleeting action; more control over depth-of-field; ability to review your image immediately, upload the photo to your computer, make adjustments, and print a full-color print in minutes Choosing the accessories that will take your dSLR to the next level, depending on the type of photography you do and your current and future needs Megapixels, and matching pixels to print sizes and printers The components of a dSLR: lens; viewing system, aperture, shutter, light-sensitive component; medium for storing the captured image Accessorizing your dSLR with memory cards, filter add-ons (infrared, polarizers, neutral density, and special effects), electronic flash, tripods, and more Once you get your hands on a dSLR camera (literally), this reference helps you use its features and controls to take great pictures. Complete with more than 300 color photos, lots of tables, and clear, step-by-step instructions for various situations, subjects, and calculations, Digital SLR Cameras & Photography For Dummies helps you refine your techniques with info on:Getting the exposure right with the histogram, the metering system, or Program, Aperture Priority, Shutter Priority, or Manual Exposure modes Achieving the right focus with manual focus or autofocus The scoop on lenses--prime, zoom, and special--and using them appropriately and creativelyHow to use interchangeable lenses, set up speedy continuous-shooting burst modes, apply selective focus, and shoot under the lowest light levels Special features of dSLR to reduce noise, cancel camera shake, do time-lapse photography, and shoot infrared photos Working with the RAW format, JPEG, or both Taking action, flash, or sequence photos or freezing the action Composition basics, including the Rule of Thirds, tips for shooting portraits or group photos, and more Using image editors to fix-up your photos (with cropping, tonal adjustments, color correction, spot removal, sharpening/blurring, and more), with step-by-step instructions for using Photoshop Compositing images Choosing your printer and evaluating your output options With Digital SLR Cameras & Photography For Dummies, you won't only get the how-to for various types of shots, you'll see the results with great color photos. In no time, you'll be taking great photos of your own.

    It is now a clich�(c) that the world is a smaller place. We think nothing of jumping on a plane to travel to another country or continent. The most exotic locations are now destinations for mass tourism. Small business people are dealing across frontiers and language barriers like never before. The Internet brings different languages and cultures to our finger-tips. English, the hybrid language of an island at the western extremity of Europe seems to have an unrivalled position as an international medium of communication. But historically periods of cultural and economic domination have never lasted forever. Do we not lose something by relying on the wide spread use of English rather than discovering other languages and cultures? As citizens of this shrunken world, would we not be better off if we were able to speak a few languages other than our own? The answer is obviously yes. Certainly Steve Kaufmann thinks so, and in his busy life as a diplomat and businessman he managed to learn to speak nine languages fluently and observe first hand some of the dominant cultures of Europe and Asia. Why do not more people do the same? In his book The Way of The Linguist, A language learning odyssey, Steve offers some answers. Steve feels anyone can learn a language if they want to. He points out some of the obstacles that hold people back. Drawing on his adventures in Europe and Asia, as a student and businessman, he describes the rewards that come from knowing languages. He relates his evolution as a language learner, abroad and back in his native Canada and explains the kind of attitude that will enable others to achieve second language fluency. Many people have taken on the challenge of language learning but have been frustrated by their lack of success. This book offers detailed advice on the kind of study practices that will achieve language breakthroughs. Steve has developed a language learning system a

    Through memorable visuals and honest talk, John Ruszkiewicz shows students how to write in any situation — wherever they are in their writing process.With everything you need to teach composition, the Guide lays out focused advice for writing common genres, while the Reference covers the range of writing and research skills that students need as they work across genres and disciplines. An intuitive, visual cross-referencing system and a modular chapter organization that’s simple to follow make it even easier for students to work back and forth between chapters and stay focused on their own writing.

    •That brie smells funky.Ce brie sent putain de drôle.•I'm gonna get ripped!Je vais me fracasser!•I gotta piss.Je dois pisser.•The ref is fucking asshole.L'arbitre est un gros enaelé!•Wanna try doggy-style?Veux-tu faire l'amour en levrette?

    Provides lists of words, phrases, sentences, and paragraphs that help letter writers know what to say and how to say it when writing such letters as cover letters, fundraising letters, invitations, and refusals.

    A logical, expert, easy-to-use plan for achieving excellence in expression, Style offers neither simplistic rules nor endless lists of dos and don'ts. Rather, Joseph Williams explains how to be concise, how to be focused, how to be organized. Filled with realistic examples of good, bad, and better writing, and step-by-step strategies for crafting a sentence or organizing a paragraph, Style does much more than teach mechanics: it helps anyone who must write clearly and persuasively transform even the roughest of drafts into a polished work of clarity, coherence, impact, and personality."Buy Williams's book. And dig out from storage your dog-eared old copy of The Elements of Style. Set them side by side on your reference shelf."—Barbara Walraff, Atlantic"Let newcoming writers discover this, and let their teachers and readers rejoice. It is a practical, disciplined text that is also a pleasure to read."—Christian Century"An excellent book....It provides a sensible, well-balanced approach, featuring prescriptions that work."—Donald Karzenski, Journal of Business Communication"Intensive fitness training for the expressive mind."—Booklist(The college textbook version, Style: Ten Lessons in Clarity and Grace, 9th edition, is available from Longman. ISBN 9780321479358.)