An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past."You'll see here how simpler women's fashion designs — of more traditional, affordable material — recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray.For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.

    Delving into the long, extraordinary life of renowned French fashion designer Coco Chanel, Karen Karbo has written a new kind of book, exploring Chanel's philosophy on a range of universal themes - from style to passion, from money and success to femininity and living life on your own terms.For a live viewing of Chesley McLaren's illustrations you can visit The 4th Wall Gallery.Click here for more info.

    Following the success of Phaidon's The Art Book and The Photography Book, this volume takes a fresh look at the fashion world and the people who created and inspired it.

    Fashion was as turbulent as the times. Throughout it all, Vogue magazine was there, as the leading visual filter.20th Century Fashion, published in association with Vogue magazine, is the definitive style bible for anyone interested in the past, present and future of fashion. It takes a fresh look at fashion history over the twentieth century and charts the evolution from corsets to Coco Chanel to punk.The book chronicles and explores one hundred years of developments and movements, including:20s flappers Christian Dior's New Look Swinging Sixties New Romanticism 90s Eclecticism Illustrated with eye-catching archive images, 20th Century Fashion also features the work of the photographers who helped immortalize seminal fashion images. An A-Z section profiles two hundred and fifty of the greatest fashion designers who inspired, created and altered the course of fashion -- from Azzedine Alaia to Zoran by way of Balenciaga and Yohji Yamamoto.20th Century Fashion is an informative and inspirational look at how fashion reflects and projects social mores and individual values.

    Each chapter presents social, cross-cultural, environmental, geographic, and artistic influences on clothing. With visuals, illustrated tables, and in-depth discussions, readers come to recognize recurring themes and concepts and understand the role of dress from a diverse, global perspective. This book is perfect for students, instructors, fashion industry professionals, and anyone interested in historic costume, fashion, art, and design.

    They are bold, brazen, fierce—and sexy. They aren’t known for following rules, they are known for doing—and wearing—whatever they want. Tomboy captures the tomboy’s style, her je ne sais quoi, her wardrobe, and most importantly, her spirit. Throughout the twentieth century, the mass marketing of gender stereotypes meant tomboys cropped up against the odds, trends, and ads. As menswear-inspired fashions for women have exploded into the mainstream under the helm of designers and stylists ranging from J.Crew to Rag & Bone to Boy by Band of Outsiders, acceptance of both the word tomboy and the women associated with its edge has been set into play. But a tomboy is not just about style—tomboys are measured in equal parts wardrobe and spirit.A visual history that chronicles the past eighty years of women who blur the line between masculinity and femininity, Tomboy explores the evolution of the style and its icons. Vivid commentary illuminates the tomboy’s history and captures a diversity of women who are bound together by their inherent ability to seamlessly blend a rugged sensibility with classic, understated elegance.

    A person's clothing, whether it's a sari, kimono, or business suit, is an essential key to his or her culture, class, personality, or even religion. The Kyoto Costume Institute recognizes the importance of understanding clothing sociologically, historically, and artistically. Founded in 1978, the KCI holds one of the world's most extensive clothing collections and has curated many exhibitions worldwide. With an emphasis on Western women's clothing, the KCI has amassed a wide range of historical garments, underwear, shoes, and fashion accessories dating from the 18th century to the present day. Showcasing a vast selection of skilled photographs from the Institute's archives, depicting the clothing expertly displayed and arranged on custom-made mannequins, Fashion is a fascinating excursion through the last three centuries of clothing trends.From a rare treasure such as a 17th century iron corset with embroidered bodice to modern-day outfits by such designers as Yves Saint Laurent and Calvin Klein, the collection provides an extensive overview of the evolution of women's fashion. The KCI believes that "clothing is an essential manifestation of our very being" and their passion and dedication positively radiate from every page of this book. It offers an opportunity to see how our ancestors dressed, to consider the amazing accomplishments of contemporary fashion, and to imagine how our descendants may dress in the distant future as clothing design continues on its tireless evolutionary path.

    In Face Paint, Lisa Eldridge reveals the entire history of the art form, from Egyptian and Classical times up through the Victorian age and golden era of Hollywood, and also surveys the cutting-edge makeup science of today and tomorrow. Face Paint explores the practical and idiosyncratic reasons behind makeup’s use, the actual materials employed over generations, and the glamorous icons that people emulate and how they achieved their effects. An engaging history of style, it is also a social history of women and the ways in which we can understand their lives through the prism and impact of makeup.

    The book also offers an overview of the development of fashion, as seen through the eyes of the greatest illustrators of the day. Early in the century fashion illustration reflected new, liberating currents in art and culture, such as the exoticism of the Ballets Russes, while the postwar period saw inspiration from the great Parisian couturiers. After the dominance of the celebrity fashion photographer in the '60s, a new generation of illustrators emerged, embracing the medium of the computer, while many returned to more traditional techniques.

    Ranging from the buttoned-up gowns of the late 17th century to the cutting-edge designs of the early 21st, the dresses reflect the sensibilities and excesses of each era while providing a vivid picture of how styles have changed—sometimes radically—over the years. A late 1600s wool dress with a surprising splash of silver thread; a large-bustled red satin dress from the 1800s; a short, shimmery 1920s dancing dress; a glamorous 1950s cocktail dress; and a 1960s minidress—each tells a story about its period and serves as a testament to the enduring ingenuity of the fashion designer’s art.Images of the dresses are accompanied by informative text and enhanced by close-up details as well as runway photos, fashion plates, works of art, and portraits of designers. A glossary of related terms is also included.

    series.Fifty Fashion Looks that Changed the 1950s showcases fifty iconic outfits from one of fashion's most influential and exciting decades. From the bombshell glamour of Marilyn Monroe in How to Marry a Millionnaire to the emergence of teenage style, via the sculptural forms of Christian Dior's New Look and Balenciaga's double A-line, this elegant sourcebook celebrates all the looks that revolutionized fashion. With Paula Reed's lively and informative text and a wealth of fabulous photography, this book will be required reading for design students, collectors of vintage and all those who love fashion.

    The photographs are richly supplemented by detailed commentary and illustrations.

    Vintage styles have never been more popular, with style icons like Scarlett Johansson to Dita Von Teese indulging in retro glamour. Whether the aim is a look that can be worn day-to-day or one for a special outing or occasion, this must-have book has all the instructions and inspiration needed to recreate the decadence and fun of vintage styles.

    The nearly 25,000-object collection comprises fashionable women’s and men’s garments and accessories from the 18th through the 20th century. It features sumptuous 19th-century gowns from the House of Worth, exquisite works by the great 20th-century French couturiers, iconic Surrealist-based designs of Elsa Schiaparelli, sportswear classics from pioneer American women designers, and the incomparable draped and tailored creations of Charles James.In 2009, the Brooklyn Museum and The Metropolitan Museum of Art entered into a groundbreaking long-term partnership to steward Brooklyn’s collection. The objects were transferred to The Costume Institute at the Metropolitan, with Brooklyn maintaining curatorial access. Exhibitions of costumes from the collection will be held at both institutions in early May 2010.

    The patterns for selected garments have been updated for the modern silhouette.