This social transformation didn't happen by accident. We’ve built a country where we can all choose the neighborhood -- and religion and news show -- most compatible with our lifestyle and beliefs. And we are living with the consequences of this way-of-life segregation. Our country has become so polarized, so ideologically inbred, that people don’t know and can’t understand those who live just a few miles away. The reason for this situation, and the dire implications for our country, is the subject of this groundbreaking work.In 2004, the journalist Bill Bishop, armed with original and startling demographic data, made national news in a series of articles showing how Americans have been sorting themselves over the past three decades into alarmingly homogeneous communities -- not by region or by red state or blue state, but by city and even neighborhood. In The Big Sort, Bishop deepens his analysis in a brilliantly reported book that makes its case from the ground up, starting with stories about how we live today and then drawing on history, economics, and our changing political landscape to create one of the most compelling big-picture accounts of America in recent memory.The Big Sort will draw comparisons to Robert Putnam's Bowling Alone and Richard Florida's The Rise of the Creative Class and will redefine the way Americans think about themselves for decades to come.

    We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

    But street addresses were not invented to help you find your way; they were created to find you. In many parts of the world, your address can reveal your race and class.In this wide-ranging and remarkable book, Deirdre Mask looks at the fate of streets named after Martin Luther King Jr., the wayfinding means of ancient Romans, and how Nazis haunt the streets of modern Germany. The flipside of having an address is not having one, and we also see what that means for millions of people today, including those who live in the slums of Kolkata and on the streets of London. Filled with fascinating people and histories, The Address Book illuminates the complex and sometimes hidden stories behind street names and their power to name, to hide, to decide who counts, who doesn’t―and why.

    Not a master mason or carpenter, Filippo Brunelleschi was a goldsmith and clock maker. Over twenty-eight years, he would dedicate himself to solving puzzles of the dome's construction. In the process, he did nothing less than reinvent the field of architecture. He engineered the perfect placement of brick and stone (some among the most renowned machines of the Renaissance) to carry an estimated seventy million pounds hundreds of feet into the air, and designed the workers' platforms and routines so carefully that only one man died during the decades of construction. This drama was played out amid plagues, wars, political feuds, and the intellectual ferments of Renaissance Florence - events Ross King weaves into a story to great effect. An American Library Association Best Book of the Year Boston Globe: "An absorbing tale." Los Angeles Times: "Ross King has a knack for explaining complicated processes in a manner that is not only lucid but downright intriguing... Fascinating."

    But the deeper history of Amsterdam, what makes it one of the most fascinating places on earth, is bound up in its unique geography-the constant battle of its citizens to keep the sea at bay and the democratic philosophy that this enduring struggle fostered. Amsterdam is the font of liberalism, in both its senses. Tolerance for free thinking and free love make it a place where, in the words of one of its mayors, "craziness is a value." But the city also fostered the deeper meaning of liberalism, one that profoundly influenced America: political and economic freedom. Amsterdam was home not only to religious dissidents and radical thinkers but to the world's first great global corporation. In this effortlessly erudite account, Russell Shorto traces the idiosyncratic evolution of Amsterdam, showing how such disparate elements as herring anatomy, naked Anabaptists parading through the streets, and an intimate gathering in a sixteenth-century wine-tasting room had a profound effect on Dutch-and world-history. Weaving in his own experiences of his adopted home, Shorto provides an ever-surprising, intellectually engaging story of Amsterdam from the building of its first canals in the 1300s, through its brutal struggle for independence, its golden age as a vast empire, to its complex present in which its cherished ideals of liberalism are under siege.

    The challenge attracted more than one hundred teams from all over the world, including dozens of amateurs. Many designed their cars entirely from scratch, rejecting decades of thinking about what a car should look like.      Jason Fagone follows four of those teams from the build stage to the final race and beyond—into a world in which destiny hangs on a low drag coefficient and a lug nut can be a beautiful talisman. The result is a gripping story of crazy collaboration, absurd risks, colossal hopes, and poignant losses. In an old pole barn in central Illinois, childhood sweethearts hack together an electric-powered dreamboat, using scavenged parts, forging their own steel, and burning through their life savings.  In Virginia, an impassioned entrepreneur and his hand-picked squad of speed freaks pool their imaginations and build a car so light that you can push it across the floor with your thumb. In West Philly, a group of disaffected high school students come into their own as they create a hybrid car with the engine of a Harley motorcycle. And in Southern California, the early favorite—a start-up backed by millions in venture capital—designs a car that looks like an alien egg.      Ingenious is a joyride. Fagone takes us into the garages and the minds of the inventors, capturing the fractious yet beautiful process of engineering a bespoke machine. Suspenseful and bighearted, this is the story of ordinary people risking failure, economic ruin, and ridicule to create something vital that Detroit had never pulled off. As the Illinois team wrote in chalk on the wall of their barn, "SOMEBODY HAS TO DO SOMETHING. THAT SOMEBODY IS US."

    It is the single most important tool for improving our cities. Designing around it is the most efficient way to make our cities life-sized—to scale cities for humans. It is time to cement the bicycle firmly in the urban narrative in US and global cities. Enter urban designer Mikael Colville-Andersen. He has worked for dozens of global cities on bicycle planning, strategy, infrastructure design, and communication. He is known around the world for his colorful personality and enthusiasm for the role of bike in urban design. In Copenhagenize, he shows cities how to effectively and profitably re-establish the bicycle as a respected, accepted, and feasible form of transportation. Building on his popular blog of the same name, Copenhagenize offers vivid project descriptions, engaging stories, and best practices, alongside beautiful and informative visuals to show how to make the bicycle an easy, preferred part of everyday urban life. Copenhagenize will serve as inspiration for everyone working to get the bicycle back into our cities. It will give planners and designers the ammunition to push back against the Automobile Age and convince the skeptics of the value of the life-sized city. This is not a guide on how to become Copenhagen, but how to learn from the successes and failures (yes, failures) of Copenhagen and other cities around the world that are striving to become more livable. We need to act in order to save our cities—and us—from ourselves. Copenhagenize shows the path forward.

    Explore computer buildings (datacenters), the flat rocks we live on (tectonic plates), the things you use to steer a plane (airliner cockpit controls), and the little bags of water you're made of (cells).