How We Win: A Guide to Nonviolent Direct Action Campaigning


George Lakey - 2018
    Now, in this timely and down-to-earth guide, he passes the torch to a new generation of activists hitting the streets. He looks to successful campaigns across the world to help us see what has worked and what hasn’t: from choosing the right target, to designing a creative campaign; from avoiding burnout within your group, to building a movement of movements to achieve real progressive victories. Drawing on the experiences of a diverse set of ambitious change-makers, How We Win shows us the way to justice, peace, and a sustainable economy. This is what democracy looks like.

Because of Sex: One Law, Ten Cases, and Fifty Years That Changed American Women's Lives at Work


Gillian Thomas - 2016
    Title VII of the law made it illegal to discriminate “because of sex.” But that simple phrase didn’t mean much until ordinary women began using the law to get justice on the job—and some took their fights all the way to the Supreme Court. Among them were Ida Phillips, denied an assembly line job because she had a preschool-age child; Kim Rawlinson, who fought to become a prison guard—a “man’s job”; Mechelle Vinson, who brought a lawsuit for sexual abuse before “sexual harassment” even had a name; Ann Hopkins, denied partnership at a Big Eight accounting firm because the men in charge thought she needed "a course at charm school”; and most recently, Peggy Young, UPS truck driver, forced to take an unpaid leave while pregnant because she asked for a temporary reprieve from heavy lifting.These unsung heroines’ victories, and those of the other women profiled in Gillian Thomas' Because of Sex, dismantled a “Mad Men” world where women could only hope to play supporting roles; where sexual harassment was “just the way things are”; and where pregnancy meant getting a pink slip.Through first-person accounts and vivid narrative, Because of Sex tells the story of how one law, our highest court, and a few tenacious women changed the American workplace forever.

Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life


Michael Port - 2015
    Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you’re speaking up in a meeting, pitching a client, or walking into a job interview.   In Steal the Show, New York Times best-selling author Michael Port draws on his experience as an actor and as a highly successful corporate speaker and trainer to teach readers how to make the most of every presentation and interaction. He demonstrates how the methods of successful actors can help you connect with, inspire, and persuade any audience. His key strategies for commanding an audience’s attention include developing a clear focus for every performance, making sure you engage with your listeners, and finding the best role for yourself in order to convey your message with maximum impact.  Michael Port is one of the most in-demand corporate speakers working today. His presentations are always powerful, engaging, and inspirational. And yes, audiences always give him a standing ovation.

Chicken Soup For The Horse Lover's Soul: Inspirational Stories About Horses and the People Who Love Them


Jack Canfield - 2003
    These humble creatures are mentioned in the earliest samplings of the written word, which illustrates how the human/equine bond transcends cultural and economic barriers. The horse's integral role in man's evolution, society's development and the growth of civilizations is unquestioned; they have been immortalized by Hollywood, cherished by little girls and mourned by warriors."Chicken Soup for the Horse Lover's Soul "is filled with inspiring stories of rescue and rehabilitation, heartbreaking losses, dedication and commitment, and positive messages of responsibility and unconditional love. Readers will enjoy uplifting and humorous stories that depict the horse's intelligence, versatility and intuitiveness; they will discover the horse's healing powers, marvel at the graceful performance of a Grand Prix Dressage winner, be awed by the stamina and strength of a working horse and the athletic prowess of a champion racer.In exchange for our love and companionship, horses teach us, heal us, protect us and guide us. "Chicken Soup for the Horse Lover's Soul" is a worthy celebration of a very noble creature.

Object: Matrimony: The Risky Business of Mail-Order Matchmaking on the Western Frontier


Chris Enss - 2012
    Only after they arrived at their destinations did some of them realize how much they missed female companionship..One way for men living on the frontier to meet women was through subscriptions to heart-and-hand clubs. The men received newspapers with information, and sometimes photographs, about women, with whom they corresponded. Eventually, a man might convince a woman to join him in the West, and in matrimony. Social status, political connections, money, companionship, or security were often considered more than love in these arrangements. Complete with historic photographs and actual advertisements from both women seeking husbands and males seeking brides, Object Matrimony includes stories of courageous mail order brides and their exploits as well as stories of the marriage brokers, mercenary matchmakers looking to profit as merchants did off of the miners and settlers. Some of these stories end happily ever after; others reveal desperate situations that robbed the brides of their youth and sometimes their lives.

Enchantment: The Art of Changing Hearts, Minds, and Actions


Guy Kawasaki - 2011
    It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

The End of Protest: A New Playbook for Revolution


Micah White - 2016
    Disruptive tactics have failed to halt the rise of Donald Trump in the upcoming US presidential election. Movements ranging from Black Lives Matter to environmentalism are leaving activists frustrated. Meanwhile, recent years have witnessed the largest protests in human history. Yet these mass mobilizations no longer change society. Now activism is at a crossroads: innovation or irrelevance. In The End of Protest Micah White heralds the future of activism. Drawing on his unique experience with Occupy Wall Street, a contagious protest that spread to eighty-two countries, White articulates a unified theory of revolution and eight principles of tactical innovation that are destined to catalyze the next generation of social movements. Despite global challenges—catastrophic climate change, economic collapse and the decline of democracy—White finds reason for optimism: the end of protest inaugurates a new era of social change. On the horizon are increasingly sophisticated movements that will emerge in a bid to challenge elections, govern cities and reorient the way we live. Activists will reshape society by forming a global political party capable of winning elections worldwide. In this provocative playbook, White offers three bold, revolutionary scenarios for harnessing the creativity of people from across the political spectrum. He also shows how social movements are created and how they spread, how materialism limits contemporary activism, and why we must re-conceive protest in timelines of centuries, not days. Rigorous, original and compelling, The End of Protest is an exhilarating vision of an all-encompassing revolution of revolution.

The Boys on the Bus


Timothy Crouse - 1973
    Flying fleshpots. Lack of sleep. Endless spin. Lying pols.Just a few of the snares lying in wait for the reporters who covered the 1972 presidential election. Traveling with the press pack from the June primaries to the big night in November, Rolling Stone reporter Timothy Crouse hopscotched the country with both the Nixon and McGovern campaigns and witnessed the birth of modern campaign journalism. The Boys on the Bus is the raucous story of how American news got to be what it is today. With its verve, wit, and psychological acumen, it is a classic of American reporting.