100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)


Andy Maslen - 2011
    

Byzantium


Robert Wernick - 2016
    Here, too, are the stories of the extraordinary emperors and generals who brought the empire into being and ultimately presided over its demise. We witness the glittering city of Constantinople from its rise to greatness through its deadly conclusion. Though Byzantium has faded away, its everlasting contributions to our world today are revealed in this fascinating history.

Steinhoff inside SA's biggest corporate crash


James-Brent Styan - 2018
    24 hours later more than R160 billion rand of this fortune was wiped out. The Steinhoff Empire, that took 20 years to build into an international business giant, had crumbled overnight. Markus Jooste, Steinhoff’s flashy CEO, resigned via SMS and has since been fleeing an avalanche of scandals and accusations: luxury homes for a blonde mistress, allegations of fraud, racing horses and unparalleled extravagance, a lavish, black Jaguar for an old university residence… What exactly happened here? Who knew what? What is Steinhoff, who is Markus Jooste and what does it all have to do with the so called Stellenbosch mafia? Where does business tycoon Christo Wiese, Shoprite and Pepkor fit in and where is the pensioners’ money? Well-known financial writer James-Brent Styan unpacks these and other questions in this astounding tale of power and greed, of secrets and deceit, and ultimately the biggest financial breakdown in the history of South Africa. Through interviews with trustworthy sources, revelations from confidential documents and in-depth research about Steinhoff’s history, Styan uncovers what the group doesn’t want you to know. Follow the Money: The story of Steinhoff, Markus Jooste and the Stellenbosch Boys is a gripping financial thriller that will be told as cautionary tale or salacious scandal in both boardrooms and living rooms for decades to come.

The 100 Greatest Players In NHL History (And Other Stuff): An Arbitrary Collection of Arbitrary Lists


Greg Wyshynski - 2017
    Then check out their other lists and insights from the first 100 years of the NHL, including: - The Top 10 Ways The NHL Will Be Different in 25 Years - The Top 10 Most Questionable Decisions Under Gary Bettman - The 10 Worst Teams In NHL History - And the biggest gripes the authors had with each other’s rankings All of this makes THE 100 GREATEST PLAYERS IN NHL HISTORY (AND OTHER STUFF) a must-read for sports fans who love raging debates and the glorious weirdness of hockey!

Manifesto: A Revolutionary Approach to General Aviation Maintenance


Mike Busch - 2014
    Written in typical no-nonsense style, it lays out the basis of Mike's “minimalist” maintenance philosophy for owner-flown general aviation aircraft. An owner who follows the book's guidance can save a small fortune on maintenance costs and end up with a safer, more reliable aircraft.Owners are advised to perform the absolute least amount of maintenance required to make their aircraft safe, reliable and legal… and nothing more. The book explains in detail why engine and propeller TBOs and most other manufacturer-prescribed maintenance intervals should be disregarded. And “Manifesto” explains exactly how to do it.About the Author:Mike Busch is arguably the best-known A&P/IA in general aviation. In 2008, he was honored by the FAA as “National Aviation Maintenance Technician of the Year.” Mike has been a prolific aviation writer for more than four decades. His “Savvy Aviator” columns have appeared in numerous publications including EAA Sport Aviation, AOPA’s Opinion Leader’s Blog, AVweb, and magazines for the three largest GA type clubs (ABS, CPA, and COPA). He is renowned for his free monthly maintenance webinars and his standing-room-only forums at EAA AirVenture Oshkosh. Mike has been a pilot and aircraft owner for 45 years with 7,500+ hours logged, and he is a CFIA/I/ME. He’s founder and CEO of Savvy Aircraft Maintenance Management, Inc., the world’s largest firm providing maintenance-management services for owner-flown aircraft.

How My Blog Got 1 Million Visits In 7 Months: A practical and straightforward guide to increasing traffic to your blog in your spare time - and without having to pay for advertising


Patric Morgan - 2015
    For some, blogging is a pastime, a hobby, something to fulfil a creative need. But some take blogging one step further. Many individuals, with no special training, are using their blog/s as a part-time or even a full-time job. You may already have a blog that could do with a few more visitors. Or maybe you’re thinking of setting up a blog but are not sure where to start. The question most people ask me is ‘How do I get visitors to my blog?’ It’s like setting up a shop on the High Street and facing the challenge of getting people in the door. The good news is – I have answers that will see your visitor count lift substantially. All you need is a computer, an internet connection and a brain (your own preferably). Here’s what you don’t need: money. This book answers your blogging questions in a practical and straightforward way. How My Blog Got 1 Million Visits In 7 Months has been designed to show you how to drive people to your blog – and how to keep them coming back, time after time. It’s designed for bloggers and for those who have websites that could do with more traffic. I’m a multi-award winning blogger and publisher and have been for over eight years. When I first started blogging, I got very excited to see that one person kept visiting my site. That was until I realised that the analytics was, in fact, counting me as a visitor. I’ve learned a lot since. My latest blog broke through the 1,000,000 visit mark after just 7 months. As a result, my blog is now a profitable business. I haven’t spent a penny on advertising and I spend about 30 minutes a day blogging at most. I’ve picked up a large-scale book deal as a direct result of my blog. In this book, I’ll show you the basics of setting up your blog; how to write content that people will just want to click on and share with their friends; how to create viral posts that will see your visitor statistics balloon; how to write content for your website that will sell your services or products; how to optimise your posts for search engines and how to make money from your blog. My promise to you is this - if you use the tips and tricks that I am about to show you, your site will get more traffic and you can start making money from it. These are proven techniques that you can start implementing on your blog straight away. Run the kind of blog that other bloggers envy. Be the kind of blogger that people marvel at. It’ll make you feel pretty good, I guarantee it. Find out how right now. *** “Patric Morgan's How My Blog Got 1 Million Visitors in 7 Months makes me sick! I've got 15,000+ people on my combined social media and I've never gotten even close to a million visits on my site. Screw you, Patric! However – I have read through his book and have found some cool tricks to steal and apply. Shh...don't tell him.” Vicki Abelson, Author of ‘Don't Jump’, published October '15 from Carl Reiner's Random Content. “What an absolutely incredible 'How to Guide'. This book will give you the tools you need to increase your web traffic and create a viral sensation from your blog or website. Follow the common sense approach within these pages and maybe you'll be writing your own success story very soon. A must read for any avid blogger trying to step up into the big leagues. Buy it now!” Nigel Shinner, Author of the critically acclaimed novel ‘From Within’ “It’s good to read something that actually delivers on the title of the book.

Betting on a Darkie: Lifting the Corporate Game


Mteto Nyati - 2019
    At heart I’m an engineer. I want to encourage people to fix things, not to raise false hopes.' Mteto Nyati knew years ago as a schoolboy in Mthatha, working behind the counter at his mother’s trading store, that he wanted to fix and build things. After completing his studies in Mechanical Engineering at Natal University, he turned down a Rhodes scholarship and headed for Johannesburg to take up a position at Afrox. He was the only black engineer and the sole advice he received from his superiors was ‘don’t mess up’. He didn’t. Today Nyati is one of South Africa’s top CEOs, having steered Microsoft South Africa and MTN South Africa out of troubled times. He is currently guiding the transition of Altron from a family business, started at the height of apartheid, into a high-performing international IT company with a social conscience.

New Trader, Rich Trader: How to Make Money in the Stock Market


Steve Burns - 2011
    Each chapter takes up a pair of opposites, such as "New Traders try to prove they are right; Rich traders admit when they are wrong." Dozens of such pairs offer a psychological mirror to serious readers. -Alexander Elder www.elder.com Here is a work that puts the reader in the mind of a fledging trader who makes all the mistakes then learns from them. Told in an instructive and entertaining narrative, the author takes the reader through the trading concepts with a clarity and ease of understanding. A must read for beginning and intermediate level traders.-Dr. Chris Kacher, co-founder of www.SelfishInvesting.com and co-author of "How We Made 18,000% in the Stock Market"You have done a truly tremendous job with this book! A breezy read with essential trading advice. I think this book could become a trading classic! So many great rules are offered in this book, but I think my favorite might be Chapter 8's. It is SO true! Just printing out the title of each chapter and putting it on your desk would greatly benefit every trader I know. Steve, you've done a great job!-"Darrin Donnelly, DarvasTrader.com."Steve Burns has done a superb job with his new book "New Trader, Rich Trader"! This is a must read for all levels of traders. Golden nuggets include important concepts like "I always put capital preservation before capital appreciation." Steve tackles psychology, risk control, and what it takes to succeed in this business where so many fail. As Steve says "most new traders learn the hard way by losing money...," don't be one of them, do yourself a favor and buy this book, because not only is it a great investment, but the concepts in this book will save you plenty!-Bennett McDowell, Founder, TradersCoach.com(r) Author: "A Trader's Money Management System: How to Ensure Profit and Avoid the Risk of Ruin"Steve Burnsdescribes three of the most critical aspects of trading with a "dialogue-style' book between a novice trader and an experienced successful trader. Psychology - making sure your mindset is correct and in the game with a solid, realistic, and objective plan. Risk Management - the key to it all and ones ability to understand andmanage all aspects of risk control. Methodology - making sure you fit a trading plan to your own unique style while understanding what prior successful traders did as well. The teacher/student lessons discussedshould be of valueto all traders.-John Boik, author of "How Legendary Traders Made Millions" and "Monster Stocks"Steve has crafted an easy-to-read tutorial on avoiding the most common mistakes made by new traders. Save yourself years of heartache and buy this book and do your homework. New Trader, Rich Trader should be mandatory reading for the novice investor.-Kenneth Lee, author of "Trouncing the Dow&quo

Vegucation Over Medication: The Myths, Lies, And Truths About Modern Foods And Medicines


Bobby J. Price - 2018
     There was a time when food was our medicine, and the farmer our physician. But now industrialization has converted farms into factories, replaced produce for processed foods, and meat comes with just as many warnings as the drugs we are prescribed.  If we continue to embrace the Standard American Diet (SAD diet) and current health care system, this may be the first generation of parents to outlive their children.   The science and medical community are split 50/50 as to why we are so sick. One side is dogmatically attached to the theory that germs cause disease, so sickness is inevitable and can only be treated not cured. The other perspective is that we have a genetic predisposition to disease and that science & technology provide the solution. However, neither of these philosophies actually address the real cause of disease. Vegucation Over Medication bridges the gap by helping us understand the impact of nutrition on our health. Dr. Bobby Price provides actionable advice on how to prevent and even reverse many chronic diseases. The book dispels in shocking detail many of the myths and lies we’ve adopted as truths, such as the use of medications as our primary form of prevention. Dr. Price’s holistic approach to understanding the healing nature of our foods and bodies will empower you to cleanse, nourish, and RECLAIM YOUR HEALTH.   In this book you will learn: • Hidden dangers in foods and medicines • How to minimize or eliminate medications • The connection between disease and nutrition • The secrets of long-term natural weight loss • The real scoop on protein • Powerful natural alternatives to help restore the body • Guide to incorporating a plant-based lifestyle • Tasty plant-based alternatives to your favorite foods • How a plant-based diet improves energy, digestion, and sleep • How to reverse Type 2 Diabetes • Keys to normalizing blood pressure and cholesterol levels

Sober Is My New Drunk


Paul Bradley Carr - 2012
    The letter was both a confession and an invitation for public scrutiny. “No matter where I was,” he recalls, “there was always a chance that someone had read my post and was waiting to catch me with a drink in my hand.” To help keep himself on the straight and narrow, Carr still has a counter at the top of his site, ticking off the number of days he’s gone without a drink.In this bracing (but zero-proof) tale of recovery, Carr delivers his own twelve steps to building a life without booze. His hard-earned advice, punctuated with anecdotes that are both cautionary and comic (a bender once took him to Iceland, where he drunkenly believed he’d get better Wi-Fi) is given with humility and goodwill. Along the way, Carr celebrates the simple yet overlooked pleasures of sobriety—weight loss, a renewed love life, the ability to buy a phone or laptop without promptly losing it in a bar. As he slowly discovers, a sober life actually CAN be fun. What’s more, he’ll remember it.

How to Self-Promote without Being a Jerk


Bruce Kasanoff - 2014
    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

The Six Conversations of a Brilliant Manager


Alan J. Sears - 2019
    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

Tesla, Elon Musk and the EV Revolution: An in-depth analysis of what’s in store for the company, the man, and the industry by a value investor and newly-minted Tesla owner


Vitaliy Katsenelson - 2020
    

So You Think You Can Write? The Definitive Guide to Successful Online Writing


Julia McCoy - 2016
    Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner.In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content:1. Web Content2. Blogging3. Social Media4. Advertising/Sales Copy5. Industry Writing6. Journalism 7. Creative WritingJulia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content.After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamentals in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16.

Mastering Book Hooks for Authors: How to Capture Reader Attention and Book Sales in 30 Words or Less


Rob Eagar - 2017
     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.