Originals: How Non-Conformists Move the World


Adam M. Grant - 2016
    How can we originate new ideas, policies, and practices without risking it all?   Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.

Preventing the Next Pandemic: Vaccine Diplomacy in a Time of Anti-Science


Peter J. Hotez - 2021
    From such twenty-first-century forces, we have seen declines in previous global health gains, with sharp increases in vaccine-preventable and neglected diseases on the Arabian Peninsula, in Venezuela, in parts of Africa, and even on the Gulf Coast of the United States. In Preventing the Next Pandemic, international vaccine scientist and tropical disease and coronavirus expert Peter J. Hotez, MD, PhD, argues that we can--and must--rely on vaccine diplomacy to address this new world order in disease and global health. Detailing his years in the lab developing new vaccines, Hotez also recounts his travels around the world to shape vaccine partnerships with people in countries both rich and poor in an attempt to head off major health problems. Building on the legacy of Dr. Albert Sabin, who developed the oral polio vaccine with Soviet scientists at the height of the Cold War, he explains how he is still working to refresh and redirect vaccine diplomacy toward neglected and newly emerging diseases.Hotez reveals how--during his Obama-era tenure as the US Science Envoy for the Middle East and North Africa, which coincided with both the rise in these geopolitical forces and climate change--he witnessed tropical infectious diseases and established vaccine partnerships that may still combat them up close. He explores why, since 2015, we've seen the decline of global cooperation and cohesion, to the detriment of those programs that are meant to benefit the most vulnerable people in the world. Unfortunately, Hotez asserts, these negative global events kick off a never-ending loop. Problems in a country may lead to disease outbreaks, but those outbreaks can lead to further problems--such as the impact of coronavirus on China's society and economy, which has been felt around the globe. Zeroing in on the sociopolitical and environmental factors that drive our most controversial and pressing global health concerns, Hotez proposes historically proven methods to soothe fraught international relations while preparing us for a safer, healthier future. He hammers home the importance of public engagement to communicate the urgency of embracing science during troubled times.Touching on a range of disease, from leishmaniasis, schistosomiasis, and Middle East Respiratory Syndrome (MERS) to COVID-19, Preventing the Next Pandemic has always been a timely goal, but it will be even more important in a COVID and post-COVID world.

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry


David C. Robertson - 2013
    By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.  Along the way, Brick by Brick reveals how LEGO:- Became truly customer-driven by co-creating with kids as well as its passionate adult fans- Looked beyond products and learned to leverage a full-spectrum approach to innovation- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans- Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

Super Pumped: The Battle for Uber


Mike Isaac - 2019
    Uber had catapulted to the top of the tech world, yet for many came to symbolize everything wrong with Silicon Valley.Award-winning New York Times technology correspondent Mike Isaac’s Super Pumped presents the dramatic rise and fall of Uber, set against an era of rapid upheaval in Silicon Valley. Backed by billions in venture capital dollars and led by a brash and ambitious founder, Uber promised to revolutionize the way we move people and goods through the world. A near instant “unicorn,” Uber seemed poised to take its place next to Amazon, Apple, and Google as a technology giant.What followed would become a corporate cautionary tale about the perils of startup culture and a vivid example of how blind worship of startup founders can go wildly wrong. Isaac recounts Uber’s pitched battles with taxi unions and drivers, the company’s toxic internal culture, and the bare-knuckle tactics it devised to overcome obstacles in its quest for dominance. With billions of dollars at stake, Isaac shows how venture capitalists asserted their power and seized control of the startup as it fought its way toward its fateful IPO.Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a page-turning story of ambition and deception, obscene wealth, and bad behavior that explores how blistering technological and financial innovation culminated in one of the most catastrophic twelve-month periods in American corporate history.

The Wisdom of Crowds


James Surowiecki - 2004
    With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

The Creation of Inequality. How Our Prehistoric Ancestors Set the Stage for Monarchy Slavery and Empire


Kent V. Flannery - 2012
    As they created larger societies, however, inequality rose, and by 2500 BCE truly egalitarian societies were on the wane. In The Creation of Inequality, Kent Flannery and Joyce Marcus demonstrate that this development was not simply the result of population increase, food surplus, or the accumulation of valuables. Instead, inequality resulted from conscious manipulation of the unique social logic that lies at the core of every human group.A few societies allowed talented and ambitious individuals to rise in prestige while still preventing them from becoming a hereditary elite. But many others made high rank hereditary, by manipulating debts, genealogies, and sacred lore. At certain moments in history, intense competition among leaders of high rank gave rise to despotic kingdoms and empires in the Near East, Egypt, Africa, Mexico, Peru, and the Pacific.Drawing on their vast knowledge of both living and prehistoric social groups, Flannery and Marcus describe the changes in logic that create larger and more hierarchical societies, and they argue persuasively that many kinds of inequality can be overcome by reversing these changes, rather than by violence.

San Fransicko: Why Progressives Ruin Cities


Michael Shellenberger - 2021
    Progressives claimed they knew how to solve homelessness, inequality, and crime. But in cities they control, progressives made those problems worse.Michael Shellenberger has lived in the San Francisco Bay Area for thirty years. During that time, he advocated for the decriminalization of drugs, affordable housing, and alternatives to jail and prison. But as homeless encampments spread, and overdose deaths skyrocketed, Shellenberger decided to take a closer look at the problem.What he discovered shocked him. The problems had grown worse not despite but because of progressive policies. San Francisco and other West Coast cities -- Los Angeles, Seattle, Portland -- had gone beyond merely tolerating homelessness, drug dealing, and crime to actively enabling them.San Fransicko reveals that the underlying problem isn't a lack of housing or money for social programs. The real problem is an ideology that designates some people, by identity or experience, as victims entitled to destructive behaviors. The result is an undermining of the values that make cities, and civilization itself, possible.

The Nation City: Why Mayors Are Now Running the World


Rahm Emanuel - 2020
    Drawing on his own experiences in Chicago, and on his relationships with other mayors around America, Emanuel provides dozens of examples to show how cities are improving education, infrastructure, job conditions, and environmental policy at a local level.Emanuel argues that cities are the most ancient political institutions, dating back thousands of years and have reemerged as the nation-states of our time. He makes clear how mayors are accountable to their voters to a greater degree than any other elected officials and illuminates how progressives and centrists alike can best accomplish their goals by focusing their energies on local politics. The Nation City maps out a new, energizing, and hopeful way forward.

Aramis, or the Love of Technology


Bruno Latour - 1992
    But in the end, its electronic couplings proved too complex and expensive, the political will failed, and the project died in 1987. The story of Aramis is told by several different parties, none of which take precedence over any other: a young engineer and his professor, who act as detective to ferret out the reasons for the project's failure; company executives and elected officials; a sociologist; and finally Aramis itself, who delivers a passionate plea: technological innovation has needs and desires, especially a desire to be born, but cannot live without the sustained commitment of those who have created it.

The Test Book


Mikael Krogerus - 2014
    From emotional intelligence o personalty type, the GMAT to IQ, the bestselling authors of The Decision Book help us analyse every trait you need to thrive. The Test Book provides sample diagnostic tests for your career, relationship and business, sketching out not just what your skills are but how well you're utilising them too.With in-depth analysis of the history, strengths and weaknesses of each test and what your answers mean for you, The Test Book is the fastest and most entertaining way to equip yourself for happiness and success

999 CSI: Blood, Threats and Fears


Larry Henderson - 2020
     Larry, whose career with London’s Metropolitan Police started in 1971, a time when police officers were more than a little sceptical of science, soon proved his worth and attended every kind of crime scene, from terrorism to rape and from blackmail to murder - before he became the head of the Flying Squad’s forensic team during the busiest and most dangerous period of the legendary outfit’s existence. Soon, Larry was caught up in shoot-outs, pavement ambushes, record-breaking drug deals and tiger kidnappings, confronting some of the UK’s most terrifying villains along the way. Larry’s groundbreaking work features some of the UK’s most notorious crimes - a key piece of forensic evidence from one of Larry’s murder cases is displayed at Scotland Yard’s infamous Crime Museum. At turns breathtaking, fascinating, hilarious and tragic, 999 CSI opens up a truly astonishing world that most people never get to see, a world filled with cruelty, matched only by the courage of those who work tirelessly for justice.

The City: A Global History


Joel Kotkin - 2005
    In this authoritative and engagingly written account, the acclaimed urbanist and bestselling author examines the evolution of urban life over the millennia and, in doing so, attempts to answer the age-old question: What makes a city great?Despite their infinite variety, all cities essentially serve three purposes: spiritual, political, and economic. Kotkin follows the progression of the city from the early religious centers of Mesopotamia, the Indus Valley, and China to the imperial centers of the Classical era, through the rise of the Islamic city and the European commercial capitals, ending with today's post-industrial suburban metropolis.Despite widespread optimistic claims that cities are "back in style," Kotkin warns that whatever their form, cities can thrive only if they remain sacred, safe, and busy-and this is true for both the increasingly urbanized developing world and the often self-possessed "global cities" of the West and East Asia.Looking at cities in the twenty-first century, Kotkin discusses the effects of developments such as shifting demographics and emerging technologies. He also considers the effects of terrorism-how the religious and cultural struggles of the present pose the greatest challenge to the urban future.Truly global in scope, The City is a timely narrative that will place Kotkin in the company of Lewis Mumford, Jane Jacobs, and other preeminent urban scholars.

The Geography of Genius: A Search for the World's Most Creative Places from Ancient Athens to Silicon Valley


Eric Weiner - 2016
    He explores the history of places, like Vienna of 1900, Renaissance Florence, ancient Athens, Song Dynasty Hangzhou, and Silicon Valley, to show how certain urban settings are conducive to ingenuity. And, with his trademark insightful humor, he walks the same paths as the geniuses who flourished in these settings to see if the spirit of what inspired figures like Socrates, Michelangelo, and Leonardo remains. In these places, Weiner asks, “What was in the air, and can we bottle it?”

Free: The Future of a Radical Price


Chris Anderson - 2009
    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.

Guns, Germs, and Steel: The Fates of Human Societies


Jared Diamond - 1997
    one of the most important and readable works on the human past published in recent years."Winner of the Pulitzer Prize and a national bestseller: the global account of the rise of civilization that is also a stunning refutation of ideas of human development based on race.In this "artful, informative, and delightful" (William H. McNeill, New York Review of Books) book, Jared Diamond convincingly argues that geographical and environmental factors shaped the modern world. Societies that had a head start in food production advanced beyond the hunter-gatherer stage, and then developed writing, technology, government, and organized religion—as well as nasty germs and potent weapons of war—and adventured on sea and land to conquer and decimate preliterate cultures. A major advance in our understanding of human societies, Guns, Germs, and Steel chronicles the way that the modern world came to be and stunningly dismantles racially based theories of human history.Winner of the Pulitzer Prize, the Phi Beta Kappa Award in Science, the Rhone-Poulenc Prize, and the Commonwealth Club of California's Gold Medal