Take away the pedigreed and the prodigies—you know the people who are going to succeed no matter what—and the brown-nosers and right-time-right-place lottery winners and who do you have left? The people who succeeded on purpose. Study these folks carefully and you’ll find common themes around their path to the top. This book exposes the career strategies of the ultra-successful and analyzes them in detail. You’ll learn about personal strategies for identifying high-payoff activities and gain insight into being more effective as an individual contributor, manager and leader. You will learn how to identify and interact with the right set of career mentors and role models. Being successful doesn’t have to be an accident. Read this book and learn how to succeed on purpose.

    Now, by popular demand, here is the best of Betty in a book in what may be the world's first podcast-turned-book, or pook. It's a wonderful way to be entertained in the airport, on a plane, at home, and anywhere you want a good laugh.

    Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

    She shows how to build a workforce that’s positive, committed, passionate...how to really motivate people, even on a tight budget...how to lead with authenticity, clarity, consistency, and inspiration. These skills offer powerful, quantifiable business value. They are completely learnable--and this book is the fastest way to master them. It distills the world’s best thinking on getting the best from people: the truth, and nothing but the truth!

    The Caregiver's Guide to Dementia brings practical and comprehensive guidance to understanding the illness, caring for someone, and caring for yourself.From understanding common behavioral and mood changes to making financial decisions, this book contains bulleted lists of actions you can take to improve your health and your caregiving. Inspirational and compassionate, it focuses on the caregiver’s underlying love and humanity that cannot be taken away by any disease.In The Caregiver's Guide to Dementia you’ll find: Dementia defined—Understand dementia and its many forms, with an explanation of the illness and its variations. Caregiver wellness—At the end of each chapter, a small section provides relaxation and mindfulness exercises and reflection for dementia caregivers. Practical approach—The back of the book is filled with resources, from financial planning to tips on safety, along with questions for health care professionals, lawyers, accountants, therapists, and friends.

    This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency. You’ll learn the core skill of the business: pitching. It’ll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.

    In 1905 an unknown 26-year-old clerk at the Swiss Patent Office, who had supposedly failed math in school, burst on to the scientific scene and swept away the hidebound theories of the day. The clerk, Albert Einstein, introduced a new and unexpected understanding of the universe and launched the two great revolutions of twentieth-century physics, relativity and quantum mechanics. The obscure origin and wide-ranging brilliance of the work recalled Isaac Newton’s “annus mirabilis” (miracle year) of 1666, when as a 23-year-old seeking safety at his family manor from an outbreak of the plague, he invented calculus and laid the foundations for his theory of gravity. Like Newton, Einstein quickly became a scientific icon--the image of genius and, according to Time magazine, the Person of the Century.The actual story is much more interesting. Einstein himself once remarked that “science as something coming into being ... is just as subjectively, psychologically conditioned as are all other human endeavors.” In this profile, the historian of science L. Randles Lagerstrom takes you behind the myth and into the very human life of the young Einstein. From family rifts and girlfriend troubles to financial hardships and jobless anxieties, Einstein’s early years were typical of many young persons. And yet in the midst of it all, he also saw his way through to profound scientific insights. Drawing upon correspondence from Einstein, his family, and his friends, Lagerstrom brings to life the young Einstein and enables the reader to come away with a fuller and more appreciative understanding of Einstein the person and the origins of his revolutionary ideas.About the cover image: While walking to work six days a week as a patent clerk in Bern, Switzerland, Einstein would pass by the famous "Zytglogge" tower and its astronomical clocks. The daily juxtaposition was fitting, as the relative nature of time and clock synchronization would be one of his revolutionary discoveries in the miracle year of 1905.

    Do you want the calm, clarity, and focus of mindfulness without the trappings of formal meditation practice? This book will provide you with a set of tips and techniques that can guide you in infusing your daily life, as it already is, with exactly that.

    Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

    

    Evangelical Christians living in booming Austin, Texas, in the mid-1990s, they were respected leaders in their church and community. As Roger diligently worked his way up the high-tech corporate ladder, Penny kept a pristine home and coached similarly devout young women on how to be perfect wives. But on a windy March evening, this godly woman met the devil head-on. And when the police discovered her lifeless body—repeatedly bludgeoned with a lead pipe, then mutilated with a knife from her own spotless kitchen—they were shocked by the rage and savagery behind her slaying.The Good Wife is a startling true story of greed, hatred, betrayal, and an unimaginable murder—a tale of the dark decay that can be hidden behind a facade of saintliness when a marriage seemingly made in heaven descends into hell.

    The second essay appears in Springsteen's forthcoming releases, The Promise and The Promise: The Darkness On The Edge Of Town Story.

    Everyday delicious treats!" you can:* Discover the secrets of and innovative techniques for making delicious, fluffy cakes using natural, healthy ingredients such as applesauce (100 calories/cup), Greek yogurt (183 calories/cup) and orange juice instead of oil and butter (1,700 calories/cup). You can enjoy a good-size sweet treat (the size of a standard muffin, cupcake or two large cookies) of 160 calories max.* Find a large and varied range of easy, from-scratch recipes for sweet and healthy cakes, cupcakes and cookies, using only natural ingredients, including real sugar, and without any fake ingredients such as artificial sweeteners, egg substitutes or any other dietetic products.* Make healthy, delicious treats for children. All recipes were sampled on children - they loved the flavors and had no idea they were eating low-calorie treats.

    A third revised edition of this study of the art and theories behind negotiation, which explores the psychology of bargaining, and the interpersonal conflicts and resolutions which occur during the process.

    If you’re an entrepreneur or if you’ve only dreamed about starting your own business, this quick important read is for you.The author, Alicia Morga, is a venture-backed Silicon Valley entrepreneur. She’s been featured in Inc. Magazine, the Financial Times, and Fast Company named her one of the Most Influential Women in Technology. She believes that entrepreneurship is not just about starting a business. It’s about leading a life. For further information see www.AliciaMorga.com.