Why does Mr Kipling bake such exceedingly good cakes? Is Jeremy Beadle really the devil incarnate? What happens when advertising turns you into a monomaniac? This title allows you to find out the answers.

    All her life she kept herself pure for her faith and her future husband. Although having never had experienced love, and occasionally doubting whether she will, Safia feels herself growing impatient being single. She then sends her family to search for 'the one.' Trusting her family, she decides to say yes to the first person her family finds for her. She believes she will get married and face all her problems with her husband by her side. Is it really as simple as that?Yusuf feels a void in his heart. He tries to deny it, but he knows his mother's not proud of him. He knows she wishes he could be a little more modern like his brother. He wanted his family to find him a wife while he could focus on his deen (faith), but his idea of a wife clashes with his mother's. Seeing that his family were struggling to find him someone he likes, he decides to take matters into his own hands. But is he rushing into decisions without thinking?

    "Why what?" He asks. "Why you're being so nice to me," I say quietly, vulnerability seeping into my words. "How we even became friends." He sighs, "I want to know how."I scrunch my brow. "How what?"His response is soft, the opposite of his burly personality. "How you don't see it."*******Reagan Holt was about as average as a high school student could be. She didn't play any sports, didn't participate in the popular activities, and wasn't the girl all the boys chased after. All except one boy. He wrote her a letter every week. Each letter described something new for him to love about her. Whether it was how beautiful her laugh was or how his heart swelled with every smile she gave, he never failed to write how he felt. So the two should be together, right? That's the way Reagan wants it, but there's just one problem. He signs his letters"Love, Anonymous." Now add an obnoxious, conceited, sex god into the equation and you get a teenage girl confused on who really loves her. The sweet, tender written anonymous lover, or the cocky, ignorant asshole?

    In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to ‘hack’ and subsequently scale each of those 3 Pillars. You will also discover the leverage points “hidden” in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you’re a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: • The ‘Secret’ To Significant Traffic Increases…and it almost certainly isn’t what you’re thinking • Tips for Massive Scale & Growth in your business • The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles.

    He transformed Ryanair from a loss-making joke of an Irish carrier into one of the most valuable airlines in the world, and in the process he has revolutionized the very nature of commercial aviation. In this, the first biography of O'Leary, Alan Ruddock portrays the man in three dimensions and examines the business miracle - often talked about but poorly understood - that O'Leary has wrought.'Ruddock's fast-paced retelling of Ryanair's rise and rise confirms O'Leary's insistence that his success has little to do with the management maxims of business gurus and everything to do with graft and ruthless attention to detail' Observer'Probably the definitive Ryanair story ... a good read' Sunday Independent'The fullest and most accurate picture of O'Leary to date' Irish Daily Mail'Unlike previous books which simply chart the growth of the airline, this one is bound to get under O'Leary's skin because it reveals a great deal about his hugely driven character' Irish Independent'Ruddock is good on the flavour of the man, a bundle of energy whose two favourite words start with an F and an S (they aren't flower and sugar)' Irish Examiner

    As almost every photographer knows, the word -photograph- has its roots in two Greek words that, together, mean -drawing with light.- But what is less commonly acknowledged and understood is the role that shadow plays in creating striking, expressive imagery, especially in portraiture. It is through deft, nuanced use of both light and shadow that you can move beyond shooting simply ordinary, competent headshots into the realm of creating dramatic portraiture that can so powerfully convey a subject's inner essence, communicate a personal narrative, and express your photographic vision. In The Dramatic Portrait: The Art of Crafting Light and Shadow, Chris Knight addresses portraiture with a unique approach to both light and shadow that allows you to improve and elevate your own portraiture. He begins with the history of portraiture, from the early work of Egyptians and Greeks to the sublime treatment of light and subject by artists such as Caravaggio, Rembrandt, and Vermeer. Chris then dives into a deep, hands-on exploration of light, shadow, and portraiture, offering numerous lessons and takeaways. He covers: - The qualities of light: hard, soft, and the spectrum in between- The relationships between light, subject, and background, and how to control them- Lighting patterns such as Paramount, Rembrandt, loop, and split- Lighting ratios and how they affect contrast in your image- Equipment: from big and small modifiers to grids, snoots, barn doors, flags, and gels- Multiple setups for portrait shoots, including those that utilize one, two, and three lights- How color contributes to drama and mood, eliciting an emotional response from the viewer- How to approach styling your portrait, from wardrobe to background- The post-processing workflow, including developing the RAW file, maximizing contrast, color grading, retouching, and dodging and burning for heightened drama and effect- How all of these elements culminate to help you define your personal style and create your own narrative

    You'll discover proven techniques for living a meaningful, healthy, and productive life no matter what your life circumstances happen to be. You'll learn why having positive emotions can improve your health and well-being. And, you will find out what happiness isn't and how to avoid confusing happiness with culturally valued outcomes like wealth, power, and success. Pursue what you want, seize the day, find benefits in life's challenges, and live a happy lifestyle.Open the book and find: Ways to assess your current capacity for happiness Tips for overcoming common obstacles to happiness How to improve your emotional and spiritual life The best personal habits to foster happiness

    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    He worked for the Australian Financial Review in Melbourne, Sydney and Perth before being posted as a correspondent to Jakarta and Shanghai. Andrew is currently a senior business journalist for the Australian in Perth, where he has covered the WA mining boom since 2006. He won the business prize at the West Australian media awards in 2006 and 2009.

    Rabindranath cannot shake off the disquiet in his heart after the death of his wife Mrinalini. Happiness and well-being elude him. His daughters and daughter-in-law struggle hard to cope with incompatible marriages, ill health and the stigma of childlessness. The extended family of Jorasanko is steeped in debt and there is talk of mortgaging one of the houses. Even as Rabindranath deals with his own financial problems and strives hard to keep his dream of Santiniketan alive, news reaches him that he has been awarded the Nobel Prize for literature. Will this be a turning point for the man, his family and their much-celebrated home?Daughters of Jorasanko sequel to the bestselling novel Jorasanko explores Rabindranath Tagore’s engagement with the freedom movement and his vision for holistic education, brings alive his latter-day muses Ranu Adhikari and Victoria Ocampo and maps the histories of the Tagore women, even as it describes the twilight years in the life of one of the greatest luminaries of our times and the end of an epoch in the history of Bengal.

    She and her brothers, Danny and Sam, run a traditional fair which, so far, has afforded them a good living. But times are changing, and Danny and Sam are keen to expand by investing in more ambitious rides. Nell, more of a traditionalist, loathes the new technology. And she's also having second thoughts about the man to whom she is unofficially engaged. So Nell buys the gallopers secretly and arranges to have them renovated. But what she hadn't realised is that the horses come with their own very sexy restorer ...

    Sometimes things in life are not positive. Sometimes bad things happen to good people. If you've had a nightmare of a year, the last thing you want to hear is "Be positive!" Instead, you need an actual strategy to dig yourself out, and a truly useful guidebook to show you where to go next. This is that guidebook.Through the engaging tale of a business traveller and the three significant encounters on his journey, this book takes you on a journey of your own to self awareness, and an improved approach to business, parenting and relationships. You'll learn how thinking "useful" is better than thinking "positive," and you'll uncover the utility of your past, present and future challenges. You'll undergo a major shift in the way you solve your problems, and you'll learn how to navigate your way out of ambiguity and toward success.If you have challenges at work right now, just deciding to "be positive" will not fix them. Useful belief and strategy will. This book shows you how to frame your challenges to make them surmountable, and how to formulate an action plan for getting where you need to be.Learn a simple self-awareness strategy that turns problems into plans Discover the truth about "truth" and the importance of "useful" Go beyond positivity to actually fix personal and professional problems Uncover the valuable lessons you've learned from the challenges you've overcome Everything that has ever happened to you has happened for a reason. It doesn't matter if it's true, because it's useful to believe it is true. Useful Belief leads you toward the self-awareness and strategic outlook you need to achieve personal fulfillment and professional success."

    Brought up on the mean streets of Detroit, she is determined that nothing will stop her from becoming the world’s next supermodel.Beautiful and innocent, Alyson Wakefield is desperate to escape her upbringing. She decides it is time to take hold of her life and follow her dreams.Heading to the chic streets of Paris, the girls move in with a maverick young designer, Ce Ce Bouvier. Born to a life of luxury and glamour, Ce Ce is determined to stand on her own two feet and take the fashion world by storm.The girls vow to make it to the top, but their friendship is about to be tested to the limits when deception, betrayal and tragedy are played out in the glare of the paparazzi flashbulbs.Can the three girls overcome the ghosts of the past – or will the catwalk consume them?

    

    This is Nick‘s behind-the-scenes account of his encounters with David Cameron, who many wrote off before the shock victory he called his 'sweetest'; Ed Miliband, who turned abuse & ridicule into respect before leading Labour to its worst defeat in a generation; Nick Clegg, who led his party into power and then to humiliation and near oblivion; Nigel Farage, who rose so fast and then fell at the final hurdle; Alex Salmond, whose public clash with Nick led to thousands protesting outside the BBC’s Scottish HQ, and Nicola Sturgeon, whose stunning success as SNP leader has put Scottish independence back on the map.The result is an extraordinary narrative, characterized by Nick Robinson’s trademark insight, analysis and backstage gossip, of an adrenaline-fuelled year which culminated in a captivating election that transformed Britain’s political landscape.