It's certainly no walk in the park. And, depending on where you've been for your information when it comes to SEO, it might be outdated, or just flat-out wrong. Why is that? Search has been evolving at an uncanny rate in recent years. And, if you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time and resources on techniques that no longer work. The main reason for the recent changes: to increase relevancy. Google's sole mission is to provide the most relevant search results at the top of its searches, in the quickest manner possible. But, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane. SEO 2016 :: Understanding Google's Algorithm Adjustments The field of SEO has been changing, all led by Google's onslaught of algorithm adjustments that have decimated and razed some sites while uplifting and building others. Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results. At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm: Trust in Age Trust in Authority Trust in Content Relevancy In this book, you'll learn just how each of these affects Google's search results, and just how you can best optimize your site and content to ensure that you're playing by Google's many rules. And, although there have been many algorithm adjustments over the years, four major ones have shaped and forever changed the search engine landscape: Google Panda Google Penguin Google Hummingbird Google Mobilegeddon We'll discuss the nature of these changes and just how each of these algorithm adjustments have shaped the current landscape in search engine optimization. So what does it take to rank your site today? In order to compete at any level in SEO, you have to earn trust - Google's trust that is. But, what does that take? How can we build trust quickly without jumping through all the hoops? SEO is by no means a small feat. It takes hard work applied consistently overtime. There are no overnight success stories when it comes to SEO. But there are certainly ways to navigate the stormy online waters of Google's highly competitive search. Download SEO 2016 :: Learn Search Engine Optimization Lift the veil on Google's complex search algorithm, and understand just what it takes to rank on Google searches today, not yesterday.

    The author has a direct style. His book presents detailed and intensive explanations. Many diagrams and key examples are used to aid understanding, as well as the application of calculus to physics and engineering and economics. The text is well organized, and it covers single variable and multivariable calculus in depth. An instructor's manual and student guide are available online at http: //ocw.mit.edu/ans7870/resources/Strang/....

    From explaining port scanning basics for novices to detailing low-level packet crafting methods used by advanced hackers, this book suits all levels of security and networking professionals. A 42-page reference guide documents every Nmap feature and option, while the rest of the book demonstrates how to apply those features to quickly solve real-world tasks. Examples and diagrams show actual communication on the wire. Topics include subverting firewalls and intrusion detection systems, optimizing Nmap performance, and automating common networking tasks with the Nmap Scripting Engine. Hints and instructions are provided for common uses such as taking network inventory, penetration testing, detecting rogue wireless access points, and quashing network worm outbreaks. Nmap runs on Windows, Linux, and Mac OS X.Nmap's original author, Gordon "Fyodor" Lyon, wrote this book to share everything he has learned about network scanning during more than 11 years of Nmap development. Visit http: //nmap.org/book for more information and sample chapters.

    But few people realize that Google also gives you hundreds of cool ways to organize and play with information.Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We've found ways to get these new services to do even more.The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You'll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google's reach. And have a lot of fun while doing it:Search Google over IM with a Google Talk bot Build a customized Google Map and add it to your own web site Cover your searching tracks and take back your browsing privacy Turn any Google query into an RSS feed that you can monitor in Google Reader or the newsreader of your choice Keep tabs on blogs in new, useful ways Turn Gmail into an external hard drive for Windows, Mac, or Linux Beef up your web pages with search, ads, news feeds, and more Program Google with the Google API and language of your choice For those of you concerned about Google as an emerging Big Brother, this new edition also offers advice and concrete tips for protecting your privacy. Get into the world of Google and bend it to your will!

    As a result, the very nature of Unix has been altered over the years by numerous extensions formulated in an assortment of versions. Today, Unix encompasses everything from Sun's Solaris to Apple's Mac OS X and more varieties of Linux than you can easily name.The latest edition of this bestselling reference brings Unix into the 21st century. It's been reworked to keep current with the broader state of Unix in today's world and highlight the strengths of this operating system in all its various flavors. Detailing all Unix commands and options, the informative guide provides generous descriptions and examples that put those commands in context. Here are some of the new features you'll find in Unix in a Nutshell, Fourth Edition:Solaris 10, the latest version of the SVR4-based operating system, GNU/Linux, and Mac OS X Bash shell (along with the 1988 and 1993 versions of ksh) tsch shell (instead of the original Berkeley csh) Package management programs, used for program installation on popular GNU/Linux systems, Solaris and Mac OS X GNU Emacs Version 21 Introduction to source code management systems Concurrent versions system Subversion version control system GDB debuggerAs Unix has progressed, certain commands that were once critical have fallen into disuse. To that end, the book has also dropped material that is no longer relevant, keeping it taut and current.If you're a Unix user or programmer, you'll recognize the value of this complete, up-to-date Unix reference. With chapter overviews, specific examples, and detailed command.

    They think that UI design is like graphic design--the mysterious process by which creative, latte-drinking, all-black-wearing people produce cool-looking, artistic pieces. Most programmers see themselves as analytic, logical thinkers instead--strong at reasoning, weak on artistic judgment, and incapable of doing UI design.In this brilliantly readable book, author Joel Spolsky proposes simple, logical rules that can be applied without any artistic talent to improve any user interface, from traditional GUI applications to websites to consumer electronics. Spolsky's primary axiom, the importance of bringing the program model in line with the user model, is both rational and simple.In a fun and entertaining way, Spolky makesuser interfacedesign easy for programmers to grasp. After reading User Interface Design for Programmers, you'll know how to design interfaces with the user in mind. You'll learn the important principles that underlie all good UI design, and you'll learn how to perform usability testing that works."

    The power of an artificial intelligence (AI) comes from its intelligence, not physical strength and laser guns. Humans steer the future not because we're the strongest or the fastest but because we're the smartest. When machines become smarter than humans, we'll be handing them the steering wheel. What promises—and perils—will these powerful machines present? Stuart Armstrong’s new book navigates these questions with clarity and wit.Can we instruct AIs to steer the future as we desire? What goals should we program into them? It turns out this question is difficult to answer! Philosophers have tried for thousands of years to define an ideal world, but there remains no consensus. The prospect of goal-driven, smarter-than-human AI gives moral philosophy a new urgency. The future could be filled with joy, art, compassion, and beings living worthwhile and wonderful lives—but only if we’re able to precisely define what a "good" world is, and skilled enough to describe it perfectly to a computer program.AIs, like computers, will do what we say—which is not necessarily what we mean. Such precision requires encoding the entire system of human values for an AI: explaining them to a mind that is alien to us, defining every ambiguous term, clarifying every edge case. Moreover, our values are fragile: in some cases, if we mis-define a single piece of the puzzle—say, consciousness—we end up with roughly 0% of the value we intended to reap, instead of 99% of the value.Though an understanding of the problem is only beginning to spread, researchers from fields ranging from philosophy to computer science to economics are working together to conceive and test solutions. Are we up to the challenge?A mathematician by training, Armstrong is a Research Fellow at the Future of Humanity Institute (FHI) at Oxford University. His research focuses on formal decision theory, the risks and possibilities of AI, the long term potential for intelligent life (and the difficulties of predicting this), and anthropic (self-locating) probability. Armstrong wrote Smarter Than Us at the request of the Machine Intelligence Research Institute, a non-profit organization studying the theoretical underpinnings of artificial superintelligence.

    It is a clear, complete introduction to developing network programs (both applets and applications) using Java, covering everything from networking fundamentals to remote method invocation (RMI). Java Network Programming, 3rd Edition includes chapters on TCP and UDP sockets, multicasting protocol and content handlers, servlets, multithreaded network programming, I/O, HTML parsing and display, the Java Mail API, and the Java Secure Sockets Extension. There's also significant information on the New I/O API that was developed in large part because of the needs of network programmers. This invaluable book is a complete, single source guide to writing sophisticated network applications. Packed with useful examples, it is the essential resource for any serious Java developer.

    Beginning with an introduction to array formulas, this manual examines topics such as how they differ from ordinary formulas, the benefits and drawbacks of their use, functions that can and cannot handle array calculations, and array constants and functions. Among the practical applications surveyed include how to extract data from tables and unique lists, how to get results that match any criteria, and how to utilize various methods for unique counts. This book contains 529 screen shots.

    Judea Pearl presents a book ideal for beginners in statistics, providing a comprehensive introduction to the field of causality. Examples from classical statistics are presented throughout to demonstrate the need for causality in resolving decision-making dilemmas posed by data. Causal methods are also compared to traditional statistical methods, whilst questions are provided at the end of each section to aid student learning.

    In addition to general advice on basic numeracy, the guide points out common errors and explains the recognized techniques for solving financial problems, analysing information of any kind, and effective decision making. Over one hundred charts, graphs, tables, and feature boxes highlight key points. Also included is an A-Z dictionary of terms covering everything from amortization to zero-sum game. Whatever your business, The Economist Numbers Guide will prove invaluable.

    Including a selection of exercises, adjusted for this edition, at the end of each chapter, it offers a new and simpler treatment of the representability of recursive functions, a traditional stumbling block for students on the way to the Godel incompleteness theorems.

    Simultaneously becoming more user friendly and more powerful as a back-end system, Linux has achieved new plateaus: the newer filesystems have solidified, new commands and tools have appeared and become standard, and the desktop--including new desktop environments--have proved to be viable, stable, and readily accessible to even those who don't consider themselves computer gurus. Whether you're using Linux for personal software projects, for a small office or home office (often termed the SOHO environment), to provide services to a small group of colleagues, or to administer a site responsible for millions of email and web connections each day, you need quick access to information on a wide range of tools. This book covers all aspects of administering and making effective use of Linux systems. Among its topics are booting, package management, and revision control. But foremost in Linux in a Nutshell are the utilities and commands that make Linux one of the most powerful and flexible systems available.Now in its fifth edition, Linux in a Nutshell brings users up-to-date with the current state of Linux. Considered by many to be the most complete and authoritative command reference for Linux available, the book covers all substantial user, programming, administration, and networking commands for the most common Linux distributions.Comprehensive but concise, the fifth edition has been updated to cover new features of major Linux distributions. Configuration information for the rapidly growing commercial network services and community update services is one of the subjects covered for the first time.But that's just the beginning. The book covers editors, shells, and LILO and GRUB boot options. There's also coverage of Apache, Samba, Postfix, sendmail, CVS, Subversion, Emacs, vi, sed, gawk, and much more. Everything that system administrators, developers, and power users need to know about Linux is referenced here, and they will turn to this book again and again.

    Crammed with information about host security, it saved many a UNIX system administrator and user from disaster.This second edition is a complete rewrite of the original book. It's packed with twice the pages and offers even more practical information for UNIX users and administrators. It covers features of many types of UNIX systems, including SunOS, Solaris, BSDI, AIX, HP-UX, Digital UNIX, Linux, and others. The first edition was practical, entertaining, and full of useful scripts, tips, and warnings. This edition is all those things -- and more.If you are a UNIX system administrator or user in this security-conscious age, you need this book. It's a practical guide that spells out, in readable and entertaining language, the threats, the system vulnerabilities, and the countermeasures you can adopt to protect your UNIX system, network, and Internet connection. It's complete -- covering both host and network security -- and doesn't require that you be a programmer or a UNIX guru to use it.Practical UNIX & Internet Security describes the issues, approaches, and methods for implementing security measures. It covers UNIX basics, the details of security, the ways that intruders can get into your system, and the ways you can detect them, clean up after them, and even prosecute them if they do get in. Filled with practical scripts, tricks, and warnings, Practical UNIX & Internet Security tells you everything you need to know to make your UNIX system as secure as it possible can be.Contents include:Part I: Computer Security Basics. Introduction and security policies. Part II: User Responsibilities. Users and their passwords, groups, the superuser, the UNIX filesystem, and cryptography. Part III: System Administrator Responsibilities. Backups, defending accounts, integrity checking, log files, programmed threats, physical security, and personnel security. Part IV: Network and Internet Security: telephone security, UUCP, TCP/IP networks, TCP/IP services, WWW, RPC, NIS, NIS+, Kerberos, and NFS. Part V: Advanced Topics: firewalls, wrappers, proxies, and secure programming. Part VI: Handling Security Incidents: discovering a breakin, U.S. law, and trust. VII: Appendixes. UNIX system security checklist, important files, UNIX processes, paper and electronic sources, security organizations, and table of IP services.

    As you read through the job description, your excitement builds as you realize that the job is a perfect fit! Not wasting another second, you fill out the application, attach your resume, and hold your breath as you hit “Apply.” Then you wait. And wait. And wait some more. Weeks go by without hearing so much as a peep, and before long you’ve given up hope on what seemed like a match made in heaven. Sound familiar? You’re not alone! On average there are 250 resumes submitted for every job opening, which means that 99.6% of applicants will fail to land the jobs they apply for. To get the job you want, you don’t just need a great resume--you need an outstanding resume, one that puts you in the top 1% of candidates for the job. That means ditching the same old advice you’ve been following with little results and adopting a tried-and-true process for getting your resume noticed in even the most competitive situations. In this book, Dan Clay breaks down the exact method he’s carefully developed over a period of ten years and provides a precise, step-by-step set of instructions for crafting the perfect resume, down to the last period. Unlike the dime-a-dozen recruiters turned career coaches who have never had to put themselves on the line in today’s brutally competitive job market, Dan offers practical, real-world experience gained from applying for and getting job offers from some of the most prestigious, competitive companies in the world. And when it comes to something as important as your career, don’t you deserve to learn from someone who’s actually succeeded at doing what you’re hoping to do? Of course you do! Here are some of the things you’ll learn about how to transform your resume from average to awe-inspiring: How to handle tricky pitfalls like extended time off or unemployment and have your resume come out as strong as ever How to make your accomplishments sound dramatically more impressive without having to tell a single lie How to remove the guesswork about what to include in your resume and build it to the exacting specifications of your target job's requirements How to pass the four tests that companies will put your resume through with flying colors How to strike the perfect composition of content, white space, and page length to accentuate and differentiate your strengths How to avoid the common (and not so common) resume mistakes that leave your resume dead on arrival How to tell a powerful story that demonstrates your capabilities in a way that will knock the socks off anyone reading it How to stand out without resorting to cheap tricks that come off as cheesy or over-the-top PLUS, you’ll also gain access to a free companion website containing fully editable resume templates, a perfect resume checklist, and other bonus materials to give you everything you need to create a stunning resume that will get you noticed and land you interviews. Whether you’re a new graduate looking for your first job, a career veteran angling for your next move, a recent victim of a layoff, or someone looking to dip their toes back int