Viralnomics: How to Get People to Want to Talk About You


Jonathan Goodman - 2016
    A must-read for anyone who wants to win at social.” - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you’re at the mercy of social networks’ mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people’s desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren’t who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don’t need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!

Spark: The Revolutionary New Science of Exercise and the Brain


John J. Ratey - 2008
    Ratey, MD.Did you know you can beat stress, lift your mood, fight memory loss, sharpen your intellect, and function better than ever simply by elevating your heart rate and breaking a sweat? The evidence is incontrovertible: Aerobic exercise physically remodels our brains for peak performance. In SPARK, John J. Ratey, M.D., embarks upon a fascinating and entertaining journey through the mind-body connection, presenting startling research to prove that exercise is truly our best defense against everything from depression to ADD to addiction to aggression to menopause to Alzheimer's. Filled with amazing case studies (such as the revolutionary fitness program in Naperville, Illinois, which has put this school district of 19,000 kids first in the world of science test scores), SPARK is the first book to explore comprehensively the connection between exercise and the brain. It will change forever the way you think about your morning run---or, for that matter, simply the way you think

The Art of Putting: The Revolutionary Feel-Based System for Improving Your Score


Stan Utley - 2006
    Now, in The Art of Putting he outlines his unique approach to putting for golfers of all skill levels. In a welcome change from mechanistic and overly-complex putting "systems," Utley breaks down the putting stroke to a simple, natural motion, revealing a straightforward method for learning this sure, repeatable stroke. As he guides you through the fundamentals of the proper grip, posture, alignment, and swing, Utley will overhaul and improve your stroke by putting feel back into your game. This definitive book also provides: - A complete primer on club design, with tips for finding the putter most in tune with the nuances of your swing- A guide to the sensory aspects of a good putt, from grip pressure to impact response to the way a putt should sound- Simple steps for reading greens accurately, every time- Drills to commit your putting stroke to muscle memory and overcome the tics that can knock your putts off line- Cures for the mental hurdles you'll face on the short grass

How to Build Strong & Lean Bodyweight Muscle: A Science-based Approach to Gaining Mass without Lifting Weights


Anthony Arvanitakis - 2018
    Having made a lot of personal mistakes, having followed a lot of bad advice, and having neglected a lot of important principles, I know that having this book back then would have saved me a lot of time and effort.Since I can’t go back in time to avoid my mistakes, I can help those of you that are getting started on your journey of building bodyweight muscle.This book is also for those frustrated from training for some time, without getting the results that they should should be getting… I want you to find out the missing pieces that are holding you back, so you can finally get the results you deserve.Lastly, Bodyweight Muscle is not just about muscle. Incorporating a bodyweight exercise routine in your lifestyle can become a keystone habit that triggers positive widespread change in other areas of your life.Building Bodyweight Muscle and gaining control over your body helps you develop confidence and a sense of self-mastery. It empowers you to further take control of your life and make more positive changes day by day.

No Excuses: The Making of a Head Coach


Bob Stoops - 2019
    But in just two years' time, Stoops achieved the seemingly impossible: winning a national championship and returning the struggling Sooners to their powerhouse status, churning out NFL talent, Heisman Trophy winners and conference championships, bowl wins and national title runs on a regular basis.During his 18 seasons at OU, his record was a remarkable 190-48. At only age 56, at the peak of his career, he stunned the college football world by walking away.For the first time, Bob opens up about his career alongside the evolution of the game itself. From his unlikely emergence as a star player at the University of Iowa, to his coaching apprenticeships under giants like Hayden Fry, Bill Snyder, and Steve Spurrier, Stoops recounts how the game he fell in love with as a boy has evolved into a billion-dollar business often compromised by recruiting wars, aggressive agents, overzealous boosters and alumni, and the emergence of the CEO head coach rather than mentor and teacher. Bob holds nothing back while explaining why it was time to step away from the game--and players--he still loves.Told with a rare combination of sincerity, vulnerability, and pure heart, No Excuses is both an engaging and eye-opening football memoir and an unprecedented portrait of a coach of one of the greatest legacy programs in the history of the college game.

Seven Days in Augusta: Behind the Scenes at the Masters


Mark Cannizzaro - 2020
    Mark Cannizzaro goes behind the scenes of the exclusive competition, covering wide-ranging topics including green jacket rituals, tales from The Crow's Nest atop the clubhouse, the extreme lengths some fans have gone to acquire tickets, and what goes on outside the gates during Masters week. Also featuring some of the most memorable and dramatic moments from the tournament's history, this is an essential, expansive look at golf's favorite event.

Me and the Table - My Autobiography


Stephen Hendry - 2018
    Hendry retired in 2012 with a record-breaking seven World Champion titles under his belt, a record that remains to this day. He's now ready to tell his life story for the first time - from a childhood spent climbing the ranks of the sport, through the highs of the '90s and lows of the 2000s, to his life now as a sports pundit and commentator.With an insight into the world of the man behind the cue, and what made him such a top-class player, this is the definitive autobiography of the legend that is Stephen Hendry.

Solving the Procrastination Puzzle: A Concise Guide to Strategies for Change


Timothy A. Pychyl - 2013
    Why do we sabotage our own best intentions? How can we eliminate procrastination from our lives for good? Based on current psychological research and supplemented with clear strategies for change, this concise guide will help readers finally break free from self-destructive ideas and habits, and move into freedom and accomplishment. With numerous practical tips for change, Solving the Procrastination Puzzle brings clarity and scientific studies—and a touch of humor!—to the quest for successfully achieving goals. This accessible guide is perfect for entrepreneurs, parents, students, and anyone who wants to get unstuck, stop delaying, and start living their most inspired life.

What Doesn't Kill Us: How Freezing Water, Extreme Altitude, and Environmental Conditioning Will Renew Our Lost Evolutionary Strength


Scott Carney - 2017
    Our ancestors crossed the Alps in animal skins and colonized the New World in loin cloths. They evaded predators and built civilizations with just their raw brainpower and inner grit. But things have changed and now comfort is king. Today we live in the thrall of constant climate control and exercise only when our office schedules permit. The technologies that we use to make us comfortable are so all-encompassing that they sever the biological link to a changing environment. Now we hate the cold and the heat. We suffer from autoimmune diseases. And many of us are chronically overweight. Most of us don't even realize that natural variation—sweating and shivering—is actually good for us. What Doesn't Kill Us uncovers how just about anyone can reclaim a measure of our species' evolutionary strength by tapping into the things that feel uncomfortable. When we slightly reimagine how our body fits into the world, we can condition ourselves to find resilience in unfamiliar environments. The feeling that something is missing from our daily routines is growing and has spawned a movement. Every year, millions of people forgo traditional gyms and push the limits of human endurance by doing boot camp style workouts in raw conditions. These extreme athletes train in CrossFit boxes, compete in Tough Mudders and challenge themselves in Spartan races. They are connecting with their environment and, whether they realize it or not, are changing their bodies. No one exemplifies this better than Dutch fitness guru Wim Hof, whose remarkable ability to control his body temperature in extreme cold has sparked a whirlwind of scientific study. Because of him, scientists in the United States and Europe are just beginning to understand how cold adaptation might help combat autoimmune diseases and chronic pains and, in some cases, even reverse diabetes. Award winning investigative journalist, Scott Carney dives into the fundamental philosophy at the root of this movement in three interlocking narratives. His own journey culminates in a record bending 28-hour climb up to the snowy peak of Mt. Kilimanjaro wearing nothing but a pair of running shorts and sneakers.

The Way of the SEAL: Think Like an Elite Warrior to Lead and Succeed


Mark Divine - 2013
    Along the way you’ll reaffirm your ultimate purpose, define your most important goals, and take concrete steps to make them happen. A practical guide for businesspeople or anyone who wants to be an elite operator in life, this book will teach you how to:• Lead from the front, so that others will want to work for you• Practice front-sight focus, the radical ability to focus on one thing until victory is achieved • Think offense, all the time, to eradicate fear and indecisiveness• Smash the box and be an unconventional thinker so you’re never thrown off-guard by chaotic conditions• Access your intuition so you can make “hard right” decisions• Achieve twenty times more than you think you canBlending the tactics he learned from America’s elite force with lessons from the Spartans, samurai, Apache scouts, and other great warrior traditions, Mark Divine has distilled the fundamentals of success into eight powerful principles that will transform you into the leader you always knew you could be. Learn to think like a SEAL and take charge of your destiny at work, at home, and in life.

LL Cool J's Platinum Workout: Sculpt Your Best Body Ever with Hollywood's Fittest Star


L.L. Cool J. - 2006
    Here he shares the secrets of his transformation in a uniquely creative, yet no-nonsense regimen—enlivened with humor and sheer force of personality—that will inspire readers to enjoy working out as never before, while building a body they never thought possible. The book offers four levels of fitness, from Bronze to Platinum, including:- a 4-week beginner's program that takes inches off the waist and boosts energy-a 5-week program for intermediates that increases strength while maintaining muscular and cardiovascular endurance- an advanced 9-week program that turns the body into a muscle-building and fat-burning machine—complete with 6-pack abs and as much energy as LL Cool J- the hardcore 3-week fat-torching program LL used for the "Control Myself" video—a new level in ripped-to-the-bone fitness and sex appeal- a special 4-week "Diamond" program for women seeking to shape up fast for summer or an upcoming event- meal plans and recipes that fuel workouts while burning fat with food

A Spy's Guide to Thinking


John Braddock - 2015
    All those vessels going to the brain. Carrying nutrients so you can think. Which I hadn’t . . . I was stunned. But I hadn’t lost yet. I still had the phone. And two options." There are a select few people who get things done. Spies are first among them. In a 45 minute read, a former spy introduces two simple tools for thinking. The first describes how we think. The second helps us think ahead. They are the essential tools for getting things done. The tools are applied to an incident in a subway car in Europe where a spy faces a new enemy. Then, they're reapplied to Saddam Hussein's stockpiling (or not) of weapons of mass destruction. John Braddock was a case officer at the CIA. He developed, recruited and handled sources on weapons proliferation, counter-terrorism and political-military issues. A former university research fellow, he is now a strategy consultant. He helps people and organizations think more effectively about their strategy, their customers and the competition.

18 in America: A Young Golfer's Epic Journey to Find the Essence of the Game


Dylan Dethier - 2013
    His goal: play a round of golf in each of the lower forty-eight states. From a gritty municipal course in Flint, Michigan, to rubbing elbows with Phil Mickelson at Quail Hollow, Dylan would spend a remarkable year exploring the astonishing variety of the nation’s golf courses—and its people. Over one year, thirty-five thousand miles, and countless nights alone in his dusty Subaru, Dylan showered at truck stops, slept with an ax under his seat, and lost his virginity, traveling “wherever the road took him, with golf as a vehicle for understanding America” (The New York Times). The result is a book that “would be considered fine work by any writer, let alone one so young” (Maine Edge).

Sidney Crosby: The Rookie Year


Neely Lohmann - 2022
    As one of the greatest NHL players of all time, he reflects on his 2005-06 rookie season with the Pittsburgh Penguins. From a Canadian phenom dubbed "the next Gretzky" to an 18-year-old carrying the burden of a struggling franchise, he talks candidly about the intense pressure he was under, the surreal experience of lacing up alongside his childhood idol Mario Lemieux and the truth about his rivalry with Alex Ovechkin. Sidney Crosby, with the help of his family, coaches and former teammates, gives listeners an all-access pass to one of the most scrutinized and tumultuous rookie seasons in the history of professional hockey. Hosted by Pittsburgh native and Penguins fan Joe Manganiello.

Glock: The Rise of America's Gun


Paul M. Barrett - 2012
    police departments, glamorized in countless Hollywood movies, and featured as a ubiquitous presence on prime-time TV. It has been rhapsodized by hip-hop artists, and coveted by cops and crooks alike.   Created in 1982 by Gaston Glock, an obscure Austrian curtain-rod manufacturer, and swiftly adopted by the Austrian army, the Glock pistol, with its lightweight plastic frame and large-capacity spring-action magazine, arrived in America at a fortuitous time.  Law enforcement agencies had concluded that their agents and officers, armed with standard six-round revolvers, were getting "outgunned" by drug dealers with semi-automatic pistols. They needed a new gun. When Karl Water, a firearm salesman based in the U.S. first saw a Glock in 1984, his reaction was, “Jeez, that’s ugly.” But the advantages of the pistol soon became apparent. The standard semi-automatic Glock could fire as many as 17 bullets from its magazine without reloading (one equipped with an extended thirty-three cartridge magazine was used in Tucson to shoot Gabrielle Giffords and 19 others). It was built with only 36 parts that were interchangeable with those of other models. You could drop it underwater, toss it from a helicopter, or leave it out in the snow, and it would still fire. It was reliable, accurate, lightweight, and cheaper to produce than Smith and Wesson’s revolver. Made in part of hardened plastic, it was even rumored (incorrectly) to be invisible to airport security screening. Filled with corporate intrigue, political maneuvering, Hollywood glitz, bloody shoot-outs—and an attempt on Gaston Glock’s life by a former lieutenant—Glock is at once the inside account of how Glock the company went about marketing its pistol to police agencies and later the public, as well as a compelling chronicle of the evolution of gun culture in America.