In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

    The most comprehensive, step-by-step, hands-on creative workbook for creating art with Sharpie markers.

    For those artists (and their long-suffering friends), here is the best book ever. Facial Expressions includes more than 2,500 photographs of 50 faces—men and women of a variety of ages, shapes, sizes, and ethnicities—each demonstrating a wide range of emotions and shown from multiple angles. Who can use this book? Oh, only every artist on the planet, including art students, illustrators, fine artists, animators, storyboarders, and comic book artists. But wait, there’s more! Additional photos focus on people wearing hats and couples kissing, while illustrations show skull anatomy and facial musculature. Still not enough? How about a one-of-a-kind series of photos of lips pronouncing the phonemes used in human speech? Animators will swoon—and artists will show a range of facial expressions from happy to happiest to ecstatic.

    Renowned for his uncanny ability to incorporate amazing detail and imagination into stunningly realistic fantasy settings, James Gurney teaches budding artists and fans of fantasy art step-by-step the techniques that won him worldwide critical acclaim. This groundbreaking work examines the practical methods for creating believable pictures of imaginary subjects, such as dinosaurs, ancient Romans, alien creatures, and distant worlds.Beginning with a survey of imaginative paintings from the Renaissance to the golden Age of American illustration, the book then goes on to explain not just techniques like sketching and composition, but also the fundamentals of believable world building including archaeology, architecture, anatomy for creatures and aliens, and fantastic engineering. It concludes with details and valuable advice on careers in fantasy illustration, including video game and film concept art and toy design.More than an instruction book, this is the ultimate reference for fans of science fiction and fantasy illustration."Gurney's Imaginative Realism is a gold mine for artists who want to create images that sing with authority and delight the viewer with rich otherworldly visuals." --Erik Tiemens, concept artist, Star Wars: Episodes II and III"Imaginative Realism is an indispensable, flawless reference for vision makers in any discipline to create their own imaginative realms." --Frank M. Costantino, ASAI, SI, FSAI, JARA, cofounder, American Society of Architectural Illustrators

    550+ photos.

    An analysis of letter forms, from Garamond and Bembo to the design and manufacture of sans-serif and newspaper type.

    But until recently their only avenue of success was through a syndicate or publisher. Now more and more cartoonists are doing it on their own and self-publishing their comic strips on the web. With the right amount of work, knowledge, and luck, so, too, can you. Scott Kurtz and Kristopher Straub offer their advice on how to create compelling characters, develop a solid comic strip, build a website, forge a community, and start earning money from your Webcomic without having to sell your soul. Written by the Eisner award winning cartoonist behind PVP, Scott Kurtz!PvP received 1.3 Million unique page views in Q1 2007 and averages 150k-200k per day!

    The author demonstrates the techniques involved in using more than thirty different materials ranging from papier-mache to breakaway glass.While the use of some materials-plaster and polyester resins, for example-is covered to some extent in other publications, information on the selection and use of rubber materials (latex, neoprene, silicone, and the urethanes) and the procedure for making breakaway windows and bottles is available only in The Prop Builder's Molding & Casting Handbook.Written in an easy, conversational style, the book will be useful to anyone involved with theater properties, puppetry, and costuming (as professionals or amateurs). It will also serve admirably the needs of students taking classes in those subjects.Completing the book is a special section on designing and building a vacuum forming machine suitable for use in constructing theater props. More than 450 photographs illustrate the step-by-step procedures explained throughout the entire text.

    Offers simplified techniques and scores of brand-new hints and helps. Step by step procedures. Hundreds of illustrations.

    This one is huge! Over 160 pages of easy to read, easy to understand, and easy to DO tips that will make you a better photographer!If you are tired of being the runner-up in all the local photography contests and want to start hearing "Ooohs" and "Aaahs" when people look at your photos, this one is for YOU!To give you an idea of what is included, here is the table of contents...Introduction:The Basics Of Photography:Key 1: Photography SimplifiedKey 2: Aperture And Shutter SpeedKey 3: Master Your Camera - Fast!Key 4: The Photographer's Secret WeaponKey 5: Creativity Can Be LearnedKey 6: A New Vantage PointKey 7: Put the "Wow" Factor In Your Photos!Key 8: Tell A StoryKey 9: Exposure - How Your Meter Works!Key 10: How To Shoot In Black And White Eliminate Camera Shake:Key 11: Your Shooting StanceKey 12: Tripod TipsKey 13: Use A Tripod Like A MonopodKey 14: How To Use A MonopodKey 15: Hands Off The Button!Key 16: Mirror, Mirror…Using On Camera FlashKey 17: The Ten Foot RuleKey 18: Intensify The Colors In Your PhotosKey 19: Eliminate "Red Eye!"Outdoors/Landscape PhotographyKey 20: Create Better Landscape PhotosKey 21: Shooting In Bad WeatherKey 22: Two Horizon Photo TipsKey 23: More On Level HorizonsKey 24: Stunning City Skyline PhotographyKey 25: Shoot Better sunset PhotosKey 26: How To Get Intense Sunset Photo ColorsKey 27: Filters To The RescueKey 28: The Indispensable Rubber BandKey 29: Recovering The GroundKey 30: Amazing WaterfallsKey 31: Making Clouds "POP!"Key 32: To Buy Or Not To Buy Colored FiltersKey 33: Storing Your FiltersKey 34: Using Kodak Yellow!Key 35: Fireworks And Lightning - Part 1Key 36: Fireworks And Lightning - Part 2Key 37: Flowers And Spider Webs - Part 1Key 38: Flowers And Spider Webs - Part 2Key 39: Turn AroundPet PortraitsKey 40: Pet Portraits - Great For Camera MasteryKey 41: Better Pet Portraits In 3 Easy StepsKey 42: In Pet Portraits The Ears Matter!Key 43: Problem AnimalsPortrait PhotographyKey 44: Tips For Improving Your PortraitsKey 45: 2 Easy Portrait Photography TipsKey 46: The "Photographic Ground Modification System!"Key 47: Visually Lose Weight!Key 48: The Ultimate Portrait Photography Tip!Key 49: Size MattersKey 50: Basics Of Lighting Portrait PhotographyAdditional Training:

    278 color photos. 185 drawings.

    God has wired creativity into our DNA, and he expects that every man, woman, and child will be creative for His glory. In this book you will learn how to overcome the fear of being creative, how to get moving on any creative project, and how to finally finish your creative work. The book is short, practical, and to the point. It is full of Biblical wisdom and practical application. It will help you to stop making excuses and to start making stuff.Here's what others are saying about it:This piece on creativity is a gem. Conversational, practical, and biblical. As Christians we have the Creator as our Father, and so we should be the ones with the most creativity. Sadly today Christianity is reduced to corny songs and cheesy t-shirts. However, in this short e-book I was greatly encouraged deep in my soul to step out in faith and be creative knowing my Father already loves me and approves of me in Jesus. Stephen winsomely shows how we aren't just supposed to be creative, but its actually what we were created for! - Jefferson Bethke, poet, author of “Why I Love Jesus, But Hate Religion”Create, by my friend Stephen Altrogge, will inspire you to do just that. It's biblical, gospel-driven, practical, insightful, funny, and only 43 pages. Whether you think you're an artist or not, Stephen will inspire you to do what you do better for God's glory. - Bob Kauflin, author of Worship Matters, director of worship for Sovereign Grace MinistriesStephen Altrogge is a creative guy, and this is a short, easily digestible, Biblical book that will encourage you to be creative and won't cut into your time to be creative. It's also full of practical scriptural wisdom on taking criticism and the value of working hard.- Ted Kluck, award-winning author of several books, including Facing Tyson: Fifteen Fighters, Fifteen Stories and Dallas and the SpitfireOut of nothing God created matter, out of the unformed matter he formed the world, and when he was done he stepped back and enjoyed his work. It was Augustine who suggested musicians do the same thing when they embrace the unformed silence and order bits of time into tones and notes. As Stephen so skillfully shows us in his short book, the same principles for musicians and composers equally apply to bankers and bakers, painters and poets, homemakers and handymen. In the ordering of our small portion of the world we image the Creator. I was made to create. You were made to create. And if you’re not sure what that means for you, or if you’re just not convinced it’s true, read this short book to be persuaded and inspired and (maybe most importantly) disciplined for a life of making stuff.- Tony Reinke, creator of the book Lit! A Christian Guide to Reading BooksThis book is short enough for you to read in an hour, although you may want to take it a few pages at a time, marinating in its wisdom. You'll not only learn how Stephen finds the time to create art in multiple formats, but you'll learn from other skilled creatives as well. In Create, you'll learn how to get started and overcome your fears, how to accept and learn from criticism, how to form habits that will strengthen your creativity, and how to persevere. This will be one of those books that I turn to again and again, when I feel like I've gotten stuck on a sandbar.- Bobby Gilles, songwriter, author, Sojourn Church Director of Communications

    All concepts are fully illustrated with sample work by internationally renowned professionals, representing editorial work, photojournalism, and everything in between. Topics covered include essential information for both film and digital photography, such as exposure controls and shutter speed, as well as digital-specific information on image editing, printing methods, and even file storage. The first digital textbook by legendary photography teacher Henry Horenstein, Digital Photography is the best guide yet for aspiring digital photographers, essential both for photographers transitioning from film to digital and those learning the art of photography for the first time.

    Thanks to the 100 ideas in this volume, the craft is now available to everyone. In as little as an afternoon, beginners will be on their way to folding, gluing, and sewing handmade books in a variety of shapes and styles, from rolled scrolls to Jacobs ladders, folded flexagons to case bindings. Complete with photographs of the authors own master books and statements by more than 40 established book artists, this collection is sure to inspire. Culled from the authors best-selling books Creating Handmade Books, Unique Handmade Books, and Expressive Handmade Books, these projects will fuel bookbinding adventures for years to come.

    Now, here is the first book to provide a comprehensive and detailed look at the process involved in creating a successful graphic novel.