Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

Music, the Brain, and Ecstasy: How Music Captures Our Imagination


Robert Jourdain - 1997
    In clear, understandable language, Jourdian expertly guides the reader through a continuum of musical experience: sound, tone, melody, harmony, rhythm, composition, performance, listening, understanding—and finally to ecstasy. Along the way, a fascinating cast of characters brings Jourdian's narrative to vivid life: "idiots savants" who absorb whole pieces on a single hearing, composers who hallucinate entire compositions, a psychic who claims to take dictation from long-dead composers, and victims of brain damage who can move only when they hear music. Here is a book that will entertain, inform, and stimulate everyone who loves music—and make them think about their favorite song in startling new ways.

After Photography


Fred Ritchin - 2008
    In a world beset by critical problems and ambiguous boundaries, Fred Ritchin argues that it is time to begin energetically exploring the possibilities created by digital innovations and to use them to better understand our rapidly changing world.Ritchin—one of our most influential commentators on photography—investigates the future of visual media as the digital revolution transforms images into a hypertextual medium, fundamentally changing the way we conceptualize the world. Simultaneously, the increased manipulation of photographs makes photography suspect as reliable documentation, raising questions about its role in recounting personal and public histories. In the tradition of John Berger and Susan Sontag, Ritchin analyzes photography's failings and reveals untapped potentials for the medium.

Why Art Cannot be Taught: A Handbook for Art Students


James Elkins - 2001
    He also addresses the phenomenon of art critiques as a microcosm for teaching art as a whole and dissects real-life critiques, highlighting presuppositions and dynamics that make them confusing and suggesting ways to make them more helpful.Elkins's no-nonsense approach clears away the assumptions about art instruction that are not borne out by classroom practice. For example, he notes that despite much talk about instilling visual acuity and teaching technique, in practice neither teachers nor students behave as if those were their principal goals. He addresses the absurdity of pretending that sexual issues are absent from life-drawing classes and questions the practice of holding up great masters and masterpieces as models for students capable of producing only mediocre art. He also discusses types of art -- including art that takes time to complete and art that isn't serious -- that cannot be learned in studio art classes.Elkins's incisive commentary illuminates the experience of learning art for those involved in it, while opening an intriguing window for those outside the discipline.

Celebrate Your Creative Self: More Than 25 Exercises to Unleash the Artist Within


Mary Todd Beam - 2001
    You'll develop the skills you need to express yourself and explore your favorite mediums. Step-by-step demos show you how to:Capture and manipulate light in your workExperiment with new and unusual painting surfacesBreak the "rules" of color composition that inhibit your creativityCreate your own dynamic designs for paintings with more impactAdd layers of meaning to your work with the symbolism inherent in both man-made objects and natural elementsImbue your work with a touch of fantasy and recapture the magic you remember from childhoodMove beyond traditional 2-dimensional painting into 3-D reconstructionAnd much, much more!Once you've built up such a repertoire of skills, you'll be able to turn any idea into finished art by applying the techniques that best accommodate your inspiration. You'll also learn how to tap the deepest recesses of your creative wellspring by taking risks, getting personal and making meaningful statements with your work.No matter what your medium, no matter what your level of skill, Celebrate Your Creative Self can help make your artistic dreams a reality!

The Gorgeous Nothings: Emily Dickinson's Envelope Poems


Emily Dickinson - 2013
    A never-before-possible glimpse into the process of one of our most important poets.The book presents all the envelope writings — 52 — reproduced life-size in full color both front and back, with an accompanying transcription to aid in the reading, allowing us to enjoy this little-known but important body of Dickinson’s writing. Envisioned by the artist Jen Bervin and made possible by the extensive research of the Dickinson scholar Marta L. Werner, this book offers a new understanding and appreciation of the genius of Emily Dickinson.

Letters on Cézanne


Rainer Maria Rilke - 1907
    Nearly as frequently, he wrote dense and joyful letters to his wife, Clara Westhoff, expressing his dismay before the paintings and his ensuing revelations about art and life.Rilke was knowledgeable about art and had even published monographs, including a famous study of Rodin that inspired his New Poems. But Cézanne's impact on him could not be conveyed in a traditional essay. Rilke's sense of kinship with Cézanne provides a powerful and prescient undercurrent in these letters -- passages from them appear verbatim in Rilke's great modernist novel, The Notebooks of Malte Laurids Brigge. Letters on Cézanne is a collection of meaningfully private responses to a radically new art."Rilke makes the feeling and views around great art real, weaving into his letters the indescribable thing that gives us beauty, truth, pleasure."--HELEN FRANKENTHALER, Art & Antiques"[These letters] are themselves extraordinarily peaceful and concentrated, seeping with the sense and recognition of Cézanne's colors, in nature as on canvas, colors which seem a part of Rilke himself, of the words and paper."--JOHN BAYLEY, The New York Review of Books

Seiobo There Below


László Krasznahorkai - 2008
    An ancient Buddha being restored; Perugino managing his workshop; a Japanese Noh actor rehearsing; a fanatic of Baroque music lecturing to a handful of old villagers; tourists intruding into the rituals of Japan’s most sacred shrine; a heron hunting.… Seiobo hovers over it all, watching closely.Melancholic and brilliant, Seiobo There Below urges us to treasure the concentration that goes into the perception of great art, leading us to re-examine our connection to immanence.

The Future of Architecture


Frank Lloyd Wright - 1953
    

Caravaggio: Painter of Miracles


Francine Prose - 2005
    Caravaggio defied the aesthetic conventions of his time; his use of ordinary people, realistically portrayed—street boys, prostitutes, the poor, the aged—was a profound and revolutionary innovation that left its mark on generations of artists. His insistence on painting from nature, on rendering the emotional truth of experience, whether religious or secular, made him an artist who speaks across the centuries to modern day.Called “racy, intensely imagined, and highly readable” by the New York Times Book Review, Caravaggio includes eight pages of color illustrations, and is sure to appeal to art enthusiasts interested in one of history’s true innovators. Caravaggio is part of the “Eminent Lives” series from HarperCollins, a selection of biographies by distinguished authors on canonical figures.

Egon Schiele


Frank Whitford - 1981
    Rejected by his family, hounded by society for his interest in young girls, he expressed through his art a deep and bewildering loneliness and an obsession with sexuality, death and decay. He was only twenty-eight when he died, yet he left behind him a body of work that sustains a huge public reputation--and a myth. This book sets out to examine both. 151 illus., 20 in color.

Ren Hang


Ren Hang - 2017
    Slight of build, shy by nature, prone to fits of depression, the 28-year-old Beijing photographer was nonetheless at the forefront of Chinese artists' battle for creative freedom. Like his champion Ai Weiwei, Ren was controversial in his homeland and wildly popular in the rest of the world. He said, -I don't really view my work as taboo, because I don't think so much in cultural context, or political context. I don't intentionally push boundaries, I just do what I do.- Why? Because his models, friends, and increasingly, fans, are naked, often outdoors, high in the trees or on the terrifyingly vertiginous rooftops of Beijing, stacked like building blocks, heads wrapped in octopi, body cavities sprouting phone cords and flowers, whatever enters his mind at the moment. He denies his intentions are sexual, and there is a clean detachment about even his most extreme images: the urine, the insertions, the many, many erections. In a 2013 interview VICE magazine asked, -there are a lot of dicks ... do you just like dicks?- Ren responded, -It's not just dicks I'm interested in, I like to portray every organ in a fresh, vivid and emotional way.- True though that may be, the penises Ren photographed are not just fresh and vivid, but unusually large, making one wonder just where he met his friends. In the same piece, Hang also stated, -Gender isn't important when I'm taking pictures, it only matters to me when I'm having sex, - making him a pioneer of gender inclusiveness. Young fans still eagerly flock to his website, Facebook, Instagram, and Flickr accounts. His photographs, all produced on film, have been the subject of over 20 solo and 70 group shows in his brief six-year career, in cities as disparate as Tokyo, Athens, Paris, New York, Copenhagen, Frankfurt, Vienna, and yes, even Beijing. He self-published 16 monographs, in tiny print runs, that now sell for up to $600. TASCHEN's Ren Hang is his only international collection, covering his entire career, with well-loved favorites and many never-before-seen photos of men, women, Beijing, and those many, many erections. We take solace remembering Ren's joy when he first held the book, shared by his long-time partner Jiaqi, featured on the cover.Text in English, French, and German

Mucha


Tomoko Sato - 2015
    In evocative shades of peach, gold, ochre and olive, his seductive compositions of patterns, flowers, and beautiful women became paradigms of the Belle Epoque years. Mucha's work permeated illustration, posters, postcards, and advertising designs of his day. His striking posters of star actress Sarah Bernhardt were particularly famous. Alongside this delicate decorative work, Mucha also harbored committed humanist ideals and nationalist beliefs. With monumental works such as The Slav Epic, he expressed his staunch support for Pan-Slavism, promoting the political independence of the Czech and Slavic nations from the Austro-Hungarian Empire.This book presents key works from Mucha's distinctive oeuvre to introduce an artist who, with few rivals, distilled the spirit of an age.About the Series: Each book in TASCHEN s Basic Art series features: a detailed chronological summary of the life and oeuvre of the artist, covering his or her cultural and historical importance a concise biography approximately 100 illustrations with explanatory captions "

Pre-Raphaelites


Heather Birchall - 2010
    Fascinated by the romantic aspects of medieval culture and the vivid, jewel-like colors of Quattrocento art, the movement abhored the Classical poses and composition of Raphael and those influenced by him—hence the group's name—and the influence of Sir Joshua Reynolds. Founded in 1848 by William Holman Hunt, John Everett Millais and Dante Gabriel Rossetti, the original Pre-Raphaelites were joined by William Michael Rossetti, James Collinson, Frederic George Stephens and Thomas Woolner to form a seven-member "brotherhood". Its influence on many later British artists was extensive, and Rossetti's work is now seen as a precursor of the wider European Symbolist movement. This book examines the group's emergence, development, influence, and subsequent demise.About the Series: Each book in TASCHEN's Basic Genre Series features:a detailed introduction with approximately 35 photographs, plus a timeline of the most important events (political, cultural, scientific, etc.) that took place during the time period a selection of the most important works of the epoch; each is presented on a 2-page spread with a full-page image and, on the facing page, a description/interpretation of the work and brief biography of the artist as well as additional information such as a reference work, portrait of the artist, and/or citations

Chroma


Derek Jarman - 1994
    From the explosions of image and color in In The Shadow of the Sun, The Last of England, The Garden and Wittgenstein, to the somber blacks of his collages and tar paintings, Jarman has consistently used color in unprecedented ways, making his ideas on the subject of interest to filmmakers, film audiences, artists and students alike. Blue, his most personal and innovative film, consists of a compelling soundtrack accompanied by a monochrome blue image and is, among other things, a comment on Jarman's diminishing eyesight due to AIDS. In his signature style, a lyrical combination of classical theory, anecdote, and poetry, Jarman takes the reader through the spectrum, introducing each color as an embodiment of an emotion, evoking memories or dreams. He explains the use of color in Medieval painting through the Renaissance to the modernists and draws on the great color theorists from Pliny to Leonardo. He writes too about the meanings of color in literature, science, philosophy, psychology, religion and alchemy. Read either as a work on color, or a distillation of Jarman's artistic vision, Chroma presents an exciting perspective on the subject.