The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.

    While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.

    The late John Betjeman observed that 'this tenderly observant poet writes clearly, rhythmically, and thoughtfully about what all of us can understand'. Behind this modest description lies a poet who made greatness look, in Milton's prescription, 'simple, sensuous and passionate'.This collection, first published in 1967, contains many of his best-loved poems, including The Whitsun Weddings, An Arundel Tomb, Days, Mr Bleaney and MCMXIV.

    Foreign Policy offers a conceptual and historical overview of American foreign relations from the founding to the present. Kaufman begins the book with a thorough explanation of major themes, concepts, and actors in international relations that gives students a solid foundation on which to analyze U.S. foreign policy. Subsequent chapters explore how these theories and concepts apply to political and historical actions, placing the evolution of foreign policy decisions within the context of the international situations and domestic priorities. Kaufman concludes with a look forward to the twenty-first century and uses case studies to encourage students to form their own ideas about American foreign policy.

    The author's enthusiasm for and knowledge of the current theatre, highlighted by contemporary production shots from around the world, put the students in the front row.

    He browbeats his flatmate, terrorizes his wife, and is not above sleeping with her best friend-who loathes Jimmy almost as much as he loathes himself. Yet this working-class Hamlet, the original Angry Young Man, is one of the most mesmerizing characters ever to burst onto a stage, a malevolently vital, volcanically articulate internal exile in the dreary, dreaming Siberia of postwar England.First produced in 1956, Look Back in Anger launched a revolution in the English theater. Savagely, sadly, and always impolitely, it compels readers and audiences to acknowledge the hidden currents of rottenness and rage in what used to be called "the good life."

    First he earned his freedom and then he won the presidency in the nation's first free election in 1994. But he knew that South Africa was still dangerously divided by almost fifty years of apartheid. If he couldn't unite his country in a visceral, emotional way--and fast--it would collapse into chaos. He would need all the charisma and strategic acumen he had honed during half a century of activism, and he'd need a cause all South Africans could share. Mandela picked one of the more farfetched causes imaginable--the national rugby team, the Springboks, who would host the sport's World Cup in 1995.Against the giants of the sport, the Springboks' chances of victory were remote. But their chances of capturing the hearts of most South Africans seemed remoter still, as they had long been the embodiment of white supremacist rule. During apartheid, the all-white Springboks and their fans had belted out racist fight songs, and blacks would come to Springbok matches to cheer for whatever team was playing against them. Yet Mandela believed that the Springboks could embody--and engage--the new South Africa. And the Springboks themselves embraced the scheme. Soon South African TV would carry images of the team singing "Nkosi Sikelele Afrika," the longtime anthem of black resistance to apartheid.As their surprising string of victories lengthened, their home-field advantage grew exponentially. South Africans of every color and political stripe found themselves falling for the team. When the Springboks took to the field for the championship match against New Zealand's heavily favored squad, Mandela sat in his presidential box wearing a Springbok jersey while sixty-two-thousand fans, mostly white, chanted "Nelson! Nelson!" Millions more gathered around their TV sets, whether in dusty black townships or leafy white suburbs, to urge their team toward victory. The Springboks won a nail-biter that day, defying the oddsmakers and capping Mandela's miraculous ten-year-long effort to bring forty-three million South Africans together in an enduring bond.John Carlin, a former South Africa bureau chief for the London Independent, offers a singular portrait of the greatest statesman of our time in action, blending the volatile cocktail of race, sport, and politics to intoxicating effect. He draws on extensive interviews with Mandela, Desmond Tutu, and dozens of other South Africans caught up in Mandela's momentous campaign, and the Springboks' unlikely triumph. As he makes stirringly clear, their championship transcended the mere thrill of victory to erase ancient hatreds and make a nation whole.

    The bestselling grammar book has been updated and revised to include the latest and greatest on the basics and subtleties of English, and features a new chapter on the language of the Internet.

    The authors draw upon extensive industry and classroom experience to explain modern practices of chip design. The introductory chapter covers transistor operation, CMOS gate design, fabrication, and layout at a level accessible to anyone with an elementary knowledge of digital electornics. Later chapters beuild up an in-depth discussion of the design of complex, high performance, low power CMOS Systems-on-Chip.

    In this new book, his first update, Perret offers readers a treasure trove of guidelines and suggestions covering a broad range of comedy writing situations, along with many all-important insights into the selling of one’s work. Perret covers all aspects of comedy writing in his uniquely knowledgeable and anecdotal fashion.

    We have no hereditary aristocracy or landed gentry, and even the poorest among us feel that they can become rich through education, hard work, or sheer gumption. And yet social class remains a powerful force in American life.In Class Matters, a team of New York Times reporters explores the ways in which class--defined as a combination of income, education, wealth, and occupation--influences destiny in a society that likes to think of itself as a land of opportunity. We meet individuals in Kentucky and Chicago who have used education to lift themselves out of poverty and others in Virginia and Washington whose lack of education holds them back. We meet an upper-middle-class family in Georgia who moves to a different town every few years, and the newly rich in Nantucket whose mega-mansions have driven out the longstanding residents. And we see how class disparities manifest themselves at the doctor's office and at the marriage altar.For anyone concerned about the future of the American dream, Class Matters is truly essential reading.Class Matters is a beautifully reported, deeply disturbing, portrait of a society bent out of shape by harsh inequalities. Read it and see how you fit into the problem or--better yet--the solution!--Barbara Ehrenreich, author of Nickel and Dimed and Bait and Switch

    Yet now, Ferguson shows how the Rest have downloaded the killer apps the West once monopolized, while the West has literally lost faith in itself. Chronicling the rise and fall of empires alongside clashes (and fusions) of civilizations, Civilization: The West and the Rest recasts world history with force and wit. Boldly argued and teeming with memorable characters, this is Ferguson at his very best.

    The story of the mythological king, who is doomed to kill his father and marry his mother, has resonated in world culture for almost 2,500 years. But Sophocles’ drama as originally performed was much more than a great story—it was a superb poetic script and exciting theatrical experience. The actors spoke in pulsing rhythms with hypnotic forward momentum, making it hard for audiences to look away. Interspersed among the verbal rants and duels were energetic songs performed by the chorus.            David Mulroy’s brilliant verse translation of Oedipus Rex recaptures the aesthetic power of Sophocles’ masterpiece while also achieving a highly accurate translation in clear, contemporary English. Speeches are rendered with the same kind of regular iambic rhythm that gave the Sophoclean originals their drive. The choral parts are translated as fluid rhymed songs. Mulroy also supplies an introduction, notes, and appendixes to provide helpful context for general readers and students.

    With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

    Nine gripping tales of psychological terror and the supernatural, by the undisputed master of the American Gothic horror story: *Ligeia*The Fall of the House of Usher*The Murders in the Rue Morgue*The Masque of the Red Death*The Pit and the Pendulum*The Tell-Tale Heart*The Gold-Bug*The Black Cat*The Cask of Amontillado