Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

    A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

     A Texas Ranger, relegated to deskwork due to past recklessness, petitions to regain custody of his five-year-old daughter, and his case is assigned to a family court judge who is as attractive as she is ambitious. When a masked gunman barges in during the custody hearing with his sights on the judge, the Ranger reacts instinctually and goes after him. But authorities apprehend the wrong man, and the real gunman remains unknown, at large, and a threat. Will this take-charge lawman jeopardize his chances of custody by going after the would-be assassin? And will this unlikely pair be able to deny the forbidden attraction building between them?

     DROP DEAD BEAUTIFUL From Miami to Beverly Hills, from Mexico City to Acapulco to Las Vegas, dynamically sexy Lucky Santangelo and sweet-as-sin daughter, Max, are turning up the heat. So is Anthony Bonar, the son of Lucky's one-time godfather and lethal enemy, Enzio Bonatti. Lucky is preparing for the opening of her multibillion-dollar hotel complex in Las Vegas, The Keys, but Bonar-a vicious killer-is out to stop her any way he can. Meanwhile, sixteen-year-old Max has run off to Big Bear with a man she's met on the Internet. But he turns out to be a vengeful predator with a long-standing grudge against Lucky... So begins a non-stop thrill ride as Lucky builds her dream resort-and Max follows her dreams, and proves she's more than just a little Lucky. She's a kick-ass survivor. GODDESS OF VENGEANCE Passion. Beauty. Brains. Success. Lucky has everything her name implies. And as the force behind a high-profile casino and hotel complex, Lucky has exactly what billionaire businessman Armand Jordan is determined to take from her-and he's not afraid to play dirty. Meantime, Lucky's son Bobby is dealing with shady Russian investors and a hot new girlfriend, who happens to be a deputy D.A. While teenage Max is busy embarking on an affair with a sexy young movie star. It's business as usual for the Santangelo clan...But this time, it just might take more than Lady Luck for them all to come out on top.Jackie Collins knows a thing or two about life in the fast lane [with] her wry sense of humor and spitfire approach. -BazaarThis edition of the book is the deluxe, tall rack mass market paperback.

    The machine awakens to begin issuing a series of increasingly alarming, if minor, omens. The omens turn out to be astonishingly accurate, and ever more ominous. As Zedd tries to figure out how to destroy the sinister device, the machine issues a cataclysmic omen involving Richard and Kahlan, foretelling an impending event beyond anyone's ability to stop. Richard Rahl and Kahlan Amnell must defend themselves and their followers from a series of terrifying threats. Other Tor Books by Terry Goodkind The Sword of Truth Wizard’s First Rule Stone of Tears Blood of the Fold Temple of the Winds Soul of the Fire Faith of the Fallen The Pillars of Creation Naked Empire Debt of Bones Chainfire Phantom Confessor The Nicci Chronicles Death’s Mistress Shroud of Eternity At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

    These are the Savage North Chronicles. Over 2,000 pages of superhuman abilities, harrowing adventures, and heartwarming moments that will give you all the feels. Savage North Chronicles Reading Order:1. THE DARKEST WINTERElle - Haunting shadows are nothing new to Elle St. James, she’s been running from them all her life. But since the outbreak spread from the lower forty-eight, new monsters lurk in the darkness. After Elle wakes from the fever, capable of horrific deeds, she fears she’s one of them.Jackson - After the world goes mad and takes his family with it, Jackson Mitchell tosses aside his badge and decides a bottle of bourbon and the depths of despair are preferable to any semblance of living. All of that changes, however, when a group of young survivors are in dire need of his help and Jackson sacrifices his blissful oblivion in order to keep them safe.Brought together under the worst possible circumstances, Elle and Jackson must face the inexplicable realities of the new world. Their past lives are over, and the arctic isn’t all that’s savage anymore.1.5 THE LONGEST NIGHT, prequel novellaLife seemed complicated for Sophie when she had teen pregnancy and her squeaky-clean reputation as the mayor’s daughter to worry about. Now, everything is changed. Bloodcurdling screams pierce the night air and lurid memories haunt feverish dreams.Alex is the new kid from the wrong side of the tracks, and it’s all he can do to keep his head down until his eighteenth birthday when he can leave his life in foster care behind him. But Alex doesn’t realize he and the quiet girl from class with lonely, blue eyes are fated in the most impossible way imaginable.2. MIDNIGHT SUNThe six of them survived the Alaskan winter after the Virus devastated the North, but summer in the land of the midnight sun is fraught with a brutality of its own—long, grueling days, mosquito-ridden evenings, and woods with lurking shadows more dangerous than grizzlies.2.5. FADING SHADOWSCrazed survivors and Ability-hungry madmen aren’t the only repercussions of the Virus, and when a new, unforeseen danger threatens the townspeople, Kat must embrace her unharnessed Ability she’s been trying for years to avoid.3. UNTAMEDBeau has learned to embrace his Ability, but when he loses his best friend, Beau’s world crumbles all over again. Brokenhearted, he embarks on a transformative journey of self-discovery, fraught with danger and adventure, and most unexpectedly, love. But the scars left in the wake of the Virus run deeper than Beau can possibly imagine.4. UNBROKENThea fears the moment she’ll have to use her telekinesis again. After all, the mere flick of her wrist in the heat of the moment could prove fatal for someone she loves, and she already has enough blood on her hands to last her a lifetime. So, Thea jumps at the chance to shrug off the shadows of her youth and prove to herself she’s unbroken.Hunter and Thea have never gotten along, and three weeks together could be Hunter’s undoing...just not in the way he’s expecting.

    Five are connected to a series of old unsolved disappearances. But the sixth is fresh. What’s worse, two of the victims—including the most recent—were killed with Cork’s gun. As Cork searches for answers, he must dig into his own past and that of his father, a well-respected man who harbored a ghastly truth. Northwest Angle: Amid the wreckage of a violent storm, Cork O’Connor and his daughter Jenny discover a body. Nearby, a baby boy lies hungry and dehydrated but still very much alive. Powerful forces in pursuit of the child follow them to the isolated Northwest Angle, where it’s impossible to tell who is friend or foe. Trickster’s Point: Cork O’Connor sits deep in the wilderness with his good friend Jubal Little—favored to become Minnesota’s first Native American elected governor—who is slowly dying with an arrow through his heart. But this is no hunting accident. The arrow is one of Cork’s. As he works to clear his name and track the killer who set him up, only Cork knows that his complex, passionate, ambitious friend was also capable of murder.

    Reveals True Story of Kill Or Be Killed Shootouts In The Real Wild West.Recently discovered memoir by one of the Old West's most feared (but virtually unknown today) gunfighter's and lawmen puts you behind a pair of Colt .45 six-guns and immerses you in the real life man-on-man fast draw shootouts, hell-bent-for-leather outlaw chases and lead dodgin' narrow escape in the Real Old West.If you've ever wondered what it was like to strap on a six-gun and have a face-off-in-the-street gunfight where only the fastest gunslinger walks away - - then rare eyewitness account of what it was like to live and die in the Real Old West is a must read.

    Download both ebooks for a special low price. Birdman Five bodies, all young women, all ritualistically murdered and dumped near the Millennium Dome in southeast London. A post-mortem examination tells the police they’re dealing with a sexual serial killer. Detective Inspector Jack Caffery knows he has only limited time before the sadistic killer strikes again. The Treatment In a residential neighbourhood in south London, a husband and wife are found tied up and imprisoned in their house. Their young son is missing. Detective Jack Caffery is called in to investigate. When the child’s body is found, he attempts to unravel the motive and sequence of events, especially when he discovers that a tragedy in his own past is indirectly connected to the murder.

    Grab a blanket and curl up with your new favorite big cats.SCORCH Drew Maddox has to find his fated mate.Drew Maddox has been given orders by the king of the jaguar tribe. It’s time to start building the Maddox empire. There is only one name on his list, a woman betrothed to him at birth. It's time to find her. Francesca March has no idea about her heritage or where she came from. Adopted by humans, she has lived a lonely existence as the only she-panther she knows. Long ago she gave up on happy endings, heroes, and trust. She’s never let anyone get close enough to learn her secret. That is until she meets a stranger on the side of the road. Drew knows time is running out. He has to convince Francesca to marry him in less than five days. But with his own secrets haunting him he struggles with how much to tell her without losing her. Can Francesca face the reality of what it truly means to be a she-panther, or will Drew keep her in the dark to fulfill his duty? Sparks fly. The sheets burn down. And every time they touch a flame ignites. Will fate keep them together, or tear them apart? SACRIFICE The chase is on.Josh Bauer expects his mate to be excited to see him, but when he shows up in her small town, she slams the door in his face.Tessa Cunningham has been an independent she-panther, running her own business and taking care of her mother. The last thing she wants is to let go of the control she has over her life.The more Josh chases her, the more she resists his sexy charm.Josh has an obligation to fulfill, but he learns that being a mate is worth sacrificing everything—even if that means losing Tessa.SEIZE Sometimes you have to take what you want.Donovan may come from a royal line of jaguar shifters, but he’s serving another king now. His mission is to uncover the plot for a shifter war. He never imagined guarding his tribe’s territory would put him in the path of she-panther, Caroline Addison. Caroline knows she only has a few weeks until her fated mate surfaces, so she takes a last minute vacation to escape. Only, she never knew she would find the one man she’d always been looking for.When Donovan and Caroline decide nothing can keep them apart, not even a shifter war, they realize there is a cost. And the price may be too high to pay. SHIFT Loyalties are tested, a war is upon them, and love knows no bounds.Case Maddox has finally found his mate.But the shifter war keeps brewing.Can he save his Tribe, and the woman he loves?Cadence is trying to find her place as a human in a world of shifters and as the mate of the jaguar king, but she's struggling. One night her world comes crashing down around her and she has to decide if she can even go on.Captured and held hostage. The only way for Cadence to survive may be to pledge herself to Case's ultimate rival.But Cadence has a secret that may be the key to her survival.

    But soon the sexy sheriff isn’t laughing. Someone—or something—is stalking the beautiful defense lawyer, turning her once-grand mansion into a house of horrors. The Betrayed One day on the job and contractor Zach Sargent is ready to believe the dilapidated old LeBeau mansion is haunted. Some intruder—earthly or not—is threatening the youngest LeBeau sister, back to claim her inheritance. And though Danae keeps her distance from the sexy hired hand, he falls for her in a heartbeat. The ReunionBodyguard to an heiress is Tyler Duhan’s idea of hell. The steely, sexy ex-marine has heard—and dismissed—the gossip about the haunted old LeBeau mansion and its “cursed” heiresses. Now headstrong Joelle has arrived to reunite with her long-lost sisters. And as much as he wants her, he needs to keep his distance—or suffer the fatal consequences.

    it contains everything an experienced entrepreneur wished he had known when he started in business. We are flooded with so much information in the digital world that it distracts us from the fundamentals of starting up and running a lean business. This book is ultimately an answer to the question "How can we quickly implement proven strategies for my online business, and avoid all the noise?" ONLINE BUSINESS STARTUP will teach you: Everything you need to start an online business without the wasted time, money and effort; How to find a trustworthy, reliable digital agency and guarantee a return on your investment; The 7 best tools for auditing and improving your website; How to plan and implement a successful social media strategy. From the Foreword: “I will be recommending this book to every one of my clients, and I highly recommend it to you. It’s an easy read for the online novice, and will stop you from wasting thousands of pounds and having sleepless nights like I used to.”

    The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.

     Author James Muir shares unique insights on how ‘closing the sale’ can be done with a natural, non-pushy sales strategy that breaks the stigma often associated with professional sales. Everything has changed. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It’s zero pressure and involves just two questions. It’s a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. It is especially helpful for new and inexperienced salespeople and professionals who dislike the “stigma” of selling or find the selling process awkward or uncomfortable. In The Perfect Close: The Secret to Closing Sales you will learn: A simple method to closing that is nearly always successful (95% range), is zero pressure & involves just two questions. How traditional closing techniques damage trust & what you can do remain on emotionally higher ground. How to close more sales in way that makes clients feel more educated, in control and see you as a facilitator & consultant. A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage. How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business. A natural way to close that doesn't require that you change your personality or become someone you're not. How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments. How to add value on every sales encounter. Everything you need to know to advance every sale to closure The Perfect Close represents the best practice in closing sales today. Apply it yourself and discover how this simple technique along with being genuinely authentic creates the highest levels of success and happiness. This is more than a just a book. It's a sales training course that outlines step-by-step what you need to do to advance your sales to closure. If you are new to sales, make this the first book you read. It will teach you how to be effective immediately and will literally teach you the rest of the steps in your sales process. If you are an experienced professional looking for ways to improve your performance, this book will help take your closing skills to a whole new level. SPECIAL BONUSES! With this book you will get access to a myriad of complimentary online resources including: The Perfect Close Reference Model, The Perfect Close Mind Map, Opportunity Research Forms, Encounter Planning Forms, Sample Meeting Agendas, The 21 Closing Secrets Reference Guide, Special Reports and more. Print them out and use these resources to help you while selling or just to refresh what you've learned.

    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.