Book picks similar to
Graphic Design for the Electronic Age: Manual for Traditional and Desk Top Publishing by Jan V. White
graphic-design
nonfiction
design
desktop-pub-shelf
Adobe Photoshop Restoration & Retouching (Voices That Matter)
Katrin Eismann - 2001
Katrin Eismann and co-author Wayne Palmer have reviewed, updated, and revised every single technique to address the most important features in Adobe Photoshop CS2. Clear step-by-step instructions using professional examples highlight the tools and techniques photographers, designers, restoration studios, and beauty retouchers use to restore valuable antique images, retouch portraits, and enhance glamour photography. With new example images illustrating the tutorials, Photoshop Restoration & Retouching, Third Edition will show you how to transform faded, damaged photographs into beautiful images that are as clear and crisp as the day they were taken—maybe even better—and how to turn casual snapshots and studio portraits into the most flattering images possible. Full-color, step-by-step examples show you how to: • Correct extreme exposure errors and improve color, contrast, and tone • Rescue heirloom originals suffering from mold damage, cracks, and torn edges—even replace missing image information • Remove dust and scratches quickly and easily • Transform your photos into beautiful, original works of art by converting them to black-and-white or tinted images • Use a variety of sharpening techniques and tonalcorrection tools to add life and sparkle to digital photos • Enhance portraits by removing blemishes, reducing wrinkles, and enhancing eyes, lips, and hair, while maintaining the subject’s essential character • Apply the secrets that the top retouchers in the glamour and beauty industry use to perfect skin, make-up, and hair
Why Fonts Matter
Sarah Hyndman - 2016
But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is for anyone who is interested in giving words impact, who loves words and how they influence us.
CreateSpace & Kindle Self-Publishing Masterclass: The Step-By-Step Author's Guide to writing, Publishing and Marketing Your Books on Amazon
Rick Smith - 2013
You need a System. Step-By-Step - Amazon's Paperback and E-Book Publishing Systems Explained In CreateSpace and Kindle Self-Publishing Masterclass, top-selling independent author Rick Smith demonstrates a logical, step-by-step system which new Authors can use to succeed. This book will fast-track you through the Jungle! Writing, Publishing, and Marketing Your Books Here you'll find the truth about what to write and how to get it finished. You'll learn the 16 Golden Rules for Successful Amazon Authors. You'll be shown the important things that must be done correctly, and the other stuff which just slows you down.
Why you should publish both Paperback and Kindle formats
Why you should always do Createspace first
What are the best software tools for organisation, creativity, and productivity
How to create or source amazing low-cost Covers that drive your sales
How to build world-class Sales Pages on Amazon's storefront, with no technical skills required
In fact, everything you'll need to take your book to market. Marketing 101 for New Independent Authors You’ll also discover the right moves to achieve commercial success for your book;
Where to find your first willing customers who'll kick-off your sales
The importance of Reviews and how to get genuine customers to write them
Using the right Keyword tactics to get your book onto Page 1 in Amazon's Category Search
How to price, track, and promote your book, and when to write the next one
Brand New Chapters on Kindle Unlimited, Countdown Deals, and Pre-Order, the powerful new Amazon Marketing Programs
As you follow these step-by-step instructions you'll quickly learn everything you need to know in order to start a new career as an Independent Self-Published Author. Along the way, you'll acquire a few Secret Weapons that could propel your book to it's Category's Top-Row, where every author wants to be and every potential buyer can see you. Publishing your first book is the ride of your life; get it right first time!Rick Smith is an independent Author and Publisher on Amazon, with multiple Top-Ten books in their categories, and numerous Best Seller badges. Click on “Look Inside” to Find Out Much More!
Type: The Secret History of Letters
Simon Loxley - 2004
This is the story of the passions, and obsessions of the creator of type; of the influences of wars, persecution, and political upheaval, and the effects of business and technological breakthroughs on fonts and typography. From Gutenberg's first moveable type to the Internet, Simon Loxley tells the stories behind the letters, giving readers a cultural history unlike any other. After reading Type, readers will never look at the printed word in the same way again.
Make Your Own Luck: A DIY Attitude to Graphic Design
Kate Moross - 2014
But it hasn’t always been a smooth ride. In this informative memoir and guide Kate Moross offers true insider’s tips on how to make it in a highly competitive field. Written in an approachable, forthright and refreshingly honest tone, Make Your Own Luck features chapters on how to thrive in art school, developing your own style, how to self-promote, collaboration with other artists, how to deal with “copycats,” and when to consider working for free. Kate Moross also touches on the fine points of music packaging and videos, how to find an agent, and looks back on the touchstone moments that helped shape her career. Designed to mimic Moross’s signature bold, brightly coloured style, this book is filled with dozens of examples of her work for companies such as Google, Adidas, and Nokia, as well as musicians including Simian Mobile Disco, Jessie Ware, Zomby, and Pictureplane. Irreverent and packed with enormously helpful tips for designers of all stripes, Make Your Own Luck is certain to become an indispensable guide for anyone interested in graphic art as a vocation or hobby.
How to Be an Illustrator
Darrel Rees - 2008
This book helps you avoid the pitfalls that can ruin a career, with advice on crucial first impressions, how to create a portfolio and approach clients, how to negotiate contracts, and how to handle, deliver, and bill the first job. It discusses how to set up a studio, maintain a steady flow of work, and manage time and money. In addition, it provides information on successful self-promotion, self-publishing, and the prosand cons of agents. Packed with useful tips gleaned from the author's own career and his work as an agent handling major artists in the US and UK, the book includes interviews with nine big-name illustrators. The reader benefits from their experience of starting out; what they learned during the metamorphosis from student to professional; what their expectations and experiences have been. In addition, art directors and commissioners describe the ways they like to be approachedand the ways they really dislike.
The Fundamentals of Typography
Gavin Ambrose - 2006
A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.
No, No, No, No, No, Yes. Insights From a Creative Journey: Motivation & Self-Improvement (Creative & Innovation series Book 1)
Gideon Amichay - 2014
But rather an essential tool for direction, motivation and innovation.
No, No, No, No, No, Yes is the perfect inspirational Christmas gift for that someone in your life embarking on a great new challenge. Whether they just graduated from college, are changing careers, have set out to achieve something in the arts or the business realm, or just aspire to do something seemingly impossible, No, No, No, No, No, Yes will help them see that the “no’s” they will confront are simply directions on the map to “yes”. No. It is a word that every CEO, entrepreneur and creative professional has confronted. It is a word that both novices and seasoned professionals dread. It is a word that can easily seem like death to a dream. And yet it is also a word that can point in the right direction. It is a word that motivates us to do something differently, try something else, get better, innovate, keep going. No is a word that looms over every business person's, innovator's, and artist's life. And yet the word is universally met with trepidation and fear because the value of being told No is so little understood. ˃˃˃ No is a facilitator In No, No, No, No, No, Yes. Insights From A Creative Journey, award winning creator of visionary ad campaigns (Cannes Lions, Clios); ad exec (the Shalmor Avnon Amichay/Y&R agency); cartoonist (The New Yorker); speaker (TEDx); and teacher (School of Visual Arts) Gideon Amichay demonstrates that No is not a barrier to success it s a facilitator. No is not the end, but rather an essential tool for direction, motivation and innovation. Based on Amichay s best-selling book in Israel (published by Gordon Books in 2011) and 2013 TEDx talk of the same name, No, No, No, No, No, Yes takes the reader on an illustrated journey of the author's own lifetime confrontation, negotiation and relationship with No . Walking the reader through critical No s in his own 25 year career pitching cartoons to the New Yorker, risky ad campaign concepts as head of one of Israel s biggest ad agencies, impossible outdoor ad installations -- Amichay reveals the wisdom that No rarely ends with an exclamation point. ˃˃˃ No ends with a comma Rather, Amichay demonstrates that No usually ends with a comma: No comma, we don't have the time. No comma, we don't have the budget. No comma, can we see another option? By discovering which No comma he was confronting, Amichay shows how No s in fact led him to eventual Yes s -- including the waiting, the rejections, and the revisions and demonstrates that No, forces us to reexamine, to explore, to rethink, to change directions, to get better. ˃˃˃ No can be the best answer to get In No, No, No, No, No, Yes Amichay shares the essential revelation that sometimes No can be the best answer to get. Through illuminating anecdotes from his own illustrious career running the gamut between business and the arts, Gideon Amichay demonstrates unequivocally that No's, whether from colleagues, from clients, from life, or from within have great power, and are simply directions on the map to Yes. Authoritative, funny, whimsical, wise, and pragmatic, No, No, No, No, No, Yes. Insights From A Creative Journey. is the essential companion for every executive, innovator and artist to navigate the unavoidable odyssey of No in order to find the eventual Yes.
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Logo Design Love: A Guide to Creating Iconic Brand Identities
David Airey - 2009
But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & GeismarIn Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn:• Why one logo is more effective than another• How to create their own iconic designs• What sets some designers above the rest• Best practices for working with clients• 25 practical design tips for creating logos that last
Summary - Hillbilly Elegy: By James David Vance - A Memoir of a Family and Culture in Crisis
e-Summary - 2016
The book is written by JD (James David by author's full name) Vance and in it the author tries to describe the overall life and struggles of people in post-industrial time in the United States. This book deals with the problems of white working-class and the book is not just some book where the author tries to describe lives of ordinary white people. The book is actually a memento and a message to the readers; in it Vance describes his life and his starts, especially growing up while being poor in Ohio. We can find out about this when we find out that Vance's family is of Scottish-Irish descent and that his ancestors have longer history of poverty and hard work that they need to endure in order to survive the hard times that were at hand. We also find out that since the 18th century many Scottish-Irish people were working as plantation workers, as miners and/or as millworkers. Because these people worked only the hardest jobs that hardly anyone else would take many people belittled them. Words like 'white trash, redneck' and/or 'hillbilly' were unfortunately a common everyday word for those people. Hillbilly Elegy is a fascinating work, not because it was written based on a true story but because it was written from a man who lived 'through' his story. The fact that the entire book contains a message is, of course, welcoming plus and something we want from literature of this genre. Here Is A Preview Of What You Will Get: In Hillbilly Elegy, you will get a summarized version of the book.In Hillbilly Elegy, you will find the book analyzed to further strengthen your knowledge.In Hillbilly Elegy, you will get some fun multiple choice quizzes, along with answers to help you learn about the book.Get a copy, and learn everything about Hillbilly Elegy.
Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
Max Chafkin - 2013
is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next “insanely great” thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable, nearly forty-year-old story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world.This Fast Company/Byliner Original is unlike any other book about Apple. Author Max Chafkin led a team of “Fast Company” reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one entrepreneur says “taught the world taste.”In these interviews, former colleagues describe Jobs at his most brilliant and bombastic—hurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the company’s history. But overlooked in Apple’s carefully cultivated mythology are the other ingenious men and women who’ve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.“Design Crazy” takes us behind the mystique and reveals Apple to be a deeply misunderstood company. And the greatest business story of the past two decades is far from over. Two years after the death of Steve Jobs, with many of his former colleagues now at startups like Tesla, Evernote, and Nest Labs, some think the end of Apple’s dominance is only a matter of time. The company has risen to the challenge before, but still the question lingers: Can Apple be Apple without Jobs?ABOUT THE AUTHORMax Chafkin is a contributing writer with “Fast Company.” His work has also been published in “Inc.”, “Vanity Fair,” “The New York Times Magazine,” and “The Best Business Writing 2012.” He lives in Brooklyn.
What You Seek Is Seeking You
Brian Tracy - 2015
On a crisp winter morning, Richard, a successful, self-made CEO runs into Zoya, a quirky, free-spirited artist. The meeting leaves them struggling to find a balance between what they believe about life, and what is actually out there.What You Seek is Seeking You is a heart-warming tale about what happens when you are forced to question everything you ever knew to be true. Refreshingly honest, it helps you rethink some of your most fundamental beliefs – the ones that hold the very canvas of your life in place, but which in fact may be limiting you.Setting the scene with a lively fable, Azim & Brian share insightful and tangible ways to:• Invite Positive Coincidences and Attract What You Seek• Set Goals, Remain Focused and yet Stay Detached from the Outcome• Enhance Your Business AcumenBrian Tracy is one of the finest self-help speakers of all times, a bestselling author of 70 books and a human potential expert. He has consulted for more than 1,000 companies and has spoken to 5,000,000 people in 65 countries. Brian is the Chairman and CEO of Brian Tracy International and his goal is to help you achieve your personal and business goals faster and easier than you ever imagined.Azim Jamal is one of the finest inspirational life altering speakers who has spoken to more than 1,000,000 people worldwide in 26 countries and his various media messages have been heard by more than 5,000,000 people. He is the CEO and founder of Corporate Sufi Worldwide whose mission is to inspire individuals and corporations to unleash their power within and find harmony between Business, Balance and Beyond.
Scalper: Inside the World of a Professional Ticket Broker
Clancy Martin - 2011
Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It
Mike Monteiro - 2019
Guns, which lead to so much death, work exactly as they’re designed to work. And every time we “improve” their design, they get better at killing. Facebook’s privacy settings, which have outed gay teens to their conservative parents, are working exactly as designed. Their “real names” iniative, which makes it easier for stalkers to re-find their victims, is working exactly as designed. Twitter’s toxicity and lack of civil discourse is working exactly as it’s designed to work.The world is working exactly as designed. And it’s not working very well. Which means we need to do a better job of designing it. Design is a craft with an amazing amount of power. The power to choose. The power to influence. As designers, we need to see ourselves as gatekeepers of what we are bringing into the world, and what we choose not to bring into the world. Design is a craft with responsibility. The responsibility to help create a better world for all.Design is also a craft with a lot of blood on its hands. Every cigarette ad is on us. Every gun is on us. Every ballot that a voter cannot understand is on us. Every time social network’s interface allows a stalker to find their victim, that’s on us. The monsters we unleash into the world will carry your name.This book will make you see that design is a political act. What we choose to design is a political act. Who we choose to work for is a political act. Who we choose to work with is a political act. And, most importantly, the people we’ve excluded from these decisions is the biggest (and stupidest) political act we’ve made as a society.If you’re a designer, this book might make you angry. It should make you angry. But it will also give you the tools you need to make better decisions. You will learn how to evaluate the potential benefits and harm of what you’re working on. You’ll learn how to present your concerns. You’ll learn the importance of building and working with diverse teams who can approach problems from multiple points-of-view. You’ll learn how to make a case using data and good storytelling. You’ll learn to say NO in a way that’ll make people listen. But mostly, this book will fill you with the confidence to do the job the way you always wanted to be able to do it. This book will help you understand your responsibilities.