Economics, finance, business & management

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    What made ancient India the Golden Bird in the first place? What did China, the Land of the Dragon, have in common with India, and when did these two ancient civilizations diverge on their paths to global success? Raina Singhwi Jain discusses the immediate need and measures for a quantum jump in our attitude towards development. While conventional wisdom suggests improvements in manufacturing, the ease of doing business and digital technology, Jain goes a step further, drawing surprising parallels between other areas that beg our attention—process engineering, communication design, journalism, and education. This is a work of reflection and a call to action, urging Indian denizens to act now for a revival of the genius that lies dormant within each one of us.

    There are conflicting opinions as to what should be done. Some call for dramatic increases to achieve longstanding promises. Others bang the drum for cutting it altogether, and suggest putting the fate of poor and vulnerable people in the hands of markets or business. A few argue that what is needed is creative, innovative transformation. The arguments in Aid on the Edge of Chaos are firmly in the third of these categories. In this ground-breaking book, Ben Ramalingam shows that the linear, mechanistic models and assumptions that foreign aid is built on are more at home in early twentieth century industry than in the dynamic, complex world we face today. The reality is that economies and societies are less like machines and more like ecosystems. Aid on the Edge of Chaos explores how thinkers and practitioners in economics, business, and public policy have started to embrace new, ecologically literate approaches to thinking and acting, informed by the ideas of complex adaptive systems research. It showcases insights, experiences, and dramatic results of a growing network of practitioners, researchers, and policy makers who are applying a complexity-informed approach to aid challenges. From transforming approaches to child malnutrition, to rethinking process of macroeconomic growth, from rural Vietnam to urban Columbia, Aid on the Edge of Chaos shows how embracing the ideas of complex systems thinking can help make foreign aid more relevant, more appropriate, more innovative, and more catalytic. It argues that taking on these ideas will be a vital part of the transformation of aid, from a post-WW2 mechanism of resource transfer, to a truly innovative and dynamic form of global cooperation fit for the twenty-first century.

    The market-leading book that delivers the most comprehensive and flexible coverage of the four major approaches to teaching AIS. Instructors can easily reorder chapters, and focus on what you want: (a) transaction cycles and controls; (b) systems life cycle; (c) databases and data modeling; or (d) computer-based controls, fraud, and auditing.

    Addressing the growing demand to learn how to manage personal investments and finances, the authors have turned the spotlight on individual rather than institutional investors. Their strong real-word focus includes superior coverage of mutual funds, international investments, and investment decision techniques. The new edition makes use of the Internet through exercises and cross references to Internet resources. An accompanying CD-ROM offers hands-on practice in analyzing companies for investment purposes. All these distinctive features ensure that Fundamentals of Investing will continue to define the market for years to come.

    This book, covering both the Cambridge IGCSE and O Level courses of the Cambridge syllabuses, draws extensively on real world examples to explore economic concepts, theories and issues. A number of activities, based on examples from qround the world, are designed to facilitate students' easy understanding of the contents. Principles and practices have been explained in simple language and lucid style to enhance the accessibility of the content to students whose first language is not English.

    Case studies, sample interviews, and a "Portfolio of Competencies" are just a few of the many tools that will help you master the material and become a better listener.

    This book is written in a simple manner for readers to understand the various terminologies and working process of the financial markets. If you are looking to understand and enter the stock markets but don't know from where to start, then this book is for you. The basic concepts are same for Indian and overseas markets so it will help you understanding both. It will help you as a reference guide for investing in stock markets. Specifically it will help you in:- 1. Know basic terms and conditions of the stock market. 2. Know products and services associated with the stock market. 3. Know how to kick start in stock markets. 4. know Do's and Don'ts in Stock Markets. 5. Selecting a broker. 6. How to make your first trade. 7. Additional mental mastering technique that will help you to achieve more on markets as well in life. 8. Insight of a trader/investor who has more than 10+ years of experience in stock markets. 9. Illustrated examples for more clarity on topics.

    As of January 14, 2016, this is an unverified document. NOTE: this document has been reformatted for the Kindle. It can be searched, bookmarked, annotated, etc. It is not a dump of the PDF.

    This author team is known for their outstanding research, teaching efforts, and world-renowned finance textbooks, so it's no surprise that they provide clear exposition of difficult material without sacrificing up-to-date, technically correct treatments. The seventh edition has been fully updated to reflect recent events and is now available with Connect Finance! Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

    Franklin Evans had watched every war movie John Wayne ever made, sometimes several times over. When the “Duke” led his men, war was exciting and heroes were made as they ruggedly fought and predictably won each battle. But when Evans’ high school friend and real-life hero Glenn was killed in Vietnam, war became real and personal for Evans, and he felt a tremendous obligation to the buddy who gave his life in that faraway jungle. At the tender age of nineteen, Evans voluntarily enlisted in the U.S. Army and left for basic training in early December of 1966. Before long, he was deeply entrenched in a treacherous war, far removed from his innocent and carefree youth. He had to learn not only to survive but also to muster the bravery to lead others in combat as he was thrust from adolescence into adulthood. It has taken Evans more than thirty-five years to begin to heal the physical and emotional wounds that kept him from sharing his intensely personal story. From his depiction of the picturesque aerial view of Cam Rahn Bay to that of the barbed wire, metal planking, and squat huts housing weapons of death and destruction, Evans’s Stand To …provides a vividly detailed glimpse into what it was like to become a man on the battlefields of Vietnam.

    This text uses a unified approach based on a single economics model that provides readers with a clear understanding of macroeconomics and its classical and Keynesian assumptions. Introduction: Introduction to Macroeconomics; The Measurement and Structure of the National Economy. Long-Run Economic Performance: Productivity, Output, and Employment; Consumption, Saving, and Investment; Saving and Investment in the Open Economy; Long-Run Economic Growth; The Asset Market, Money, and Prices. Business Cycles and Macroeconomic Policy: Business Cycles; The IS-LM/AD-AS Model: A General Framework for Macroeconomic Analysis; Classical Business Cycle Analysis: Market-Clearing Macroeconomics; Keynesianism: The Macroeconomics of Wage and Price Rigidity. Macroeconomic Policy: Its Environment and Institutions: Unemployment and Inflation; Exchange Rates, Business Cycles, and Macroeconomic Policy in the Open Economy; Monetary Policy and the Federal Reserve System; Government Spending and Its Financing. For all readers interested in intermediate macroeconomics.

    Reflecting the demands for entry-level accountants, the focus of this book is on fostering critical thinking skills, reducing emphasis on memorisation and encouraging more analysis and interpretation by requiring use of technology tools, spreadsheets and databases.

    and abroad, this reader-friendly yet authoritative volume bridges the gap between circuits and new electromagnetics material. Ulaby begins coverage with transmission lines, leading readers from familiar concepts into more advanced topics and applications. Includes six new sections on Waveguides and Cavity Resonators, replacing the material on geometric optics in Chapter 8. Presents new Technology Briefs on relevant topics, connecting concepts in the book to everyday applications found in real life, such as liquid crystal displays, the laser, GPS, and x-ray tomography. Includes an interactive CD-ROM that allows readers to gain physical intuition about electromagnetics. A useful reference for engineers.