"Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    You'll learn how to:Read and write files efficiently Use signals, clocks, and timers Create processes and execute programs Write secure programs Write multithreaded programs using POSIX threads Build and use shared libraries Perform interprocess communication using pipes, message queues, shared memory, and semaphores Write network applications with the sockets API While The Linux Programming Interface covers a wealth of Linux-specific features, including epoll, inotify, and the /proc file system, its emphasis on UNIX standards (POSIX.1-2001/SUSv3 and POSIX.1-2008/SUSv4) makes it equally valuable to programmers working on other UNIX platforms.The Linux Programming Interface is the most comprehensive single-volume work on the Linux and UNIX programming interface, and a book that's destined to become a new classic.Praise for The Linux Programming Interface "If I had to choose a single book to sit next to my machine when writing software for Linux, this would be it." —Martin Landers, Software Engineer, Google "This book, with its detailed descriptions and examples, contains everything you need to understand the details and nuances of the low-level programming APIs in Linux . . . no matter what the level of reader, there will be something to be learnt from this book." —Mel Gorman, Author of Understanding the Linux Virtual Memory Manager "Michael Kerrisk has not only written a great book about Linux programming and how it relates to various standards, but has also taken care that bugs he noticed got fixed and the man pages were (greatly) improved. In all three ways, he has made Linux programming easier. The in-depth treatment of topics in The Linux Programming Interface . . . makes it a must-have reference for both new and experienced Linux programmers." —Andreas Jaeger, Program Manager, openSUSE, Novell "Michael's inexhaustible determination to get his information right, and to express it clearly and concisely, has resulted in a strong reference source for programmers. While this work is targeted at Linux programmers, it will be of value to any programmer working in the UNIX/POSIX ecosystem." —David Butenhof, Author of Programming with POSIX Threads and Contributor to the POSIX and UNIX Standards ". . . a very thorough—yet easy to read—explanation of UNIX system and network programming, with an emphasis on Linux systems. It's certainly a book I'd recommend to anybody wanting to get into UNIX programming (in general) or to experienced UNIX programmers wanting to know 'what's new' in the popular GNU/Linux system." —Fernando Gont, Network Security Researcher, IETF Participant, and RFC Author ". . . encyclopedic in the breadth and depth of its coverage, and textbook-like in its wealth of worked examples and exercises. Each topic is clearly and comprehensively covered, from theory to hands-on working code. Professionals, students, educators, this is the Linux/UNIX reference that you have been waiting for." —Anthony Robins, Associate Professor of Computer Science, The University of Otago "I've been very impressed by the precision, the quality and the level of detail Michael Kerrisk put in his book. He is a great expert of Linux system calls and lets us share his knowledge and understanding of the Linux APIs." —Christophe Blaess, Author of Programmation systeme en C sous Linux ". . . an essential resource for the serious or professional Linux and UNIX systems programmer. Michael Kerrisk covers the use of all the key APIs across both the Linux and UNIX system interfaces with clear descriptions and tutorial examples and stresses the importance and benefits of following standards such as the Single UNIX Specification and POSIX 1003.1." —Andrew Josey, Director, Standards, The Open Group, and Chair of the POSIX 1003.1 Working Group "What could be better than an encyclopedic reference to the Linux system, from the standpoint of the system programmer, written by none other than the maintainer of the man pages himself? The Linux Programming Interface is comprehensive and detailed. I firmly expect it to become an indispensable addition to my programming bookshelf." —Bill Gallmeister, Author of POSIX.4 Programmer's Guide: Programming for the Real World ". . . the most complete and up-to-date book about Linux and UNIX system programming. If you're new to Linux system programming, if you're a UNIX veteran focused on portability while interested in learning the Linux way, or if you're simply looking for an excellent reference about the Linux programming interface, then Michael Kerrisk's book is definitely the companion you want on your bookshelf." —Loic Domaigne, Chief Software Architect (Embedded), Corpuls.com

    For SQL programmers, analysts, and database administrators, the new second edition of SQL in a Nutshell is the essential date language reference for the world's top SQL database products. SQL in a Nutshell is a lean, focused, and thoroughly comprehensive reference for those who live in a deadline-driven world.This invaluable desktop quick reference drills down and documents every SQL command and how to use it in both commercial (Oracle, DB2, and Microsoft SQL Server) and open source implementations (PostgreSQL, and MySQL). It describes every command and reference and includes the command syntax (by vendor, if the syntax differs across implementations), a clear description, and practical examples that illustrate important concepts and uses. And it also explains how the leading commercial and open sources database product implement SQL. This wealth of information is packed into a succinct, comprehensive, and extraordinarily easy-to-use format that covers the SQL syntax of no less than 4 different databases.When you need fast, accurate, detailed, and up-to-date SQL information, SQL in a Nutshell, Second Edition will be the quick reference you'll reach for every time. SQL in a Nutshell is small enough to keep by your keyboard, and concise (as well as clearly organized) enough that you can look up the syntax you need quickly without having to wade through a lot of useless fluff. You won't want to work on a project involving SQL without it.

    While some fear is healthy (often viewed as a conscience that tells programmers to be careful!), the author believes that byproducts of fear include tentative, grumpy, and uncommunicative programmers who are unable to absorb constructive criticism. When programming teams buy into TDD, they immediately see positive results. They eliminate the fear involved in their jobs, and are better equipped to tackle the difficult challenges that face them. TDD eliminates tentative traits, it teaches programmers to communicate, and it encourages team members to seek out criticism However, even the author admits that grumpiness must be worked out individually! In short, the premise behind TDD is that code should be continually tested and refactored. Kent Beck teaches programmers by example, so they can painlessly and dramatically increase the quality of their work.

    Weinberg adds new insights and highlights the similarities and differences between now and then. Using a conversational style that invites the reader to join him, Weinberg reunites with some of his most insightful writings on the human side of software engineering.Topics include egoless programming, intelligence, psychological measurement, personality factors, motivation, training, social problems on large projects, problem-solving ability, programming language design, team formation, the programming environment, and much more.Dorset House Publishing is proud to make this important text available to new generations of programmers -- and to encourage readers of the first edition to return to its valuable lessons.

    It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers.At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new ways; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

    You'd like to learn how to do more work with SQL inside the database before pushing data across the network to your applications. You'd like to take your SQL skills to the next level.Let's face it, SQL is a deceptively simple language to learn, and many database developers never go far beyond the simple statement: SELECT columns FROM table WHERE conditions. But there is so much more you can do with the language. In the SQL Cookbook, experienced SQL developer Anthony Molinaro shares his favorite SQL techniques and features. You'll learn about:Window functions, arguably the most significant enhancement to SQL in the past decade. If you're not using these, you're missing outPowerful, database-specific features such as SQL Server's PIVOT and UNPIVOT operators, Oracle's MODEL clause, and PostgreSQL's very useful GENERATE_SERIES functionPivoting rows into columns, reverse-pivoting columns into rows, using pivoting to facilitate inter-row calculations, and double-pivoting a result setBucketization, and why you should never use that term in Brooklyn.How to create histograms, summarize data into buckets, perform aggregations over a moving range of values, generate running-totals and subtotals, and other advanced, data warehousing techniquesThe technique of walking a string, which allows you to use SQL to parse through the characters, words, or delimited elements of a stringWritten in O'Reilly's popular Problem/Solution/Discussion style, the SQL Cookbook is sure to please. Anthony's credo is: When it comes down to it, we all go to work, we all have bills to pay, and we all want to go home at a reasonable time and enjoy what's still available of our days. The SQL Cookbook moves quickly from problem to solution, saving you time each step of the way.

    Non- mathematical readers will appreciate the intuitive explanations of the techniques while an emphasis on problem-solving with real data across a wide variety of applications will aid practitioners who wish to extend their expertise. Readers should have knowledge of basic statistical ideas, such as correlation and linear regression analysis. While the text is biased against complex equations, a mathematical background is needed for advanced topics. Dr. Kuhn is a Director of Non-Clinical Statistics at Pfizer Global R&D in Groton Connecticut. He has been applying predictive models in the pharmaceutical and diagnostic industries for over 15 years and is the author of a number of R packages. Dr. Johnson has more than a decade of statistical consulting and predictive modeling experience in pharmaceutical research and development. He is a co-founder of Arbor Analytics, a firm specializing in predictive modeling and is a former Director of Statistics at Pfizer Global R&D. His scholarly work centers on the application and development of statistical methodology and learning algorithms. Applied Predictive Modeling covers the overall predictive modeling process, beginning with the crucial steps of data preprocessing, data splitting and foundations of model tuning. The text then provides intuitive explanations of numerous common and modern regression and classification techniques, always with an emphasis on illustrating and solving real data problems. Addressing practical concerns extends beyond model fitting to topics such as handling class imbalance, selecting predictors, and pinpointing causes of poor model performance-all of which are problems that occur frequently in practice. The text illustrates all parts of the modeling process through many hands-on, real-life examples. And every chapter contains extensive R code f

    Many examples are taken from real-world projects. The book focuses on high-level design as well as the gritty details of the Python syntax. The provided exercises inspire the reader to think about his or her own code, rather than providing solved problems. If you're new to Object Oriented Programming techniques, or if you have basic Python skills and wish to learn in depth how and when to correctly apply Object Oriented Programming in Python, this is the book for you. If you are an object-oriented programmer for other languages, you too will find this book a useful introduction to Python, as it uses terminology you are already familiar with. Python 2 programmers seeking a leg up in the new world of Python 3 will also find the book beneficial, and you need not necessarily know Python 2.

    Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you implement it far more effectively. Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin's experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum's roles, artifacts, and activities. Essential Scrum will provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it.

    Widely accepted as the authoritative text and reference on electronic circuit design, both analog and digital, this book revolutionized the teaching of electronics by emphasizing the methods actually used by circuit designers -- a combination of some basic laws, rules of thumb, and a large bag of tricks. The result is a largely nonmathematical treatment that encourages circuit intuition, brainstorming, and simplified calculations of circuit values and performance. The new Art of Electronics retains the feeling of informality and easy access that helped make the first edition so successful and popular. It is an ideal first textbook on electronics for scientists and engineers and an indispensable reference for anyone, professional or amateur, who works with electronic circuits.

    However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage.Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

    Polya, How to Solve It will show anyone in any field how to think straight. In lucid and appealing prose, Polya reveals how the mathematical method of demonstrating a proof or finding an unknown can be of help in attacking any problem that can be reasoned out--from building a bridge to winning a game of anagrams. Generations of readers have relished Polya's deft--indeed, brilliant--instructions on stripping away irrelevancies and going straight to the heart of the problem.

    Its techniques are widely applied in engineering, science, finance, and commerce. This book is designed for a short course on machine learning. It is a short course, not a hurried course. From over a decade of teaching this material, we have distilled what we believe to be the core topics that every student of the subject should know. We chose the title `learning from data' that faithfully describes what the subject is about, and made it a point to cover the topics in a story-like fashion. Our hope is that the reader can learn all the fundamentals of the subject by reading the book cover to cover. ---- Learning from data has distinct theoretical and practical tracks. In this book, we balance the theoretical and the practical, the mathematical and the heuristic. Our criterion for inclusion is relevance. Theory that establishes the conceptual framework for learning is included, and so are heuristics that impact the performance of real learning systems. ---- Learning from data is a very dynamic field. Some of the hot techniques and theories at times become just fads, and others gain traction and become part of the field. What we have emphasized in this book are the necessary fundamentals that give any student of learning from data a solid foundation, and enable him or her to venture out and explore further techniques and theories, or perhaps to contribute their own. ---- The authors are professors at California Institute of Technology (Caltech), Rensselaer Polytechnic Institute (RPI), and National Taiwan University (NTU), where this book is the main text for their popular courses on machine learning. The authors also consult extensively with financial and commercial companies on machine learning applications, and have led winning teams in machine learning competitions.

    They are now standard features in a wide range of languages and popular tools, including Perl, Python, Ruby, Java, VB.NET and C# (and any language using the .NET Framework), PHP, and MySQL.If you don't use regular expressions yet, you will discover in this book a whole new world of mastery over your data. If you already use them, you'll appreciate this book's unprecedented detail and breadth of coverage. If you think you know all you need to know about regularexpressions, this book is a stunning eye-opener.As this book shows, a command of regular expressions is an invaluable skill. Regular expressions allow you to code complex and subtle text processing that you never imagined could be automated. Regular expressions can save you time and aggravation. They can be used to craft elegant solutions to a wide range of problems. Once you've mastered regular expressions, they'll become an invaluable part of your toolkit. You will wonder how you ever got by without them.Yet despite their wide availability, flexibility, and unparalleled power, regular expressions are frequently underutilized. Yet what is power in the hands of an expert can be fraught with peril for the unwary. Mastering Regular Expressions will help you navigate the minefield to becoming an expert and help you optimize your use of regular expressions.Mastering Regular Expressions, Third Edition, now includes a full chapter devoted to PHP and its powerful and expressive suite of regular expression functions, in addition to enhanced PHP coverage in the central "core" chapters. Furthermore, this edition has been updated throughout to reflect advances in other languages, including expanded in-depth coverage of Sun's java.util.regex package, which has emerged as the standard Java regex implementation.Topics include:A comparison of features among different versions of many languages and toolsHow the regular expression engine worksOptimization (major savings available here!)Matching just what you want, but not what you don't wantSections and chapters on individual languagesWritten in the lucid, entertaining tone that makes a complex, dry topic become crystal-clear to programmers, and sprinkled with solutions to complex real-world problems, Mastering Regular Expressions, Third Edition offers a wealth information that you can put to immediateuse.Reviews of this new edition and the second edition: "There isn't a better (or more useful) book available on regular expressions."--Zak Greant, Managing Director, eZ Systems"A real tour-de-force of a book which not only covers the mechanics of regexes in extraordinary detail but also talks about efficiency and the use of regexes in Perl, Java, and .NET...If you use regular expressions as part of your professional work (even if you already have a good book on whatever language you're programming in) I would strongly recommend this book to you."--Dr. Chris Brown, Linux Format"The author does an outstanding job leading the reader from regexnovice to master. The book is extremely easy to read and chock full ofuseful and relevant examples...Regular expressions are valuable toolsthat every developer should have in their toolbox. Mastering RegularExpressions is the definitive guide to the subject, and an outstandingresource that belongs on every programmer's bookshelf. Ten out of TenHorseshoes."--Jason Menard, Java Ranch