Once access to the Internet became a reality for large swathes of the world's population, the amount of data generated each day became huge, and continues to grow exponentially. It includes all our uploaded documents, video, and photos, all our social media traffic, our online shopping, even the GPS data from our cars."Big Data" represents a qualitative change, not simply a quantitative one. The term refers both to the new technologies involved, and to the way it can be used by business and government. Dawn E. Holmes uses a variety of case studies to explain how data is stored, analyzed, and exploited by a variety of bodies from big companies to organizations concerned with disease control. Big data is transforming the way businesses operate, and the way medical research can be carried out. At the same time, it raises important ethical issues; Holmes discusses cases such as the Snowden affair, data security, and domestic smart devices which can be hijacked by hackers.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    Kenneth Morgan's Twentieth-Century Britain is a crisp analysis of the forces of consensus and conflict that have existed in Britain since the First World War. Using a wide variety of sources, including the records of political parties and recently released documents from Britain's Public Records Office, Kenneth Morgan covers the full scope of Britain's modern history while drawing thought-provoking comparisons with the post-war history of other nations. This penetrating analysis by a leading twentieth-century historian makes for fantastic reading for anyone interested in the development of modern Britain.

    And yet it has excused, and even been thought to justify, the most reprehensible crimes. Why should this be? This Very Short Introduction explores this and other puzzling questions. Do we love someone for their virtue, their beauty, or their moral or other qualities? Are love's characteristic desires altruistic or selfish? Are there duties of love? What do the sciences - neuroscience, evolutionary and social psychology, and anthropology - tell us about love? Many of the answers we give to such questions are determined not so much by the facts of human nature as by the ideology of love. Ronald de Sousa considers some of the many paradoxes raised by love, looking at the different kinds of love - affections, affiliation, philia, storage, agape, but focusses on eros, or romantic love. He considers whether our conventional beliefs about love and sex are deeply irrational and argues that alternative conceptions of love and sex, although hard to formulate and live by, may be worth striving for. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    Adopting those aspects of the religion that suited his purposes, he turned Rome on a course from the relatively open, tolerant and pluralistic civilization of the Hellenistic world, towards a culture that was based on the rule of fixed authority, whether that of the Bible, or the writings of Ptolemy in astronomy and of Galen and Hippocrates in medicine. Only a thousand years later, with the advent of the Renaissance and the emergence of modern science, did Europe begin to free itself from the effects of Constantine's decision, yet the effects of his establishment of Christianity as a state religion remain with us, in many respects, today. Brilliantly wide-ranging and ambitious, this is a major work of history.

    Dana Arnold also examines the many different ways of writing about art, and the changing boundaries of the subject of art history.Other topics covered include the canon of art history, the role of the gallery, "blockbuster" exhibitions, the emergence of social histories of art (such as feminist art history or queer art history), and the impact of photography. The development of art history using artifacts such as the altarpiece, the portrait, or pornography to explore social and cultural issues such as consumption, taste, religion, and politics is discussed. And the book also explains how the traditional emphasis on periods and styles originated in western art production and can obscure other approaches.

    In this thought-provoking exploration of the subject, Steve Edwards provides a clear, lively, and imaginative approach to the definition, importance, and meaning of photography. He combines a sense of its historical development with an analysis of its purpose and meaning within a wider cultural context. Edwards also discusses both well-known and more unusual photos, from the highly controversial Cottingley Fairies to Ansel Adams landscapes, and from the shocking and influential Eddie Adams image of a Vietcong suspect being executed to the portrait/performance art work of Cindy Sherman. Edwards interrogates the way we look and think about photographs, and considers such issues as truth and recording, objectivity and fine art, identity and memory.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    It traces the history and cultural impact of the elements on humankind, and examines why people have long sought to identify thesubstances around them. The book includes chapters on particular elements such as gold, iron, and oxygen, showing how they shaped culture and technology. Looking beyond the Periodic Table, the author examines our relationship with matter, from the uncomplicated vision of the Greek philosophers, whobelieved there were four elements--earth, air, fire, and water--to the work of modern-day scientists in creating elements such as hassium and meitnerium. Packed with anecdotes, The Elements is a highly engaging and entertaining exploration of the fundamental question: what is the world made from?

    Plants have also become essential to humans not only in the form of cereal crops, fruit, and vegetables, but in their many other uses in wood and paper, and in providing medicines. In this Very Short Introduction Timothy Walker, Director of the Botanical Gardens in Oxford, provides a concise account of the nature of plants, their variety and classification, their evolution, and their aesthetic and practical value, stressing the need for their conservation for future generations.

    Consciousness: A Very Short Introduction challenges readers to reconsider key concepts such as personality, free will, and the soul. How can a physical brain create our experience of the world? What creates our identity? Do we really have free will? Could consciousness itself be an illusion? Exciting new developments in brain science are opening up these debates, and the field has now expanded to include biologists, neuroscientists, psychologists, and philosophers. This book clarifies the potentially confusing arguments and clearly describes the major theories, with illustrations and lively cartoons to help explain the experiments. Topics include vision and attention, theories of self, experiments on action and awareness, altered states of consciousness, and the effects of brain damage and drugs. This lively, engaging, and authoritative book provides a clear overview of the subject that combines the perspectives of philosophy, psychology, and neuroscience--and serves as a much-needed launch pad for further exploration of this complicated and unsolved issue.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    It unravels complex central questions such as whether terrorists are criminals, whether terrorism is a kind of war, what kind of threat terrorism represents, how far media publicity sustains terrorism, and whether democracy is especially vulnerable to terrorist attack. It examines the historical ideological and local roots of terrorist violence, and the success of specific terrorist and anti-terrorist campaigns in the more distant as well as the recent past.

    The adjective 'medieval' has become a synonym for brutality and uncivilized behavior. Yet without the work of medieval scholars there could have been no Galileo, no Newton and no Scientific Revolution. In God's Philosophers, James Hannam debunks many of the myths about the Middle Ages, showing that medieval people did not think the earth is flat, nor did Columbus 'prove' that it is a sphere; the Inquisition burnt nobody for their science nor was Copernicus afraid of persecution; no Pope tried to ban human dissection or the number zero. God's Philosophers is a celebration of the forgotten scientific achievements of the Middle Ages - advances which were often made thanks to, rather than in spite of, the influence of Christianity and Islam. Decisive progress was also made in technology: spectacles and the mechanical clock, for instance, were both invented in thirteenth-century Europe. Charting an epic journey through six centuries of history, God's Philosophers brings back to light the discoveries of neglected geniuses like John Buridan, Nicole Oresme and Thomas Bradwardine, as well as putting into context the contributions of more familiar figures like Roger Bacon, William of Ockham and Saint Thomas Aquinas.

    Not simply a textbook of definitions, each volume provides trenchant and provocative--yetalways balanced and complete--discussions of the central issues in a given topic. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how it has developed and influenced society. Whatever the area of study, whatever the topic that fascinates the reader, the series has a handy and affordable guide that will likely prove indispensable.

    That book was the last surviving manuscript of an ancient Roman philosophical epic, On the Nature of Things, by Lucretius—a beautiful poem of the most dangerous ideas: that the universe functioned without the aid of gods, that religious fear was damaging to human life, and that matter was made up of very small particles in eternal motion, colliding and swerving in new directions.The copying and translation of this ancient book—the greatest discovery of the greatest book-hunter of his age—fueled the Renaissance, inspiring artists such as Botticelli and thinkers such as Giordano Bruno; shaped the thought of Galileo and Freud, Darwin and Einstein; and had a revolutionary influence on writers such as Montaigne and Shakespeare and even Thomas Jefferson.

    While pure mathematics is mostly interested in abstract structures, applied mathematics sits at the interface between this abstract world and the world inwhich we live. This area of mathematics takes its nourishment from society and science and, in turn, provides a unified way to understand problems arising in diverse fields.This Very Short Introduction presents a compact yet comprehensive view of the field of applied mathematics, and explores its relationships with (pure) mathematics, science, and engineering. Explaining the nature of applied mathematics, Alain Goriely discusses its early achievements in physics andengineering, and its development as a separate field after World War II. Using historical examples, current applications, and challenges, Goriely illustrates the particular role that mathematics plays in the modern sciences today and its far-reaching potential.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, andenthusiasm to make interesting and challenging topics highly readable.

    Beginning with infancy, Usha Goswami considers the process of attachment and bonding, showing how secure attachments enable the development of self-understanding. Exploring childhood learning, ranging from aspects of language and thinking to cognitive reasoning, Goswami looks at how babies and toddlers develop an understanding of the physical, biological, and social worlds, and develop complex abilities like language and morality. Demonstrating how learning is shaped by the environments surrounding the child; at home, school, with peers, and in wider society, Goswami emphasizes the importance of childhood friendships and siblings for psychological development. Introducing the key theories in child psychology, Goswami explains why children develop as they do and how society can further optimize their development through the adolescent years. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.