But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

    The 15 project-based lessons in this book show users step-by-step the key techniques for working in Photoshop and how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the key elements of the Photoshop interface, this completely revised CC (2017 release) edition covers features like new and improved search capabilities, Content-Aware Crop, Select and Mask, Face-Aware Liquify, designing with multiple artboards, and much more! The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.

    If you want to succeed in life or business, this book is a must.

    Together they provide a complete painting programme.

    Scott doesn’t just show you which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom: Throughout the book, Scott shares his own personal settings and studiotested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he’s learned what really works, what doesn’t, and he tells you flat out which techniques work best, which to avoid, and why. The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start. What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: “Exactly what order am I supposed to do things in, and where does Photoshop fit in?” You’ll see Scott’s entire start-to-finish Lightroom 5 workflow and learn how to incorporate it into your own workflow. Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give you a bunch of amazing effects with just one click! Scott knows first-hand the challenges today’s digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 5. It’s the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and you’ll also learn some of Scott’s latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight-to-the-point, or more fun way to learn Lightroom than with this groundbreaking book.

    Like an Art of War for design, this slim volume contains guidance, inspiration, and reassurance for all those who labor with the user in mind. If you work on the web, in print, or in film or video, this book can help. If you know someone working on the creative arena, this makes a great gift. Funny, too.Look for fresh aphorisms on our Facebook page.

    Acclaimed professional wedding photographer Glen Rea Johnson not only teaches you how to take memorable photos, it also shows you how to start a wedding photography business. Packed with great tips and savvy advice, this new edition helps you set up efficient workflows, choose camera equipment, manipulate images, make impressive presentations, and launch smart, photo-based marketing strategies to build your business. The book is loaded with new, superb photos that illustrate photography techniques but it is not a portfolio of Glen's best work, and in fact a large percentage of the images in this book were actually pulled from the trash bin because those are the most valuable in showing what not to do, or how to avoid certain mistakes. This book shows you how to set up and capture beautiful photos, posed or candid, in all kinds of settings, for weddings and other special events. You will find information and practical marketing strategies for building your own photography business, including how to build a Web site that attracts clients. Covers camera equipment and accessories, post-shoot digital darkroom techniques, digital editing software, and how to print your images successfully. Gives you invaluable insights and tips from the author, who is one of the country's top wedding and special events photographers. Capture better pictures of some of life's most memorable events, and build a successful photography business with this indispensable guide!

    Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work. Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

    What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills. Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).

    Author Brenda Tharp’s inspiring approach has garnered fans all over the world, as she teaches that magical skill no camera can do for you: learn how to “see.” Readers expand their photographic vision and discover deep wellsprings of creativity as they learn to use light, balance, color, design, pattern, texture, composition, and many simple techniques to take a photo from ordinary to high-impact.Featuring more than 150 stunning, all-new images, Creative Nature & Outdoor  Photography, Revised Edition is for anyone who understands the basic technical side to photography but wants to wake up their creative vision.

    It is packed with stories and anecdotes from behind the image. There are tips on using social media to get your images seen by millions. The book offers advice on hiking, travel and the great outdoors as well as useful information on technical subjects such as where to focus and shooting RAW. After reading this book, not only will your photography start to improve, but you will be inspired to get up and out at dawn and stay out until dark. This book is for the beginner as well as the seasoned professional. Travel, Learn, Explore, Shoot.

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    The improbable hockey career of Jonsey started in 1992, when he was with the Washington Capitals. After a brief stint in Colorado, Keith was traded to Philadelphia, where is hard work, dirty play and colorful personality made him one of the more popular players in recent history. Jonsey is the story of Keith s career in the league as well as all of the interesting stories he accumulated over the course of his career, playing with some of the leagues best players in the last 15 years, including Peter Forsberg, Joe Sakic, Mark Recchi and Eric Lindros. The book will include a forward written by Hall of Fame defense-man Ray Bourque.

    In this her fourth book she reveals in depth the techniques she uses to produce her stunning works of art. Every aspect of botanical painting is covered, including the materials and tools you need, preserving your specimens, drawing, painting, color mixing and composition. Richly illustrated throughout with step-by-step demonstrations and examples of Billy’s work, this book is a visual feast as well as an invaluable source of expert guidance and inspiration. With a diverse range of subjects that include flowers, foliage, fruit and vegetables, Billy provides an insight into her painting techniques that artists of all abilities will find both informative and inspirational.

    Logolounge features the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design and includes both new campaigns and never-before-seen projects. With 2,000 logos from a variety of sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.