Vintage paperback

    Considering the scope and power of their influence in our culture, that's not such a crazy idea.Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny."The Creative Process Illustrated" represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising.Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.

    The authentic fifteenth-century techniques of master of arms Hans Talhoffer are illustrated in detail, presenting not only a unique historic record but also a visual guide for modern practitioners. Talhoffer's professional fencing manual of 1467 illustrates the intricacies of the medieval art of fighting, covering both the 'judicial duel' (an officially sanctioned fight to resolve a legal dispute) and personal combat. Combatants in the Middle Ages used footwork, avoidance, and the ability to judge and manipulate timing and distance to exploit and enhance the sword's inherent cutting and thrusting capabilities. These skills were supplemented with techniques for grappling, wrestling, kicking and throwing the opponent, as well as disarming him by seizing his weapon. Every attack contained a defense and every defense a counter-attack. Talhoffer reveals the techniques for wrestling, unarmored fighting with the long sword, pole-axe, dagger, sword and buckler, and mounted combat. This unparalleled guide to medieval combat, illustrated with 268 contemporary images, provides a glimpse of real people fighting with skill, sophistication and ruthlessness.

    We build our personal and professional lives around those expectations and at some point, many of us wonder if we are on the right path. We may want to make changes, but it's difficult and we don't know how to start. In What Game Are You Playing?, author Robin Moriarty, PhD shares her view on what being “successful” should look like, and those views will be a surprise to many. According to Moriarty, life is a game, and it is up to each individual to determine just what kind of game they want to play. The author guides readers through a process that shows them how to assess their current state and outlines the steps they need to take in order to achieve their new game and own version of success.The book enables readers to— • Gain awareness of the way they want to live their lives • Reframe success on their own terms • Map out what they will need to do to get there Through a series of examples and exercises designed as a game, Moriarty helps readers recognize—and then step away from—the expectations of others so they can define and pursue their own version of success in work and in life. Through this process of finding and designing their own games,, readers will no longer be a pawn in someone else’s.

    D&D captured the attention of a small but influential group of players, many of whom also gravitated to the computer networks that were then appearing on college campuses around the globe. With the subsequent emergence of the personal computer, a generation of geeky storytellers arose that translated communal D&D playing experiences into the virtual world of computer games. The result of that 40-year journey is today's massive global community of players who, through games, have forged very real friendships and built thriving lives in virtual worlds. Dungeons & Dreamers follows the designers, developers, and players who built the virtual games and communities that define today's digital entertainment landscape and explores the nature of what it means to live and thrive in virtual communities.

    With a friendly voice and step-by-step instructions, this book offers everything you need to start enjoying yoga’s calming and strengthening effects on your life. • Complete beginner’s guide to getting started with yoga • Simple instructions for the 35 essential yoga poses • Full-color yoga illustrations • 5 restorative yoga meditations • Nutrition tips to complement your yoga practice • Guide to building your own yoga sequences Take a deep breath. Yoga for Beginners will do the rest.

    Motivational speaker Steve Chandler helps you turn "what could have been nto "what will be." His writing is filled with techniques for breaking down egative barriers and letting go of pessimistic thoughts that prevent you from ulfilling or even allowing yourself to conceive of your goals and dreams.

    It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:*Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.*Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.*Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.*Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”

    Web design expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back with the latest examples of the best design on the web today.Arranged thematically, this guide puts important topics like technology, design styles, elements, site types and site structure at your fingertips. This new volume also includes a detailed discussion of the various content management systems available to help you find the best platform for your project.An indispensable reference, this book provides you with the latest in themes, styles and trends you need to keep your projects relevant in the fast-paced and every-changing world of web design.

    But do we really have more to do than the women who came before us? Maybe not.In Taming the To-Do List, Glynnis Whitwer exposes a seismic shift in society: from one in which most of us were proactive to one in which we carry the burden of having to respond—to every email, text, tweet, and message we receive. This creates a cycle where everyone else sets the priorities for our days rather than us directing our own lives. The result? We procrastinate, putting off the important stuff for later while we tend to the “urgent” stuff right now.It’s time to take back your schedule! Ready to tame that to-do list? This book shows you how.

    If you want to declutter and experience the freedom of living with less—but if you somehow never make real progress toward your goal—this book will teach you why and will empower and equip you to make lasting change.In The Truth About Clutter, you’ll find these truths (and more):• Clutter has been linked to anxiety and depression.• There’s a dark side to donating—and it can motivate you to live differently.• Many of us shop to escape our feelings.• Eventually someone will have to decide what to do with every item you own. (Don’t pass this burden on.)Once you understand and internalize the nine truths in The Truth About Clutter, you'll finally be ready to let go and live free.

    Movies defined the 20th century but games are now pushing them aside as the medium that captures our time, fascination and money. Generation Xbox digs into the love-hate relationship between games and cinema that has led us to this point. It's a story of disaster, triumph and Angelia Jolie in hot pants. Learn how Steven Spielberg's game-making dreams fell apart and why Silicon Valley pioneers wooed Stanley Kubrick. Discover the story behind the failed Halo movie, how videogame tech paved the way for Avatar, and what companies like Ubisoft and Valve are doing to take gaming to the next level. Based on more than 100 interviews with leading figures from videogames and Hollywood, Generation Xbox is the definitive history of an epic power struggle that has reshaped the entertainment landscape. Are you ready to play?

    You were confident when you said no, but now you can't stop thinking about it, and you start feeling worse.You have FOMO, or, Fear of Missing Out.Coined in a Harvard Business School article, FOMO has become a global term to describe the decimating anxiety when thinking other people are having better, more fulfilling, experiences than you are. It's a natural, biological response, but that doesn't make it feel any better. Amplified by the rise of social media, #FOMO has become a cultural crisis--so what's the cure?Patrick McGinnis, creator of the term FOMO, has been thinking about it for seventeen years--and he has a solution: decision-making. Learning to weigh the costs and benefits of your choices, prioritizing your decisions, and listening to your gut are central to silencing FOMO and its lesser-known cousin, FOBO: Fear of a Better Option. After all, don't you want to feel comfortable and confident in your decisions?Written with self-evaluations throughout the book, Fear of Missing Out: Practical Decision Making in a World of Overwhelming Choice helps you ascertain and eliminate the parts of your life that are causing more anxiety than happiness.So give this a read, and then go to that party, start that new book, create a new goal--or don't. Make that decision, and be confident in it: it's the first of many of its kind.

    Who can speak for Everyman? Who will articulate his love for Xbox 360, for Mama Celeste's frozen pizza, for the cinematic oeuvre of Bruce Willis? Enter Broetry--a stunning debut from a dazzling new literary voice. "Broet Laureate" Brian McGackin goes where no poet has gone before--to Star Wars conventions, to frat parties, to video game tournaments, and beyond. With poems like "Ode to That Girl I Dated for, Like, a Month Sophomore Year" and "My Friends Who Don't Have Student Loans," we follow the Bro from his high school graduation and college experience through a "quarter-life crisis" and beyond.

    Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton’s frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!” During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. The Islanders thought they had traded for a star player to inaugurate the fisherman era, but he initially refused to report and sulked until the general manager banished him. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.