You'll learn what works best, what doesn't, and how a few simple strategies are all you need to get the most out of your marketing efforts. Marketing For Writers Who Hate Marketing will help you prioritize your marketing so you can concentrate on the handful of tools that are most effective, and eliminate the worry that you're never doing enough. It will teach you: • The #1 most effective marketing tool ... one you already love! • How to maximize the all-important first impression your book makes on a browser. • How to turn browsers into readers. • How to turn readers into fans. • Pricing as a strategic marketing tool. • How to grow and nurture an email list. • All the time-sucking practices you can avoid so you're free to write! • And more. Whether your are self-publishing or working with a traditional publisher –– or both –– you need to know how to market smart. This book will show you how.

    

    Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

    Fully updated, this comprehensive resource now features more than 100 sample letters and manuscript pages, expanded instruction for electronic submissions, updated formatting and submitting guidelines, and new insider tips from top agents and editors.With strong and weak sample query letters, novel synopses, articles, nonfiction book proposals, manuscript pages, scripts, and more, you'll see exactly what works and what doesn't. Plus, each sample page features individual callouts to clearly identify and explain critical elements so that you don't miss a thing.With this all-encompassing guide, you'll discover everything you need to make your work look professional, polished, and publishable.

    Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    Chunk follows him along his crazy, overweight journey; from the chubby 10-year old who stole brownies and tricked his parents into thinking he’d lost weight, to the teenage boy who made regular after-school plans to eat entire pies, to the adult man who still hates working out and still loves Cinnabons. It’s a bracingly funny and delightfully uncomfortable collection of essays exploring food, fitness, and the funny things that happen when we try to slim down and grow up. Brian Donovan has written for Late Night with Jimmy Fallon, National Public Radio, and, most recently, ABC’s The Neighbors. His work has also appeared on Chapelle’s Show, Funny or Die, and Off Broadway in New York City. His “Not a Match: My True Tales of Online Dating Disasters” is currently being developed for television. Cover design by Adil Dara.

    Written for Americans, but equally amusing to anyone visiting the shores of the Great Southern Land, this book examines the relationship between Australia and the U.S., including how Australians view their American cousins. The author has plenty of experience of working and dealing with Americans. He is married to an American nurse and has lived his life within the massive cultural influence that America has shared with Australia since the Second World War. The author’s stories are brimming with empathy and jokes for his American audience. The book is written from the opinion of an Aussie Bloke and the easy-to-digest chapters are just long enough to leave the reader smiling and well informed.Topics include Blokes and Sheilas, Bloody Foster’s, Dangerous Creatures, Talking to Dogs, The GAFA, Speaking Strail-yun and Working for the Queen. Confused? You won’t be after reading this book!

     Built on top of the old city cemetery, Denver Botanic Gardens sits upon thousands of unrecovered human remains. Small wonder, then, that visitors and staff alike have reported all manner of ghostly activity, ranging from disembodied voices, cold spots, and phantom footsteps, to shadow figures and full-bodied apparitions. Are the spirits of the restless dead making their presence known to the living? Join paranormal investigator Richard Estep, of TV's 'Haunted Case Files,' 'Haunted Hospitals,' and 'Paranormal 911,' as he and a small team of dedicated researchers are locked down inside Denver Botanic Gardens in an attempt to uncover the truth for themselves.

    Join Tara Ariano and Sarah D. Bunting as they journey through the top 100 episodes of the series, covering everything from episode rankings to season overviews, character spotlights, and listicles. You’ll rediscover what you’ve forgotten and perhaps learn what you never knew. A Very Special 90210 Book is the perfect keepsake for every former teen fan (we know you’re out there) who wants to relive the good ol’ days at West Beverly.

    Packed with surprising insight into the reasons we drink, it will open your eyes to the startling role of alcohol in our culture. Annie Grace brilliantly weaves psychological, neurological, cultural, social and industry factors with her extraordinarily candid journey resulting in a must read for anyone who drinks. This book, without scare tactics, pain or rules, gives you freedom from alcohol. By addressing causes rather than symptoms it is a permanent solution rather than lifetime struggle. The Alcohol Experiment: There are a million reasons why you might drink. It tastes great. You feel more sociable. Sex is better. It helps you relax. But are you really in control? Whether you’re reading this because you know you drink too much and want to quit, or whether you just want to cut back for a while, this book is for you.The Alcohol Experiment is a 30-day programme with a difference. Each day, it will show you a new way of thinking about booze, and ask you to look a little closer at why we drink, what we get out of it, and whether it’s really the alcohol that’s giving us what we want.

    In her final days in office she compiled the explosive State Capture report and, before that, the report on President Jacob Zuma's Nkandla residence. Praised and vilified in equal measures, Madonsela has frequently found herself at centre stage in the increasingly fractious South African political scene.Yet, despite the intense media scrutiny, Madonsela remains something of an enigma. Who is this soft-spoken woman who stood up to state corruption? Where did she develop her views and resolve? This book attempts to answer these questions, and others, by exploring many aspects of Madonsela's life: her childhood years and family, her involvement in student politics, her contribution to the constitution, her life in law.Madonsela once described her role as Public Protector as being akin to that of the Venda traditional spiritual female leader, the Makhadzi, who whispers truth to the ruler. When the sounds of the exchanges between the ruler and the Makhadzi grow loud, Madonsela said, that is when the whispering has failed.No Longer Whispering to Power is about Thuli Madonsela's tenure as Public Protector, during which the whisper grew into a cry. It is the story of the South African people's attempt to hold power to account through the Office of the Public Protector. More significantly, this important book stands as a record of the crucial work

    

    For the Mob (as they are also known), crime was big business. Feuds between Mafia families and their associates led to Lucky Luciano, the preeminent Mob boss, creating the Commission, which to this day rules over Mob activity and disputes. Throughout the 20th century, the ruthlessness of the Mafia has been in evidence: the list of Mob victims seems endless. Mafia Hits recalls the most important executions - the rival bosses, the stool pigeons and snitches, the good cops and the dirty cops, the vicious feuds and the hit-men who lived by the gun and died by it. All are here in this fascinating tale of the American underworld.

    

    What made ancient India the Golden Bird in the first place? What did China, the Land of the Dragon, have in common with India, and when did these two ancient civilizations diverge on their paths to global success? Raina Singhwi Jain discusses the immediate need and measures for a quantum jump in our attitude towards development. While conventional wisdom suggests improvements in manufacturing, the ease of doing business and digital technology, Jain goes a step further, drawing surprising parallels between other areas that beg our attention—process engineering, communication design, journalism, and education. This is a work of reflection and a call to action, urging Indian denizens to act now for a revival of the genius that lies dormant within each one of us.