There is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs!The Educated Franchisee will teach you:-- How to find a franchise that is right for you.-- How owning a franchise can create wealth.-- Where to find quality franchisors.-- What qualities franchisors look for in a franchisee.-- How to gather information from franchisees.-- How to make sure the franchise makes money.-- How to confidently select the best franchise advisors.-- The five keys to long-term success as a franchise.

    Just four years later, Compaq was on the Fortune 500 list, and, two years after that, they had exceeded $1 billion in annual revenue. No company had ever achieved these milestones so rapidly.But few know the story behind the story. In 1982, when Compaq was founded, there was no software standardization, so every brand of personal computer required its own unique application software. Just eight years later, compatibility with the open PC standard had become ubiquitous, and it has continued to be for over two decades.This didn’t happen by accident. Cofounder and then CEO Rod Canion and his team made a series of risky and daring decisions—often facing criticism and incredulity—that allowed the open PC standard marketplace to thrive and the incredible benefits of open computing to be realized.A never-before-published insider account of Compaq’s extraordinary strategies and decisions, Open provides valuable lessons in leadership in times of crisis, management decision-making under the pressure of extraordinary growth, and the power of a unique, pervasive culture.Open tells the incredible story of Compaq’s meteoric rise from humble beginnings to become the PC industry leader in just over a decade. Along the way, Compaq helped change the face of computing while establishing the foundation for today’s world of tablets and smart phones.

     By mastering the Amazon Selling System in this book, you will be able to easily tap into the opportunities on Amazon, and create an additional $1K - $10K a month in passive income. This book will teach you the highly sought after secrets of how to identify highly popular products, and then transform them into your own special brand, which customers will pay a lot of money for. In this book you will learn How to: Identify Desirable Products People Want to Buy. Create a Unique Brand that People will Remember. Find High Quality Product Sources that will Support Your Thriving Amazon Business. Create High Converting Amazon Listings that will Emotionally Compel Customers to Buy Over and Over. Create the Most Profit Possible with the Least Amount of Expense. Test and Validate Your Product to Guarantee your Success. Effectively Manage Your Inventory and Fulfill Orders with Little Effort. Provide Outstanding Customer Satisfaction and Motivate Customers to Buy More. Get Abundant Reviews from Raving Fan Customers. Automate the Process so that You Can Sell Products While You Sleep. Expand Your Amazon Selling Business and Make 6 or 7 Figures a Year. By the time you finish this book, you will have all the tools, resources, and a simple, yet effective system to make an extra $1000 - $10,000 a month. So Get Your Copy Now and Start Making Money on Amazon Today!

    With his friend Bevil Hogg, he founded the Trek Bicycle Corporation in 1976 and then went on to establish the company as one of the leading bicycle companies in the world. He was a man who called his son, John, his best friend. Indeed, they did many great things together: ran the Boston Marathon, followed the Tour de France throughout France, and later ran Trek together. In March 2008, he passed away after complications of heart surgery. The Big Guy touched people’s lives in countless ways, and his passing was deeply emotional for many. Now John (current president of Trek Bicycle) has written a powerful tribute to the incredible life his father led and the ways in which he was an inspiring businessman, leader, and person. Taking readers deep into the history of Trek, John shares how his father taught, trained, and instilled in him the confidence and desire to be a leader. A portrait of a great man, the book culminates with John telling his father on his deathbed of their twenty greatest moments together. This is an intimate portrayal of a father-son relationship filled with poignant experiences and lessons on how to get the most out of life. *** My father was an amazing man and he taught me many of life’s lessons. This book takes you through a great relationship between a father and a son. It takes you through the building of Trek Bicycle, and most importantly it tells the story of how my father and how our family dealt with his fight for life, and ultimately how my father and how our family dealt with his death. Death is a destination that we all share and yet there is so little written about it and so many people are unprepared to deal with it. My father amazed me throughout his life, but he saved his best act for last. The way he dealt with his death is a story that should be of some help to any family facing this most difficult time. —from the preface

    As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It‘s time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?

    - Business is Fun, the book that goes behind the company that was synonymous with the popularization of 'video games.'Nearly 8 years in the making, Atari Inc. - Business is Fun is comprised of thousands of researched documents, hundreds of interviews, and access to materials never before available.An amazing 800 pages (including nearly 300 pages of rare, never before seen photos, memos and court documents), this book details Atari's genesis from an idea between an engineer and a visionary in 1969 to a nearly $2 billion dollar juggernaut, and ending with a $538 million death spiral during 1984. A testament to the people that worked at this beloved company, the book is full of their personal stories and insights. Learn about topics like:* All the behind the scenes stories surrounding the creation of the company's now iconic games and products.* The amazing story of Atari's very own "Xerox PARC" research facility up in the foothills of the Sierra Mountains* The full recounting of Steve Jobs's time at Atari, with comments from the people he worked with on projects and the detailed story of the creation of Atari Breakout, including input by Steve Wozniak on his development of the prototype, and how it couldn't be used and another Atari engineer would have to make the final production Breakout arcade game instead.* The creation of "Rick Rats Big Cheese Restaurants" which later became "Chuck E. Cheese's"* How Atari Inc. faltered and took down an entire industry with it before being put on the chopping block.If you've ever wanted to learn about the truth behind the creation of this iconic company told directly by the people who made FUN for a living, then this is the book for you!

    This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.

    

    The book explains in easy manner the various investing avenues that you have, the advantages and disadvantages of each. It gives the overall picture of the Indian market.Here are some of the topics that are covered in the book:• Finding and choosing a broker - Online vs traditional broker• How to invest, how much to invest and investment goals• The difference between mutual funds, index funds, and ETFs• How to make your first tradeQuick and easy to read, this will help you start trading and gives you that basic knowlegde that is required before you select a stock to trade

    He became a self-made millionaire before he was 25.But, life wasn't always this grand for him. He was the only person in his family earning an income. And, he came from an oppressed family that grew up in the slums. Regardless, the apps he published were downloaded by over 15 million people.His apps have been featured in many places, including Wired.com, NBC News, and CNN. Now he's sharing the story on how he did it, the crises he struggled with, and what his father taught him to be successful.App companies have paid him thousands of dollars for consultant work, and he has helped them increase their download numbers by over 1000%. One of those apps was downloaded by over 100,000 users in one day. And now he is revealing his marketing secrets for the first time in this book.Note: This book was written with non-technical people in mind. The book covers both life and entrepreneurial lessons, and not all of the book is about app development.

    In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.   Learn how to recognize ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

    Andrew & Claire are hugely experienced in the industry, and more importantly over several locations. So make sure you read it with a marker pen in your hand. Take all of their advice - it might just prevent you from making some very expensive mistakes.’John Richardson - The Coffee Boys‘Straight forward, independent, no-nonsense advice is not easy to find.This is a must read book for every budding and existing coffee shop entrepreneur. Even if you do not own a coffee shop, read it for great business advice.’Martyn Herriott - Beverage Standards AssociationAndrew & Claire Bowen opened their first franchised coffee shop in 2007, after leaving senior roles in retail and healthcare. Within eighteen months they had opened three outlets and had over £1m turnover. In 2011 they developed their own independent format, which they continue to run. They support coffee shop owners worldwide as founders of Café Success Hub.

    Each innovator comes from diverse backgrounds from those who hold a PhD to those who have had no formal education! Despite this difference, what unites them is their passion for innovation, the grit with which they have fought adversities and their vision for a better world.Each story celebrates the triumphant spirit of these determined individuals in a society that places little incentive on innovation. These innovators have resolved to break the status quo in the Indian innovation landscape!

    The book focuses on culture, family politics, ego battles, business rivalries and a lot more. And then, of course, there are the inheritors themselves-some take the businesses to even greater heights while others lead them to doom.