But what if the stories you love to write aren’t the kind that are selling like ice water in July? How do you create a career in writing that you both love and hits the financial success you need to justify the hours spent at the keyboard? For Love or Money talks about writing for love (and how to sell that) as well as writing for money (and how to love it). It contains serious strategies about making money with your books, living the freedom of indie publishing, and stretching yourself creatively in your career. For authors willing to take a hard look at themselves and the market, this book will lay out the necessary steps to create your dream writing career. For Love or Money is meant to be used in tandem with The Indie Author Survival Guide (Second Edition), the first book in the Crafting a Self-Publishing Career series. Together, these two books will set you on a path of turning your love for storytelling into a career. **JOIN THE FOR LOVE OR MONEY FACEBOOK GROUP** Connect with your fellow self-published authors and share information about writing and publishing. Susan hosts monthly consultation giveaways and shares updates on the constantly evolving publishing landscape. JOIN HERE: http://smarturl.it/LoveOrMoneyGroup **Table of Contents** Author's Note Crafting Your Dream Writer Life 1.1 Choosing Your Mountain 1.2 Park Your Biases At The Curb 1.3 Embrace Your Freedom 1.4 My Journey 1.5 Decide For Yourself 1.6 Bite-Sized Summary Writing For Love 2.1 Writing Challenges Me 2.2 Forget About Readers 2.3 Joyful Writing 2.4 Take Your Craft Up A Level 2.5 It Will Always Be Hard 2.6 Bite-Sized Summary Turning Love Into Money 3.1 Don't Give Up Too Soon 3.2 All The Marketing Tricks 3.3 Making What You Love More Commercial 3.4 My Biggest Failure/Learning Experience 3.5 Why Isn't My Book Selling 3.6 Build Your Backlist 3.7 Bite-Sized Summary Writing For Money 4.1 Writing What Sells 4.2 What's In Your Wheelhouse 4.3 Don't Try This At Home 4.4 Bite-Sized Summary Balancing Writing And Life 5.1 Staying Sane in a Crazy (Indie Publishing) World Managing Your Career Appendix: Your Self-Publishing Toolkit

    Discover techniques and strategies for generating ideas, connecting with readers emotionally, and finding inspiration you need to finish your work. This fully revised edition includes an updated marketing section for navigating the unique challenges and possibilities of the evolving literary marketplace. Inside you'll find new essays from dozens of best-selling authors and publishing professionals detailing how to:—Master the elements of fiction, from plot and character to dialogue and point of view—Develop a unique voice and sensibility in your writing—Manage the practical aspects of writing, from overcoming writer's block to revising your work—Determine the key elements for success in every genre—Find an agent, market your work, and get published—or self-publish—successfullyYou'll also find interviews with some of the world's finest and most popular writers, including David Baldacci, Lee Child, Robert Crais, Khaled Hosseini, Hugh Howey, Stephen King, Dennis Lehane, George R.R. Martin, Jojo Moyes, Anne Rice, Jane Smiley, and Garth Stein. Their insights on the craft and business of fiction will provide you with invaluable mentorship as you embark on your writing journey.The Complete Handbook of Novel Writing is your go-to guide for every aspect of creating a bestseller.

    You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

    Throughout all the chaos, you need a mentor that has seen a business through the ins and outs and can offer guidance that will exponentially tip the odds in your favor to succeed.Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business.Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story.In Around the Corner to Around the World, Rosenberg helps you as he:Distills the characteristics of a successful company through all phases of growth.Provides a new perspective on the dramatic story behind the rise of one of the world’s most iconic brands.Tells the first-hand account and essential lessons learned from the tenure of one of the most successful CEO runs in modern business history.Reveals some of the dramatic and surprising plot turns in the story of Dunkin’s rise to global prominence.Around the Corner to Around the World tells a compelling story of lessons gleaned over a 35-year career building a small business into the iconic Dunkin' brand it has become.The harrowing twists and turns and sometimes existential threats to the business will enlighten anyone starting or running a business.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.

    Legal education, which focuses on judicial opinions, not instruments of persuasion, is partly to blame. Yet forceful writing is one of the most potent weapons of legal advocacy. In Writing to Win, Steve Stark, a former teacher of writing at Harvard Law, who has taught thousands of aspiring and practicing lawyers, has written the only book on the market that applies the universal principles of vigorous prose to the job of making a case--and winning it.Writing to Win focuses on the writing of lawyers, not judges, and includes dozens of examples of effective (and ineffective) real-life writing--as well as models drawn from advertising, journalism, and fiction. It deals with the problems lawyers face in writing, from organization to strengthening and editing prose; teaches ways of improving arguments; addresses litigation and technical writing in all its forms; and covers the writing attorneys must perform in their practice, from memos and letters to briefs and contracts. Each chapter opens with a succinct set of rules for easy reference.No other legal writing book on the market is as practical, as focused on results, as well written as Writing to Win.

    You'll learn how to expand your mind and understand your true potential through the power of thinking simply, while stripping back the jargon and digging to the core of any obstacle in your way. Let's be honest, life is full of unnecessary complexity and it's left most of us confused, angry and disenfranchised. This book will help you to remove the baggage, cut through the clutter and begin your smooth path to success. Learn how to: Live and act with resiliency, authenticity and passion Learn to trust your instincts again and see the world through new eyes Recalibrate your thoughts, behaviours and actions Declutter your mind, streamline your day and be successful at life Simple wisdom, simply shared, is personal development unplugged – and when you begin peeling back the layers to expose the heart of the problem, you become well-equipped to devise a simpler, yet more effective solution. Simple Thinking will help you in achieving this state of clarity and confidence.

    Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

    “ —The Washington Post A truly original book in every sense of the word, The Dictionary of Obscure Sorrows poetically defines emotions that we all feel but don’t have the words to express—until now. Have you ever wondered about the lives of each person you pass on the street, realizing that everyone is the main character in their own story, each living a life as vivid and complex as your own? That feeling has a name: “sonder.” Or maybe you’ve watched a thunderstorm roll in and felt a primal hunger for disaster, hoping it would shake up your life. That’s called “lachesism.” Or you were looking through old photos and felt a pang of nostalgia for a time you’ve never actually experienced. That’s “anemoia.” If you’ve never heard of these terms before, that’s because they didn’t exist until John Koenig set out to fill the gaps in our language of emotion. The Dictionary of Obscure Sorrows “creates beautiful new words that we need but do not yet have,” says John Green, bestselling author of The Fault in Our Stars. By turns poignant, relatable, and mind-bending, the definitions include whimsical etymologies drawn from languages around the world, interspersed with otherworldly collages and lyrical essays that explore forgotten corners of the human condition—from “astrophe,” the longing to explore beyond the planet Earth, to “zenosyne,” the sense that time keeps getting faster. The Dictionary of Obscure Sorrows is for anyone who enjoys a shift in perspective, pondering the ineffable feelings that make up our lives. With a gorgeous package and beautiful illustrations throughout, this is the perfect gift for creatives, word nerds, and human beings everywhere.

    She is tired and heavy and worried, and she wants her wine and caffeine back. But then, at a routine checkup, her doctor frowns at her chart and says, “I’m worried about a couple of things”—and unpleasant suddenly seems like paradise. What follows is a harrowing, poignant, and occasionally hysterical journey through premature motherhood, from the starting point of “leaking a little protein” to the early delivery of her tiny daughter because of severe preeclampsia and the beginning of a new chapter of frightful, lifelong love.Half a million babies are born prematurely in the United States every year—almost one every minute—each with a unique story, and Hopper eloquently gives a voice to what their parents share: the shock, the scares, the lonely nights in the neonatal intensive care unit, the fierce attention to detail that makes for sanity and craziness, the light of faith, the warmth of family, and the terrifying attachment. Through it all runs the power of words to connect us to one another, as Hopper draws on her gifts as a writer first to help her navigate this uncertain territory and then to tell her story. With candor, grace, and a healthy dose of humor, she takes us into the final weeks of her pregnancy, the this-was-not-part-of-the-plan first weeks of little Stella’s life, and the isolated world she and her husband inhabited when they took their daughter home at the onset of a cold Minnesota winter. Finally, frankly, Hopper ventures into the complicated question of whether to have another child. Down-to-earth and honest about the hard realities of having a baby, as well as the true joys, Ready for Air is a testament to the strength of motherhood—and stories—to transform lives.

    If you've tried to create and sell an online product before and failed, this book will show you a process that will help you succeed at last: co-creation. This updated edition describes co-creation in greater detail. It also tells the stories of many who have learned and executed the process. They're proof that the opportunity to teach and grow rich doesn't favor only those who have specialized expertise, business experience, or vast resources. Almost anyone can seize this opportunity and attain wealth, impact, and lifestyle freedom. To begin, you'll learn how to: Address the common obstacle that keeps others from teaching online: confidence Determine your potential for becoming an online course creator Use co-creation to create an online course people will pay for and that will produce the outcomes they desire Following this blueprint, you'll also learn how to: Find a hyper-narrow and specific topic for your first (pilot) online course and validate it Write a single-page curriculum with the flexibility for co-creating your course with your pilot students Sell your pilot course even before you've built it and even if you don't have an audience Address different learning modalities and deliver an online course Gather meaningful feedback from your students and use them to keep making your courses better Lather, rinse, and repeat the process until you have an Education Empire

    Cate Sevilla is insightful, inventive and so supportive' Viv Groskop 'Entertaining and practical; moving and funny and, most importantly, a helping hand from someone who's been through it' Emma Gannon, Sunday Times bestselling author 'A timely and provocative book that is at once empathetic about the challenges work presents and empowering on how to overcome them' Bruce Daisley, author of The Joy of Work Bosses are maddening. Colleagues are profoundly irritating. And balancing family and work is daunting. So how do we balance success with sanity? How do we progress without burning out? Whether you're drowning in a toxic working environment, battling burnout, recovering from redundancy, or just struggling to figure out what you actually want from your career, Cate Sevilla is here to help coach you through the shittiness of your work day, and help you shift your relationship with your career.Having worked at giant corporations like Google (where her days consisted of aggressive bosses, complimentary pastries and lots of tears) and scrappy start-ups like The Pool (where she was Editor-in-Chief when it all went pear-shaped), Cate Sevilla has laboured through a lot of stressful and downright ridiculous work situations so that you don't have to. Drawing from lessons learned in her career and interviews with other women, How to Work Without Losing Your Mind is a relatable and reassuring guide to the messy, stressful and sometimes bizarre side of work that everyone experiences but no one talks about. It'll be your tonic after a long, hard working week, where you've ugly cried with your colleagues and are exhausted from endless video calls - and are wondering what the hell to do next.

    Using 30 years of legal experience, Sedwick shows writers how to • Set up their business • Protect their copyright • Avoid infringement • Spot scams • Save on taxes This second edition covers additional topics including • Choosing a pen name • Using lyrics and images • Fighting content theft • Minimizing defamation and privacy risks • Expanding beyond the book Don’t lose your copyright by signing a bad contract, or waste money by buying into a scam, or lose sleep by getting sued for defamation. Self-Publisher’s Legal Handbook helps writers navigate the legal aspects of writing and independent publishing.

    Today, a blog is one of the most powerful tools a writer has at his or her disposal. Whether you want to connect with a potentially huge new readership or showcase your work and get published, a well-written, well-presented blog is essential.Packed with tips, advice, and inspirational stories from successful writers who blog, Blogging for Writers is an accessible guide that teaches everything you need to know to create a blog that you'll enjoy writing--and one that readers will return to again and again. No technical knowledge is required: Blogging expert Robin Houghton will take you through the whole process step by step, and you'll soon discover how to blog with confidence, substance, and style.