Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    You are quickly introduced to grammatical rules and concepts in order of importance, which you can build on as you progress through the book. You will also learn more than 300 verbs, chosen by their frequency of use. Numerous exercises and engaging readings help you quickly build your speaking and comprehension prowess.

    When it did, the lives of everyone involved in its construction were utterly changed: some for the better, many for the worse.Helen Pitt tells the stories of the people behind the magnificent white sails of the Sydney Opera House. From the famous conductor and state premier who conceived the project; to the two architects whose lives were so tragically intertwined; to the workers and engineers; to the people of Sydney, who were alternately beguiled and horrified as the drama unfolded over two decades.With access to diaries, letters, and classified records, as well as her own interviews with people involved in the project, Helen Pitt reveals the intimate back story of the building that turned Sydney into an international city. It is a tale worthy of Shakespeare himself.'A drama-filled page turner' - Ita Buttrose AO OBE'Helen Pitt tells us so much about the building of the Sydney Opera House we've never heard before' - Bob Carr, former Premier of NSW'Australia in the seventies: mullets, platform shoes and, miraculously, the Opera House. At least we got one of them right. A great read.' - Amanda Keller, WSFM breakfast presenter

    David Wilton debunks the most persistently wrong word histories, and gives, to the best of our actual knowledge, the real stories behind these perennially mis-etymologized words. In addition, he explains why these wrong stories are created, disseminated, and persist, even after being corrected time and time again. What makes us cling to these stories, when the truth behind these words and phrases is available, for the most part, at any library or on the Internet? Arranged by chapters, this book avoids a dry A-Z format. Chapters separate misetymologies by kind, including The Perils of Political Correctness (picnics have nothing to do with lynchings), Posh, Phat Pommies (the problems of bacronyming--the desire to make every word into an acronym), and CANOE (which stands for the Conspiracy to Attribute Nautical Origins to Everything). Word Myths corrects long-held and far-flung examples of wrong etymologies, without taking the fun out of etymology itself. It's the best of both worlds: not only do you learn the many wrong stories behind these words, you also learn why and how they are created--and what the real story is.

    

    GET D!RTYNext time you’re traveling or just chattin’ in German with your friends, drop the textbook formality and bust out with expressions they never teach you in school, including:•Cool slang•Funny insults•Explicit sex terms•Raw swear wordsDirty German teaches the casual expressions heard every day on the streets of Germany:•What's up?Wie geht's?•I'm smashed.Ich bin total angeschickert.•Fuckin' Munich fans.Scheiß München Fans.•That shit reeks.Das riecht aber übel.•I wanna shag ass.Ich will abhauen.•What a complete asshole.Was für ein Arschloch.•Dude, you're built like Arnold!Mensch, du bist der Arnie!

     24 successful authors. 24 stories to help you turn books into a six-figure calling. Have you tried all the entrepreneurial tricks only to end up back where you started? Are you passionate about an idea that you want to share with the world? Do you wish you could turn a single book into something more? Bestselling author Alinka Rutkowska started with one book and transformed it into a successful six-figure business. But she isn't the only one. Join her and 23 other powerful author entrepreneurs as they share "how they did it" in this once-in-a-lifetime collection of true stories. In Write and Grow Rich, you'll discover how this incredible group of authors, marketers, teachers, and trainers turned the corner with the power of writing behind them. By sharing their best practices, authors Adam Houge, Daniel Hall, Caitlyn Pyle, Marc Guberti, Bryan Cohen, Kristen Joy, and many more provide a roadmap to the steps you need to take to join their ranks. Inside, you'll learn which so-called expert advice to avoid and their little-known tools for faster, more resilient success. In Write and Grow Rich, you'll discover: What these authors would've done differently if they were starting their businesses today How they cope with overwhelm and how you can use this overload as an advantage Key factors for book-based success in a variety of industries How quickly you can expect to start profiting off your writing The skills you should start cultivating to take your business to the next level, and much, much more! Write and Grow Rich is a jam-packed handbook for making your words worth more than you ever dreamed possible. If you like expert guidance, multiple points of view, and down-to-earth education from entrepreneurs who've made it, then you'll love Alinka Rutkowska's authorpreneurial anthology. Buy Write and Grow Rich to start applying time-tested wisdom to your business today! Full contributing authors list: Alinka Rutkowska, Adam Houge, Alexa Bigwarfe, Amy Collins, Bryan Cohen, Caitlin Pyle, Claire Diaz-Ortiz, Christine Kloser, Daniel Hall, Donna Kozik, Debbie Drum, Derek Doepker, Derek Murphy, Jason Ladd, Jyotsna Ramachandran, Kirsten Oliphant, Kristen Joy, Lise Cartwright, Marc Guberti, Matt Stone, Sally Miller, Steve Alcorn, Summer Tannhauser, Susan Friedmann.

    The perfect choice for advanced-level students wanting to build their vocabulary skills. English Vocabulary in Use: Advanced includes over 2,000 new words and expressions which are presented and practised in typical contexts appropriate to this level. The book is informed by the Cambridge International Corpus to ensure that the vocabulary selected is useful and up-to-date. A test book (Test Your English Vocabulary in Use: Advanced - 0521 54534X) is also available for extra practice. This 'with answers' edition is ideal for self-study.

    This problem has deep philosophical implications: If languages are all the same, it implies a fundamental commonality--and thus mutual intelligibility--of human thought.We are now on the verge of solving this problem. Using a twenty-year-old theory proposed by the world's greatest living linguist, Noam Chomsky, researchers have found that the similarities among languages are more profound than the differences. Languages whose grammars seem completely incompatible may in fact be structurally almost identical, except for a difference in one simple rule. The discovery of these rules and how they may vary promises to yield a linguistic equivalent of the Periodic Table of the Elements: a single framework by which we can understand the fundamental structure of all human language. This is a landmark breakthrough both within linguistics, which will herewith finally become a full-fledged science, and in our understanding of the human mind.

    It contains twenty-six lessons, exercises (with answers), a list of hieroglyphic signs, and a dictionary, as well as twenty-five essays on the most important aspects of ancient Egyptian history, society, religion and literature. It also offers scholars of linguistics a complete grammatical description of the classical language of ancient Egypt.

    Give yourself a Chinese name, see how to haggle in the shops and test yourself to see if you know the key characters.

    In Righting the Mother Tongue, the author of A Left-Hand Turn Around the World brings us the tangled story of English Spelling, from Olde English to email. Utterly captivating, deliciously edifying, and extremely witty, Righting the Mother Tongue is a treat for the language lover—a book that belongs in every personal library, right next to Eats, Shoots, and Leaves, and the works of Bill Bryson and Simon Winchester.

     It’s the story about how a Chinese fishing village became a global economic powerhouse of innovation and technology. Just four decades ago Shenzhen was a backwater area, populated by fishermen and rice farmers. Today, it’s home to up to 20 million people and some of the world’s leading technology companies and most innovative tech startups. No other city better symbolizes the rise of modern China. And no other city challenges Silicon Valley more aggressively as the global hub for innovation and technology startups. In many ways, the Chinese city has already outsmarted the Valley. “Shenzhen has an energy of growth – the same energy I felt when I first came to Silicon Valley ten years ago. And it’s not just in technology. It’s this idea that whoever you are, whatever you’re into, you can come to China, and especially Shenzhen, and do it!” American entrepreneur Scotty Allen says in the book. Shenzhen Superstars is written for anyone who wants to be part of this raging growth story – no matter if you’re a tech buff, investor or just someone curious about knowing what’s driving the future. As a journalist for CNN, Forbes and other international media, Johan Nylander has witnessed the astonishing transformation of the south Chinese city. Its speed, energy and determination are just mind-blowing. His aim is to take you inside, to the very heart of what is shaping this vibrant city. KEY QUOTES FROM THE BOOK “In terms of hardware plus software innovation, Shenzhen is ahead of the curve.” – Jeffrey Towson, private equity investor and Peking University professor “The next ten years will be the era of robots and intelligent machines, and Shenzhen will play well to that.” – Jixun Foo, managing partner of GGV Capital “Shenzhen is just better than Silicon Valley in terms of hardware and software integration.” – Qin Li, CEO of startup Sennotech “If you’re not already in Shenzhen, you're crazy.” – Edith Yeung, general partner of 500 Startups

    In fact, at least half of the world's languages may die out in the next century. What has happened to these voices?Should we be alarmed about the disappearance of linguistic diversity? The authors of Vanishing Voices assert that this trend is far more than simply disturbing. Making explicit the link between language survival and environmental issues, they argue that the extinction of languages is part of the larger picture of near-total collapse of the worldwide ecosystem.Indeed, the authors contend that the struggle to preserve precious environmental resources-such as the rainforest-cannot be separated from the struggle to maintain diverse cultures, and that the causes of language death, like that of ecological destruction, lie at the intersection of ecology andpolitics. And while Nettle and Romaine defend the world's endangered languages, they also pay homage to the last speakers of dying tongues, such as Red Thundercloud, a Native American in South Carolina, Ned Mandrell, with whom the Manx language passed away in 1974, and Arthur Bennett, an Australian, the last person to know more than a few words of Mbabaram. In our languages lies the accumulated knowledge of humanity. Indeed, each language is a unique window on experience. Vanishing Voices is a call to preserve this resource, before it is too late.