Book picks similar to
Exploring Package Design by Chuck Groth


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Graphic Design: The New Basics


Ellen Lupton - 2008
    For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.

Creative Writing: Four Genres in Brief


David Starkey - 2008
    How can students with widely varied levels of literary experience learn to write poetry, fiction, creative nonfiction, and drama — over the course of only one semester? In Creative Writing: Four Genres in Brief, David Starkey offers some solutions to the challenges of teaching the introductory creative writing course: (1) concise, accessible instruction in literary basics; (2) short models of literature to analyze, admire and emulate; (3) inventive and imaginative assignments that inspire and motivate.

The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

SAT Prep Black Book: The Most Effective SAT Strategies Ever Published


Mike Barrett - 2013
    The Black Book doesn't include any vocabulary lists, and doesn't advise its readers to rely on math formulas.Instead, The SAT Prep Black Book teaches readers to approach the test the same way that Barrett trains his students. Barrett sees the SAT as a standardized instrument with a specific objective, and reasons that the test must observe certain design guidelines that follow from that unique objective. So this book explains to students how different types of SAT questions are actually written, from the perspective of the College Board: for each question type, Barrett explains the "big secret" of that question type, the rules and patterns that all questions of that type will follow, and, most importantly for readers, exactly how to attack the question type based on the inherent weaknesses of its particular rules and patterns.The book includes over 250 example solutions that demonstrate Barrett's approach against real SAT questions written by the College Board. In order to follow along, students will want a copy of the College Board's book "The Official SAT Study Guide," the source of the questions whose solutions appear in the Black Book.The overall lesson of the SAT Prep Black Book is that the SAT tests very basic concepts in very strange ways, so students should learn the unique habits of the test rather than cramming definitions and formulas. At 330 pages, the book is thorough and detailed in its analysis of the SAT.

Script Analysis for Actors, Directors, and Designers


James Thomas - 1992
    The author's procedural method is detailed and precise. The parts of a play are learned progressively, which fosters an understanding of the concept of artistic unity. Examples are clear and comprehensive. Actors, directors, and designers will benefit from end-of-chapter questions and summaries meant to stimulate their creative process as they engage in production work.

Thunder Rides a Black Horse: Mescalero Apaches & the Mythic Present


Claire R. Farrer - 1996
    Why people behave as they do is as much a focus as is their actual behavior. Through instructions given to Farrer by Bernard Second, her Apache teacher for fourteen years, readers gain insight into the importance of narrative, not just in ceremony but especially in everyday living on a contemporary Indian reservation in the American Southwest. Sights and smells are almost palpable as the author provides the best in reflexive ethnography by allowing readers to see her as a person rather than an all-knowing anthropologist. She neither romanticizes nor patronizes the Apachean people, who are presented as people with foibles as well as possessing much worthy of admiration.

Women, Men, and Society


Claire M. Renzetti - 1989
    The approach, which focuses on intersecting inequalities, illustrates how racism, social class, ageism and heterosexism can compound the consequences of gender inequality. Although it focuses primarily on women and men in the United States, international issues and data are incorporated throughout.

The Crosscultural, Language, and Academic Development Handbook: A Complete K-12 Reference Guide


Lynne T. Diaz-Rico - 1994
    It ties together culture and language in a comprehensive format, providing teachers with a wealth of specific strategies and classroom examples to apply to educational practice.

Gcse Modern World History


Ben Walsh - 1996
    The core content of the major GCSE specifications in this subject is covered through explanation and carefully-selected course material. The most popular options or depth studies from each specification are covered in detail. There are questions, activities and focus tasks throughout to: deepen understanding of the content; develop evaluative and investigative skills; help students become more independent learners; and support examination preparation.

The Craft of Research


Wayne C. Booth - 1995
    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

Principles of Macroeconomics


Karl E. Case - 1989
    This student-friendly text takes a hands-on approach to economic theory, issues and politics using a lively writing style which engages the student with clear explanations, easy to understand graphs and relevant examples.

Wheater's Functional Histology: A Text and Colour Atlas


Barbara Young - 2000
    The book starts with a section on general cell structure and replication. Basic tissue types are covered in the following section, and the third section presents the microstructures of each of the major body systems. The highest -quality color light micrographs and electron micrograph images are accompanied by concise text and captions which explain the appearance, function, and clinical significance of each image. The accompanying website lets you view all the images from the atlas with a virtual microscope, allowing you to view the image at a variety of pre-set magnifications.Includes access to website containing book images and additional material, extra illustrations, self tests, and more. Utilizes virtual microscope function on the website, allowing you to see images first in low-powered and then in high powered magnification. Incorporates new information on histology of bone marrow, male reproductive system, respiratory system, pancreas, blood, cartilage, muscle types, staining methods, and more. Uses Color coding at the side of each page to make it easier to access information quickly and efficiently. Includes access to www.studentconsult.com - where you'll find the complete text and illustrations of the book online, fully searchable - Integration Links to bonus content in other STUDENT CONSULT titles - 300 new USMLE-style review questions, with answers and rationales - content clipping for handheld devices - an interactive community center with a wealth of additional resources - and much more!

Lifespan Development


Denise Boyd - 1994
      An exceptional pedagogical package that ties the textbook to online MyDevelopmentLab study tools complements the student-centered approach of the book and offers students the benefit of frequent self-assessment.

Western Civilization: Volume I: To 1715


Jackson J. Spielvogel - 1996
    Jack Spielvogel's engaging, chronological narrative weaves the political, economic, social, religious, intellectual, cultural, and military aspects of history into a gripping story that is as memorable as it is instructive. Each chapter offers a substantial introduction and conclusion, providing students a context for these disparate themes. The clear narrative of a single gifted author makes it easy for students to follow the story of Western civilization. Spielvogel gives the book depth by including over 150 maps and excerpts of over 200 primary sources--including official documents, poems, and songs--that enliven the past while introducing students to source material that forms the basis of historical scholarship. Available in many split options: WESTERN CIVILIZATION, Comprehensive, 6th Edition (Chapters 1-29), ISBN: 0534646026; WESTERN CIVILIZATION, Volume I, To 1715, 6th Edition (Chapters 1-16), ISBN:0534646034; WESTERN CIVILIZATION, Volume II, Since 1500, 6th Edition (Chapters 13-29), ISBN:0534646042; WESTERN CIVILIZATION, Volume A: To 1500, 6th Edition (Chapters 1-12), ISBN: 0534646050; WESTERN CIVILIZATION, Volume B: 1300-1815, 6th Edition (Chapters 11-19), ISBN:0534646069; WESTERN CIVILIZATION, Volume C: Since 1789, 6th Edition (Chapters 19-29), ISBN: 0534646077; WESTERN CIVILIZATION, Since 1300, 6th Edition (Chapters 11-29), ISBN:0534646085.

Child Development and Education


Teresa M. McDevitt - 2001
    It uses case studies, practice features, basic developmental issues tables, trends tables and observation guidelines tables.