Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before.Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience—both online and off Spark dialogue with your community of customers Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

    It strikes a balance between theory and application by incorporating real examples, and helping students visualize the three-dimensional atomic and molecular structures that are the basis of chemical activity.

    Author Patrick Lencioni--noted screenplay writer and sought-after executive coach -- deftly tells the tale of a young CEO who, facing his first annual board review, knows he is failing, but doesn't know why. "This book provides extraordinary insight into the pitfalls that leaders face when they lose sight of the true measure of success: results. This model is required reading for my staff." --Eric Schmidt, chairman of the board and CEO, NovellAny executive can learn how to:recognize the mistakes that leaders can make avoid errors before they occur and much more! Refreshingly original and utterly compelling, the story of this executive (written to be read in one sitting) will be enjoyed, remembered, and reread for years to come. It serves a timeless and potent reminder that success as a leader can come down to practicing a few simple behaviors--behaviors that are painfully difficult for each of us to master."Lencioni delivers a provocative message: CEOs mainly have themselves to blame when things go wrong. If you're a CEO (or any manager for that matter), do you have the courage to face the blame? Doing so could change your future-for the better." --Dr. Jerry Porras, coauthor, Built to Last; professor, Stanford School of BusinessYou won't find any dry management rhetoric in this razor-sharp novelette. Apply these riveting lessons in leadership with the self-assessment at the end of the book. It will change your career!

    Her writing style and consistent use of examples and case studies results in a text that undergraduates students will find easy to understand.

    Faculty and students praise the book's proven ability to generate class discussion, increase faculty-student engagement, and enhance student learning. Through clear writing, a balanced theoretical approach, and engaging examples, Miller stresses the importance of social inequality, cultural change, and applied aspects of anthropology throughout the book. Each chapter highlights an example of applied anthropology and connects with students by providing practical tips about how they can use anthropology in their everyday lives and careers. The last two chapters address how migration is changing world cultures and the importance of local cultural values and needs in shaping international development policies.

    A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach to making messages Purposeful, Original, and Pithy - to generate instant intrigue and word-of-mouth buzz.

    Using a managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business decisions. The Seventh Edition incorporates comprehensive and rigorous updates that reflect the ever-increasing academic and governmental attention being given to this area. The textbook program provides an abundance of real-world examples and cases, as well as exercises, simulations, and practice tests that provide plenty of opportunity for students to master the text material.

    He takes important existing ideas in the literature on college teaching (active learning, educative assessment), adds some new ideas (a taxonomy of significant learning, the concept of a teaching strategy), and shows how to systematically combine these in a way that results in powerful learning experiences for students. Acquiring a deeper understanding of the design process will empower teachers to creatively design courses for significant learning in a variety of situations.

    Topics include: the abuse of and addiction to alcohol; how the active agent in marijuana, THC, affects neural growth and development; the emerging body of evidence suggesting a relationship between marijuana abuse and psychotic disorders; the emerging body of evidence suggesting that marijuana is not as benign as it was thought to be even a few years ago; and updated information on the abuse of cough syrups, a trend that has evolved in adolescent substance abusers in the past decade. Adding to the book's usefulness and relevance, Doweiko also covers topics not usually discussed in other substance abuse texts, including: abuse of anabolic steroids; inhalants; many of the forms of infectious disease associated with substance abuse; how the "war on drugs" has actually contributed to the problem of substance abuse/addiction in this country; the relationship between substance abuse and many infectious diseases; and the latest information on the "medical marijuana" debate. Providing a comprehensive overview of the problems of substance abuse and addiction, students report that they appreciate the author's balanced approach in contrast to a tendency to "preach" to the reader that "drugs are bad for you." Student feedback indicates that they value the clear and detailed information provided, allowing the student to form their own opinion about the compound(s) being discussed in each chapter.

    In this briefer version, the authors explain abnormal psychology in the most modern, scientifically valid method for studying abnormal psychology. Through this integrative approach, students learn that psychological disorders are rooted in multiple factors: biological, psychological, cultural, social, familial, and even political. Conversational writing style, consistent pedagogy, video clips of real clients (located on the accompanying free Abnormal Psychology Live 2.5 CD-ROM), and real case profiles - 95 percent from the authors' own case files - provide a realistic context for the scientific findings of the book, and ensure that readers never lose sight of the fact that beyond the DSM-IV-TR criteria, the theories, and the research are real people. With this text, students can take advantage of Abnormal PsychologyNow, our web-based, intelligent study system that, by using online diagnostic pre- and post-tests, helps students prioritize their study time by creating personalized study plans that focus only the sections in which they experienced difficulty.

    =Fragment analysis of a hysteria

    The new edition maintains the authors' innovative solutions to two central problems of the course: first, the text continues to focus on about 80 sites, giving students less encyclopedic detail but essential coverage of the discoveries that have produced the major insights into prehistory; second, it continues to be organized into essays on sites and concepts, allowing professors complete flexibility in organizing their courses.

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Each chapter applies a different theory to case examples and - to provide continuity - to a fictitious client' constructed from many past clients of the authors.

    This third edition has been fully revised and uses a story-telling approach to illustrate how research is done and the results of such research. Each chapter begins with a real-life vignette that epitomizes the social psychological concepts that follow, and experiences and historical events are used to illustrate theories within social psychology.